Hybridization
Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Newly Added
Category List
Full Index


Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,363 Total Clicks
Oct 17 - Dec 18
New and Untested
FashionLifestyleHealthCosmetics
CBD-based products take on branding similar to vitamins and supplements
Implications - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation is allowed as more consumers perceive cannabis consumption as medically beneficial, and its familiar and health-oriented branding is able to enhance trust in its efficacy and quality.

Homework Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
11,259 Total Clicks
Nov 18 - Dec 18
New and Warm
MarketingLifestyleFoodHealth
Activated charcoal is infused into tangible products
Implications - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or applicable products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes, such items offer the perception of enhanced value to wellness-minded consumers who have become familiar with the charcoal craze.

Homework Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
105,961 Total Clicks
Apr 14 - Dec 18
New and Average
LifestyleHealth
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,449 Total Clicks
May 18 - Dec 18
New and Hot
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Modular building concepts are on the rise
Implications - Architects are creating modular building design concepts that are able to accommodate the needs of the people they're building for, as well as the landscapes that surround them. These concepts have risen out of a need for building cities that are as architecturally functional as they are beautiful, coming on the tails of growing urban populations and the increased need for adaptability as a result.

Homework Question - Where could your brand fit modular design into its product/service or office space? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
77,648 Total Clicks
May 18 - Dec 18
Recent and V. Hot
Art & DesignArchitecture
The QSR industry is embracing floral flavors in foods and drinks
Implications - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.

Homework Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
28,214 Total Clicks
Mar 17 - Dec 18
This Week and Warm
LifestyleFoodDrinking
Physical forms or methods of storing cryptocurrencies are on the rise
Implications - The use of tactile representations of cryptocurrencies are on the rise as more consumers learn about and turn to this form of digital currency. Cryptocurrencies' representation in the format of wearables, wallets and coins caters to consumers who are more comfortable using this currency in more familiar items, enhancing the perception of security.

Homework Question - How could your brand leverage cryptocurrencies? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,664 Total Clicks
Apr 15 - Dec 18
This Week and Average
TechBusiness
Trend Hunter Services
Cosmetic products are frequently based in shea butter
Implications - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. This shift comes as consumers increasingly seek and expect multiple benefits from the products they purchase – in this case being able to both enhance consumers' beauty and the health of their skin.

Homework Question - Consider an additional added benefit that your brand could add to one of its products/services. [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,750 Total Clicks
Oct 17 - Dec 18
This Week and Mild
FashionCosmetics
Wasted products are being reused used in attention-grabbing ways
Implications - Brands looking to make a point but still be productive in their goal of spreading awareness for eco consumption are using visceral tactics in the design or sensorial-related aspects of their products, in order to both promote conscious consumption, and sell their product or service. Such tactics have a greater impact on consumers and are able to cut through the plethora of "eco-friendly" products, services and marketing jargon.

Homework Question - How could your brand promote ecological change in a way that better impacts or resonates with consumers? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,011 Total Clicks
Aug 17 - Dec 18
This Week and Average
LifestyleEco
Single-serve, limited-prep products market to vegan consumers
Implications - The vegan industry is now focusing its efforts on portion-control, which it previously left untouched due to the inherently healthy associations that vegan food products already had from the average consumer's perspective. The shift to single-serve, no-prep products allows for vegan brands to market their products as both health and convenience-minded, as veganism was once perceived as being more time-consuming for consumers for all its preparations and restrictions.

Homework Question - How could your brand re-market its product to prioritize accessibility and convenience? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
33,585 Total Clicks
May 18 - Dec 18
This Month and Warm
LifestyleFood