Hybridization
Consumers place a premium on irreplacability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Body odor control now comes in solid, wipe form
Implications - Some brands are offering odor-neutralizing wipes, as opposed to the cream, gel or spray-on formulations that deodorants normally come in. These wipes provide the on-the-go treatment that many consumers now require as they speed through work and personal obligations – combining function with convenience. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,980 Total Clicks
Jun 16 - Nov 17
New and Average
MarketingLifestyleHealth
Skincare brands are creating products specifically for underarms
Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
17,295 Total Clicks
Feb 16 - Nov 17
New and Warm
FashionLifestyleHealthCosmetics
Natural deoderants are able to incorporate antibacterial ingredients
Implications - Commonly-used chemical deoderants often cover up odors, but natural deodorants are becoming increasingly popular due in large part to their inherent antibacterial properties. Rather than simply covering up smells, these deodorants work to reduce the odor-causing bacteria on people's skin – catering to consumers' hygienic needs while also to their growing preference for preventative rather than stopgap solutions. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
48,663 Total Clicks
Oct 16 - Nov 17
New and Average
LifestyleHealth
Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,632 Total Clicks
Oct 17 - Nov 17
New and Untested
The 6 Patterns of Opportunity & Top 18 Megatrends
Juice brands emphasize the protein content of their beverages
Implications - With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,710 Total Clicks
Jul 16 - Nov 17
New and Warm
Delivery vehicles incorporate electric and autonomous features
Implications - The inclusion of autonomous and electric features into vehicles used for delivery purposes is on the rise. This shift serves multiple benefits -- positioning brands that employ these technologies as "ahead of the curve", streamlining costs, and enhancing the functionality of delivery services to best serve consumers. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
97,287 Total Clicks
Aug 17 - Nov 17
Recent and Warm
TechBusinessAutos
Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
81,984 Total Clicks
Apr 16 - Nov 17
This Month and Hot
TechBusinessLifestyleHealth
Trend Hunter Services
Tap-to-pay technology is worked into common everyday items
Implications - As secure cashless payment technology has proliferated, brands have moved far beyond credit cards, debit cards, and even smartphones as payment hubs. Removing as many barriers to purchase as possible, brands have incorporated tap-to-pay tech into common everyday items like gloves, keys, and watches. Simplifying the process of purchase itself lets brands shift consumers' focus more wholly towards the benefits of their product or service (as opposed to the peripheral aspects of acquiring that offering). [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,567 Total Clicks
Apr 17 - Nov 17
This Month and Warm
TechBusinessRetail
Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
41,046 Total Clicks
Nov 16 - Nov 17
This Month and Warm
FashionLifestyleFoodDrinkingCosmetics
Facial cleansers are coming in more convenient, solid forms
Implications - Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
78,378 Total Clicks
Aug 15 - Nov 17
This Month and Average
FashionCosmetics