Hybridization
Consumers place a premium on irreplacability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Toys that encourage physical play integrate a monitoring component for parents
Implications - The youth generation is more engaged with their devices than any generation before them. This creates concern among parents for their children's physical well being; as a response, toys that encourage physical play are integrating a monitoring component. The gamification component appeals to digital-age children, while tracking alleviates the concerns of parents. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
227,983 Total Clicks
May 16 - Jul 17
This Week and Hot
Art & DesignToysLife-Stages
Lifestyle branding goes a step further in music with associated occasions
Implications - Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,432 Total Clicks
Jun 17 - Jul 17
This Month and Warm
TechLifestyle
Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,885 Total Clicks
Apr 16 - Jul 17
This Month and Mild
The hospitality industry offers hyper-convenience for fitness-driven consumers
Implications - Hotels are differentiating themselves by taking fitness out of the restrictions of the gym and placing into the hands and bedrooms of their guests. While total digital integration may be the future of hospitality, the industry is currently focusing on creating convenience around consumer-driven lifestyle trends, particularly health and wellness. Gone are the days where travelers are happy to put their lives on hold while on vacation, instead, they’re seeking ways to carry their lifestyle with them while they go away, including their workout routines. [More]
SCORE 6
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Activity
Freshness
Megatrends
Patterns
37,898 Total Clicks
Jun 15 - Jul 17
This Month and Mild
WorldLifestyleTravelHealthLife
The 6 Patterns of Opportunity & Top 18 Megatrends
Superfood cocktails combine flavors of the moment from both worlds
Implications - Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
40,104 Total Clicks
May 16 - Jul 17
This Month and Average
LifestyleFoodHealthDrinking
Exercise equipment is evolving to be more predictive and data-driven
Implications - With data technology already playing a huge role in the fitness industry, we’re starting to see the integration of increasingly cutting-edge technologies that are predicating future health and wellness lifestyle trends. From complete connectivity to intelligent accessories, exercise equipment is evolving to be more motivating, more intuitive and deliver even more data tracking. The merging of technology with health and wellness is a natural next step in consumers curating a customized lifestyle regimen that suits their specific physiology. [More]
SCORE 8.2
Popularity
Activity
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Megatrends
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74,538 Total Clicks
Oct 16 - Jul 17
This Month and Warm
BusinessLifestyleHealthNew Ventures
Ice cream-infused cocktails offer a doubly indulgent experience
Implications - Ice cream and spirit brands alike are offering hybrid dessert-cocktail experiences that replicate nostalgic flavors. This shift highlights the modern view toward "cheat day culture" and the next level food and beverage experiences that speak to the spirit of nostalgic flavor indulgence. [More]
SCORE 6.9
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Activity
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Megatrends
Patterns
21,202 Total Clicks
Feb 16 - Jul 17
This Month and Warm
Trend Hunter Services
Traditional Italian pastries are reinvented to become photo-worthy treats
Implications - Known for being the epitome of classic comfort food, it’s little wonder that Italian desserts are being adopted into new formats, combining winning flavors with fun formats. Just like the evolution of the classic French macaron, the traditional Italian cannoli is being integrated with modern foodie fads through unusual pairings and photo-ready toppings; taking an indulgence and turning it into a social media occasion. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
33,313 Total Clicks
Feb 16 - Jul 17
This Month and Warm
LifestyleFood
The traditional nightlife experience is enhanced through AR and VR
Implications - Everyday use of augmented and virtual reality technologies has yet to be perfected, especially within a context that seems organic and genuinely enhances an existing experience. Nightlife is the perfect platform for the growth of this technology as it is already based in escapism and experience. Converging the worlds of leisure and experiential technology creates a new category of entertainment that goes beyond the tangible. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
50,644 Total Clicks
Aug 16 - Jun 17
This Month and Warm
TechLifestyle
Bars and clubs integrate activities to take leisure to the next level
Implications - The nightlife industry is one historically based in providing fun experiences; however, as more and more channels to enjoy entertainment become available, this industry must add more novel and experience to keep up. Bars and clubs that integrate physical activity into the traditional nightlife experience provide this extra level of entertainment, creating an entirely new category of leisure. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
69,851 Total Clicks
Jan 16 - Jun 17
This Month and Mild
Lifestyle