Hybridization
Consumers place a premium on irreplacability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Newly Added
Category List
Full Index


Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,069 Total Clicks
Sep 16 - Feb 18
Recent and Warm
MarketingBusinessLifestyleFoodHealth
Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,924 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,212 Total Clicks
Jul 16 - Feb 18
This Week and Mild
Architects build on old bunkers, or conceptualize contemporary ones
Implications - Bunkers are being revamped, or recreated, to better suit the design and function preferences of the modern day. Once products of conflict and fear, the re-purposing of such architecture connects to consumer desire for the integration history and modernity in the experiences and products they purchase. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
109,634 Total Clicks
Nov 16 - Feb 18
This Week and Hot
Art & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Connected kitchenware integrates long-standing traditions
Implications - To the modern mainstream consumer, technology is simply a means to a more convenient experience. Kitchen technology is surpassing these expectations by combining technological features with traditional practices. This convergence of ideas repositions connected kitchen appliances as a necessity, as opposed to a novelty, by plugging into consumers' emotional needs. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
109,392 Total Clicks
Jun 17 - Feb 18
This Week and Warm
TechLifestyleFood
Eco and tech functions allow for affordable construction processes
Implications - Where once new tech and eco production processes in construction added significantly to business costs, the opposite is now true. Innovations in tech and in how designers are ideating construction have led to significantly lower costs, allowing for brands to leverage the immersive reach of brick and mortar without having to establish enormous budgets for it. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
84,351 Total Clicks
Mar 16 - Feb 18
This Month and V. Hot
Art & DesignBusinessEco
Superfood ingredients like chaga make their way into consumers' beauty routines
Implications - With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,891 Total Clicks
Jan 15 - Feb 18
This Month and Mild
FashionLifestyleHealthCosmetics
Trend Hunter Services
Brands turn to vending machines as marketing tools
Implications - Brands are increasingly using vending machines as means to market their products for their accessible format, and for the novelty factor they embody. This form of immersive marketing is less disruptive than its pop-up counterpart, and allows consumers to view or experience the items at hand without the pressure of being "sold" a product or idea. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
42,407 Total Clicks
Jun 16 - Feb 18
This Month and Hot
MarketingBusiness
Establishments reinvent their leftover food products for various causes
Implications - The leftover foods the restaurants accumulate is now being repurposed to waste-reduction causes and initiatives for homeless people, offering a relatively simple solution to the huge issue of food waste. This shift comes as businesses look to alter their practices to better suit their customers' value-based needs, while ensuring either limited commitment, or a cost or marketing benefit on their own end. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,907 Total Clicks
Feb 16 - Feb 18
This Month and Average
BusinessLifestyleEco
Artificial intelligence tech aids in the process of travel planning
Implications - AI integration into travel planning is becoming increasingly popular as brands look to optimize the way their targeted consumers choose and experience their travels. The use of AI in accelerating the preparation process serves consumers who are seeking to minimize time spent on such tasks, and proves especially useful as business travel continues to rise. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,618 Total Clicks
Jul 16 - Feb 18
This Month and Mild
TechWorldTravel