Hybridization
Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Brands adopt edible marketing campaigns to engage consumers
Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,668 Total Clicks
Jan 16 - Jun 18
This Week and Warm
MarketingLifestyleFood
Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,278 Total Clicks
Oct 17 - Jun 18
This Week and Warm
LifestyleFoodHealth
Coffee's antioxidant properties are elevated and highlighted
Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,695 Total Clicks
May 17 - Jun 18
This Week and Average
LifestyleHealthDrinking
Brands employ illusions in the layout of their retail spaces
Implications - Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
110,853 Total Clicks
Jul 16 - Jun 18
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands offer more sophisticated versions of pizza desserts
Implications - Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
39,904 Total Clicks
Oct 15 - Jun 18
This Week and Average
LifestyleFood
Desserts that are traditionally sweet are transformed with savory ingredients
Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,085 Total Clicks
Apr 17 - Jun 18
This Week and Mild
LifestyleFood
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,202 Total Clicks
Sep 17 - Jun 18
This Week and Average
LifestyleFoodHealth
Trend Hunter Services
Cannabis is incorporated into menstrual relief products
Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,713 Total Clicks
Jan 16 - Jun 18
This Month and Warm
LifestyleHealth
Restaurants are opting for fully automated dining and cooking experiences
Implications - Restaurants are opting to become entirely, or almost entirely, automated and employee-free in order to enhance the speed and efficiency in which consumers' food is served. Though unlikely to actually replace chefs and servers in the restaurant industry as a whole, this shift reveals the appeal of tech-enhanced dining experiences for novelty minded consumers, while allowing brands to cut costs in the long run. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,506 Total Clicks
Mar 16 - Jun 18
This Month and Warm
TechLifestyleFood
Mobile health initiatives take on mindfulness and fitness programs
Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,841 Total Clicks
Jan 17 - Jun 18
This Month and Warm
MarketingBusinessLifestyleHealth