Hybridization
Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Hybrid retail is taking to the next level with co-branded locations
Implications - Bringing co-branded ventures into the real world, brands are partnering together to create unique retail experiences that expand the way in which consumers think about the companies involved. Oftentimes, the companies involved in this approach will be very different from one another, adding in an element of surprise to the retail experience. [More]
SCORE 8.9
Popularity
Activity
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Megatrends
Patterns
66,874 Total Clicks
Aug 17 - Apr 18
Recent and Hot
Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production. [More]
SCORE 6.6
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Activity
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Megatrends
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24,551 Total Clicks
Aug 17 - Apr 18
Recent and Average
MarketingLifestyleFood
To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations. [More]
SCORE 6.1
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Activity
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Megatrends
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25,253 Total Clicks
Jan 16 - Apr 18
This Week and Average
LifestyleFood
Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. [More]
SCORE 6.4
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Activity
Freshness
Megatrends
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34,073 Total Clicks
Jun 16 - Apr 18
This Week and Average
MarketingLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Temporary nightclub experiences are designed with specific purposes in mind
Implications - The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. [More]
SCORE 8.2
Popularity
Activity
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Megatrends
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55,373 Total Clicks
Sep 16 - Apr 18
This Week and Warm
Art & DesignBusiness
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries. [More]
SCORE 5.8
Popularity
Activity
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Megatrends
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45,244 Total Clicks
May 17 - Apr 18
This Month and Average
Baked indulgent products now come in Paleo offerings
Implications - Paleo dishes are no longer something that consumers must make at home from scratch, with brands like those in the baking industry offering sweet, packaged Paleo snacks and dishes. This shift speaks to the curation and niche targeting that consumers now expect brands to cater to, with brands responding by prioritizing individual preferences that they can still monetize. [More]
SCORE 5.9
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Activity
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Megatrends
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22,386 Total Clicks
May 17 - Apr 18
This Month and Mild
LifestyleHealthDrinking
Trend Hunter Services
At-home circulation-enhancing tools rise in popularity
Implications - The use of physical tools to boost circulation in the body and face, with claims of this process offering smoothening and collagen-producing benefits, is on the rise. A long-established practice globally and in the spa industry, the rise of such tools at-home intersects scientific and cultural practices in a way that appeals to the worldly consumer. [More]
SCORE 7.6
Popularity
Activity
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Megatrends
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26,585 Total Clicks
Sep 16 - Apr 18
This Month and Warm
FashionCosmetics
Epidermal growth factor becomes more common in skincare
Implications - Epidermal growth factor (EGF) is increasingly common in skincare as the collagen-stimulating benefit of this ingredient is highlighted by the brands that offer it. The rising popularity of this ingredient speaks to a shift in consumer priorities, as they increasingly value scientific marketing that properly backs up the claims that brands make about their products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
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28,067 Total Clicks
Jan 16 - Apr 18
This Month and Average
FashionCosmetics
Skincare products infuse sake for its youth-enhancing benefits
Implications - As the Japanese skincare industry rises in popularity globally, the increasingly common infusion of sake into skincare products can also be observed alongside this shift. Known in Japan for its topical benefits along with its internal ones, the use of sake as a primary ingredient in skincare products caters to consumers who are drawn to distinction over familiarity. [More]
SCORE 4.9
Popularity
Activity
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Megatrends
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14,306 Total Clicks
Jan 16 - Apr 18
This Month and Untested
FashionCosmetics