Hybridization
Consumers place a premium on irreplacability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Newly Added
Category List
Full Index


Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
52,175 Total Clicks
Feb 17 - Sep 17
New and Average
MarketingBusinessNew VenturesBranding
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,893 Total Clicks
Oct 16 - Sep 17
New and Warm
TechMobileGadgets
Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,502 Total Clicks
Dec 16 - Sep 17
New and Mild
FashionLifestyleDrinkingCosmetics
Water is rejuvenated with beauty-enhancing additives
Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,490 Total Clicks
Jul 17 - Sep 17
Recent and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,900 Total Clicks
Oct 16 - Sep 17
Recent and Warm
TechLifestyleSportsGadgets
Vending machines are offering fresh meats to consumers
Vending machines are beginning to stray from the common practice of offering non-perishable food items to now include products like fresh meat. As consumers increasingly value accessibility and convenience, this emerging shift reveals the creative ways in which brands are seeking to accommodate these values. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,808 Total Clicks
Mar 16 - Sep 17
This Week and Mild
TechLifestyleFood
Spirulina is incorporated as a star ingredient for skincare products
Implications - As consumers become more familiar with alternative protein sources in food and beverage, popular superfoods such as spirulina can be seen incorporated into beauty and skincare products that target a variety of aesthetic concerns. This shift highlights the symbiotic relationship between the skincare and food and beverage worlds in the era of health and wellness, and the influence this relationship has on marketing of such ingredients outside of the industry in which they first appeared to consumers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
30,664 Total Clicks
May 16 - Sep 17
This Week and Average
Trend Hunter Services
Cold brew coffee makers serve multiple functions for cost-conscious consumers
Brands are now offering cold brew coffee makers with multiple functions. Whether those beverages are hot or cold, coffee or tea, consumers have the option of purchasing multipurpose tools that still give them the sophisticated version of this coffee beverage, without having to waste money on an excessively niche item. These appliances offer the benefit of catering to consumers' habit of presenting their lifestyles as "upscale," without having to deal with the costs associated with those lifestyles. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,564 Total Clicks
Mar 17 - Sep 17
This Week and Warm
TechBusinessLifestyleDrinking
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
18,352 Total Clicks
Nov 16 - Sep 17
This Month and Average
BusinessAutosNew Ventures
Exoskeletons are helping workers across a variety of industries
Exoskeletons are being used to protect laborers and simultaneously make them more productive. This emerging technology is being employed by companies seeking to improve the quality of work their employees do, while ensuring they are also taken care of. As technology continues to replace people in the workforce for cost and productivity purposes, these protective exoskeletons work to merge the two to find a more advantageous middle ground. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
71,989 Total Clicks
Mar 16 - Sep 17
This Month and Warm
TechBusiness