Hybridization
Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Haircare ingredients come infused into everyday objects
Implications - Brands in the haircare industry are incorporating beneficial ingredients into products like gloves and caps, so that consumers are able to multitask as they prepare for their day. The shift comes as consumers seek to streamline various rituals for the sake of convenience, while still gaining the benefits they're seeking.

Homework Question - How could your brand streamline the process of using its product/service? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
15,852 Total Clicks
Apr 18 - Mar 19
Just New and Mild
FashionHair
Skincare brands employ the benefits of strawberries in their products
Implications - Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift has two benefits – it caters to naturality minded consumers, while also allowing for a clear branding strategy based on the theme of the highlighted product.

Homework Question - How could your brand shift how a traditional element within your industry is used or interpreted? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
11,868 Total Clicks
Jan 18 - Mar 19
New and Average
FashionCosmetics
Pet subscription services expand outside food deliveries
Implications - Pet subscription services are expanding to suit a variety of pet owners’ needs, whether those are for general care products or for affordable veterinarian services. Such subscriptions cater to the desire for personalization that prioritizes accessibility, both in cost and in function.

Homework Question - Conceptualize a subscription service that’s affordable for your brand’s average customer. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
61,214 Total Clicks
Aug 17 - Mar 19
This Week and Warm
Lifestyle
Bamboo is highlighted as a staple ingredient in skin and haircare products
Implications - A newly “buzzy” ingredient emerging in the skin and hair care space is bamboo, with topical products infusing the natural ingredient for its antioxidant and youth-generating benefits. This shift comes as naturality minded consumers increasingly seek out ingredients with historical relevance in their self-care rituals.

Homework Question - Consider an emerging “buzzy” element or topic that your brand could incorporate into its own product/service. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
26,405 Total Clicks
Dec 18 - Mar 19
This Week and Warm
Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Large fashion retailers adopt plant-based dyes in their collections
Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.

Homework Question - How could your brand make small but significant changes to lessen its ecological impact? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
64,271 Total Clicks
May 17 - Mar 19
This Week and Warm
FashionEco
Vitamins and supplements are packaged in snack forms
Implications - Health conscious consumers are no longer only turning to vitamins and supplements in pill or beverage form, and now expect health brands to provide such ingredients in the snacks they produce. On-the-go snacks that contain concentrated levels of the vitamins and supplements consumers seek cater to urban professionals looking to balance their day-to-day lives with their wellness rituals.

Homework Question - How coul your brand reformat the platform through which one of its products/services is offered? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,233 Total Clicks
Jul 17 - Mar 19
This Week and Warm
LifestyleHealth
Spicy CBD products resonate with consumers
Implications - As the cannabis industry continues to thrive, brands are elevating ingestible CBD products with spices to add a distinct flavor. These new flavor profiles will welcome adventurous consumers while showcasing the flexibility and versatility of cannabis commodities. This new shift displays even more opportunities for brands to get creative with their offerings.

Homework Question - How can you elevate a traditional product that you offer with a new flavor profile? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
27,881 Total Clicks
Apr 17 - Mar 19
This Week and Mild
LifestyleFood
Trend Hunter Services
Child-targeted snacks incorporate "superfood" ingredients and branding
Implications - The immediate health associations that come from "superfood" branding are now being incorporated into children's snacks. This shift appeals particularly to Millennial parents who trust such branding due to the extensive research they've done into their own food choices, and allows them to raise their children with the same consumption habits.

Homework Question - How could your brand appeal to the preferences of Millennials, or Millennial parents in particular? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,275 Total Clicks
Mar 17 - Mar 19
This Month and Average
LifestyleHealth
Fermented ingredients in skincare are on the rise
Implications - With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop. These items have the benefit of appealing to consumers via familiarity and novelty alike.

Homework Question - Which adjacent industry could your brand adapt trends from? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
14,261 Total Clicks
Apr 18 - Mar 19
This Month and Untested
FashionCosmetics
Excessive noise is mitigated in a variety of unlikely products
Implications - Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. Whether in the form of silent winter jackets or desk-bases exercise machines, these products come as professionals increasingly share open spaces, whether at work or at home.

Homework Question - How could your brand prioritize discretion for its customers or employees? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,404 Total Clicks
Apr 18 - Mar 19
This Month and Average
Art & DesignFurniture