Hybridization
Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,133 Total Clicks
Mar 18 - Oct 18
Recent and Mild
LifestyleFood
Booze brands are using waste food materials to create their products
Implications - Innovations in the alcohol industry are leading to products that are made using repurposed scrap foods, with everything from beer and wine to hard liquors adopting these sustainable practices. This shift is cost-effective and highly marketable for the brands in question, while appealing to consumers' wish for sustainable consumption that doesn't impact or alter their daily rituals. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,828 Total Clicks
Jan 18 - Oct 18
This Week and Average
LifestyleEcoDrinking
Familiar food and beverage is enriched with the addition of cinnamon
Implications - Consumers interested in enhancing familiar snacks with subtle sweet-spicy notes are embracing food and beverage products infused with cinnamon. This evolution speaks to the desire for new, enhanced versions of their favorite snack products that mimic their cooking habits at home, such as with seasoning. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,937 Total Clicks
Oct 17 - Oct 18
This Week and Mild
LifestyleFood
The process of nursing is streamlined via business and design
Implications - Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
119,796 Total Clicks
Sep 17 - Oct 18
This Week and Warm
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Donuts and drinking are married in unique crossover experiences
Implications - As the cultural obsession with donuts approaches new heights, consumers are embracing a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered near generic speaks to the inherent opportunity in the borrowing of rituals around food and drink in a time when individuals are looking to make every eating experience memorable. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,411 Total Clicks
May 17 - Oct 18
This Month and Average
LifestyleDrinking
A variety of unexpected snacks incorporate donut-inspired flavors
Implications - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors in particular are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,074 Total Clicks
May 17 - Oct 18
This Month and Warm
LifestyleFood
Modular clothing enhances the flexibility of consumers’ wardrobes
Implications - Modular clothing items or wardrobes are becoming increasingly popular as consumers look to make long-term fashion purchases over pieces that are considered to be “on-trend.” These pieces offer consumers the flexibility to change up their style without the costs associated with constantly purchasing new items. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
51,350 Total Clicks
Jun 17 - Oct 18
This Month and Warm
Fashion
Trend Hunter Services
Tools applied to the face adopt efficient self-cleaning functions
Implications - The adoption of automated and electric self-cleaning functions into various tools that touch the face is simplifying the sanitation process for consumers. This shift is able to balance consumers’ penchant for self-care, with their inability or unwillingness to prioritize constant upkeep for the products that offer that self-care. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,283 Total Clicks
Jun 17 - Oct 18
This Month and Mild
TechLifestyleHealth
Sleep-tracking devices become directly integrated into bed accessories
Implications - The rise of sleep-tracking apps and tools has led to the incorporation of such tools directly into the various products consumers sleep on or with. This shift caters to individuals who prioritize health-tracking as part of their lifestyle, allowing for a seamless and more effective integration of the product. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
50,943 Total Clicks
May 17 - Oct 18
This Month and Untested
TechLifestyle
Avocado oil infusions add nourishment to everyday cosmetic staples
Implications - Joining a long list of foods with applications in hair and skincare, avocado oil is finding its place as a star ingredient in a number of best-selling products based on its role as a hydration powerhouse. This advancement speaks to the desire for cosmetics to incorporate a healing element, which serves as a catalyst by offsetting any expected negative impact on one's skin or hair. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
22,616 Total Clicks
Dec 17 - Oct 18
This Month and Mild
FashionCosmetics