Hybridization
Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Coffee and tea brands offer clear beverages to add intriguing value
Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,838 Total Clicks
Apr 17 - Aug 18
New and Average
MarketingLifestyleDrinking
Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,814 Total Clicks
Sep 17 - Aug 18
New and Mild
FashionCosmetics
Cooling ingredients are incorporated into various hair products
Implications - Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,046 Total Clicks
May 17 - Aug 18
Recent and Mild
FashionCosmetics
Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,584 Total Clicks
Mar 17 - Aug 18
Recent and Warm
LifestyleHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,515 Total Clicks
Jan 16 - Aug 18
Recent and Mild
LifestyleFoodHealth
Savory snacks adopt the flavors of various alcoholic beverages
Implications - Chip brands are trying to stand out by offering their products with unique flavors that replicate different types of alcohol. These products cater to foodie consumers who prioritize experimentation in consumption, while giving still alcohol connoisseurs a sense of familiarity by combining a relatively common pairing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,713 Total Clicks
Nov 16 - Aug 18
This Week and Mild
LifestyleFood
Brands infuse various crystals into their skincare and cosmetic products
Implications - Though rose quartz remains a popular choice for crystal-infused skincare and cosmetic items, brands are incorporating various gems into such products in order to enhance their appeal. Such items caters to a niche set of consumers that is concerned with the overlap of spirituality and self-care. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,060 Total Clicks
Aug 17 - Aug 18
This Week and Mild
FashionCosmetics
Trend Hunter Services
Alcohol brands experiment with drinks in vapor form
Implications - The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
68,163 Total Clicks
Jul 15 - Aug 18
This Week and Warm
LifestyleDrinking
Jelly based makeup products rise in popularity
Implications - With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,940 Total Clicks
Jun 16 - Aug 18
This Week and Warm
FashionCosmetics
Products associated with travel incorporate shapeshifting functions
Implications - Designers are enhancing their focus on multi-functionality in the travel-related items they’re tasked with creating, by making them able to change in shape and function as users’ needs change in the moment. Such all-in-one designs entice consumers for their novel and cost-effective solutions, while giving brands a significant differentiator against competition. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
88,069 Total Clicks
Dec 17 - Aug 18
This Week and Warm
Art & Design