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High-tech sous vide appliances offer an ultra-luxe experience
Implications - Upmarket sous vide appliances boasting high-end features such as connectivity and smart monitoring are enabling luxury consumers to master the technique at home in style. This advancement highlights the interest in the culinary technique as a hobby for which individuals are willing to invest in industry-grade machinery in order to enhance the experience and the end result.

Homework Question - What can you play up in order to offer luxury consumers an expert-level experience? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
52,996 Total Clicks
Jul 17 - Sep 18
This Quarter and Warm
TechLifestyleFoodLuxury
Automotive subscriptions make luxury cars more accessible to consumers
Implications - Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas.

Homework Question - How can your brand look to make its luxury products more accessible? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
75,654 Total Clicks
Oct 17 - Jun 18
This Year and Average
AutosLuxury
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury.

Homework Question - How can your brand convey authenticity by incorporating a self-reflexive view of your industry's culture into marketing material? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
141,860 Total Clicks
Mar 17 - May 18
This Year and Hot
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion.

Homework Question - How can the design of your product convey a sense of authenticity that customers will aim to align themselves with? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
83,016 Total Clicks
Jan 18 - May 18
This Year and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Caviar is transformed in new and distinct ways
Implications - The transformation of caviar as a central but reformatted ingredient in various dishes, beverages and snacks is now underway. These products come as brands behind caviar products make an attempt to boost their visibility in a food market that increasingly values experiential and memorable consumption.

Homework Question - How could your brand tweak one thing about its products/services that would make them better adapt to the changing consumer expectations in its market? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
53,369 Total Clicks
Aug 17 - Jun 18
This Year and Mild
LifestyleFoodLuxury
Designers aim to enhance engagement by collaborating with pop cultural trends
Implications - Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance.

Homework Question - How can your brand attract overlooked demographics? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
98,895 Total Clicks
Sep 16 - Dec 17
This Year and Warm
Art & DesignLuxury
As mobile watching increases, television is seen as a more high-brow option
Implications - With the rise of mobile watching and streaming comes a decrease in image and audio quality. As backlash, television is being seen as a more high-brow option for entertainment. Additionally, technological advancements and a skew toward older, more affluent demographics make it a perfect time for holistically luxurious televisions. Integrating high-end technology -- such as OLED monitors -- with more design-conscious form achieves this high-brow rebrand that proves the power of an underdog.

Homework Question - What could you do to position your product as the premium option in your industry? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
73,568 Total Clicks
Mar 17 - Dec 17
Warm
TechLuxury
Trend Hunter Services
Smart hotels implement learning technology to remember guest preferences
Implications - Taking a page out of the smart home book, hotels are integrating learning technology to adjust to consumer preferences for everything from check-in to room temperature. This makes for an easier, more customized, and ultimately more comfortable experience. This seamlessness minimizes the adjustment period most guests fall subject to when staying in a new place; the comfort implemented through this technique is both physical, and psychological.

Homework Question - What could you add or tweak about your product or service to provide customers with a more comfortable experience? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
67,121 Total Clicks
Dec 16 - Dec 17
Average
TechWorldHip HotelsTravelLuxury
People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to.

Homework Question - How can your brand promote positive change in a way that doesn't negatively affect its bottom line? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
112,100 Total Clicks
Dec 15 - Apr 18
This Year and Mild
MarketingBusinessLuxury
The beauty industry turns to glittering masks for facial rejuvenation
Implications - Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care.

Homework Question - How can your brand appeal to consumers seeking high-end products that maintain well being? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
37,071 Total Clicks
Oct 16 - Aug 17
Mild
FashionCosmeticsLuxury