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The beauty industry turns to glittering masks for facial rejuvenation
Implications - Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,863 Total Clicks
Oct 16 - Aug 17
This Quarter and Mild
FashionCosmeticsLuxury
Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health. [More]
SCORE 6.5
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Activity
Freshness
Megatrends
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49,174 Total Clicks
Feb 17 - Aug 17
This Year and Warm
'90s era grunge staples are elevated and reinvented by luxury fashion brands
Implications - Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market. [More]
SCORE 7.2
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Activity
Freshness
Megatrends
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112,362 Total Clicks
Jun 17 - Jul 17
This Year and Hot
FashionHip FashionLuxury
Floral and botanical elements take centre stage in food and beverage
Implications - Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle is seen today as a means of status in the same way as health and wellness. [More]
SCORE 5
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Activity
Freshness
Megatrends
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71,868 Total Clicks
Sep 15 - Jun 17
This Year and Average
LifestyleFoodDrinkingLuxury
The 6 Patterns of Opportunity & Top 18 Megatrends
Beverages are marketed around the experience of picnicking
Implications - With millennial consumers being drawn to low-cost experiences that can accommodate large groups easily, beverage brands are marketing products around the experience of summer picnicking. This shift speaks to the importance of ritual across age categories and highlights the opportunity for brands to build themselves into the experience of these rituals. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
195,855 Total Clicks
Jun 16 - Jun 17
This Year and Warm
LifestyleFoodDrinkingLuxury
Consumer desires become instantly attainable through on-demand services
Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
108,414 Total Clicks
Feb 16 - Jun 17
This Year and Average
Artisanal food tastings take style cues from beer and wine flights
Implications - Moving beyond the realm of merely wine and beer, flight tastings are becoming more commonly offered as a way to indulge in the likes of hor d'oeuvres, desserts and other treats. This progression highlights the interest in dining experiences that serve to facilitate social interaction without being limited to a specific food or beverage type. [More]
SCORE 5.2
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Activity
Freshness
Megatrends
Patterns
22,347 Total Clicks
Mar 16 - Jun 17
This Year and Mild
LifestyleFoodLuxury
Trend Hunter Services
Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
72,281 Total Clicks
Oct 15 - May 17
This Year and Warm
Fantasy franchises appeal to older fans with upscale, opulent themed products
Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones,' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
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43,518 Total Clicks
Oct 16 - May 17
This Year and Average
Art & DesignFashionLuxury
Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
52,210 Total Clicks
Mar 16 - Jul 17
This Year and Hot