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Automotive subscriptions make luxury cars more accessible to consumers
Implications - Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
69,857 Total Clicks
Oct 17 - Jun 18
This Quarter and Average
AutosLuxury
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
125,937 Total Clicks
Mar 17 - May 18
This Quarter and Hot
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
68,145 Total Clicks
Jan 18 - May 18
This Year and Hot
Caviar is transformed in new and distinct ways
Implications - The transformation of caviar as a central but reformatted ingredient in various dishes, beverages and snacks is now underway. These products come as brands behind caviar products make an attempt to boost their visibility in a food market that increasingly values experiential and memorable consumption. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
48,186 Total Clicks
Aug 17 - Jun 18
This Quarter and Mild
LifestyleFoodLuxury
The 6 Patterns of Opportunity & Top 18 Megatrends
Designers aim to enhance engagement by collaborating with pop cultural trends
Implications - Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
93,521 Total Clicks
Sep 16 - Dec 17
This Year and Warm
Art & DesignLuxury
As mobile watching increases, television is seen as a more high-brow option
Implications - With the rise of mobile watching and streaming comes a decrease in image and audio quality. As backlash, television is being seen as a more high-brow option for entertainment. Additionally, technological advancements and a skew toward older, more affluent demographics make it a perfect time for holistically luxurious televisions. Integrating high-end technology -- such as OLED monitors -- with more design-conscious form achieves this high-brow rebrand that proves the power of an underdog. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,729 Total Clicks
Mar 17 - Dec 17
This Year and Warm
TechLuxury
Smart hotels implement learning technology to remember guest preferences
Implications - Taking a page out of the smart home book, hotels are integrating learning technology to adjust to consumer preferences for everything from check-in to room temperature. This makes for an easier, more customized, and ultimately more comfortable experience. This seamlessness minimizes the adjustment period most guests fall subject to when staying in a new place; the comfort implemented through this technique is both physical, and psychological. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
63,218 Total Clicks
Dec 16 - Dec 17
This Year and Average
TechWorldHip HotelsTravelLuxury
Trend Hunter Services
People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
110,051 Total Clicks
Dec 15 - Apr 18
This Year and Mild
MarketingBusinessLuxury
The beauty industry turns to glittering masks for facial rejuvenation
Implications - Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,977 Total Clicks
Oct 16 - Aug 17
This Year and Mild
FashionCosmeticsLuxury
Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,024 Total Clicks
Feb 17 - Aug 17
Warm