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Designers aim to enhance engagement by collaborating with pop cultural trends
Implications - Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
87,335 Total Clicks
Sep 16 - Dec 17
This Quarter and Warm
Art & DesignLuxury
As mobile watching increases, television is seen as a more high-brow option
Implications - With the rise of mobile watching and streaming comes a decrease in image and audio quality. As backlash, television is being seen as a more high-brow option for entertainment. Additionally, technological advancements and a skew toward older, more affluent demographics make it a perfect time for holistically luxurious televisions. Integrating high-end technology -- such as OLED monitors -- with more design-conscious form achieves this high-brow rebrand that proves the power of an underdog. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
63,145 Total Clicks
Mar 17 - Dec 17
This Quarter and Warm
TechLuxury
Smart hotels implement learning technology to remember guest preferences
Implications - Taking a page out of the smart home book, hotels are integrating learning technology to adjust to consumer preferences for everything from check-in to room temperature. This makes for an easier, more customized, and ultimately more comfortable experience. This seamlessness minimizes the adjustment period most guests fall subject to when staying in a new place; the comfort implemented through this technique is both physical, and psychological. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
55,801 Total Clicks
Dec 16 - Dec 17
This Quarter and Average
TechWorldHip HotelsTravelLuxury
People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
114,003 Total Clicks
Dec 15 - Dec 17
This Quarter and Mild
MarketingBusinessLuxury
The 6 Patterns of Opportunity & Top 18 Megatrends
The beauty industry turns to glittering masks for facial rejuvenation
Implications - Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,092 Total Clicks
Oct 16 - Aug 17
This Year and Mild
FashionCosmeticsLuxury
Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,653 Total Clicks
Feb 17 - Aug 17
This Year and Warm
'90s era grunge staples are elevated and reinvented by luxury fashion brands
Implications - Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
129,176 Total Clicks
Jun 17 - Jul 17
This Year and Hot
FashionHip FashionLuxury
Trend Hunter Services
Floral and botanical elements take centre stage in food and beverage
Implications - Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle is seen today as a means of status in the same way as health and wellness. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
77,919 Total Clicks
Sep 15 - Jun 17
This Year and Average
LifestyleFoodDrinkingLuxury
Beverages are marketed around the experience of picnicking
Implications - With millennial consumers being drawn to low-cost experiences that can accommodate large groups easily, beverage brands are marketing products around the experience of summer picnicking. This shift speaks to the importance of ritual across age categories and highlights the opportunity for brands to build themselves into the experience of these rituals. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
204,370 Total Clicks
Jun 16 - Jun 17
This Year and Warm
LifestyleFoodDrinkingLuxury
Consumer desires become instantly attainable through on-demand services
Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
110,755 Total Clicks
Feb 16 - Jun 17
This Year and Average