Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Luxury Consumer Insights

Autonomous Couture
Designers introduce robotic elements with functional aspects to their lines
Trend - Many designers are taking advantage of the progression of the technological age as they introduce robotic components to their fashion lines. From artificial intelligence to coding, the smart garments boast responsive or assistive features that elevate the piece beyond the constraints of aesthetic.

Insight - Captivated by curiosity, consumers are interested in what technology can offer the fashion industry. As garments are an extension of the self, consumers look for dynamic and autonomous features that can make the expression of identity through fashion a more immersive and captivating experience. Thus, they feel more confident as they are on the cutting-edge of the tech and fashion fusion, but also more understood as they can communicate something extra via the movement of their outfit.
Workshop Question - How can technology help your product allow consumers to better express themselves?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Contraception
Fashion brands promote safe sex with novelty condom-inspired offerings
Trend - Haute couture labels and celebrities are entering unlikely territory, producing branded contraceptives and collections that are inspired by the notion of safe sex. Whether it's through condoms or condom-inspired apparel, the launches instill a sense of curiosity in consumers.

Insight - Social media enables the curation of personal brands and many consumers attempt to introduce all facets of their personality through online platforms. Motivated in part by synchronizing physical and digital lifestyles, this move allows for users to be authentically themselves in both worlds. As sexuality is an inherent component of many consumers' personal brands, the topic is finding its place on social media. Novelty items that reference sexuality are perceived as tools of liberation that are shareable and get the point across.
Workshop Question - How can your brand align with the message of safe sex?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beer Hospitality
Beer brands expand into consumer lifestyle experiences with hospitality ventures
Implications - With the overlap of experiential travel and ritualistic self-care continuing to entice wanderlust-inclined consumers, beer brands are responding with highly coveted brand experiences that range from brewery hotels to beer-centric spas. As brands across industry categories look to expand on their presence in the everyday lives of consumers, this progression suggests that individuals are particularly receptive to product-driven experiences that take cues from the luxury and hospitality industries, and see such indulgences as a natural extension of their interests.
Workshop Question - How can you help your customers in their pursuit of "treating themselves" by expanding to offer branded hospitality initiatives?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tokenized Auto
The automotive industry is partnering with cryptocurrency projects
Implications - Traditional luxury car brands are collaborating with new-age cryptocurrency projects through IoT reward programs and supercar-investing platforms. This hybridization in technology is providing Boomer and Gen X luxury vehicle owners access to digital assets, while concurrently providing Millennial and Gen Z crypto users accessibility to high-end vehicles. These emerging partnerships reveal the growing collaboration potential in the cryptocurrency industry across a range of industries.
Workshop Question - How could your brand align itself with more future-focused partnerships?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sophisticated Sous Vide
High-tech sous vide appliances offer an ultra-luxe experience
Implications - Upmarket sous vide appliances boasting high-end features such as connectivity and smart monitoring are enabling luxury consumers to master the technique at home in style. This advancement highlights the interest in the culinary technique as a hobby for which individuals are willing to invest in industry-grade machinery in order to enhance the experience and the end result.
Workshop Question - What can you play up in order to offer luxury consumers an expert-level experience?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Subscription
Automotive subscriptions make luxury cars more accessible to consumers
Implications - Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas.
Workshop Question - How can your brand look to make its luxury products more accessible?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Reflexive Campaign
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury.
Workshop Question - How can your brand convey authenticity by incorporating a self-reflexive view of your industry's culture into marketing material?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Athleisure Carryall
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion.
Workshop Question - How can the design of your product convey a sense of authenticity that customers will aim to align themselves with?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Roe
Caviar is transformed in new and distinct ways
Implications - The transformation of caviar as a central but reformatted ingredient in various dishes, beverages and snacks is now underway. These products come as brands behind caviar products make an attempt to boost their visibility in a food market that increasingly values experiential and memorable consumption.
Workshop Question - How could your brand tweak one thing about its products/services that would make them better adapt to the changing consumer expectations in its market?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collectible Luxury
Designers aim to enhance engagement by collaborating with pop cultural trends
Implications - Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance.
Workshop Question - How can your brand attract overlooked demographics?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends