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Floral and botanical elements take centre stage in food and beverage
Implications - Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle as is seen today as a means of status in the same way as health and wellness. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
54,143 Total Clicks
Sep 15 - Jun 17
This Week and Average
LifestyleFoodDrinkingLuxury
Beverages are marketed around the experience of picnicking
Implications - With millennial consumers being drawn to low-cost experiences that can accommodate large groups easily, beverage brands are marketing products around the experience of summer picnicking. This shift speaks to the importance of ritual across age categories and highlights the opportunity for brands to build themselves into the experience of these rituals. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
180,076 Total Clicks
Jun 16 - Jun 17
This Week and Warm
LifestyleFoodDrinkingLuxury
Consumer desires become instantly attainable through on-demand services
Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
99,676 Total Clicks
Feb 16 - Jun 17
This Month and Average
Artisanal food tastings take style cues from beer and wine flights
Implications - Moving beyond the realm of merely wine and beer, flight tastings are becoming more commonly offered as a way to indulge in the likes of hor d'oeuvres, desserts and other treats. This progression highlights the interest in dining experiences that serve to facilitate social interaction without being limited to a specific food or beverage type. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
19,186 Total Clicks
Mar 16 - Jun 17
This Month and Mild
LifestyleFoodLuxury
Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,362 Total Clicks
Oct 15 - May 17
This Quarter and Warm
Fantasy franchises appeal to older fans with upscale, opulent themed products
Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,981 Total Clicks
Oct 16 - May 17
This Quarter and Average
Art & DesignFashionLuxury
Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
231,717 Total Clicks
Aug 15 - Apr 17
This Quarter and Hot
Trend Hunter Services
Opulence no longer signifies a break, but is integrated into the everyday
Implications - Typically, luxury signifies a break from the mundane; a way for consumers to escape everyday life and treat themselves. The fast pace of American society is changing this concept with luxurious experiences integrated into necessary parts of the consumer's everyday life. This shows a shift in the definition of luxury as it relates to status, in that relaxation is no longer a signifier of opulence in a society that glorifies being busy. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
218,249 Total Clicks
Mar 15 - Apr 17
This Quarter and Hot
LifestyleLuxury
Cocktail presentation is taken to new heights with scent-driven touches
Implications - As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
7,527 Total Clicks
Apr 17 - Apr 17
This Quarter and Mild
LifestyleDrinkingLuxury
Dark spirits are premiumized with smaller and more experimental varietals
Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
91,380 Total Clicks
Sep 16 - Jan 17
This Year and Average
LifestyleDrinkingLuxury