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Health-focused brands employ reactive advertising methods to engage consumers
Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
96,891 Total Clicks
Dec 14 - Dec 17
This Week and Mild
MarketingLifestyleHealth
The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
29,691 Total Clicks
Sep 16 - Dec 17
This Week and Average
Consumers turn to virtual experiences to ease anxiety around the subject of death
Implications - Most people with terminal illnesses must deal with the severe anxiety associated with looming mortality, and so various virtual platforms are being designed to help curb some of the fear associated with death. Whether immersive or support-based, these platforms are able to ease at least one aspect of life dealing with a terminal illness, and reveal the shift to more innovative developments in therapy-related fields. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
17,779 Total Clicks
Apr 17 - Dec 17
This Week and Mild
TechLifestyleHealth
The process of finding a home becomes app-fueled
Implications - In a world inundated with digital solutions to real-life problems -- such as Tinder, Uber, or AirBnb -- the natural next step is that peer-to-peer, app-fueled model infiltrating big-ticket purchases. Housing is the next space rife for a digital upheaval to highlight ease and affordability of real estate, which is especially poignant in the face of rapid urbanization. This adds a touch of personification to an otherwise intimidating task that suits youth generations particularly well. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,405 Total Clicks
May 16 - Dec 17
This Week and Average
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
As the population grows and housing becomes scarce, creative options arise
Implications - The population is increasing at a rapid rate. This creates a need for more housing, but also calls for an increase in diversified housing options to accommodate all financial situations, family sizes, and spatial contexts. This results in more creative housing solutions designed to be more affordable and size-conscious. Essentially, this large-scale redefinition of what it means to own property signifies greater overall change, and a faster pace of acceptance. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
80,326 Total Clicks
May 17 - Dec 17
This Week and Warm
TechWorldLifestyle
The increasingly immersive nature of technology permeates the workforce
Implications - The worlds of social media, gaming, entertainment and beyond have become immersive, and the workforce is the next frontier in this regard. Tools to create multisensory meetings, calls, and presentations add more interest to an otherwise straightforward element of the business world. This shift also adds to an increasingly humanized global work culture to accommodate youth generations entering the workforce. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,904 Total Clicks
Mar 16 - Dec 17
This Month and Warm
TechLifestyle
Dispensary services use digital platforms to market or sell products
Implications - With the cannabis industry in North America on a significant upturn, brands that sell or promote this product are doing so via various digital platforms, whether those are apps or digital booths. This shift serves to further normalize this industry in both recreational and medicinal capacities, while providing the convenience consumers require. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,816 Total Clicks
Aug 15 - Nov 17
This Month and Mild
TechMarketingBusinessLifestyleHealth
Trend Hunter Services
Sports brands adopt interactive, digital methods of data tracking
Implications - Sports brands are fusing the interactive nature of sports with the digital world in order to offer creative and motivating ways to track and improve athletic performance. The interactive nature of these installations caters to the enhanced level of interactive engagement that consumers are rapidly growing accustomed to. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
27,388 Total Clicks
Sep 16 - Nov 17
This Month and Warm
TechArt & DesignLifestyleHealth
Non-plant products contain plantable components to create new life
Implications - Products that have seemingly little to do with plant life are now infusing seeds into their packaging in order to allow new life to grow once they have been consumed for their original purpose. These products are able to appeal to consumers with a variety of motivations – particularly those seeking optimum value for their money spent. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
369,390 Total Clicks
Jun 14 - Nov 17
This Month and Warm
Art & DesignLifestyleEco
Brands are offering products with head and neck pain-specific functions
Implications - The impact that rampant smartphone and computer use has had on people's bodies' is both visible and felt, and brands are now creating products that alleviate the pain and stiffness that these products can cause – specifically concentrated in the head and neck areas. This shift comes as consumers seek to balance their health and wellness needs with their desire to continue their regular habits as they always have done. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
96,800 Total Clicks
Dec 16 - Nov 17
This Month and Warm
Art & DesignDesignLifestyleHealth