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Croissants are used as the starting point for new desserts and dishes
Implications - Croissants are being used as the base of various dishes and desserts, creating unique hybrid products. Such items serve as an example for how brands can cater to consumers' experiential proclivities when it comes to their consumption habits, while also allowing the brands in question some room for creativity in the production process. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,267 Total Clicks
Feb 17 - Jun 18
Recent and Warm
LifestyleFood
The practice of making high quality cocktails is increasingly attainable
Implications - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
29,212 Total Clicks
Mar 16 - Jun 18
Recent and Mild
TechMobileLifestyleDrinking
North American brands topically tackle inequality in the school system
Implications - Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
12,550 Total Clicks
Feb 18 - Jun 18
Recent and Untested
FashionBusinessLifestyle
Brands are marketing their desserts and sweet treats as non-GMO
Implications - Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,056 Total Clicks
Oct 17 - Jun 18
This Week and Average
LifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
This technology has implications in finance outside of cryptocurrency
Implications - Discussions around blockchain technology and its applications in finance tend to focus on cryptocurrency. Another increasingly popular application, however, can be seen in blockchain's use as a mode of asset protection. This is especially popular among younger consumers who have a more inherent understanding of new technologies, and highly value transparency across the board. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
15,154 Total Clicks
Apr 18 - Jun 18
This Week and Mild
TechLifestyle
Local crowdsourcing enhances community involvement and inter-connectivity
Implications - Community-based crowdsourcing apps are helping locals connect with those in close proximity to them, over a variety of shared values and purposes. Whether empowering locals or creating spaces in which they can help one another, these crowdsourced tools leverage tech to cater to the consumer desire for community-building and cooperation, countering widely held notions that such technology furthers divides between people. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
18,703 Total Clicks
Oct 17 - Jun 18
This Week and Mild
TechMobileLifestyle
Brands adopt edible marketing campaigns to engage consumers
Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,428 Total Clicks
Jan 16 - Jun 18
This Month and Warm
MarketingLifestyleFood
Trend Hunter Services
Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
30,363 Total Clicks
Mar 16 - Jun 18
This Month and Mild
LifestyleFoodEco
Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,944 Total Clicks
Oct 17 - Jun 18
This Month and Warm
LifestyleFoodHealth
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,296 Total Clicks
Jun 15 - Jun 18
This Month and Untested