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Spray bottle-formatted spices and other ingredients enable easy flavoring
Implications - Consumers are opting for spices and other foodstuffs formatted in spray bottles that enable a more easily measured means of dispensing such culinary ingredients that allows for a wide range of flavor preferences. A convergence of the pursuit of convenience and the new culture of the experiment foodie, this progression highlights the power of packaging design in reimagining the use of such common ingredients. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
35,124 Total Clicks
Nov 16 - Aug 17
New and Warm
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
95,034 Total Clicks
Jan 16 - Aug 17
Recent and Average
Cruise brands cater to customer interests with niche trip themes
Implications - As consumers look to pursue travel experiences that indulge a culmination of their interests, cruise companies are launching highly focused trip themes that offer the feeling of insider access and may explicitly afford expert-level knowledge in a particular area of interest. This shift speaks to the interest in curated experiences that enable individuals to celebrate their interests, as well as the push for one-of-a-kind travel that is highly shareable. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,601 Total Clicks
Oct 15 - Aug 17
This Week and Untested
WorldLifestyleTravel
Mid-Millennials feel the pressure of adulthood and seek methods of growth
Implications - It's no secret that Millennials prioritize personal growth and experience over affluence and material goods. This is particularly urgent among Mid-Millennials who feel adulthood fast approaching, and are thus doubling down on efforts to make positive changes to the self. This can be implemented in all aspects of life, from financial literacy to the workplace. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
45,229 Total Clicks
Mar 15 - Aug 17
This Week and Warm
MarketingLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
22,982 Total Clicks
Apr 16 - Aug 17
This Week and Mild
MarketingLifestyleFoodSocial Media
Unique theater experiences take on new levels of interactivity
Implications - Consumers seeking more "bang for their buck", especially millennials, are putting more of their budget toward experiences versus products. Standing out in a sea of competing entertainment options are interactive, often exclusive theater experiences that actively involve attendees by providing them with anything from assigned costumes to opportunities to influence the event itself. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
26,083 Total Clicks
Aug 17 - Aug 17
This Week and Mild
Pop CultureLifestyle
Grocery stores feature ripeness-indicators to encourage shrewd shoppers
Implications - As health-conscious consumers veer away from the frozen food isles towards fresh produce, we’re seeing a surge in the desire to be educated on best uses for getting the most out of fresh fruits and vegetables. From solutions that educate shoppers on ripeness to innovations for keeping fruit fresher for longer, grocers are making fresh produce more accessible for everyday consumers, acknowledging spending trends towards investing in personal health as well as high quality products. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
105,277 Total Clicks
Dec 16 - Aug 17
This Week and Warm
Trend Hunter Services
Pre-Assembled Sandwich Kits are Now Being Marketed to Adults
Implications - Brands are evoking the nostalgia associated with pre-assembled lunches to offer more sophisticated, adult-friendly versions of sandwich and wrap kits. This diversification of pre-made packaged food items conjoins consumers' familiar past habits, with the convenience they require as they balance modern work-life priorities. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
266,075 Total Clicks
Apr 15 - Aug 17
This Week and Warm
LifestyleFoodHealth
Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,262 Total Clicks
Dec 16 - Aug 17
This Week and Warm
Brands Turn Once-Rare Gluten Restrictions into Accessible Diets
Where gluten-free dieting was once specific to those with celiac disease, it has since become a marketing tool that seeks to convey the health benefits of a multitude of food items. A manifestation of this shift is that gluten-free foods are now offered in convenient, pre-packaged forms. This shift is indicative of consumers' tendency to appreciate marketing-induced fads, without having to expend their energy in seeking them out. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,075 Total Clicks
Jul 16 - Aug 17
This Week and Untested
MarketingLifestyleFoodHealth