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Soups are re-positioned as an easy shortcut to better health
Implications - Following the lead of many other goods, soup products are undergoing a re-positioning to align with the desires of wellness-focused consumers. Re-branded as an efficient way to get key nutrients, this approach by food brands to highlight and even increase the nutritional value of soup speaks to a broader opportunity to give long-established goods a wellness makeover.

Homework Question - How could you re-position an existing product or service to align with consumers' wellness goals? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
11,406 Total Clicks
Dec 18 - Mar 19
New and Average
LifestyleFoodHealth
Brands focus on post-recovery drinks that help hydrate and rejuvenate
Implications - With the rise of fitness culture, consumers are increasingly putting more emphasize and investment into their health and wellness routines. With that, brands are responding with products like beverages that call out benefits directly tied to activities like working out. Focusing on electrolytes, hydration and vitamin intake, these examples not only speak to the growing desire for products that provide functional benefits, but that also speak to specific lifestyle habits and rituals of consumers.

Homework Question - What core challenges does your consumer face during their day-to-day rituals? How can you help provide solutions in that space? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
23,770 Total Clicks
Apr 18 - Mar 19
Recent and Warm
LifestyleHealthDrinking
CBD-based products come in drinkable "shot" form
Implications - Similar to the caffeinated or juice-based wellness "shots" that are so commonly consumed by health-minded consumers, CBD-based shots that consumers can ingest and rapidly feel the effects of are on the rise. The growing popularity of such items comes as the cannabis industry continues to work and merge with the wellness space.

Homework Question - Conceptualize an adjacent industry that your brand could collaborate with, or be inspired by. [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,717 Total Clicks
Oct 18 - Mar 19
Recent and Warm
LifestyleHealth
Pet owners take steps to better track and monitor food intake for animals
Implications - Concerns over dietary health and overeating are translating into the world of pets as owners seek out ways to keep their furry friends as healthy as can be. Turning to creative portion control mechanisms like automatic feeders and single serve potions, pet owners are taking control of their pets’ lives by ensuring they’re getting the optimal nutrition they need. This shift toward more controlled pet care solutions not only speaks to the growing concerns of health and wellness, but also the fact that consumers are giving the same amount of care and dedication to pets around health as they would themselves.

Homework Question - How can you better align yourself with consumer lifestyle needs at home? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
85,652 Total Clicks
Sep 17 - Mar 19
Recent and Warm
LifestylePets
The 6 Patterns of Opportunity & Top 18 Megatrends
Food brands cater specifically to common cravings
Implications - The frequent cravings people have are being specifically catered to by brands, whether those cravings are random or prompted by various medical influences. This trend serves as an excellent example of how brands can be highly specialized in their focus, while still catering to the majority of their customers.

Homework Question - How could your brand frame and cater to a common ritual or practice? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
19,988 Total Clicks
Jul 17 - Mar 19
Recent and Untested
LifestyleFood
Spine-supporting tools and devices are incorporated into active rituals
Implications - The act of providing spinal support is no longer only discussed in reference to the fact that consumers spend most of their time sitting, and is now also being prioritized in activities that require movement. Whether correcting form or offering support, such items cater to those seeking all-encompassing assistive tools that protect and enhance their health.

Homework Question - How could your brand employ health-focused support among its customers or employees? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
114,905 Total Clicks
May 17 - Mar 19
Recent and V. Hot
LifestyleHealth
Brands incorporate recovery-focused ingredients into their tea products and branding
Implications - Brands that offer tea-based beverages are prioritizing "recovery" in the branding and benefits their products have to offer--whether that's pre or post-exercise, or for those experiencing jetlag. Such items cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care.

Homework Question - How could your brand market an added benefit to its existing product/service? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,429 Total Clicks
Sep 18 - Mar 19
This Week and Warm
LifestyleHealthDrinking
Trend Hunter Services
Yuzu becomes a prominent ingredient in food and skincare industries in North America
Implications - A common ingredient in countries like Japan, the citrus fruit yuzu is increasingly being adapted into products in North America--ranging from beverages and snacks to skincare products. This shift speaks to the growing influence of the Asian market in the various personal rituals that North American consumers are looking to diversify.

Homework Question - How could your brand turn to other geographic regions for product inspiration? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,991 Total Clicks
Jun 18 - Mar 19
This Week and Mild
LifestyleDrinking
Cold-pressing is no longer exclusive to beverages and natural skincare products
Implications - Cold-pressing, a production process that allows natural products to retain their nutrients, has typically only been associated with natural oils and beverages--however some brands are using the process in the production of their snack products. This allows companies to create automatic associations with health when branding their products, for consumers already aware of the benefits of cold-pressing,

Homework Question - How could your brand adopt trends within adjacent industries? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
27,093 Total Clicks
Mar 17 - Mar 19
This Week and Mild
LifestyleHealth
Sesame seeds become the next popular alternative in dairy products
Implications - An emerging alternative within the industry that produces imitation dairy products is the sesame seed, which can be transformed into a milk-like substance. Such products come as consumers continue to value choice in the dairy products or alternatives they consume--meeting the needs of consumers' various dietary restrictions while simultaneously valuing quality.

Homework Question - How could your brand prioritize diversity of choice within its offerings? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,273 Total Clicks
Nov 18 - Mar 19
This Week and Mild
Lifestyle