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Products help consumers make healthy and wholesome food from scratch
Implications - Whether grinding one's own grains, pressing cold juices at home, or culturing yogurt overnight, products that let consumers create healthy food from scratch sit at the nexus of the deeply imbricated health and sustainability movements. By enabling consumers to craft their own end-products, brands insert themselves into consumers' daily lives while still empowering them to autonomously achieve lifestyle goals. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,013 Total Clicks
Apr 17 - Oct 17
Recent and Hot
LifestyleFoodHealth
Spiced beverages are altered for mass-market appeal
Implications - Spiced beverages have either been traditionally used across various continents, or recently picked up as a "highbrow" food fad in North America, and the next evolution in this category is that they are being repositioned in North America to better appeal to the average consumer. The shift towards creating broader appeal for these beverages reveals potential in the neglected demographics of luxury retailers, providing opportunity for brands that specialize in mass-market products to experiment, while preventing consumer isolation. [More]
SCORE 5.4
Popularity
Activity
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Megatrends
Patterns
45,801 Total Clicks
Mar 16 - Oct 17
This Week and Untested
LifestyleDrinking
Sun care products feature food-based ingredients
Implications - The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
69,526 Total Clicks
Jul 15 - Oct 17
This Week and Average
Consumers make subtle commitments to physical fitness
Implications - While many consumers are interested in personal fitness, not all of those consumers identify with the culture surrounding health, wellness, and workouts. In lieu of the loud colors, spandex, and elaborate equipment that characterizes this typical fitness figure, companies have created fitness gear that allows consumers to work out subtly. Stripping these mainstream cultural connotations away helps alternative consumers achieve their goals without betraying their own styles. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
214,571 Total Clicks
Apr 17 - Oct 17
This Week and Hot
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech aids in visual or navigational improvements for the visually impaired
Implications - One of the most important aspects of technological developments is their ability to aid and empower those with various disabilities, and this fact holds up for visual impairments. Innovations in this field have led to a wide range of accessibility related developments for individuals who have these impairments – from enhancing navigational abilities, to improving sight. This shift speaks to the possibilities in this field, as it strays well past vision itself and has potential uses in everything from medicine and tech, to fashion, design and architecture. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
57,900 Total Clicks
Jul 15 - Oct 17
This Week and Warm
TechArt & DesignLifestyleHealth
Brands find unique ways to motivate consumers to get their eyes checked
Implications - Brands are finding new and distinct ways to motivate consumers to test their eyesight, offering a more experiential form of engagement with eyewear-related concerns. These emerging products and services not only serve to better market brands in this industry, but they also lift the anxiety or banality that consumers often associate with these medical check-ins. This shift reveals the potential for even the most objectively tedious services to transform into more engaging experiences, forming a point of reference that other brands can use to re-frame the more negatively viewed aspects of their own companies. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
68,409 Total Clicks
Jun 16 - Oct 17
This Week and Mild
MarketingBusinessLifestyleHealth
Prescription lens services are updating to suit the needs of modern consumers
Implications - Prescription contact lenses and glasses now incorporate elements that modern day consumers are in need of, rather than only offering products that improve sight. Whether sold via smart phone apps, infused with AR elements, or whether they feature UV-blocking designs, these products serve to enhance the lens-wearing experience. This shift is not just indicative of changing technologies in this industry, but also of an increased need to meet the accessibility and convenience-based consumer expectations that they have now come to expect in all aspects of their lives. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,827 Total Clicks
Jun 16 - Oct 17
This Week and Mild
BusinessLifestyleHealth
Trend Hunter Services
Edible collagen comes in convenient on-the-go protein bar packages
Implications - With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
17,882 Total Clicks
Jul 17 - Oct 17
This Week and Warm
FashionLifestyleFoodHealthCosmetics
Retailers are offering superfood-infused alcohols for the home
Implications - As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
113,352 Total Clicks
Dec 15 - Oct 17
This Month and Mild
LifestyleHealthDrinking
Vitamins and supplements are now being offered in ingestible spray forms
Implications - As vitamins and supplements dominate the health industry, they are now being offered in spray form. Whether ingestible or applied topically, this reformatted method of obtaining the benefits of vitamins offers both simplicity and marketability. As consumers continue to seek streamlined products and services in all facets of their lives, these spray supplements serve as a hyper-convenient extension of that shift. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,579 Total Clicks
Jan 16 - Oct 17
This Month and Mild
Art & DesignLifestyleHealth