Lifestyle Consumer Insights

Trend - CPG brands are designing new spice and seasoning products containing therapeutic and complementary ingredients. These products are specifically formulated for flavor enhancement and health and wellness benefits, aiding consumers looking to boost flavor and stay aligned with their health journeys.

Insight - Consumers in tune with the wellness industry often desire products that allow them to enjoy the familiar flavors and foods they love while staying aligned with their health goals. These individuals prioritize products that enable them to maintain a balanced lifestyle without feeling deprived or sacrificing indulgence. Brands that cater to this demand appeal to consumers who seek products that seamlessly align with their habits, fostering loyalty and encouraging repeat purchases.

Trend - As climate change threatens traditional cacao farming and drives up chocolate prices, food science companies are developing lab-cultivated chocolate through cellular agriculture - replicating cocoa's exact molecular and genetic structure in controlled environments.

Insight - Rising environmental concerns have made consumers increasingly aware of how climate change threatens the future availability of everyday luxuries. This awareness has shifted consumer perception of bioengineered foods - particularly when the technology aims to preserve, rather than replace, beloved products. The promise of identical taste and texture through cellular agriculture represents a pivotal moment where consumers are beginning to view lab-grown alternatives not as synthetic substitutes, but as innovative solutions for preserving authentic experiences in a climate-challenged world.

Trend - Self-care brands are partnering with popular cartoon properties to increase the appeal of their products with younger consumers. The collaboration also functions as advertising for the cartoon brand, leading to a mutually-beneficial partnership.

Insight - Young children are often disinterested by personal care. Certain children do not enjoy bath time, and do not yet understand the importance of brushing their teeth or washing their face. Parents of these children seek ways to make personal care more engaging and fun for their kids in order to build good habits early. One such method these parents seek out is co-branding, searching for products with branding familiar to their kids, leading to personal care brands partnering with cartoons.

Trend - Brands in the camping product space are releasing tents designed to be ultra-lightweight and portable, without compromising on stability or safety. These tents can be easily compacted and worn as a backpack for hiking, and quickly set-up for overnight camping when needed.

Insight - One of the largest considerations for campers is payload weight. Campers often bring technology, such as foldable grills or water purifiers that enables them to cut down on the weight of their supplies. The more serious the camper, and the longer the camping trip, the more important cutting down on weight is. In order to appeal to the more invested camping consumers, brands are releasing ultra-lightweight tents designed to be tightly compacted.

Trend - The beauty industry's latest darling isn't another miracle cream or serum - it's a high-tech wand that harnesses the power of LED light therapy. These sophisticated devices are transforming bathroom counters into mini med-spas, using specific light wavelengths to boost collagen and calm inflammation.

Insight - Today's beauty enthusiasts aren't just looking for products - they're seeking the confidence of clinical-grade results in their own bathrooms. This shift stems from a growing sophistication among consumers who understand that consistent, science-backed treatments often trump occasional professional visits. The rapid adoption of beauty tech signals a broader cultural shift: consumers are becoming their own aestheticians, armed with tools that blur the line between professional treatment and daily skincare ritual.

Trend - A traditional Japanese superfood is being reimagined as the next frontier in preventative heart care. Nattokinase, an enzyme extracted from fermented soybeans, has captured attention for its unique approach to cardiovascular health. While conventional heart supplements focus on cholesterol management, this emerging category promises more comprehensive benefits - from enhanced blood flow to reduced clotting risk.

Insight - The rise in heart-related health concerns among adults under 40 has created a new demographic of wellness consumers seeking preventative solutions. This shift is driven by increasing awareness of how sedentary lifestyles and dietary choices impact long-term cardiovascular health. Rather than waiting for traditional medical interventions, younger consumers are proactively incorporating supplements into their wellness routines, reflecting a larger cultural movement toward personalized preventative healthcare.

Trend - Brands in the retail cheese industry are releasing blue cheese products with creamier, less crumbly textures. These cheeses have not been aged as long and as a result, retain more moisture than traditional blue cheese. This results in a creamier taste and texture.

Insight - While blue cheese is commonly eaten as a creamy dip for chicken wings, regular blue cheese has a more dry, crumbly texture that may not appeal to all consumers. The crumbly nature of blue cheese makes it difficult to work with when spreading onto other foods, while blue cheese dip is too liquid to taste like real blue cheese. This contrast proves to be a challenge for fans of the blue cheese flavors who do not enjoy the crumbly texture, leading to brands releasing creamy blue cheese wedges.

Trend - Alcohol brands are positioning themselves to align with the savory cocktail trend by experimenting with ingredients that deliver strong umami flavors. From MSG to seaweed, the inclusion of these ingredients imparts a unique flavor combination that caters to the palates of adventurous drinkers.

Insight - Consumers are increasingly searching for alternatives to traditional cocktails, usually characterized by high sugar content and familiar, sweet flavors. In response, brands are exploring fermented and saline ingredients, such as mushrooms and broths, to create cocktails with savory flavor profiles. These companies recognize that consumers are increasingly conscious of the health benefits of their purchases and value brands that offer something different from the typical cocktail experience?.

Trend - Brands are experimenting with coffee rubs and blends to enhance the flavor profiles of their cheese products. Often used for charcuterie boards or sweet-savory foods, the fusion of these ingredients imparts earthy and chocolatey undertones to contrast the savory and creamy flavors of the cheese.

Insight - Consumers who value novelty often seek unconventional products with unique flavor combinations, especially when hosting gatherings. Cheesemakers are now experimenting with innovative infusions to cater to this demand, creating flavors that stand out from traditional dairy offerings and their use cases. These experimental products appeal to adventurous consumers who prioritize distinctive culinary experiences, allowing businesses to attract an audience seeking unexpected food innovations.

Trend - Popular soda brands are collaborating with other brands in the restaurant, CPG, and drinking spaces to create co-branded products. These collaborative products blend the iconic flavors and brand recognition of both products for the mutual benefit of both companies.

Insight - While there is a large variety of options when shopping for food, many consumers in the Western World fall into habits, sticking to brands and products that they are familiar with. This is due to the consumers not wanting to take risks, caused by either minimal free time, or simply because they want to continue with the safe option. To appeal to these consumers, brands across the food industry are releasing collaborative products that lend the credibility of both brands to the product.