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Street food becomes more efficient with the use of autonomous technology
Implications - While the nature of street food is cuisine that is easy and accessible, the emergence of technology has resulted in street food becoming even more efficient in terms of consumption. Utilizing robotics, autonomous delivery and self-serve tactics, food vendors are relying less on human engagement and more on technology to give consumers a greater sense of independence and control when it comes to ordering food. This not only speaks to the growing use of technology when it comes to consumer experiences, but also to the growing desire for autonomy in even the most simple of tasks. [More]
SCORE 7.5
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Activity
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Megatrends
Patterns
63,086 Total Clicks
Jul 16 - Feb 18
Recent and Warm
BusinessLifestyleFood
Portable snacks with vegetables gain favor with health-conscious consumers
Implications - As consumers become both busier and more health conscious, a need for healthier, travel-friendly snacks has emerged. Though products like granola bars have previously acted as a solution, today's discerning health-conscious consumer is seeking something more nutritionally balanced. Filling this gap is attractive, convenient on-the-go snack products that incorporate vegetable ingredients. This shift speaks to the heightened expectations of consumers when it comes to brands meeting various needs through simple, seamless solutions. [More]
SCORE 6.9
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Activity
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Megatrends
Patterns
20,021 Total Clicks
May 17 - Feb 18
Recent and Warm
LifestyleFoodHealth
Coworking spaces prioritize both physical and mental health
Implications - The flexible nature of coworking spaces is being elevated even further with specialized designs, both physical and function-related, that focus on health and wellness. This shift comes as a growing segment of the workforce in North America prioritizes a work-life balance, taking that trend to the next level by offering the balance of wellness and employment in one condensed venue. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
82,355 Total Clicks
Sep 16 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyleHealth
Energy snacks and beverages adopt slow-release qualities to promote endurance
Implications - Healthy, energy enhancing snacks and beverages are incorporating ingredients with slow-release functions that allow for more consistent results, for longer periods of time. This shift comes as consumers' busy lifestyles require an endurance that traditional energy-enhancing foods have failed to address, as most tend to prioritize quick bursts of noticeable, but unsustainable, energy. [More]
SCORE 4.9
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Activity
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Megatrends
Patterns
32,144 Total Clicks
Nov 15 - Feb 18
Recent and Untested
MarketingLifestyleFoodHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Specialized acupressure treatments alleviate specific symptoms
Implications - Targeted, tech-based acupressure treatments are allowing consumers with mild but persistent health issues to treat themselves effectively at home. These specialized devices come as consumers increasingly seek out personalized products and services that offer them more control in their health-related decisions, rather than always having to rely on professionals. [More]
SCORE 8.3
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Activity
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Megatrends
Patterns
74,099 Total Clicks
Jan 15 - Feb 18
This Week and Warm
TechLifestyleHealth
Luxurious retirement homes cater to seniors with financial means
Implications - For some seniors, the idea of being in a retirement home is less dispiriting than it is for others – as those who have the financial means now have the option of entering ultra-luxurious ones. Upscale in both design and service, these spaces exist as income gaps continue to rise around the world, and as personalized experiences become priorities for those who have the luxury to pay more for them. [More]
SCORE 7.8
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Activity
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Megatrends
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334,243 Total Clicks
Oct 15 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyle
Street food is elevated by catering to consumers' sense of nostalgia
Implications - Though street food often triggers automatic nostalgic associations with consumers, brands that specialize in this aspect of the food industry are more consciously evoking nostalgia as a marketing tool. This allows businesses to enhance engagement by creating a sense of familiarity between the brand and the customer. [More]
SCORE 8.7
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Activity
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Megatrends
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58,439 Total Clicks
Jul 16 - Feb 18
This Week and Hot
MarketingLifestyleFood
Trend Hunter Services
Vegetarian meats "bleed" for enhanced realism
Implications - Implications - Vegetarians who choose to be so for moral purposes rather than having an aversion to meat can now turn to hyper-realistic meat products that "bleed" when cut open. Such products increase in popularity as consumers seek to better align their values with their preferred lifestyles, while having the added benefit of offering novelty and a point of distinction for brands within this industry. [More]
SCORE 6.3
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Activity
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Megatrends
Patterns
16,748 Total Clicks
May 16 - Feb 18
This Week and Average
LifestyleFoodHealth
Major fast food restaurants appeal to consumers with vegan diets
Implications - Major fast food brands are catering to vegans by offering meat, dairy and animal byproduct-free menu items. More than broadening their reach, this shift helps chain restaurants alter the perception of fast food – from an industry that focuses solely on reduced cost and convenience, to one that also considers the heath-related impacts of its offerings. [More]
SCORE 6.9
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Activity
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Megatrends
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46,307 Total Clicks
Aug 16 - Feb 18
This Week and Warm
BusinessLifestyleFood
Basic aspects of consumers' routines become controllable via apps
Implications - With smartphones being in the pockets of most North American consumers, brands are allowing them to control the mundane aspects of their daily routines via apps. These solutions prioritize convenience, while simultaneously enhancing consumers' experience with the otherwise tedious tasks that they must regularly complete. [More]
SCORE 7.1
Popularity
Activity
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Megatrends
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75,489 Total Clicks
Aug 16 - Feb 18
This Week and Warm
TechLifestyle