Newly Added
Category List
Full Index


Gut-healthy probiotics are being offered in increasingly concentrated forms
Implications - Probiotics are no stranger to the health and wellness industry, and the healthy live bacteria are now being introduced in increasingly concentrated forms. The reformatting of the ways in which these products are offered serves two functions – differentiating them from the standard yogurt and beverage forms they are usually offered in, and conveniencing consumers seeking to ingest them with little effort. The reframing of probiotics as not just a healthy addition to consumers' diets, but a necessary one that is simple to implement, services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
29,585 Total Clicks
Jul 17 - Oct 17
New and Mild
LifestyleFoodHealthDrinking
Alcohol brands are promoting safe consumption as a marketing strategy
Implications - Where the safe consumption of alcohol movement was once spearheaded by activists and only mentioned by alcohol brands in a perfunctory manner, as required by government regulations, brands are now enthusiastically adopting this movement. Endorsing the safe consumption of alcohol may appear to be counterproductive from the alcohol brand's perspective, but from the perspective of the consumer the brand becomes more trustworthy, and reveals itself as able to accommodate more than the industry's niche target demographics of the past. Subverting the "more is more" trope that is so predominant in the alcohol industry serves to authenticate and amplify the brand's image. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
42,280 Total Clicks
Dec 16 - Oct 17
New and Warm
MarketingLifestyleHealthDrinking
Beverages are being offered with gradient color designs
Implications - No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,521 Total Clicks
Feb 17 - Oct 17
New and Warm
Traditional fast food brands undergo redesigns to introduce health prioritization
Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,614 Total Clicks
Sep 16 - Oct 17
Recent and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are releasing candy products infused with various forms of cannabis
Implications - As the cannabis as a "lifestyle" industry continues to blossom in tandem with the medical marijuana industry, brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, this emerging shift serves to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This serves to ensure that through the normalcy that candy products are usually associated with, those infused with cannabis can serve a wide range of demographics. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
64,359 Total Clicks
Oct 15 - Oct 17
Recent and Average
MarketingBusinessLifestyleFoodHealth
Brands in the food industry create immersive pop-ups for social causes
Implications - Food brands seeking to contribute to positive change in various areas are using pop-up marketing in order to do this. More than simply contributing to enhanced awareness, these spaces offer an interactive method of directly or indirectly engaging with these issues. This shift combines consumers' love for experiential marketing with their desire to interact with causes that align with their values, working to provide a well-rounded conscious consumption experience, without the lifestyle disruptions that being committed to these movements can sometimes cause. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
103,383 Total Clicks
May 15 - Oct 17
Recent and Average
Health transforms from anti-sugar to anti-chemical
Implications - In previous years, "sugar-free" was the go-to health movement in the candy industry. The downside is this movement called for sugar alternatives, many of which were chemical-laden. This resulted in an eventual backlash in keeping with the rise of the organic movement in other food categories, which has subsequently impacted the candy industry via naturalistic candy. This highlights a strategy for anticipating opportunity that proposes a timeline-based approach to current trends. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
15,212 Total Clicks
Oct 17 - Oct 17
Recent and Mild
LifestyleFood
Trend Hunter Services
The nostalgia cycle shrinks to include kidult play that references the mid-2000s
Implications - The concept of Millennials trading in a traditional approach to adulthood for one that prioritizes experience and play is transforming to include young Millennials, and even older members of Generation Z. This is manifesting through adult board and card games that references mid-2000s nostalgia. This demonstrates the increased pace of change, as the nostalgia cycle begins to shrink to include more recent cultural movements. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
23,179 Total Clicks
Dec 16 - Oct 17
Recent and Average
LifestyleToysLife-Stages
Retired Boomers are targeted by alcohol companies that brand for relaxation
Implications - Potentialism has taught us that Boomers are maximizing retirement by finding ways to experience new things. This has made the Boomer an enthusiastic consumer in industries such as travel and alcohol. Brands from the latter industry specifically are leveraging this idea of relaxation and escape from the mundane to better attract the Boomer, demonstrating an understanding of this demographic's growth cycle and shifting priorities. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,781 Total Clicks
Jul 16 - Oct 17
Recent and Mild
LifestyleDrinkingLife-Stages
East Asian cuisines become increasingly design-focused
Implications - While presentation has always been an important factor in various cuisines around the world, specialty dishes in East Asian countries are putting a heavier focus on design as a selling point. Combining art, design and culinary skills, these dishes serve to offer interactive or experience-based benefits to those choosing to consume them. The use of design as a selling point doesn't take away from the fundamental focus these cuisines have on flavor, but instead serves to incentivize consumers to choose these particular items over competitors without this additional branding. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
128,208 Total Clicks
Dec 15 - Oct 17
Recent and Warm
Art & DesignLifestyleFood