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Brands touting veganism directly appeal to children via design and familiarity
Implications - With veganism not typically being a diet that children choose to subscribe to themselves, brands are aiming to cater to younger demographics via playful designs and offering foods that have historically appealed to kids. This shift offers vegan or ultra health-conscious parents some more effective strategies for introducing their children to vegan eating. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
17,221 Total Clicks
Jul 17 - Aug 18
New and Mild
MarketingLifestyleFoodHealth
Tea consumption is streamlined through automated at-home machines
Implications - Brands are offering automated tea-brewing devices that speed up the process of producing quality teas. Such items remove the ritualistic aspects of brewing and drinking tea, and cater to consumers who are more concerned with convenience, and consuming the beverage as a means to an end. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
101,254 Total Clicks
Nov 16 - Aug 18
New and Warm
TechLifestyleHealthDrinking
The traditional churro is transformed into a variety of snackable formats
Implications - The rising popularity of churros in North America has brought on the transformation of these traditional desserts into various snackable forms. Sometimes simply for the sake of novelty and other times for their portability, these emerging products indicate a shift in the marketing of the traditional churro, with the dessert once simply being considered a "treat," to now being considered an everyday snack. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,291 Total Clicks
Jul 17 - Aug 18
New and Warm
LifestyleFood
Supplements based in cannabis and its associated compounds boost health
Implications - The cannabis industry is further establishing itself in the health and wellness space by offering cannabis products in supplement form. By marketing themselves as similar to the billion-dollar vitamin industry, these brands are able to enhance trust between themselves and consumers who may be more wary of products associated with cannabis. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,991 Total Clicks
Sep 17 - Aug 18
New and Mild
Lifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
45,501 Total Clicks
Jun 17 - Aug 18
Recent and Warm
Coffee and tea brands offer clear beverages to add intriguing value
Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,169 Total Clicks
Apr 17 - Aug 18
Recent and Average
MarketingLifestyleDrinking
Sweet and spicy dessert options rise in popularity
Implications - With the rise of experimental food consumption has come the popularity of spicy desserts. These products are able to pique the interest of those entrenched in foodie culture, while also retaining a sense of familiarity for consumers who are less curious or experimental in their consumption choices. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,960 Total Clicks
Aug 17 - Aug 18
This Week and Average
LifestyleFood
Trend Hunter Services
Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,698 Total Clicks
Mar 17 - Aug 18
This Week and Warm
LifestyleHealthDrinking
Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,686 Total Clicks
Jan 16 - Aug 18
This Week and Mild
LifestyleFoodHealth
Rental services shift to offer consumers outlets for emotional support
Implications - As the sharing economy evolves, rental services are moving toward providing a more emotional type of support and engagement. Offering more than just material goods, these rental services provide solutions that seek to offer emotional support toward certain issues such as loneliness, relationships, and marital challenges. Providing a temporary source of relief, these rental services offer consumers the chance to temporarily experience life differently, or even seek to change the course of their own life, showcasing a growing desire for services that speak to fulfill certain inherent needs. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,813 Total Clicks
Mar 17 - Aug 18
This Week and Average
Lifestyle