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Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,068 Total Clicks
Mar 18 - Oct 18
Recent and Mild
LifestyleFood
QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,325 Total Clicks
Jun 17 - Oct 18
Recent and Average
LifestyleFood
Retirement-related spaces and services prioritize "youthful" activities
Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,691 Total Clicks
Feb 17 - Oct 18
Recent and Warm
Lifestyle
Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
121,977 Total Clicks
Apr 17 - Oct 18
This Week and Warm
LifestyleLife-StagesBoomers
The 6 Patterns of Opportunity & Top 18 Megatrends
Hotlines become increasingly niche in the support services they provide
Implications - Hotlines are no longer restricted to functions like supporting people's mental health, and are becoming much more specific in the support they offer – with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean. These services are popping up as some of the negative effects of social media, such as interpersonal isolation, encourage consumers to seek digital connections through varying platforms. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
67,303 Total Clicks
Jan 17 - Oct 18
This Week and Untested
Lifestyle
Booze brands are using waste food materials to create their products
Implications - Innovations in the alcohol industry are leading to products that are made using repurposed scrap foods, with everything from beer and wine to hard liquors adopting these sustainable practices. This shift is cost-effective and highly marketable for the brands in question, while appealing to consumers' wish for sustainable consumption that doesn't impact or alter their daily rituals. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,700 Total Clicks
Jan 18 - Oct 18
This Week and Average
LifestyleEcoDrinking
As mindfulness becomes a priority, meditation-specific products take off
Implications - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular. Beyond apps and studios that facilitate mindfulness activities, accessories that are a part of meditation practices are becoming particularly desired by today's wellness-focused consumer, speaking to a willingness to spend on inessential products and services perceived as catalysts to personal growth. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
201,326 Total Clicks
May 17 - Oct 18
This Week and Warm
LifestyleHealthLife
Trend Hunter Services
Wellness-focused travel experiences are rebranded to reach a new generation
Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,251 Total Clicks
Feb 17 - Oct 18
This Week and Mild
Vitamins and supplements are rebranded as upscale lifestyle products
Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
27,644 Total Clicks
Oct 17 - Oct 18
This Week and Average
MarketingLifestyleHealthLifeBranding
The process of nursing is streamlined via business and design
Implications - Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
119,645 Total Clicks
Sep 17 - Oct 18
This Week and Warm
LifestyleHealth