A sprinkle of salt and pepper is all it takes to transform the flavors of any dish and Spicewell's superfood table seasonings help to enhance flavor, as well as share plant-based vitamins and minerals. The brand's Superfood Shaker Duo consists of New Salt and New Pepper, both of which boast 21 plant-based vitamins and minerals. While New Salt takes the form of reduced sodium Himalayan salt, New Pepper is boosted with an infusion of turmeric.
With the first-of-its-kind functional seasonings, Spicewell is on a mission to "make the pantry as functional as the medicine cabinet.” At Natural Products Expo West 2023, Spicewell is being recognized as a finalist in the Best New Condiment, Sauce and/or Dip category in the NEXTY Awards.
What's Driving This Trend
- Functional Table Seasonings
- Functional table seasonings are becoming increasingly popular as consumers look for ways to enhance flavor and increase their intake of vitamins and minerals.
- Plant-based Nutrition
- The trend towards plant-based nutrition is driving the popularity of functional seasonings that offer added vitamins and minerals.
- Reduced Sodium Alternatives
- Reduced sodium alternatives like Spicewell's New Salt are in high demand as consumers seek healthier options without sacrificing flavor.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has an opportunity to create innovative products that meet the growing demand for functional and healthy table seasonings.
- Nutraceuticals
- The nutraceutical industry can explore the use of functional seasonings like Spicewell's to create new products that provide added nutrition and health benefits.
- Natural Products
- The natural products industry can capitalize on the trend towards functional and plant-based seasonings to create new products that meet consumer demand for healthier options.
