Savory Salt-Free Seasonings

McCormick and Tabitha Brown Created New Seasonings & Seasoning Mixes

McCormick and Tabitha Brown are expanding their partnership with a pair of salt-free seasoning mixes to add flavor to meals. There's the Like Sweet Like Smoky All Purpose Seasoning, a plant-based blend "to make almost anything taste like bacon," and the Very Good Garlic All Purpose Seasoning, which has the potential to become a new staple in the kitchens of at-home chefs who desire more flavorful meals.

As people become more health-conscious, they are seeking alternatives to traditional salt-based seasonings and exploring the wide range of flavorful and nutritious options available.

This launch also marks the first time that McCormick has ever released salt-free recipe mixes. There's the all-new Taco Business Seasoning Mix, the savory Burger Business Seasoning Mix and the Sauté Business Seasoning Mix to enhance the flavor of veggies.

Salt-free Seasonings
The trend towards healthier food options creates opportunities for developing flavorful and nutritious salt-free seasonings.
Plant-based Blends
The rise of plant-based diets creates demand for plant-based blends like the Like Sweet Like Smoky All Purpose Seasoning.
Recipe Mixes
As McCormick releases its first ever salt-free recipe mixes, there is potential for developing more innovative recipe mixes for different types of cuisine.

Sectors Adopting This

Food Manufacturing
There is opportunity for food manufacturers to develop new salt-free seasoning blends for health-conscious consumers.
Plant-based Food
The plant-based food industry could develop more flavorful and meat-like products, like the Like Sweet Like Smoky All Purpose Seasoning, to appeal to a wider range of consumers.
Recipe Development
There is potential for recipe developers to create new and innovative recipe mixes, building on McCormick's new line of salt-free recipe mixes.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 14%
Freshness 16%