Savory Salt-Free Seasonings

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McCormick and Tabitha Brown Created New Seasonings & Seasoning Mixes

— April 19, 2023 — Lifestyle
McCormick and Tabitha Brown are expanding their partnership with a pair of salt-free seasoning mixes to add flavor to meals. There's the Like Sweet Like Smoky All Purpose Seasoning, a plant-based blend "to make almost anything taste like bacon," and the Very Good Garlic All Purpose Seasoning, which has the potential to become a new staple in the kitchens of at-home chefs who desire more flavorful meals.

As people become more health-conscious, they are seeking alternatives to traditional salt-based seasonings and exploring the wide range of flavorful and nutritious options available.

This launch also marks the first time that McCormick has ever released salt-free recipe mixes. There's the all-new Taco Business Seasoning Mix, the savory Burger Business Seasoning Mix and the Sauté Business Seasoning Mix to enhance the flavor of veggies.

Trend Themes

  1. Salt-free Seasonings — The trend towards healthier food options creates opportunities for developing flavorful and nutritious salt-free seasonings.
  2. Plant-based Blends — The rise of plant-based diets creates demand for plant-based blends like the Like Sweet Like Smoky All Purpose Seasoning.
  3. Recipe Mixes — As McCormick releases its first ever salt-free recipe mixes, there is potential for developing more innovative recipe mixes for different types of cuisine.

Industry Implications

  1. Food Manufacturing — There is opportunity for food manufacturers to develop new salt-free seasoning blends for health-conscious consumers.
  2. Plant-based Food — The plant-based food industry could develop more flavorful and meat-like products, like the Like Sweet Like Smoky All Purpose Seasoning, to appeal to a wider range of consumers.
  3. Recipe Development — There is potential for recipe developers to create new and innovative recipe mixes, building on McCormick's new line of salt-free recipe mixes.
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