Food Trends

Trend - Puff-based snacks with the nutritional ingredients that infants and toddlers need are gaining in popularity as parents become more mindful of what they feed their children. These products' varying flavors and unique texture also cater to children who are picky when it comes to healthy food.

Insight - While baby food brands are now mindful of the ingredients they put in their products for health-conscious parents, parents with toddlers who are picky eaters are somewhat limited in their healthy baby food options. Healthy foods that mimic "junk food", or use playful textures that would appeal to children, help parents add variety and nutrition to picky kids' diets.