Food Trends

Trend - West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression. Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism.

Insight - Consumers now have many reasons for choosing vegan options even if they don't subscribe to veganism as a whole--including more authentic alternative ingredient options on top of health, animal welfare and environmental considerations. F&B brands that consider these factors while still prioritizing authentic flavors are catering to today's "foodie"--who is both experimental and mindful in their food preferences.