Food Trends

Trend - Coffee brands are infusing their convenience-focused coffee products with electrolytes. These drinks are positioned as healthier alternatives to regular coffees while being served in a time-saving format. The infusion of electrolytes has been shown to improve hydration and reduce jitters.

Insight - Athletic consumers often adhere to specific diets and lifestyles, and find it difficult to incorporate their favorite products without betraying their diet or busy lifestyle. For example, many of these consumers still prefer to wake up with a coffee or tea, despite the lack of functional ingredients and prevalence of sugar in typical products in this space. Brands in this space are acknowledging these desires and are crafting convenient products that address both dietary and time constraints.