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Exquisite Circular Vases
Exquisite Circular Vases
Origin Made Spotlights the Salt Vase by Ladies & Gentlemen Studio
The stunning Salt Vase was designed by Ladies & Gentlemen Studio and handcrafted by João Lourenço. Offered through the modern design marketplace Origin Made, the creation showcases a... MORE
AI-Driven Dreamy Fashion Campaigns
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Italian fashion house Etro has launched a dreamy fashion campaign to showcase its Spring 2024 capsule and the aesthetic of the backdrops in relation to the outfits feels ethereal. Directed by Marco... MORE
Vegan Sugar Scrubs
Vegan Sugar Scrubs
Malkia Essentials Boasts the Playful Vegan Pink Lemonade Sugar Scrub
Malkia Essentials boasts a vegan sugar scrub that is bound to capture consumer attention on the shelf due to its packaging aesthetic and name. The Vegan Pink Lemonade Sugar Scrub is made with... MORE
Dark Skin-Centric Beauty Brands
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
NaChé Cosmetics fills an underrepresented niche in the market—the brand places particular emphasis on inclusivity and representation for individuals with darker skin tones when it comes to lip... MORE
Regenerative Multifunctional Repair Sprays
Regenerative Multifunctional Repair Sprays
The Nano-Ojas Multifunctional Repair Spray is Versatile
The Nano-Ojas Multifunctional Repair Spray claims to be a powerful and versatile solution for various skin issues. The product is marketed regenerative plant-based nanoformula that can alleviate... MORE
play_circle_filled Cheeky Seltzer Campaigns
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
NÜTRL Vodka Seltzer introduces its vibrant “Keep It Tasty” national campaign, enlisting the comedic talents of SNL’s Chloe Fineman. As the brand’s vodka seltzer sommelier,... MORE
Women-Targeted Hair Loss Treatments
Women-Targeted Hair Loss Treatments
Xyon Health' Minoxidil Tablets Target Hair Loss in Women
The Minoxidil Tablets by Xyon Health is a treatment targeting hair loss in women. To purchase the product, one needs a prescription. These tablets are formulated with oral minoxidil and another... MORE
Supportive Menstruation Herbal Blends
Supportive Menstruation Herbal Blends
Cycle Care by Bioptimizers Helps with Alleviating Discomfort
Periods can significantly disrupt daily life for many women, with PMS engulfing one week every month, and products like Cycle Care aim to help consumers get through symptoms like bloating and... MORE
Sleek Pour-Over Coffee Makers
Sleek Pour-Over Coffee Makers
The Saki Pour-Over Coffee Maker is Modern and Convenient
The Saki Pour-Over Coffee Maker offers a convenient solution for specialty coffee enthusiasts to enjoy barista-quality coffee at home. Its borosilicate glass decanter, coupled with a stainless steel... MORE
Exclusive Drugstore Collaborations
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
about-face beauty, the makeup brand by Ashley Frangipane (also known as Halsey), is expanding into Canada with Shoppers Drug Mart stores nationwide starting February 26th, 2024. about-face beauty... MORE
Legacy Branding
Celebrities establish legacy brands in the fashion industry
Trend - Following the footsteps of a select few, more celebrities are using their popularity to establish fashion houses as their legacy brands. This route allows celebrities and influencers ownership over their image--and the opportunity to establish themselves outside of rapidly-changing modern trends.

Insight - The modern consumer has a short attention span--and they're inundated with ads and content for "flash in the pan" trends that they may invest in, but will soon move past. This shift has heightened with social media in the mix--creating opportunities for familiar pop-culture mainstays to establish their brands and products as "aspirational" or investments pieces--rather than taking the "authentic" route that the influencer market has made so popular.
Workshop Question - How is your brand aligning with rapidly evolving trends while prioritizing longevity?
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Popularity
Activity
Freshness
Patterns
Megatrends
Flavourful Luxe Scotch Whiskies
Flavourful Luxe Scotch Whiskies
The Balvenie Reintroduces Its Portwood 21 Year Old
The Balvenie reintroduces its renowned PortWood 21 Year Old Single Malt Scotch Whisky to the Ontario market. The spirit, celebrated for its impeccable craftsmanship and strong character, was crafted... MORE
Nutrient-Packed Vitamin Gummies
Nutrient-Packed Vitamin Gummies
Nature Made Introduces a New Range of Multivitamin Gummies
Multivitamin gummies are a fun and fuss-free way to ensure that your body gets the nutrients it needs to operate and feel supported on a daily basis. Nature Made made strides in this category with... MORE
play_circle_filled Romantic Luxury Vehicle Ads
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Mercedes-Benz recently celebrated the enduring power of love with the launch of its G-Class STRONGER THAN DIAMONDS Edition, a limited edition release in celebration of Valentine’s Day. With only... MORE
Italian Design Brand Expansions
Italian Design Brand Expansions
Arper Opens a New Showroom in Chicago’s Vibrant Fulton Market
Arper is an Italian design brand that opened its fifteenth global showroom this February, testifying to its growing success. Located in Chicago’s Fulton Market district, this expansion... MORE
Authenticity-Emphasizing Beer Campaigns
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Firestone Walker Brewing Company is launching its 2024 ad campaign for 805 Beer, simply titled ‘This is 805 Beer.’ The marketing initiative aims to differentiate the offering in the... MORE
Refreshing Biodegradable Body Mists
Refreshing Biodegradable Body Mists
The SAND Fragrance is Sustainable and Refreshing
The ‘SAND Fragrance Body Mist’ from ‘Ellis Brooklyn’ is a refreshing and hydrating spray that captures the essence of summer. It features a blend of sandalwood, bergamot,... MORE
Open-Air Medi-Spa Services
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
The Canadian beauty and personal care market is experiencing substantial growth with a projected revenue of US$8.82 billion in 2024, predominantly driven by personal care products and the Scene... MORE
Biodegradable Dual-Fragrance Perfumes
Biodegradable Dual-Fragrance Perfumes
Maison 21G's Optional Scents are Over 90% Biodegradable
Maison 21G, a Singapore-based custom perfume house, debuted the ‘Dual Crayon Spray.’ This spray features two crayons, each containing 8ml of customized perfume, and a spray bottle that... MORE
Young Rapper-Approved Fashion Collaborations
Young Rapper-Approved Fashion Collaborations
boohooMAN Joins Forces with DD Osama
The collaboration between boohooMAN and DD Osama marks the online retailer’s debut collaboration with the 17-year-old rapper. DD Oasma is known for his hard-hitting sounds and global... MORE
Burgeoning Psychedelic Art Movements
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
With the legalization of cannabis and the growing popularity of psychoactive mushrooms, it really comes as no surprise that the psychedelic art movement is also steadily coming into the spotlight... MORE
Road Trip-Inspired Candle Collections
Road Trip-Inspired Candle Collections
Unbound Glo Debuts the Road Trips Collection
Unbound Glo recently introduced its latest offering—the Road Trip collection. With this range of candles, the brand aims to ignite a sense of adventure through scent. Each candle in the collection... MORE
Artisan Whiskey Collections
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Spirits brand Diageo recently unveiled its highly anticipated Spirited Xchange collection, featuring a curated selection of rare and exquisite Scotch Whiskies sourced from iconic distilleries... MORE
Repairing Anti-Aging Balms
Repairing Anti-Aging Balms
The FILORGA GLOBAL-REPAIR Intensive Repairing Balm Boasts 5 Actives
The Laboratoires FILORGA GLOBAL-REPAIR Intensive Repairing Balm merges aesthetic medicine expertise with French skincare. This balm is an anti-aging solution that is formulated with precious oils to... MORE
Wrinkle-Fighting Peptide Skincare
Wrinkle-Fighting Peptide Skincare
The Peter Thomas Roth Peptide Skinjection™ Range Restores Skin
The Peter Thomas Roth Peptide Skinjection™ Moisture Infusion Cream is a nourishing moisturizer, formulated to restore aging skin’s plumpness while effectively improving the appearance of... MORE
Small Business Investment Initiatives
Small Business Investment Initiatives
'aeXea Capital' is Investing in Baby Boomer-Founded Brands
aeXea Capital is a company that invests in and transforms small businesses in the blue-collar sector with a particular focus on those founded by baby boomers. The company is led by Marek Niedzwiedz,... MORE