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Protein Iced Teas
Protein Iced Teas
Chike Nutrition's Protein Iced Tea Delivers a Refreshing, Energizing Boost
Consumers are moving past heavy, creamy protein shakes in favor of light, crisp, and refreshing options like Chike Nutrition's Protein Iced Tea, crafted to deliver the same benefits without the... MORE
Collaborative Work Boots
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Timberland PRO x Pabst Blue Ribbon bring together two iconic American brands in a limited-edition drop that toasts craftsmanship, character, and cold beers after a long shift. Launched today, the... MORE
Vacation-Themed Cafe Drinks
Vacation-Themed Cafe Drinks
The Starbucks Japan Resort Frappuccino Celebrates Summertime
The Starbucks Japan Resort Frappuccino is a new menu item headed to participating locations as a summer-themed refreshment perfect for beating the heat this season. The drink, formally called the... MORE
Summery Cannabis Seltzers
Summery Cannabis Seltzers
Wynk Mandarin Pomelo is a Tart, Juicy Limited-Time Seasonal Flavor
Heading into the summer, award-winning cannabis seltzer brand Wynk launched a limited-time Mandarin Pomelo flavor to capture the spirit of the season in a can. "We've seen growing demand for fresh,... MORE
Elite Ultramarathon Running Shoes
Elite Ultramarathon Running Shoes
The Merrell MTL Adapt Matryx is Built for Agility and Comfort
The Merrell MTL Adapt Matryx running shoes have been shown off as the brand's most advanced trail runner yet that's ready for wear in an ultramarathon to handle all-day races and adventures with... MORE
20 Refreshing Protein Drinks
20 Refreshing Protein Drinks
From Zero-Sugar Protein Sodas to Clear Protein Powders
Refreshing protein drinks—like as clear protein drink mixes and sparkling protein sodas—are emerging as a fast-growing segment within the functional beverage market. Traditionally, protein... MORE
Advanced Grocer Shelf Labels
Advanced Grocer Shelf Labels
Co-op and VusionGroup Partnered for Smart Shelf Labels
Co-op and VusionGroup have announced a partnership in the UK that will see the grocer replacing its conventional paper shelf edge labels with electronic labels in a bid to help improve the shopping... MORE
Thirst-Quenching Protein Sodas
Thirst-Quenching Protein Sodas
Arla Foods Ingredients' Protein Soda Concept is Crisp & Clean
At Vitafoods Europe, Arla Foods Ingredients showcased a protein soda concept to meet the rising demand for functional beverages that support active lifestyles. Now that better-for-you sodas are... MORE
Durable Outdoor Photography Smartphones
Durable Outdoor Photography Smartphones
The FOSSiBOT F107 Pro is Built to MIL-STD-810H Specs
The FOSSiBOT F107 Pro smartphone is a high-performance mobile device engineered with outdoor lifestyles in mind to keep adventurers feeling agile and connected at all times. The smartphone is... MORE
In-House Processor Smartwatches
In-House Processor Smartwatches
The Xiaomi Watch S4 Features the Xring T1 Chip with a 4G LTE Modem
The Xiaomi Watch S4 smartwatch has been announced by the brand as its 15th Anniversary Edition wearable that pays homage to the brand's 15th birthday. The wearable is powered by the Xring T1 chip... MORE
Flavored Bacon
Bacon products increasingly opt for adventurous or unconventional flavorings
Trend - Brands are introducing bacon products that have been infused, seasoned, or cured with unconventional or enhanced flavor profiles beyond traditional smoked or salted varieties. These products, spanning maple bourbon to cinnamon-crusted, allow consumers to elevate everyday meals with unique flavors.

Insight - Contemporary consumers are intriuged by novelty, aiming to satisfy the craving for new experiences and flavor combinations in their everyday purchases. In response, companies are transforming their products with new and exciting flavors, aiming to tap into the shareability and premiumization of everyday foods with their core offerings. These companies recognize that in the competitive meat category, unique flavor offerings help garner attention and build loyalty among new consumers.
Workshop Question - How can your brand transform a mundane product or service into a novel item/experience?
6.7
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Popularity
Activity
Freshness
Patterns
Megatrends
Refreshing Protein Sodas
Refreshing Protein Sodas
Feisty Offers a Light, Fizzy Way to Sip Plant-Powered Protein
Feisty converges the bubbly refreshment of soda with the functional benefits of a protein drink, offering a convenient and enjoyable way to fuel the body without the heaviness of traditional... MORE
Adaptable Nine-in-One Surfboards
Adaptable Nine-in-One Surfboards
The Newave Modular Surfboard is Completely Customizable
The Newave modular surfboard is a customizable piece of equipment for avid surfers to help them enjoy a personalized experience when heading to the coast to catch some waves. The board is... MORE
Color Appreciation Campaigns
Color Appreciation Campaigns
Sherwin-Williams' Radiant Lilac is The Loneliest Color for 2025
In 2024, Sherwin-Williams debuted The Loneliest Color to call attention to an unpopular color and in 2025, Radiant Lilac SW 0074 is one paint color that will no longer be overlooked. Although fewer... MORE
Sporty Luxury EV Models
Sporty Luxury EV Models
The 2026 Lexus RZ Comes in the 350e and 550e Models
The 2026 Lexus RZ is the brand's upcoming series of electric vehicles that are focused on a sporty design, luxurious look and feel, and advanced features alike. The vehicles include the RZ 350e and... MORE
Nostalgic Camping-Inspired Whiskies
Nostalgic Camping-Inspired Whiskies
The Mash & Mallow 'S'mores Whiskey' Reimagines an Iconic Treat
Mash & Mallow has introduced 'S’mores Whiskey,' a flavored spirit that draws direct inspiration from the classic American campfire treat. Designed to evoke the warmth and familiarity of outdoor... MORE
AI-Native Commerce Platforms
AI-Native Commerce Platforms
Glance AI Swaps Search for an Inspiration-Led Discovery Experience
Most shopping platforms rely on search tools to help users find specific items but Glance AI introduces a different experience focused on discovery through inspiration. The AI-native commerce... MORE
Graphic Novel-Honoring Pocket Knives
Graphic Novel-Honoring Pocket Knives
WESN The Cell Shaded Allman is Made-to-Order
The WESN The Cell Shaded Allman is a limited-edition accessory created by the Michigan-based brand as a pocket knife that pays homage to the world of graphic novels, comic books and manga alike.... MORE
Outdoor Lamp Post Lights
Outdoor Lamp Post Lights
Govee's New Smart Lighting Innovation Offers Smart Dual-Sensor Tech
Govee’s latest smart lighting innovation, the 'Outdoor Lamp Post Light,' headlines its new summer lineup aimed at transforming patios, driveways, and backyards into vibrant, intelligent spaces.... MORE
Greek Architecture Vacuum Cleaners
Greek Architecture Vacuum Cleaners
The 'DORIC' Vacuum Cleaner Concept is Meant to Be Displayed
The humble vacuum cleaner is essential yet meant to be stowed out of sight, which is something the 'DORIC' vacuum cleaner concept is intended to help change. Designed by Seongmin Lim, the vacuum... MORE
Elevated Loungewear Lines
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
UNIQLO's latest loungewear collection challenges the notion that comfort clothing has to look disheveled. The Japanese retailer has crafted a range that transitions seamlessly from home to the... MORE
Sleek Running Shoes
Sleek Running Shoes
adidas Commemorates Running Day with the 'Adizero EVO SL' Shoe
To mark Global Running Day, adidas has released the 'Adizero EVO SL,' a new addition to its Adizero line of running footwear. Building on the legacy of the brand’s performance innovations, the... MORE
Compact Off-Road EV Concepts
Compact Off-Road EV Concepts
The Fiat Grande Panda 4x4 Concept Revives an 80s Classic
The Fiat Grande Panda 4x4 Concept has been unveiled by the automotive brand as a reimagining of its classic 1983 Panda model that puts a rugged form and electric technology in focus. The vehicle... MORE
SPF Education Pop-Ups
SPF Education Pop-Ups
Lookfantastic and Lancaster's Wear Your Stripes Tackled SPF Misinformation
Although people generally understand the importance of sun care, widespread misinformation often leads to confusion and inadequate protection, leading Lookfantastic and premium skincare brand... MORE
Slab-Style Cookies
Slab-Style Cookies
Bakery Felt's Perfectly Imperfect Cookie is Large, Cracked, Salty and Sweet
As much as appearances are highly valued in sweets, it's ultimately taste that matters most—something Bakery Felt is embracing with the Perfectly Imperfect Cookie. This slab-like cookie is... MORE
Cartoon Duck-Inspired Apparel
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
Disney x Karl Lagerfeld return with a whimsical new capsule collection featuring Donald Duck reimagined in the unmistakable image of the late designer himself. This marks the second collaboration... MORE