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Decorative Keyring-Attached Carabiners
Decorative Keyring-Attached Carabiners
uniform experiment's Aluminum Carabiner Follow Up Its FW19
Japanese streetwear imprint uniform experiment introduced a series of Aluminum Carabiners following up its recent introduction of the Fall/Winter 2019 lookbook. The new accessory design arrives in a... MORE
Princess-Inspired Makeup Collections
Princess-Inspired Makeup Collections
Bésame Launched a Limited-Edition Sleeping Beauty Makeup Kit
Luxury vintage makeup brand, Bésame, recently announced the launch of its new limited-edition ‘Sleeping Beauty’ makeup collection to allow everyone to feel like a princess. The company... MORE
Vitamin-Enriched Sport Snacks
Vitamin-Enriched Sport Snacks
The Fulfil Chocolate Brownie Protein Bar Comes in Two Size Options
The Fulfil Chocolate Brownie Protein Bar has been unveiled by the Ireland-based brand as a new option for consumers in the UK that will help them to enhance their nutrition in a convenient way.... MORE
Money Management Mobile Apps
Money Management Mobile Apps
Wellspent is an App Created by RBC Ventures for Smarter Finance
The Wellspent app by RBC Ventures is built on the foundation of belief that money is not just technical, it is emotional as well. The mobile app dives into various ways that fully capture one’... MORE
Digestion-Supporting Liquid Snacks
Digestion-Supporting Liquid Snacks
The Gutzy Organic Botanical Gut Health Snack is Plant-Based
The Gutzy Organic Botanical Gut Health Snack is a different kind of snack option that is formulated to deliver exceptional nutritional support for health-conscious consumers to appreciate. The... MORE
Premium Japanese Ramen Noodles
Premium Japanese Ramen Noodles
The Maruchan Gold Instant Ramen Has Been Introduced in the US
The Maruchan Gold line of ramen noodles has been unveiled by the Japan-based brand as a new range for consumers in the US to choose when seeking out a premium, authentic option to try. The line of... MORE
Ultra-Quiet Minimalist Hairdryers
Ultra-Quiet Minimalist Hairdryers
The Conceptual 'BR555' Hair Dryer Can be Easily Stowed or Packed
The conceptual ‘BR555’ hair dryer has been designed by Jaekyu Jung as a minimalist accessory that will accelerate grooming protocol and stay out of sight when not in use. Featuring a... MORE
Soft-Sided Multi-Day Coolers
Soft-Sided Multi-Day Coolers
The Hydro Flask Unbound Series Soft Coolers Come in Three Sizes
The Hydro Flask Unbound Series Soft Coolers are a collection of accessories for campers and weekend warriors alike that will keep essentials nearby at all times during their outing. The cooler... MORE
Boomer's appetite for experience and story-based brands comes to the forefront
Despite stereotypes, Boomers and Millennials have a lot in common. Both generations have a large representation in North America, making them popular targets with marketers. As well, there are parallels between the social media movement and hippie movements, a tendency toward activism (albeit in different forms), and focus on interpersonal relationships.

With this in mind, Boomers will begin gravitating toward products typically associated with the Millennial demographic. This is because the ageing demographic will have free time and resources in retirement, allowing them the freedom to reconnect with old tendencies from their youth -- tendencies that do mirror what is observed with the Millennial demographic -- in modern ways that mimic the Millennial methods in a more literal way.
Workshop Question — What is one tactic you've seen or used to target Millennials that would suit your ageing customer well?
Pre-Editing-Enabled Action Cameras
Pre-Editing-Enabled Action Cameras
The OCLU Action Cam Lets You Easily Delete Unwanted Content
The OCLU action camera is perfect for adrenaline junkies filming their newest adventures. Since filmmakers never know which jump or wave will be “the one,” they end up filming... MORE
Funfetti Unicorn Pancake Mixes
Funfetti Unicorn Pancake Mixes
Aldi's Unicorn Pancake Mix Contains Sprinkles and Marshmallows
Just when it seemed like the unicorn craze might be waning, Aldi has debuted a new unicorn pancake mix. Officially dubbed the Unicorn Confetti with Marshmallows Pancake Mix, the new breakfast... MORE
play_circle_filled Climate Quality Visual Indicators
Climate Quality Visual Indicators
The ClimateGuard Reads and Warns You of Your Surrounding Climate
Lighting and climate factors can severely impact your health and ability to focus, but thanks to the ClimateGuard, users can ensure they have optimal conditions for work by checking the smart,... MORE
Candy Floss-Flavored Grapes
Candy Floss-Flavored Grapes
Tesco is Selling Flavored Grapes in Three Different Flavors
For those who are trying to eat healthier, but still have a bit of a sweet tooth, Tesco is now selling flavored grapes. With three different flavors to choose from, it’s a tasty way to get... MORE
Totable Smart Speakers
Totable Smart Speakers
The Bose Portable Home Speaker Boasts Built-in Voice Assistant Support
The Bose Portable Home Speaker has been unveiled as a high-end audio solution that will enable audiophiles to enjoy their favorite music wherever they go without the need for multiple devices. The... MORE
Matte Black Liquid Eyeliners
Matte Black Liquid Eyeliners
Huda Beauty is Dropping a New Eyeliner Called Life Liner
To the delight of beauty buffs everywhere, Huda Beauty has announced that it is dropping its first-ever eyeliner and it will be called the Life Liner. According to Huda Beauty, the new Life Liner... MORE
Complexion-Adapting BB Creams
Complexion-Adapting BB Creams
Trinny London's Skin Perfector BB Cream Adapts to Each Skin Tone
BB creams are one of the most popular makeup products for those looking for light coverage and now there is a versatile new option from Trinny London. Trinny London’s Skin Perfector BB Cream... MORE
Acne-Fighting Sheet Masks
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
To help returning college students fight stress-induced breakouts, Hero Cosmetics is giving away free acne patches. As Hero Cosmetics’ CEO and Co-Founder Ju Rhyu explains, “In an effort to... MORE
Supersized Eyeshadow Palettes
Supersized Eyeshadow Palettes
The New Norvina Collection Eyeshadow Palette is Extensive
Anastasia Beverly Hills is making waves in the beauty world this week with the release of its new Norvina Collection eyeshadow palette. Not only is the new palette ultra-colorful, but it’s... MORE
Hybrid Blush Highlighters
Hybrid Blush Highlighters
Fenty Beauty's New Match Stix are Hybrid Highlighting Sticks
Fenty Beauty is no stranger to re-launching its signature products and now its iconic Match Stix are getting the same treatment. As one of the brand’s OG products, fans are eager for an update.... MORE
Beginner-Friendly Vaping Kits
Beginner-Friendly Vaping Kits
The Myblu Intense Starter Kit is Targeted at Adult Smokers
Vaping has quickly become a popular alternative to cigarette use, so the Myblu Intense Starter Kit has been unveiled by the brand in the UK as a new option to help make the transition easier for... MORE
Low-Sugar Aperitif Spirits
Low-Sugar Aperitif Spirits
The Rebelle Aperitif Addresses Demand for Lower Sugar Options
The Rebelle Aperitif has been created by the Rebel Distillers as an alcohol option for consumers who are looking to reduce their intake of sugar. Reported to contain just one-third of the sugar of... MORE
Sparkling CBD-Infused Waters
Sparkling CBD-Infused Waters
The One Lion CBD Sparkling Water Has an All-Natural Profile
The One Lion CBD sparkling water has been created by the Lickinghole Creek Brewery using The Apple Rush Company’s proprietary CBD emulsion to offer an all-natural product with relaxing benefits.... MORE
Freelance Tax Automation Apps
Freelance Tax Automation Apps
The 'Better' App Keeps Freelancers on Top of Their Tax Bill
The ‘Better’ app is a solution for freelancers that will offer them a way to automate their taxes and worry less about a daunting end-of-year bill to pay. The platform works by taking... MORE
Pressure Point Relaxation Mats
Pressure Point Relaxation Mats
The Nayoya Acupressure Mat and Pillow Set Stimulates Healing
The Nayoya Acupressure Mat and Pillow Set is a simple, holistic healthcare solution for those seeking to perform their own wellness routines from home using minimal equipment. The mat and pillow are... MORE
Branded Pocket-Sized Projectors
Branded Pocket-Sized Projectors
The Philips PicoPix Max Projects in Full HD Up to 120-Inches
The Philips PicoPix Max projector has been launched by the brand on Indiegogo to offer prosumers with a means of enjoying their favorite content from anywhere they go. The Pico projector has a... MORE