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Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by 198,000 insatiably curious people. Our trend reports, innovation conference, books, and innovation keynotes help creative people Find Better Ideas, Faster™ [More]

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Photogenic Decorated Desserts

Japan’s Coisof is an ice cream store that is now selling a sesame seed-flavored soft serve treat with a twist. Although the the dessert itself is offered in both black, white and mixed...

Hand-Controlled Coding Kits - Kano's Motion Sensor Kit Creates Gesture-Based Games and More

Hand-Controlled Coding Kits Kano's Motion Sensor Kit Creates Gesture-Based Games and More

The ‘Motion Sensor Kit’ is the newest addition to Kano’s range of DIY computer kits for people of all ages. This new learn-to-code kit offers more than 30 challenges that involve... [More]

Instant Shopping Services - Amazon's Instant Pickup Helps Consumers Get Items in Two Minutes

Instant Shopping Services Amazon's Instant Pickup Helps Consumers Get Items in Two Minutes

Amazon recently launched a new, free service for Prime and Prime Student members called ‘Instant Pickup.’ With the Amazon app, members are able to shop “need-it-now” items... [More]

Beer-Based Cocktails - Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'

Beer-Based Cocktails Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'

In partnership with bartenders across the UK, Czech beer brand Budweiser Budvar created a series of ‘Hoptails’ that have been crafted to show off the flavor, aroma and “nuances of... [More]

State-Inspired Diffuser Scents - Norden's Essential Oil Blends Capture the Essence of California

State-Inspired Diffuser Scents Norden's Essential Oil Blends Capture the Essence of California

California-based home goods brand Norden recently launched a trio of new fragrances inspired by the Golden State. Idyllwild, Ojai and Big Sur are three essential oil blends that have been formulated... [More]

Pitch-Black Theatrical Performances - The Plays by 'Darkfield' Unfold in Rooms without Light

Pitch-Black Theatrical Performances The Plays by 'Darkfield' Unfold in Rooms without Light

Amid the rise of immersive theater, Darkfield is distinguishing itself as a different kind of theater company that creates performances that are not meant to be “seen” at all—its plays... [More]

55 Over-the-Top Desserts - From Gold Leaf Gelato Cones to Rainbow Unicorn Pizzas

55 Over-the-Top Desserts From Gold Leaf Gelato Cones to Rainbow Unicorn Pizzas

From colorful lasagna-like birthday cakes to ice cream and fruit-filled poke bowls, these over-the-top desserts showcase the maximalism-inspired options that provide experimental foodies with an... [More]

DIY Sheepskin Capes - This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape

DIY Sheepskin Capes This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape

To acknowledge the excitement that’s building with the release of each new Game of Thrones episode, IKEA shared a simple guide to help consumers make their own DIY Game of Thrones cape from... [More]

Real-Time Budgeting Cards - The Feedback Card Features a Button for Finance Monitoring

Real-Time Budgeting Cards The Feedback Card Features a Button for Finance Monitoring

Although there are many apps that are designed to help with budgeting, their effectiveness relies on consumers actually opening up the applications—the Feedback card serves as a tangible reminder... [More]

75 Gourmet Dessert Innovations - From Ornate Floral Ice Creams to Gourmet Emoji Desserts

75 Gourmet Dessert Innovations From Ornate Floral Ice Creams to Gourmet Emoji Desserts

From pastry-wine pairing menus to artisanal funnel cake menus, these gourmet dessert innovations showcase the embracing of halfway healthy dessert options that combine fresh, organic ingredients... [More]

AR App Profiles - Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'

AR App Profiles Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'

Blippar ‘Halos’ introduce an all-new way for app users to build dynamic Augmented Reality Face Profiles that are powered by real-time facial recognition technology. Blippar established... [More]

Exclusive Nude Makeup Crayons - The New Nudestix Collection Boasts Pretty Hues of Pink of Brown

Exclusive Nude Makeup Crayons The New Nudestix Collection Boasts Pretty Hues of Pink of Brown

In order to help consumers get their makeup selection restocked with some fresh fall products, a new Nudestix collection was released by the social media-famous brand. Like the brand’s... [More]

Connected Eyeglass Experiences - The Snapbots at Westfield Encourage Trials of Snap's Spectacles

Connected Eyeglass Experiences The Snapbots at Westfield Encourage Trials of Snap's Spectacles

Snap teamed up with Westfield London to launch Snapbots in its shopping centers that give consumers the chance to try Snap’s Spectacles. Snapbots from Snap take the form of vending machines... [More]

3D-Printed Theater Sets - 3D Printing is Being Used for a Theater Set Design at the Opera Theater

3D-Printed Theater Sets 3D Printing is Being Used for a Theater Set Design at the Opera Theater

For Daniel Auber‘s ‘Fra Diavolo,’ which is set to be shown at the Opera Theater in Rome, Italy, later this fall, the first 3D-printed theater set design is being created in... [More]

Hypersensitive Ergonomic Mattresses - The Casper Wave Supports 36 Specific Points on the Body

Hypersensitive Ergonomic Mattresses The Casper Wave Supports 36 Specific Points on the Body

After unveiling its first memory foam mattress three years ago, Casper is now introducing consumers to the Casper Wave, which features a newly engineered design with better support and ergonomics.... [More]

Collaborative Friendfunding Apps - 'Polca' is a Crowdfunding App That Lets Friends Offer Support

Collaborative Friendfunding Apps 'Polca' is a Crowdfunding App That Lets Friends Offer Support

‘Polca’ is the name of a new crowdfunding app for friends that makes it easy to collaboratively raise funds for projects, events, trips or group purchases. With the app, users are able... [More]

Photogenic Decorated Desserts - Coisof Created a Soft Serve Treat with Instagram Users in Mind

Photogenic Decorated Desserts Coisof Created a Soft Serve Treat with Instagram Users in Mind

Japan’s Coisof is an ice cream store that is now selling a sesame seed-flavored soft serve treat with a twist. Although the the dessert itself is offered in both black, white and mixed... [More]

Prepackaged Snack Eggs - The Organic Valley Good to Go Hard-Boiled Eggs are Ready to Eat

Prepackaged Snack Eggs The Organic Valley Good to Go Hard-Boiled Eggs are Ready to Eat

The Organic Valley Good to Go Hard-Boiled Eggs are a new release of snack eggs from the brand that look to provide consumers with a way to have a natural snack that’s suitable for bringing... [More]

Simplified Emoji Calendars - The 'Unicalendar' Identifies Noteworthy Occasions with Emoji Symbols

Simplified Emoji Calendars The 'Unicalendar' Identifies Noteworthy Occasions with Emoji Symbols

The 2018 Unicalendar is currently being introduced on Kickstarter as a unique emoji calendar that makes it easy to spot important upcoming events. The single-page emoji-inspired letterpress... [More]

Personalized Furniture Ads - Cost Plus World Market's Ads Call Out Specific Shoppers

Personalized Furniture Ads Cost Plus World Market's Ads Call Out Specific Shoppers

For its latest campaign, Cost Plus World Market created ads that call out specific consumers by name. Rather than collecting information from consumers on social media, Cost Plus World Market went... [More]

Mixed-Reality Benches - Disney's 'Magic Bench' Offers a New Way to Interact with 3D Characters

Mixed-Reality Benches Disney's 'Magic Bench' Offers a New Way to Interact with 3D Characters

At SIGGRAPH 2017 in Los Angeles, Disney debuted a new technology called the ‘Magic Bench,’ which introduces a new way for people to interact with 3D characters without having to put on a... [More]

Understanding Abuse - Samra Zafar Considers the Role of Education in Her Talk on Domestic Abuse

Understanding Abuse Samra Zafar Considers the Role of Education in Her Talk on Domestic Abuse

Samra Zafar, a human rights activist, author, social entrepreneur, and international public speaker, begins her talk on domestic abuse by asking her audience to imagine themselves trapped in a dark... [More]

Confronting Racism Head-On - Jesse Lipscombe Considers His Own Experiences in His Talk on Racism

Confronting Racism Head-On Jesse Lipscombe Considers His Own Experiences in His Talk on Racism

Jesse Lipscombe, an actor, athlete, and multiple business owner, begins his talk on racism by telling his audience about the first time he sang in front of an audience, when he was ridiculed by a... [More]

Revitalizing Lime Face Masks - Mizon's Enjoy Fresh on Time Revital Lime Mask Brightens and Hydrates

Revitalizing Lime Face Masks Mizon's Enjoy Fresh on Time Revital Lime Mask Brightens and Hydrates

Those looking for an affordable product that’ll help to refresh a tired complexion are likely to appreciate Mizon’s lime face mask, which has already garnered rave reviews, and is... [More]

Piquant Matcha Powders - MATCHAAH's 'Chocolate Chili Spice' Flavor Makes a Spicy Matcha

Piquant Matcha Powders MATCHAAH's 'Chocolate Chili Spice' Flavor Makes a Spicy Matcha

MATCHAAH recently introduced a new MATCHAAH Instant Latte product that takes the form of a ready-to-mix drink with a spicy matcha twist. As with traditional premium Japanese green tea powder, this... [More]

The 6 Patterns of Opportunity & Top 18 Megatrends

1. Perfecting One Thing
2. Aspirational Icon
3. Exaggerated Feature
4. Reimagined Solution

From user-generated content to maker culture, today’s consumers are content creators and experts.

Brands have taken a role of accelerating the personal development of consumers.

We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.

1. Retro
2. Generational
3. Economic + Seasonal
4. Repetitive Cycles

Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.

The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.

The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.

1. Specialization
2. Fewer Layers + Efficiency
3. Crowdsourcing
4. Subscription

New services make it easier than ever to conceptualize, fund, launch and companies.

Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.

In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design

1. Refocusing
2. Reversing
3. Surprising
4. Gamifying

Allegiant groups are more readily formed around specific interests, causes and even brands.

The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.

In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.

1. Combining + Layering
2. Adding Value
3. Co-Branding + Aligning
4. Physical + Digital

Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.

Brands, products, services and customers are increasingly co-creating an interdependent world.

Lines are blurring as business models, products and services merge to create unique concepts and experiences

1. Personalization + Customization
2. Status + Belonging
3. Style + Fashionizing
4. Generational Rebellion

Social media and a resistance to traditional advertising have created a desire for authenticity and reality.

Small batch production technologies and more personalized media are creating an expectation for personalization.

A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.

Featured

25 Examples of Alternative Print Media - From Crowdsourced Fashion Magazines to AR Sports Journals

25 Examples of Alternative Print Media From Crowdsourced Fashion Magazines to AR Sports Journals

These examples of alternative print media range from crowdsourced fashion publications to AR sports journals that aim to take one’s traditional reading experience to new heights with a... [More]

35 Examples of 90s Nostalgia Fashion - From Retro Doll-Inspired Purses to Re-Released Velour Apparel

35 Examples of 90s Nostalgia Fashion From Retro Doll-Inspired Purses to Re-Released Velour Apparel

These 90s nostalgia fashion examples range from retro doll-inspired purses to re-released velour tracksuits. Standouts include Truffle Shuffle’s Polly Pocket-themed purse which is both a... [More]

25 Young Consumer-Targeting Beauty Products - From Fidget Spinner Lip Balms to Popsicle Lip Tints

25 Young Consumer-Targeting Beauty Products From Fidget Spinner Lip Balms to Popsicle Lip Tints

Beauty products that target those on the older end of Gen Z and the younger end of Millennial consumers often come in the form of products that reference various pop culture trends, as well as those... [More]

23 Examples of Millennial Non-Branding - From Branded Streetwear Bricks to Feminine Canned Wines

23 Examples of Millennial Non-Branding From Branded Streetwear Bricks to Feminine Canned Wines

These examples of Millennial non-branding reflect the alternative way some companies are connecting with Millennial and Gen Z consumers. Today’s youth are highly connected through technology.... [More]

Top 35 Brand Activation Trends in August From Personal Museum Recordings to Pop-Up Dessert Trucks

August 2017 brand activations reveal a variety of creative trends, some of which are related to art and others which are associated with what is still the most popular style of pop-up – those... [More]

18 Hybrid Grocer Innovations - From High-End Food Halls to Grocery Store Herb Gardens

18 Hybrid Grocer Innovations From High-End Food Halls to Grocery Store Herb Gardens

These hybrid grocer innovations range from supermarket herb gardens to high-end food halls, like Pusateri’s Toronto-based market which is home to a champagne bar, and cured meat station.... [More]