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Basketball Sponsorship Agreements
Basketball Sponsorship Agreements
Cincoro Tequila and the LA Lakers Agreed to a Sponsorship Deal
The LA Lakers recently agreed to a sponsorship deal with Cincoro Tequila, and the deal dictates that the Tequila company will get signage inside the team’s stadium. The deal also dictates that... MORE
Cherry-Infused QSR Cookies
Cherry-Infused QSR Cookies
The Subway Dark Chocolate Cherry Cookie is Indulgent
The Subway Dark Chocolate Cherry Cookie has been introduced by the QSR brand in celebration of National Cookie Day and to offer consumers a premium option to choose in place of traditional dessert... MORE
Festive Outfit Robes
Festive Outfit Robes
The Reynolds Wrap Debuts Holiday Robes That Disguise as Real Clothes
The holidays are a time of rest and relaxation, and what better way to accomplish this then with the new Reynolds Wrap’s holiday robes that are disguised as the perfect holiday outfit. While... MORE
Decade-Celebrating Music Playlists
Decade-Celebrating Music Playlists
Spotify Unveils the 'My Decade Wrapped' to Celebrate the Decade
With the end of the aughts fast approaching (the era between 2010 - 2020), music streaming platform Spotify has launched the ‘My Decade Wrapped’ to celebrate the artists you’ve... MORE
CBD-Infused Brazilian Coffees
CBD-Infused Brazilian Coffees
The Secret Javas Coffees Come in Five Varieties
The Secret Javas have been launched by GenTech Holdings, Inc. as a high-end coffee product that’s available through subscription to offer consumers an alternative way to enjoy CBD in their... MORE
On-the-Go Meat Snacks
On-the-Go Meat Snacks
The Peperami Beef Bar Has a Low-Calorie, High-Protein Profile
The Peperami Beef Bar has been launched by Jack Link’s in the UK as a new on-the-go meat snack option for consumers that will offer them a way to stave off hunger between meals or continuously... MORE
Smart TV Cycling Apps
Smart TV Cycling Apps
The Amazon Fire TV Peloton App Offers Subscribers Ample Exercise Content
The Amazon Fire TV Peloton app has been created as a new solution for subscribers to the premium fitness brand to help them access exercise content right from the comfort of their smart TV. The app... MORE
Playful Brand Troll Ads
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
The LEGO Cybertruck is essentially a brick with wheels but it is virtually indestructible. The image is launched as a playful social media tactic that references a recent announcement by Tesla. The... MORE
Seasonal Skin
Winter-specific skincare routines are curated for consumers
Trend - Changing skincare routine based on weather is a popular habit among consumers, and brands are now curating winter-specific items to cater to these consumers. These products target some of the common skin issues that occur in the colder season–including increased sensitivity and dryness.
Workshop Question - How could your brand prioritize customization in its products/services?
6.1
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Popularity
Activity
Freshness
Patterns
Megatrends
QSR-Themed Fire Logs
QSR-Themed Fire Logs
KFC Selling Fried Chicken-Scented Firelogs at Online
With the holidays fast approaching, many brands are pulling out all the stops to dazzle customers with novelty products, but KFC has set itself apart with the launch of the new chicken-scented... MORE
play_circle_filled Locked Gin-Specific Safes
Locked Gin-Specific Safes
Edinburgh Gin Unveiled 'Gin Safes' That Open with Mystery Clue
Edinburgh Gin recently released the limited-edition ‘Gin Safes’—a novelty gin accessory to “transform the gift of gin into a personalized game.” The Edinburgh Gin... MORE
Reduced Bread Prices
Reduced Bread Prices
Bakers Inn Was Able to Drop Its Prices Due to Government Wheat Subsidies
Bakers Inn reduced its prices for bread by approximately $1 per loaf of bread. This brings the new price to approximately $13 for a loaf of bread, and the price change took effect on October 29th.... MORE
play_circle_filled Family-Centric Bread Ads
Family-Centric Bread Ads
Blue Ribbon Launched an Ad Depicting the Importance of Food and Family
Blue Ribbon launched its ‘Share that Mmmm Yum Taste’ ad, which depicts a young child planning an indoor picnic for his family members. The ad showcases the overarching theme of family... MORE
Empowering Local Bakeries
Empowering Local Bakeries
The Women's Bakery Helps Communities Through Producing and Selling Bread
The Women’s Bakery is an organization that creates employment opportunities for women to sell bread through various bakeries in East Africa. The organization was started by Markey Culver in... MORE
Seasonal QSR Game Promos
Seasonal QSR Game Promos
The Burger King Winter Whopperland Promotion is Here for the Holidays
The Winter Whopperland Instant Win Game and Sweepstakes is being launched by the brand in celebration of the 2019 holiday season to offer patrons a way to pick up some sweet rewards. The promotion... MORE
Limited-Edition Carbon Fiber Cars
Limited-Edition Carbon Fiber Cars
Bugatti Created Two Exclusive Versions of the Chiron Hypercar
Bugatti created two limited-edition models of its Chiron hypercar, one is titled the ‘Noire Sportive,’ and the other is named the ‘Noire Élégance.’ Both of the new versions... MORE
Branded Holiday Hosting Campaigns
Branded Holiday Hosting Campaigns
LG Electronics Canada Unveils Craft Ice in Time for the Holidays
LG Electronics Canada—a global leader in electronics, information, and communications products—recently partnered with celebrity Chef Anna Olson and the Ontario Craft Distillers... MORE
Hidden Disability Retail Initiatives
Hidden Disability Retail Initiatives
This New Tesco Initiative Focuses on Disability Inclusion
A new initiative is being launched by Tesco in the UK in a bid to help enhance its disability inclusion protocol and help shoppers who might need a bit of help with their in-store experience. The... MORE
Plastic-Free Cider Packaging
Plastic-Free Cider Packaging
Aston Manor Cider Has Introduced Cardboard Multipacks
Aston Manor Cider has introduced cardboard multipacks in an effort to further reduce its use of plastic, which will come as welcome news to shoppers seeking to decrease their purchase of the... MORE
Vegan-Friendly Cooking Creams
Vegan-Friendly Cooking Creams
The Elmlea Plant Dairy-Free Cream Offers a Vegan-Suitable Option
The Elmlea Plant dairy-free cream is one of the latest creations from Upfield that will offer vegetarian and vegan consumers with a suitable alternative to use in their favorite cooking or baking... MORE
Alcohol-Free Scottish Beers
Alcohol-Free Scottish Beers
The Jump Ship Brewing Yardarm Beer Has a Crisp, Refreshing Profile
The Jump Ship Brewing Yardarm beer has been crowdfunded by the Scotland-based brand and aims to deliver consumers with a high-quality libation without the associated alcohol. Featuring a 0.5% ABV,... MORE
Heavy Logo-Centric Bold Fashion
Heavy Logo-Centric Bold Fashion
The VIVENDII Fall/Winter 2019 Capsule Boasts Bold Accents & Color
The VIVENDII Fall/Winter 2019 collection is boldly designed to bring vibrant hues to the colder seasons of the month. Notably, the capsule is also adorned in a plethora of logos and branding accents.... MORE
One-Click Video Meeting Apps
One-Click Video Meeting Apps
'Jackfruit.live' Connects Teams in an Intuitive Manner
The ‘Jackfruit.live’ web app is an ultra-simple solution for businesses and teams that will provide them with a way to easily stay in touch with one another without the need for... MORE
Eco Beer Brand Deliveries
Eco Beer Brand Deliveries
AB InBev will Implement Electric Delivery Trucks Starting April 2020
AB InBev has announced that it will integrate electric delivery trucks into its fleet of vehicles to help curb emissions and expand its sustainability efforts. The move will see the brand use Volvo... MORE
Space Station-Themed Shoes
Space Station-Themed Shoes
the adidas Ultraboost 20 are high-performance & aesthetically pristine
The all-new adidas Ultraboost 20 is launching on December 6th and the release is hyped-up. The latest colorway is informed by the sportswear brand’s multi-year partnership with CASIS and the... MORE