Create the 
Future

Trend–Organizational apps are being designed specifically to ease and streamline Millennial and Gen Z's day-to-day routines. With functions that include everything from story-driven layouts to focusing on planning real-life interactions, these apps are able to tap into the various habits and motivations of younger generations.

Insight–The digital habits of Gen Z and Millennials are vastly different from their predecessors–and brands are now acknowledging that fact in the lifestyle apps they offer. Having been raised in the modern information age, younger consumers are accustomed to having most of their social, educational, and/or workplace habits take place in the online sphere. Thus, focusing on streamlining young consumers' lives allows them to prioritize and organize based on their immediate needs, in a way that aligns with their already-established digital habits.