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Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by 198,000 insatiably curious people. Our trend reports, innovation conference, books, and innovation keynotes help creative people Find Better Ideas, Faster™ [More]

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Today Week Month

Magical Necklace-Inspired Makeup Brushes

Cookie Dough Deco, a lesser-known beauty brand, recently launched a line of makeup brushes that take design cues from the time-turner necklace that Hermione Granger used to get to her classes on... (GALLERY)

Top 100 Pop Culture Trends in August - From Crossover Spy Cartoons to Fantasy Wolf Breads

Top 100 Pop Culture Trends in August From Crossover Spy Cartoons to Fantasy Wolf Breads

As with tree fruit ready for the harvest, summer is a ripe time for pop culture, and the August 2017 pop culture trends reflect that verdant terrain. Summer blockbusters bring movie fans out in... [More]

Top 35 Brand Activation Trends in August From Personal Museum Recordings to Pop-Up Dessert Trucks

August 2017 brand activations reveal a variety of creative trends, some of which are related to art and others which are associated with what is still the most popular style of pop-up – those... [More]

Top 25 Fitness Ideas in August - From Moisture-Controlling Apparel to Connected Workout Staffs

Top 25 Fitness Ideas in August From Moisture-Controlling Apparel to Connected Workout Staffs

As the August 2017 fitness trends reveal, many consumers are taking advantage of the summer season to up their fitness game. Whether it is apparel that makes working out a more comfortable experience,... [More]

Top 100 Business Trends in August - From Floating Pop-Up Water Parks to Community Dog Cafes

Top 100 Business Trends in August From Floating Pop-Up Water Parks to Community Dog Cafes

Like the (apocryphal) 19th century quotation from the head of the US Patent Office about there being nothing left to invent, it always feels as though every good business idea has already been... [More]

Top 50 Gaming Trends in August - From LEGO-Compatible Coding Blocks to High Tech Tag Games

Top 50 Gaming Trends in August From LEGO-Compatible Coding Blocks to High Tech Tag Games

More and more, gaming has transitioned from the physical world into the digital one, but the August 2017 gaming trends show that not all gaming needs to be digitized. With the help of that selfsame... [More]

Top 25 Customization Concepts in August - From Modular Bag Systems to Fragrance Blending Kits

Top 25 Customization Concepts in August From Modular Bag Systems to Fragrance Blending Kits

From small accessories like smartwatch straps to large-scale home constructions, the top August 2017 customization ideas showcase how consumers want to have a hand in product creation, especially... [More]

Rodeo-Style Workout Machines - This Home Fitness Machine Resembles a Small-Scale Mechanical Bull

Rodeo-Style Workout Machines This Home Fitness Machine Resembles a Small-Scale Mechanical Bull

In Japan, Daito Thrive recently launched a unique home fitness machine inspired by the all-American mechanical bull. The Rodeo Boy Exercise Fitness Machine resembles a saddle, which users may sit... [More]

Cupid-Covered Sneakers - These Cupid-Print Sneakers Feature Hungry Winged Babies and Fast Food

Cupid-Covered Sneakers These Cupid-Print Sneakers Feature Hungry Winged Babies and Fast Food

After Reebok released a pair of black Instapumps that feature artful illustrations of goldfish all over the uppers, the sportswear giant launched a pair of cupid-print sneakers. Unlike the... [More]

Top 100 Gadget Ideas in August - From Sweat-Powered Wearables to Responsive Bike Helmets

Top 100 Gadget Ideas in August From Sweat-Powered Wearables to Responsive Bike Helmets

Whether it is sweat-powered wearables or bike helmets that respond to body movements, the August 2017 gadget trends reveal a host of new tech products for consumers on the move. As the fitness... [More]

Top 90 Eco Ideas in August - From Sustainable Meal Delivery Kits to Reusable Takeout Containers

Top 90 Eco Ideas in August From Sustainable Meal Delivery Kits to Reusable Takeout Containers

As the August 2017 eco trends demonstrate, restaurants and other food purveyors are warming up to the idea of more eco-friendly ways of doing business. No longer are they simply focused on the issue... [More]

Team-Themed Chip Bags - Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals

Team-Themed Chip Bags Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals

To help NFL fans show support their favorite team, Tostitos created a series of limited-edition ‘Lucky Bags.’ These all-new bags of tortilla chips celebrate Tostitos as the Official... [More]

Meatless Substitute Packets - The Alternative Meat Co. Specializes in Plant-Based Protein Products

Meatless Substitute Packets The Alternative Meat Co. Specializes in Plant-Based Protein Products

Although packaging with images of animal silhouettes are commonly used for making it easy for consumers to identify different kinds of meat products, The Alternative Meat Co. uses this imagery for... [More]

Nutrient-Rich Skincare Collections - St. Weiss Offers a Series of Natural and High-Quality Products

Nutrient-Rich Skincare Collections St. Weiss Offers a Series of Natural and High-Quality Products

The St. Weiss brand is based in Guadalajara, Mexico and offers a series of natural skincare products that were designed to enhance the appearance of skin. The products’ branding was designed... [More]

Canadiana Amusement Rides - Canada's Wonderland is Introducing Two New Themed Amusement Park Rides

Canadiana Amusement Rides Canada's Wonderland is Introducing Two New Themed Amusement Park Rides

Along with expanding its play and splash area in 2018, Canada’s Wonderland has plans to introduce two new amusement park rides: Lumberjack and Flying Canoes. Lumberjack takes the form of a... [More]

Water-Repellent Pastel Sneakers - These New Pastel Converse Sneakers Come in a Monochrome Lilac

Water-Repellent Pastel Sneakers These New Pastel Converse Sneakers Come in a Monochrome Lilac

Recently, a new pair of pastel Converse sneakers were added to the iconic footwear brand’s ‘One Star’ collection, which makes use of silhouettes and branding that diverge a little... [More]

Bean-Based Deli Slices - Lightlife's Vegetarian Deli Slices are Vegan and Protein-Rich

Bean-Based Deli Slices Lightlife's Vegetarian Deli Slices are Vegan and Protein-Rich

Lightlife is now expanding its assortment of vegetarian deli products with two new plant-based varieties: Chickpea & Red Pepper and White Bean & Kale. These vegan, non-GMO Veggie Deli Slices... [More]

Vibrant Cast Editorials - This Game of Thrones Photoshoot Shows the Cast in a Vivid New Light

Vibrant Cast Editorials This Game of Thrones Photoshoot Shows the Cast in a Vivid New Light

Time Magazine has released images of this vibrant cast editorial shoot. These images depict the Game of Thrones cast in vibrant, baroque-inspired scenes. The photographs were shot by the British... [More]

Fashion House-Designed Skateboards - These Hermès Skateboards and Longboards Retail for $3,000 USD

Fashion House-Designed Skateboards These Hermès Skateboards and Longboards Retail for $3,000 USD

In late September, a new collection of Hermès skateboards and longboards will become available online. All of the durable wooden boards come outfitted in deep purple wheels, which can easily be... [More]

Top 30 Photography Trends in August - From Pixelated Photo Filters to Machined Aluminum 4K Cameras

Top 30 Photography Trends in August From Pixelated Photo Filters to Machined Aluminum 4K Cameras

The August 2017 photography trends are reflective of technological developments as a whole. Cards and drives can hold more data on smaller spaces than ever before, and one of the results of that... [More]

Top 35 Commuting Concepts in August - From Superhero Taxi Promotions to Modular Travel Pillows

Top 35 Commuting Concepts in August From Superhero Taxi Promotions to Modular Travel Pillows

The top August 2017 commuting ideas look to the future of transportation with forward-thinking concepts like modular family-friendly vehicles and personal helicopters designed to simplify morning... [More]

AR Messaging Apps - 'Neon' is a Social Messenger App That Lets Users Share Digital Neon Text

AR Messaging Apps 'Neon' is a Social Messenger App That Lets Users Share Digital Neon Text

‘Neon’ is a geolocation and augmented reality-powered social messenger app that is currently in beta testing and is set to offer a new way for users to interact with one another. App... [More]

Precooked Cauliflower Crusts - Cali'flour's Cauliflower Pizza Crust is a Versatile Meal Base

Precooked Cauliflower Crusts Cali'flour's Cauliflower Pizza Crust is a Versatile Meal Base

Cali’flour’s Original Italian Cauliflower Pizza Crust is a precooked crust base that is made with just four simple ingredients: cauliflower, cheese, eggs and spices. The pizza crust... [More]

Pup-Petting Games - 'Pet the Pup at the Party' is a Game That Addresses Social Anxiety

Pup-Petting Games 'Pet the Pup at the Party' is a Game That Addresses Social Anxiety

‘Pet the Pup at the Party’ is a game that is set at a house party, challenging players to avoid engaging in small talk with strangers in favor of seeking out animals to interact with... [More]

Discounted Pet Service Subscriptions - For $20 Monthly, PetHero Provides 25% Off Vet Services

Discounted Pet Service Subscriptions For $20 Monthly, PetHero Provides 25% Off Vet Services

Time Inc. will soon be launching PetHero, a $20 subscription program that connects pet owners to toys, treats and other products, plus 25% discounts on veterinary services. With PetHero, members... [More]

The 6 Patterns of Opportunity & Top 18 Megatrends

1. Perfecting One Thing
2. Aspirational Icon
3. Exaggerated Feature
4. Reimagined Solution

From user-generated content to maker culture, today’s consumers are content creators and experts.

Brands have taken a role of accelerating the personal development of consumers.

We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.

1. Retro
2. Generational
3. Economic + Seasonal
4. Repetitive Cycles

Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.

The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.

The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.

1. Specialization
2. Fewer Layers + Efficiency
3. Crowdsourcing
4. Subscription

New services make it easier than ever to conceptualize, fund, launch and companies.

Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.

In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design

1. Refocusing
2. Reversing
3. Surprising
4. Gamifying

Allegiant groups are more readily formed around specific interests, causes and even brands.

The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.

In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.

1. Combining + Layering
2. Adding Value
3. Co-Branding + Aligning
4. Physical + Digital

Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.

Brands, products, services and customers are increasingly co-creating an interdependent world.

Lines are blurring as business models, products and services merge to create unique concepts and experiences

1. Personalization + Customization
2. Status + Belonging
3. Style + Fashionizing
4. Generational Rebellion

Social media and a resistance to traditional advertising have created a desire for authenticity and reality.

Small batch production technologies and more personalized media are creating an expectation for personalization.

A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.

Featured

26 Produce-Based Retail Concepts - From Elegant Food Waste Eateries to Designer Produce Shops

26 Produce-Based Retail Concepts From Elegant Food Waste Eateries to Designer Produce Shops

These produce-based retail concepts range from vegan butcher shops to boutique grocers that specialize in premium and health-conscious offerings. Notable examples in the supermarket realm include... [More]

16 Edible Gold Leaf Snacks - From Luxe Gilded Donuts to Gold-Plated Sushi Rolls

16 Edible Gold Leaf Snacks From Luxe Gilded Donuts to Gold-Plated Sushi Rolls

Edible gold leaf is often used to add a lavish touch to high-end cakes and other bite-sized confections, but it is also now being used to elevate inexpensive foods like ramen noodle bowls, pizza and... [More]

30 Inclusive Marketing Innovations - From Boomer Makeup Campaigns to Skin-Matching Hosiery Lines

30 Inclusive Marketing Innovations From Boomer Makeup Campaigns to Skin-Matching Hosiery Lines

These inclusive marketing innovations range from Boomer makeup campaigns to skin-matching hosiery lines that are designed to be versatile, and easy to personalize. While examples like Nude for All&#... [More]

22 Ayurvedic Beauty Products - From Ayurvedic Hair Drying Pods to Coconut Oil Pulling Sachets

22 Ayurvedic Beauty Products From Ayurvedic Hair Drying Pods to Coconut Oil Pulling Sachets

The ancient tradition of Ayurvedic medicine seeks to balance the mind and body through prevention, and these Ayurvedic beauty products encompass those principles to promote wellness. As one of the... [More]

30 Consumption-Reducing Innovations - From Anti-Shopping Events to Essential Clothing Subscriptions

30 Consumption-Reducing Innovations From Anti-Shopping Events to Essential Clothing Subscriptions

These consumption-reducing innovations range from anti-shopping community events to hyper-minimalist e-retailers that offer a product range solely consisting of black clothing and accessories. While... [More]

70 Bi-Cultural Marketing Innovations - From Immersive Tequila Events to Cultural Parenting Magazines

70 Bi-Cultural Marketing Innovations From Immersive Tequila Events to Cultural Parenting Magazines

These bi-cultural marketing innovations range from immersive tequila tastings to Latina parenting magazines that target Millennial women living in North America. Standouts in the realm of pop culture,... [More]