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Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by 198,000 insatiably curious people. Our trend reports, innovation conference, books, and innovation keynotes help creative people Find Better Ideas, Faster™ [More]

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Today Week Month

Fad-Free Food Brands

Sano is a new food brand that forgoes the popular use of fads in the marketing of products in this industry, to offer products that are simply flavorful and based in legitimate nutritional science.... (GALLERY)

Illuminating Rainbow Highlighters - Maybelline's Master Fairy Highlight Creates a Prismatic Glow

Illuminating Rainbow Highlighters Maybelline's Master Fairy Highlight Creates a Prismatic Glow

Beauty fanatics who are looking to beef up their collections with some more affordable products are likely to find Maybelline’s new Master Fairy Highlight appealing, which is available from... [More]

Boldly Patterned Seating Sets - The Sushi Collection by Moroso Now Includes a Face-to-Face Bench

Boldly Patterned Seating Sets The Sushi Collection by Moroso Now Includes a Face-to-Face Bench

The Sushi Collection, which was originally launched by Moroso in 2008, has been continued with the addition of bold and refreshing pieces which emphasize togetherness. The electric collection has... [More]

360-Degree Closet Tours - Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream

360-Degree Closet Tours Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream

In part of a deal with Google Daydream, Vogue is launching a new series of virtual reality closet tours called ‘Supermodel Closets.’ Kendall Jenner invited Vogue into her closet for a 360-... [More]

Lightweight Sustainable Automobiles - Dutch Students Built and Designed This Biodegradable Car

Lightweight Sustainable Automobiles Dutch Students Built and Designed This Biodegradable Car

This student-designed biodegradable car called Lina is made from sugar beets and locally grown flax. Based in the Netherlands, Eindhoven University of Technology students built and designed the... [More]

Social Media-Friendly Desserts - Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look

Social Media-Friendly Desserts Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look

Häagen Dazs enlisted the creative agency LOVE to create a new brand identity for its products – one that is focused on vibrant imagery that is more social media-friendly than the brand’s... [More]

Sci-Fi Series Pop-Up Bars - A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago

Sci-Fi Series Pop-Up Bars A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago

Inhabitants of Chicago who are interested in third dimensions and cocktails will be pleased with the Stranger Things pop-up bar, which recently opened its doors. Inspired by the popular Netflix... [More]

Moon-Shaped Rocking Chairs - A Half-Moon Has Been Added to Maison Deux's Rocking Chair Collection

Moon-Shaped Rocking Chairs A Half-Moon Has Been Added to Maison Deux's Rocking Chair Collection

The outdated rocking horse designs have received a modern makeover thanks to Maison Deux’s iteration of the childhood staple. After releasing three similar designs, the company added ‘... [More]

65 Examples of Celebratory Holiday Marketing - From Branded Easter Hunts to Familial Beer Campaigns

65 Examples of Celebratory Holiday Marketing From Branded Easter Hunts to Familial Beer Campaigns

These examples of celebratory holiday marketing include immersive brand activations, festive television commercials, and engaging social media filters. Standouts in the brand activation realm... [More]

Contemporary Handcrafted Footwear - Boots from Heimdall Footwear's Loki Series are Slim & Versatile

Contemporary Handcrafted Footwear Boots from Heimdall Footwear's Loki Series are Slim & Versatile

Last week, Heimdall Footwear launched its first Kickstarter campaign, introducing its new collection, The Loki Series. The Loki Series includes its new slim and versatile boots, made with blake... [More]

Expanded Celebrity Skincare Lines - Madonna's MDNA Collection Will Soon Be Available in the USA

Expanded Celebrity Skincare Lines Madonna's MDNA Collection Will Soon Be Available in the USA

Previously, Madonna’s MDNA skincare line was only available within Japan, however now the legendary pop star is gearing up to release it into the USA as well, starting September 26th.... [More]

Fad-Free Food Brands The New Sano Food Brand is Based Entirely in Nutritional Science

Sano is a new food brand that forgoes the popular use of fads in the marketing of products in this industry, to offer products that are simply flavorful and based in legitimate nutritional science.... [More]

Bold-Flavored Small Batch Brews - The Boxcar Brew Co. is Offered in Sophisticated Bottles

Bold-Flavored Small Batch Brews The Boxcar Brew Co. is Offered in Sophisticated Bottles

The Boxcar Brew Co. is based in London, England, and enlisted the creative agency D. Studio to design branding for its beers that is able to emulate the bold flavors of the beers themselves. The... [More]

Limited Edition Black Milks - The Shatto Milk Company is Offering Milk Inspired by the Solar Eclipse

Limited Edition Black Milks The Shatto Milk Company is Offering Milk Inspired by the Solar Eclipse

The Shatto Milk Company is offering a limited edition collection of black milks that are based in a cookies and cream flavor. The company is the first to offer a milk that is black in color, and... [More]

Tangible 3D Graphs - Coming Soon's 3D Infographics Make Visual Data Tangible

Tangible 3D Graphs Coming Soon's 3D Infographics Make Visual Data Tangible

As much as visual charts help to bring groups of data to life, they typically take the form of 2D graphics that cannot be interacted with through a screen—but Coming Soon created a playful set of... [More]

Immersive IFE Headsets - Air France is Trialing Immersive In-Flight Entertainment Headsets

Immersive IFE Headsets Air France is Trialing Immersive In-Flight Entertainment Headsets

Air France partnered with tech start-up ‘SkyLights’ to bring passengers immersive in-flight entertainment headsets. SkyLights provided Air France with four immersive headsets that will... [More]

Mythology-Inspired Chairs - The Hippokamp Chair Was Inspired by a Mythological Sea Horse

Mythology-Inspired Chairs The Hippokamp Chair Was Inspired by a Mythological Sea Horse

Inspired by the Greek mythological creature, the Hippokamp chair looks more like a musical instrument than it does a piece of furniture. Intentionally similar in name, the ‘Hippocamp’ is... [More]

Anime-Branded Lip Balms - This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized

Anime-Branded Lip Balms This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized

The iconic branding of Hello Kitty meets reparative Korean skin care with this adorable ‘Hello Kitty Lip Cream.’ This easy-to-use lip balm hydrates one’s lips without applying color.... [More]

DIY Eclipse-Viewing Goggles - Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box

DIY Eclipse-Viewing Goggles Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box

Corona’s Eclipse Glasses were announced in a brief DIY video, helping the beer company join the ranks of corporations marketing products for the upcoming astrological phenomena. With the... [More]

Redesigned Granola Snacks - A Student Has Reimagined the Branding for KIND Snacks

Redesigned Granola Snacks A Student Has Reimagined the Branding for KIND Snacks

The KIND Snacks brand offers a series of wholesome, granola-based food items that have been reimagined by the student Hans Slade to offer a more contemporary look. The reimagined brand identity is... [More]

Cordless Electric Toothbrushes - This Cordless Toothbrush Can Be Plugged Directly into an Outlet

Cordless Electric Toothbrushes This Cordless Toothbrush Can Be Plugged Directly into an Outlet

This cordless toothbrush design re-imagines the bathroom staple as a highly functional minimalist piece of hygiene equipment. Branded with Braun’s logo, this toothbrush set has ditched the... [More]

Robotic Living Accessories - Project Kino Uses Mini Robots to Change the Appearance of Your Clothing

Robotic Living Accessories Project Kino Uses Mini Robots to Change the Appearance of Your Clothing

A team from MIT is using miniaturized robotics to create so-called living accessories. Project Kino comes from the Living Mobile Group at the Massachusetts Institute of Technology’s Media Lab.... [More]

Encouraging Weather Apps - This Novelty Weather App Reminds Users to Go Outside

Encouraging Weather Apps This Novelty Weather App Reminds Users to Go Outside

‘It’s cool’ is a niche weather app that notifies users when the weather is nice. The blistering heat of the summer sun or the intolerably cold winter winds are enough to make one... [More]

Coffee Creamer Capsules - These Milk and Sugar Capsules Dissolve in Hot Liquid

Coffee Creamer Capsules These Milk and Sugar Capsules Dissolve in Hot Liquid

These milk and sugar capsules dissolve in hot liquid to serve as an environmentally friendly alternative to wasteful sugar packets and plastic milk containers. The containers of cream or milk that... [More]

Unobtrusive Fever Indicators - 'Fever Bugz' Can Be Stuck to a Child's Forehead for 48 Hours

Unobtrusive Fever Indicators 'Fever Bugz' Can Be Stuck to a Child's Forehead for 48 Hours

Fever Bugz are an adorable stick-on solution to monitoring a child’s temperature without waking them up. Ear and forehead thermometers work work like a charm, but their intrusive elements aren&#... [More]

The 6 Patterns of Opportunity & Top 18 Megatrends

1. Perfecting One Thing
2. Aspirational Icon
3. Exaggerated Feature
4. Reimagined Solution

From user-generated content to maker culture, today’s consumers are content creators and experts.

Brands have taken a role of accelerating the personal development of consumers.

We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.

1. Retro
2. Generational
3. Economic + Seasonal
4. Repetitive Cycles

Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.

The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.

The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.

1. Specialization
2. Fewer Layers + Efficiency
3. Crowdsourcing
4. Subscription

New services make it easier than ever to conceptualize, fund, launch and companies.

Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.

In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design

1. Refocusing
2. Reversing
3. Surprising
4. Gamifying

Allegiant groups are more readily formed around specific interests, causes and even brands.

The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.

In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.

1. Combining + Layering
2. Adding Value
3. Co-Branding + Aligning
4. Physical + Digital

Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.

Brands, products, services and customers are increasingly co-creating an interdependent world.

Lines are blurring as business models, products and services merge to create unique concepts and experiences

1. Personalization + Customization
2. Status + Belonging
3. Style + Fashionizing
4. Generational Rebellion

Social media and a resistance to traditional advertising have created a desire for authenticity and reality.

Small batch production technologies and more personalized media are creating an expectation for personalization.

A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.

Featured

Top 100 Personal Care Trends in June - From Collagen-Infused Smoothies to Vibrating Safety Bracelets

Top 100 Personal Care Trends in June From Collagen-Infused Smoothies to Vibrating Safety Bracelets

June 2017 personal care trends reveal a variety of common themes, including health-focused ingredients infused in common products, as well as devices that are focused on the health and safety of... [More]

35 Examples of Experiential Mixology - From Car Fuel-Infused Cocktails to Perfume-Themed Drink Menus

35 Examples of Experiential Mixology From Car Fuel-Infused Cocktails to Perfume-Themed Drink Menus

These examples of experiential mixology range from liquor-branded VR train tours to electrically charged cocktails that illustrate the purity of alternative fuel sources. When looking at memorable... [More]

Top 100 Gadget Ideas in August - From Sweat-Powered Wearables to Responsive Bike Helmets

Top 100 Gadget Ideas in August From Sweat-Powered Wearables to Responsive Bike Helmets

Whether it is sweat-powered wearables or bike helmets that respond to body movements, the August 2017 gadget trends reveal a host of new tech products for consumers on the move. As the fitness... [More]

Top 65 Business Ideas in June - From Small-Batch Ice Cream Deliveries to Complementary Wine Clubs

Top 65 Business Ideas in June From Small-Batch Ice Cream Deliveries to Complementary Wine Clubs

As the June 2017 business trends reveal, there is still a strong demand for business that offer at-home dining experience. Beyond basis meal subscription services, a number of brands have found... [More]

17 Early Exposure Tech Toys - From Robotic Baby Plush Toys to Child-Safe 3D Printer Pens

17 Early Exposure Tech Toys From Robotic Baby Plush Toys to Child-Safe 3D Printer Pens

These early exposure tech toys offer great ways to introduce the complex thinking processes necessary for learning coding and STEM programs later in life. For the most part, toy makers are... [More]

Top 100 Lifestyle Trends in August - From Unicorn-Inspired Cannolis to Avocado Bathing Suits

Top 100 Lifestyle Trends in August From Unicorn-Inspired Cannolis to Avocado Bathing Suits

Lifestyle is a broad term, and the August 2017 lifestyle trends prove it to be a broad topic as well. After all, lifestyle can refer to so many different things: food, activities, sports, fitness,... [More]