Bread packaging adopts unexpected forms to create consumer intrigue
Implications - Combating the continuous revolt against carbohydrates, bread and baked goods are adopting unexpected aesthetics to incite consumer intrigue. Opting for packaging designs that are reminiscent of gifts and novelty items, these brands are seeking to not only revive goods that are seen as “unhealthy,” but do so in a way that includes an element of surprise. [More]
