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Millennial Financial Wellness Pop-Ups
Millennial Financial Wellness Pop-Ups
Personal Finance Platform Credit Karma is Advice-Driven
Personal finance platforms rise in popularity, especially among the Millennial crowd. Many of these hubs extend themselves to the brick-and-mortar world with advice-driven pop-ups that assist young... MORE
High-Definition Console Streaming
High-Definition Console Streaming
Hulu Has Launched 4K Streaming Capabilities for Xbox One Devices
Hulu has brought 4K streaming capabilities to Xbox One devices. Xbox One owners are now able to stream a number of popular titles in 4K on the Hulu platform, including ‘The Handmaids Tale,&#... MORE
Long-Term Streaming Service Deals
Long-Term Streaming Service Deals
Disney is Offering a New Disney+ Subscription Deal
Disney has launched a new Disney+ subscription deal, where the company now offers three-year subscriptions for $5 a month. However, customers will also have the option to purchase a three year Disney+... MORE
Millennial-Centric Plant Hotel Pop-Ups
Millennial-Centric Plant Hotel Pop-Ups
Kimpton Gray Boasts 10 Rooms for "Leafy Lodging"
In the contemporary state of the world, a plant hotel has many connotations. For one, it brings guests closer to nature, even amid the urban environment. Secondly, it builds on the movement of... MORE
Cashier-Free Technology Acquisitions
Cashier-Free Technology Acquisitions
Standard Cognition Purchased DeepMagic for Checkout Tech
Standard Cognition recently purchased DeepMagic, which is a company that works with cashier-less technology. DeepMagic has technology that allows a customer to swipe a card when entering a store,... MORE
play_circle_filled Football-Themed Deodorant Ads
Football-Themed Deodorant Ads
Old Spice's Sweat Defense Deodorant Ad Features Montez Sweat
Old Spice’s Sweat Defense deodorant ad features NFL star Montez Sweat and highlights the brand’s newest product release. Targeting athletes, the high-performance deodorant is available... MORE
Empowering Female-Centric Conferences
Empowering Female-Centric Conferences
The Girlboss Rally in LA Boasted Numerous Experiences
The Girlboss Rally is described as “part-conference, part-experiential wonderland.” The event is hosted by Girlboss — “a digital hub focusing on providing millennial women with... MORE
Interactive Companion Robots
Interactive Companion Robots
The GT Wonder Boy Robot Can Translate 12 Languages and More
The GT Wonder Boy companion robot is an interactive device that will enable users to perform language translations, enjoy social companionship and much more. The robot features an interactive... MORE
Pretzel Popularity
The German baked bread is revamped in various forms
Implications - A recent revamp of the humble pretzel is seen in both sweet and savoury forms, across varying types of -- and industries related to -- food and snacking. Products that feature this ingredient benefit from its perceived rusticness as well as its familiarity.

Insight - Many familiar food items -- from turmeric to coconut -- have been revamped and repositioned as star ingredients in recent years. Those that do well in North American markets tend to have origins in other continents, invoking a sense of authenticity separate from the over-processed perception of, namely, American cuisine. This is why the pretzel, with its German origins, is such a popular choice among packaged foods and within CPG, where authenticity is most needed.
Workshop Question — What is one familiar, yet exotic ingredient you can use in your brand or product?
Sound-Enhanced Watches
Sound-Enhanced Watches
Ulysse Nardin and Devialet Collaborated to Produce a Sound-Engineered Watch
Swiss watchmaker, Ulysse Nardin, and Devialet have collaborated in order to produce a limited-edition sound-engineered watch. Ulysse Nardin spoke about the design of the watch and stated that it is... MORE
play_circle_filled Female-Empowering Deodorant Ads
Female-Empowering Deodorant Ads
Secret Deodorant's 'Strong in the Fire' Ad Highlights Performance
Secret Deodorant’s ‘Strong in the Fire’ ad highlights the brand’s high-performance products and aims to empower women. The commercial stars Nykeba Banks, a dedicated... MORE
Global Climate Strike Events
Global Climate Strike Events
The Global Climate Strike Was Loud and Youth-Dominant
From September 20th until September 27th, the Global Climate Strike events transpired in major cities around the world. “From Jakarta to New York, Karachi to Amman, Berlin to Kampala,... MORE
play_circle_filled Inclusive Gaming Messaging Features
Inclusive Gaming Messaging Features
Microsoft is Testing Content Filters for Messages on Xbox
Microsoft has begun testing content filters for messages on the Xbox platform. The new content filters are being tested in order to make the gaming experience more inclusive for all users. Xbox... MORE
Exclusive Snack Pop-Ups
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
This temporary retail experience was built around the appeal of the exclusive snack. It boldly embodied authenticity, taste, and aesthetics. The activation took place in SoHo earlier this year and... MORE
Comedian-Branded Liquor
Comedian-Branded Liquor
Nick Offerman Partnered with Lagavulin Distillery to Launch a Scotch
Nicholas Offerman, an American actor best known for his role as Ron Swanson in the NBC sitcom Parks and Recreation, recently partnered with Lagavulin Distillery to launch the Lagavulin Offerman... MORE
Movie Theater Streaming Services
Movie Theater Streaming Services
AMC Entertainment Will Launch an On-Demand Movie Service
It has been reported that AMC Entertainment will launch an on-demand movie service. The service is titled AMC Theaters On Demand and it will be an online marketplace, where consumers are able to... MORE
Streaming Service Platform Expansions
Streaming Service Platform Expansions
The Apple TV App Can Now Be Accessed on Roku Devices
It was recently announced that the Apple TV app will available on the Roku platform. Additionally, starting on November 1st, Apple TV+ will be available to Roku users. Consumers will be able to... MORE
play_circle_filled Artistic Haunting Experience Pop-Ups
Artistic Haunting Experience Pop-Ups
The Toronto Funhouse is Converting to a Spooky Activation
Toronto’s Funhouse is an immersive pop-up that showcases the talents of local artists and musicians and for October, the activation is offering a ‘Haunting Experience.’ Individuals... MORE
play_circle_filled High-Performance Natural Deodorants
High-Performance Natural Deodorants
The Kopari Coconut Deodorant Absorbs Sweat Without Chemicals
The Kopari Coconut deodorant is a high-performance and all-natural solution from Kopari Beauty. Specializing in hair care and naturally scented products, the company celebrates the power of organic... MORE
Limited Edition Aerodynamic Cars
Limited Edition Aerodynamic Cars
Subaru Released the Price and Specs of Its New WRX STI S209
Subaru recently released more details for its new limited-edition vehicle, which is titled the ‘WRX STI S209.’ The new model will be limited to only 209 makes, all of which will be... MORE
Rocket Launch Licenses
Rocket Launch Licenses
Rocket Lab Obtained a New Operator License Allowing for More Launches
Rocket Lab recently obtained a new Launch Operator Licence from the Federal Aviation Administration. The new license will span five years and it permits Rocket Lab to launch its Electronic Rocket at... MORE
Minimalist Sustainable Womenswear
Minimalist Sustainable Womenswear
Outerknown Expands to the Female Market with New Collection
Eco-conscious fashion brand Outerknown is launching a sustainable womenswear collection in 2019. The styles will be offered in a diverse price range — between $48 USD and $288 USD, and the... MORE
play_circle_filled Toy Repurposing Programs
Toy Repurposing Programs
The LEGO Replay Initiative Was Launched to Recycle Unused LEGO Bricks
The LEGO Replay program was recently announced, and it is an initiative that will recycle and donate previously used LEGO bricks. LEGO stated that it will take “any and all” unwanted bricks into... MORE
Celebrity Loungewear Lines
Celebrity Loungewear Lines
Kim Kardashian's SKIM Line Just Launched the 'Cotton Collection'
Kim Kardashian West, the reality-star-turned-entrepreneur, recently expanded her SKIM shapewear brand to include the ‘Cotton Collection.’ This loungewear style line was announced via the... MORE
Purifying Vegan Face Masks
Purifying Vegan Face Masks
Josh Rosebrook's Launched the New Cacao Antioxidant Mask
Consumers looking for a skin pick-me-up this fall may be drawn to the organic Cacao Antioxidant Mask by Josh Rosebrook. The ultra-nourishing face mask helps to clean pores while brightening and... MORE