Create The 
Future

Trend - As AI shifts from simply generative to agentic, shoppers are able to offload the mental labor of decision making to the technology. This goes beyond simply automating the transaction and into allowing artificial intelligence to make decisions.

Insight - For some, the concept of letting AI Agents shop for them represents a welcome opportunity to side-step decision fatigue; for others, this could be seen as a move toward autonomy loss. This also raises questions around whether an algorithm can help a person develop preference, or if it limits human choice to an echo chamber. This reflects an era of increased convenience where those who use AI can decide how much or how little they rely on the technology in their day-to-day lives.