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#20: Nostalgic Gaming Services
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Canned beverages are being tailored to help consumers with their sleep cycles
Trend - Brands are expanding the category of functional drinks to include a level of convenience. Beverages that are focused on helping consumers enjoy healthier sleep cycles are being offered in efficient, canned formats. This trend is only accelerated as industry giants are recognizing the interest in functional drinks on-the-go.
Workshop Question - How can your brand support consumers in their day-to-day?