Create the 
Future

Trend–Donuts, or donut-flavored snacks, are being offered in healthier forms to cater to consumers looking to indulge without impacting their general health. Offered in everything from donut-flavored yogurts to protein-infused donuts, these items merge both flavor and nutrition.

Insight–As North American consumers understand more about their personal health and how to achieve it, they're also more mindful of the physical and mental stress that can come with once-commonplace practices like overly restrictive diets. Consumers have more knowledge on the negative impacts of such routines, and more consumers are subscribing to the "body positive" movement that was conceived on social media. A more nuanced approach to nutrition and wellness is rising from this general awareness–where consumers understand the need to maintain their health, but do so in a way that isn't as obsessive and still allows indulgences.