Create the 
Future

Despite stereotypes, Boomers and Millennials have a lot in common. Both generations have a large representation in North America, making them popular targets with marketers. As well, there are parallels between the social media movement and hippie movements, a tendency toward activism (albeit in different forms), and focus on interpersonal relationships.

With this in mind, Boomers will begin gravitating toward products typically associated with the Millennial demographic. This is because the ageing demographic will have free time and resources in retirement, allowing them the freedom to reconnect with old tendencies from their youth -- tendencies that do mirror what is observed with the Millennial demographic -- in modern ways that mimic the Millennial methods in a more literal way.