Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Create the 
Future

Spark new ideas with the world's #1 largest, most powerful trend platform. We unlock insights with a global network of 239,420 Hunters, billions of views, AI and a skilled team of Researchers and Futurists. Join 3,500,000+ on the cutting edge:
Ideas
Lists
Videos
Photos
Insights
Festive Vegan QSR Menus
Festive Vegan QSR Menus
Costa Coffee Unveiled its New Limited-Edition Vegan Christmas Menu
As more UK citizens choose to consume less meat, the UK’s largest coffee chain—Costa Coffee—has launched a new festive menu with several vegan-friendly options that will officially... MORE
Alternative Packaging Initiatives
Alternative Packaging Initiatives
Dove is Planning to Reduce Plastic Waste with a New Strategy
Beaut brand Dove has unveiled a new plan to reduce plastic waste through 2025 in an effort to become a more environmentally sustainable brand and appeal to the needs of eco-minded consumers. The... MORE
Cannabis-Rich Matcha Chocolates
Cannabis-Rich Matcha Chocolates
The NUG Cannabis-Infused Matcha Chocolate Bar is Balanced
The NUG Cannabis-Infused Matcha Chocolate Bar has been unveiled by the California-based cannabis firm as a premium product for consumers who are looking for a balanced way to incorporate both CBD... MORE
play_circle_filled Inspirational Aviation-Centric Short Films
Inspirational Aviation-Centric Short Films
Hamilton Watches Supports the 'Dream of Flight' Project
‘Dream of Flight’ is an inspirational short film by British movie director Jacob Sutton and Italian race and aerobatic pilot Dario Costa. The two talented individuals came together for a... MORE
Paper-Like Eco Bags
Paper-Like Eco Bags
Out of the Woods Launched an E-Commerce Website Just in Time for the Holidays
Out of the Woods, a sustainable and vegan bag brand, recently launched an e-commerce website for fans of the brand to shop before the holdiay season. The line boasts a collection of daily carryalls,... MORE
Fashion-Forward Gym Wear
Fashion-Forward Gym Wear
The Roksanda x lululemon Collection is Perfect for Fans of Athleisure
Consumers looking to purchase avant-garde and unique pieces to wear while working out or running errands should consider the new Roksanda x lululemon collection that fuses form and function to high-... MORE
Cold Weather Power Banks
Cold Weather Power Banks
The Dapawas Portable Power Bank Has a 5,000mAh Capacity
The Dapawas Portable Power Bank is a multifunctional mobility solution that will provide users with a way to keep their essential devices powered up, while also maintaining warmth in the winter... MORE
3D Sound Gamer Headsets
3D Sound Gamer Headsets
The Mpow EG3 Pro Headset Delivers Exceptional Feedback at a Low Cost
The Mpow EG3 Pro gaming headset is a lightweight, well-designed accessory for avid gamers who are looking for a low-cost way to enhance their gameplay when at home or out of the house. The budget-... MORE
Nutritious Donut
Donuts become the vessel for serving healthier versions of indulgent food
Trend–Donuts, or donut-flavored snacks, are being offered in healthier forms to cater to consumers looking to indulge without impacting their general health. Offered in everything from donut-flavored yogurts to protein-infused donuts, these items merge both flavor and nutrition.

Insight–As North American consumers understand more about their personal health and how to achieve it, they're also more mindful of the physical and mental stress that can come with once-commonplace practices like overly restrictive diets. Consumers have more knowledge on the negative impacts of such routines, and more consumers are subscribing to the "body positive" movement that was conceived on social media. A more nuanced approach to nutrition and wellness is rising from this general awareness–where consumers understand the need to maintain their health, but do so in a way that isn't as obsessive and still allows indulgences.
Workshop Question — How could your brand balance practicality and indulgence for its customers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boxing-Inspired Unisex Apparel
Boxing-Inspired Unisex Apparel
PUMA and Balmain Join Forces on a New Sporty Collection
PUMA and Balmain work in collaboration to unveil a new collection that draws inspiration from boxing. The duo is unconventional but the sporty expertise of PUMA conjoined with the stylistic talents... MORE
Dynamic Metallic Puffer Jackets
Dynamic Metallic Puffer Jackets
American Apparel Unveils the Unisex Metallic Crinkle Puffer Jacket
As puffer jackets make their way back into mainstream fashion, iconic clothing retailer American Apparel recently launched the new Unisex Metallic Crinkle Puffer Jacket in ‘Copper Cold.’... MORE
Sustainable Winter-Ready Outerwear
Sustainable Winter-Ready Outerwear
Woolrich Taps Jeff Griffin's Expertise For a FW19 Collection
Heritage outdoor label Woolrich works in collaboration with Jeff Griffin on a new collection specifically catered for the Fall/Winter 2019 season. The brand joins Griffin’s Griffin Studio to... MORE
Expanded Age Range Chocolates
Expanded Age Range Chocolates
Mondelēz Has Unveiled New Easter Chocolates for 2020
A range of new Easter chocolates have been unveiled by Mondelēz International for the 2020 season in a bid to offer consumers an alternative option that suits their changing preferences. The new... MORE
Durable Customizable Cases
Durable Customizable Cases
OttberBox Now Lets Your Personalize Its Tumblers and Phone Cases
OtterBox, a brand that built its reputation from creating extremely durable phone cases, recently announced that many of its products are now customizable including its phone cases for iPhone,... MORE
Bold Wide Leg Jeans
Bold Wide Leg Jeans
American Apparel Unveils the Crop Carpenter Jean in Two Colorways
If you’re searching for the perfect staple jean to wear this fall, American Apparel’s new Crop Carpenter Jean has got you covered. The extremely flared pants boast the classic carpenter... MORE
Flavorful Spicy Poke Bowls
Flavorful Spicy Poke Bowls
Pokeworks Partners with Seldon Simeon to Introduce the Sichuan Bowl
With the rise in popularity of poke dishes across North America, Pokeworks—the leading poke franchise—expanded its product range with the introduction of the all-new Sichuan Bowl. The... MORE
Pumpkin-Infused Smoothies
Pumpkin-Infused Smoothies
Jamba Juice Debuts a New Pumpkin Smash Smoothie
With fall officially here, many brands are launching pumpkin-inspired products including iconic smoothie brand Jamba Juice who recently expanded its range with the introduction of the new Pumpkin... MORE
70s Italian-Inspired Ceramics
70s Italian-Inspired Ceramics
COPSON and Kana Work Together on the Special Paradiso Collection
London-based skate brand COPSON works in collaboration with Kana to design a ceramic collection entitled ‘Paradiso.’ The duo draws inspiration from retro Italian themes, specifically the... MORE
Celeb-Approved Premade Meals
Celeb-Approved Premade Meals
The New Tiller & Hatch Supply Co. Meals are Simple to Prepare
The Tiller & Hatch Supply Co. range of pressure cooker meals have been unveiled to offer consumers a nutritious, delicious and budget-conscious way to prepare meals from home. Developed by... MORE
Advertisement-Covered Receipts
Advertisement-Covered Receipts
FreeReceiptPaper will Offer Free Receipt Rolls with Ads on the Rear
The cost of receipt rolls can quickly add up for convenience store retailers given the large number of transactions that are completed each day, so FreeReceiptPaper has been created to offer them... MORE
Apple Pie-Themed Beverages
Apple Pie-Themed Beverages
McDonald's Teamed Up with Granny Smith in Japan for New Drinks
A new range of apple pie-themed beverages have been announced by McDonald’s Japan in partnership with the Granny Smith Apple Pie & Coffee shop to offer consumers a range of autumnal... MORE
Dessert-Like Cold Brew Coffees
Dessert-Like Cold Brew Coffees
The Chick-fil-A Mocha Cream Cold Brew Offers a Sweet Energy Boost
The Chick-fil-A Mocha Cream Cold Brew beverage is being test marketed by the brand in Denver, Colorado and Cheyenne, Wyoming as a new refreshment option that merges on-trend coffee with flavorful... MORE
Authentic Italian Marketplace Launches
Authentic Italian Marketplace Launches
Eataly Toronto Opens Early Next Month at Manulife Center
On November 13th, Eataly Toronto will open the doors to its inaugural Canadian location by Bay and Bloor Street at the Manulife Center. CEO of Eataly North America, Nicola Farinetti states that &#... MORE
Flavor-Blasted Bean Snacks
Flavor-Blasted Bean Snacks
Bada Bean Bada Boom Has Introduced Two New Flavors
Plant-based snacks are surging in popularity as consumers seek out a satisfying yet healthful way to satisfy cravings, which is seeing new products from brands like Bada Bean Bada Boom be introduced... MORE
Steakhouse-Inspired QSR Sandwiches
Steakhouse-Inspired QSR Sandwiches
The Arby’s Petite Filet Steak Sandwiches are Indulgent
The Arby’s Petite Filet Steak Sandwiches are being launched by the QSR brand nationwide to offer consumers a flavorful way to indulge their craving for premium steak in a convenient, alternative... MORE