Create the 
Future

Trend–With the cannabis industry now collaborating with a wide range of industries, the next unlikely space it's entering is textiles. The infusion of CBD into everything from activewear to bedsheets is on the rise, with brands claiming benefits like performance and sleep enhancement.

Insight–Consumers' growing acceptance of cannabis, coupled with their desire to achieve natural-wellness, is enabling the development of products that incorporate CBD and other cannabis properties. Despite cannabis' growing popularity as a legal substance, some consumers who were raised believing in the supposed "dangers" of the substance when it was illegal remain wary or uninformed on its benefits–leading to the growth of topical products that are seen as less intimidating and avoid disrupting consumers' day-to-day routines.