Brands entice health-conscious consumers with probiotic-rich sweets
Implications - As brands look to provide consumers with responsible snacking choices, many are emerging with confectionery treats and dessert dishes enhanced with fermented ingredients. Both a means of satisfying a sweets craving as well as a means of investing in the healthy function of the body's systems, such health-supporting products use the ancient healing properties of fermented foods to achieve personal wellness. This shift showcases the modern attitude toward consumption as being a compromise between responsibility to one's health and serving one's cravings. [More]
