Create the 
Future

Trend–The combination of CBD with fruit is on the rise, with everything from fresh juices to preserved fruits now containing the benefits of the cannabis property. As this industry expands across North America, so does the various ways in which cannabis is consumed.

Insight–With North American consumers now largely on-board with using cannabis for both medical and recreational purposes, brands in this space are looking for ways to grow this market in areas that consumers are already familiar with. These collaborations expand brands' reach while offering the natural health benefits that people are adopting into their daily lives as part of the "wellness" craze.