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Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by 231,000 people, big data & Trend Hunter AI. Our trend reports, innovation conference, books, and innovation keynotes help creative people Find Better Ideas, Faster™ [More]

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Playfully Inclusive Beauty Ads

Today Week Month

Playfully Inclusive Beauty Ads

From differently abled subjects to unibrow models, it is safe to say that the standard of beauty has been steadily broken by the public. Brands realize the need to push inclusivity and market to a... (GALLERY)

Extreme Surf-Inspired Watches - G-Shock Has Created Its Own Surfing Watch

Extreme Surf-Inspired Watches G-Shock Has Created Its Own Surfing Watch

G-SHOCK’s new surfing watch is a continuation of its G-LIDE line, which is intended for extreme sports. The new model is titled the GLX-5600KI. The watch is designed to be shock-resistant, and... [More]

City-Inspired Pizza Sauces - The New Mutti Sauces for Pizza Come in Three Distinct Flavors

City-Inspired Pizza Sauces The New Mutti Sauces for Pizza Come in Three Distinct Flavors

The Mutti Sauces for Pizza have been launched by the Italy-based tomato brand as a new lineup of sauces that draw inspiration from three popular Italian destinations. Made with premium ingredients... [More]

Mysterious Sweepstakes Refreshments - The Sparkling Ice Mystery Flavor Drink is Limited-Edition

Mysterious Sweepstakes Refreshments The Sparkling Ice Mystery Flavor Drink is Limited-Edition

The Sparkling Ice Mystery Flavor has been announced by the brand as a new limited-edition refreshment as part of its latest sweepstakes entitled ‘What the Flavor.’ The contest works by... [More]

Self-Driving Vehicle Delivery Robots - The 'Digit' Delivery Robot Completes the Last Part of Orders

Self-Driving Vehicle Delivery Robots The 'Digit' Delivery Robot Completes the Last Part of Orders

The ‘Digit’ delivery robot has been shown off by automotive brand Ford and the Agility Robotics team as a glimpse into the future of autonomous delivery technologies. Self-driving... [More]

Screen-Free Smart Speakers - The Bose Home Speaker 300 Boasts Voice Assistant Support and More

Screen-Free Smart Speakers The Bose Home Speaker 300 Boasts Voice Assistant Support and More

The Bose Home Speaker 300 has been unveiled as the latest audio device model from the brand that aims to offer advanced entertainment in a low-cost way. Priced at just $260, the speaker doesn’... [More]

Inclement Weather Sneaker Shields - 'Shoe Condoms' Protect Expensive Sneakers from Water and Dirt

Inclement Weather Sneaker Shields 'Shoe Condoms' Protect Expensive Sneakers from Water and Dirt

Sneaker culture is continuing to grow and subsequently increasing the demand for aftermarket shoe accessories like the ‘Shoe Condoms’ that aim to offer advanced protection from inclement... [More]

Discreet Wearable Translators - The 'AMBASSADOR' Professional Interpreter Streamlines Communication

Discreet Wearable Translators The 'AMBASSADOR' Professional Interpreter Streamlines Communication

The ‘AMBASSADOR’ professional interpreter is a revolutionary piece of technology for users who are looking for a better way to communicate with others in their preferred language. The... [More]

Charger-Embedded eScooters - The Ninebot KickScooter MAX Offers Over 40 Miles of Range Per Charge

Charger-Embedded eScooters The Ninebot KickScooter MAX Offers Over 40 Miles of Range Per Charge

The Ninebot KickScooter MAX electric scooter is a robust transportation solution for urban consumers that will enable them to get around town on their own terms in an eco-friendly fashion. Powered... [More]

Data Trends by Trend Hunter AI

Escape Room Game Kits - The 'Arca Ludum' Escape Room Board Game Can be Played in Any Home

Escape Room Game Kits The 'Arca Ludum' Escape Room Board Game Can be Played in Any Home

The ‘Arca Ludum’ escape room board game is a puzzle-focused pastime for players that requires them to make their way through various challenges in a set amount of time to come out... [More]

Towel-Incorporating Bikinis - Aria Mcmanus' Towelkini is a Comfort-Inducing Beach Innovation

Towel-Incorporating Bikinis Aria Mcmanus' Towelkini is a Comfort-Inducing Beach Innovation

The Towelkini is a beach innovation like no other. The silhouette is designed by Aria McManus and sold through Special Special’s website. What makes the piece so special is its convenience-... [More]

Automotive Emoticon Displays - The 'Mojipic' Car Accessory Lets Drivers Communicate Through Emojis

Automotive Emoticon Displays The 'Mojipic' Car Accessory Lets Drivers Communicate Through Emojis

The ‘Mojipic’ car display is an interactive accessory for drivers that will enable them to customize their vehicle and communicate with other drivers or pedestrians is a fun,... [More]

Supplemental Screen Gaming Laptops - The HP Omen X 2S Laptop Has a Second Screen Above the Keyboard

Supplemental Screen Gaming Laptops The HP Omen X 2S Laptop Has a Second Screen Above the Keyboard

The HP Omen X 2S gaming laptop is a pro-grade system for gamers that aims to deliver an exceptionally immersive experience when partaking in extended periods of eSports. The laptop features a dual-... [More]

Slowly Rusting Metal Billboards - TYROLIT Finds a Thematically Appropriate Way to Boast Its Product

Slowly Rusting Metal Billboards TYROLIT Finds a Thematically Appropriate Way to Boast Its Product

Manufacturer TYROLIT showcases the extreme durability and high performance of its product with a mysterious metal billboard. Executed in collaboration with ad agency Heimat Wien Austria, the... [More]

Nutrition-Centric Boutique Stores - Good Goddess The Nest is Found in Toronto's Yorkville Village

Nutrition-Centric Boutique Stores Good Goddess The Nest is Found in Toronto's Yorkville Village

Toronto’s Yorkville Village is home to the latest retail space, ‘Good Goddess The Nest.’ It functions as a hybrid space, bridging together a boutique and nutrition products catered... [More]

Dedicated Cold Coffee Brewers - The Espro Cold Brew System Creates 64 Ounces of Coffee at a Time

Dedicated Cold Coffee Brewers The Espro Cold Brew System Creates 64 Ounces of Coffee at a Time

The Espro Cold Brew System is a simple solution for the kitchen that will enable coffee enthusiasts to create their own chilled java from home without the need for any supplemental devices. Capable... [More]

Oversized Branding Streetwear Collaborations - OVO and Dsquared2 Work Together on a Joint Capsule

Oversized Branding Streetwear Collaborations OVO and Dsquared2 Work Together on a Joint Capsule

Drake’s October’s Very Own label works in collaboration with Dsquared2 to create a joint capsule honoring the OVO lifestyle, spotlighted by oversized branding accents. The range is... [More]

Disorienting Awareness Campaigns - Ambev Brewery Tweaks Beer Names to Highlight Effects of Drinking

Disorienting Awareness Campaigns Ambev Brewery Tweaks Beer Names to Highlight Effects of Drinking

Ambev Brewery’s visually perplexing campaign spotlights subtly revamped beer names. Designed in collaboration with ad agency SunsetDDB, the Brazilian-based brewing company hopes to highlight... [More]

Aftermarket Smart Light Switches - The Philips x Lutron 'Aurora' Smart Bulb Dimmer is Handy

Aftermarket Smart Light Switches The Philips x Lutron 'Aurora' Smart Bulb Dimmer is Handy

Smart lightbulbs have quickly become a mainstay part of the average consumer home but quickly lose connectivity if the switch is turned off, so the Philips x Lutron ‘Aurora’ smart bulb... [More]

Funky Clothing Rental Services - Urban Outfitters' Nuuly Allows Consumers to Rent Clothes

Funky Clothing Rental Services Urban Outfitters' Nuuly Allows Consumers to Rent Clothes

Urban Outfitters has joined the sharing economy with its own clothing rental service called Nuuly. The brand started as a school project in 1970 and was founded by Dick Hayne, Scott Belair, and Judy... [More]

Indulgent Chocolate CBD Treats - The Diamond CBD Choco Budz Chocolate Candies are All-Natural

Indulgent Chocolate CBD Treats The Diamond CBD Choco Budz Chocolate Candies are All-Natural

The Diamond CBD Choco Budz chocolate candies are an indulgent treat for consumers that will provide them with an alternative way to enjoy the benefits of CBD. The chocolatey edibles are designed... [More]

Expandable Smart Suitcases - The Kabuto 'Xtend' Smart Luggage Grows Up to 50% Larger When Needed

Expandable Smart Suitcases The Kabuto 'Xtend' Smart Luggage Grows Up to 50% Larger When Needed

The Kabuto ‘Xtend’ smart luggage is a premium solution for avid travelers that will offer them a better way to keep essentials securely stored when on the road. Coming in several chic... [More]

Custom Order Prefab Buildings - The U-Build Self-Build System Lets Users Order Personalized Units

Custom Order Prefab Buildings The U-Build Self-Build System Lets Users Order Personalized Units

Building a supplemental space on your property traditionally means a lengthy design process and endless hours of manual labor, which is something that the U-Build self-build system has been created... [More]

Militaristic Luxe Sneaker Boots - Balmain Prepares to Launch the Troop Nappa for the FW19 Season

Militaristic Luxe Sneaker Boots Balmain Prepares to Launch the Troop Nappa for the FW19 Season

Luxury fashion imprint Balmain gave fans a peek at its Troop Nappa sneaker boot earlier this year in January at the Fall/Winter 2019 runway show. Highsnobiety sat down with Olivier Rousteing to... [More]

Season-Changing Streetwear Designs - The Butter Goods Pre-Summer Series Features Transitional Looks

Season-Changing Streetwear Designs The Butter Goods Pre-Summer Series Features Transitional Looks

The latest Butter Goods Pre-Summer 2019 capsule designs its staple silhouettes with the transition of seasons in mind. The variety of pieces are prepared to be comfortably worn during warm... [More]

The 6 Patterns of Opportunity & Top 18 Megatrends

1. Perfecting One Thing
2. Aspirational Icon
3. Exaggerated Feature
4. Reimagined Solution

From user-generated content to maker culture, today’s consumers are content creators and experts.

Brands have taken a role of accelerating the personal development of consumers.

We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.

1. Retro
2. Generational
3. Economic + Seasonal
4. Repetitive Cycles

Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.

The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.

The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.

1. Specialization
2. Fewer Layers + Efficiency
3. Crowdsourcing
4. Subscription

New services make it easier than ever to conceptualize, fund, launch and companies.

Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.

In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design

1. Refocusing
2. Reversing
3. Surprising
4. Gamifying

Allegiant groups are more readily formed around specific interests, causes and even brands.

The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.

In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.

1. Combining + Layering
2. Adding Value
3. Co-Branding + Aligning
4. Physical + Digital

Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.

Brands, products, services and customers are increasingly co-creating an interdependent world.

Lines are blurring as business models, products and services merge to create unique concepts and experiences

1. Personalization + Customization
2. Status + Belonging
3. Style + Fashionizing
4. Generational Rebellion

Social media and a resistance to traditional advertising have created a desire for authenticity and reality.

Small batch production technologies and more personalized media are creating an expectation for personalization.

A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.