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#20: Self-Scanning Retail Ads

Sam's Club Launched an Ad Featuring Usain Bolt and Allyson Felix FULL ARTICLE

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Facilitating Regional Growth

The 4th Annual Leaders Circle Recognition Gala Celebrated Great Minds

On November 7th, The Leaders Circle hosted its fourth Annual Recognition Gala at the Metro Toronto Convention Centre, bringing together a roster of Canadian professionals who’ve been successful in promoting the merits of the city through conventions, meetings, and tourism experiences. With the estimated economic impact of events like these throughout Toronto reaching $1.076 billion, the Leaders Circle Recognition Gala aimed to celebrate those w...MORE

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Automotive Innovation Events

The Lexus Leading With Light Design Event Celebrates Bold Ideas

The Lexus Leading With Light 2019 design event was hosted at Milan Design Week this past April. The event highlights the auto maker’s new releases while pushing the boundaries of innovation,... MORE

Southeast Asia-Based Creative Events

SEA Connect Invites Creative Talents to Share their Journey

SEA Connet is an annual creative conference based in South East Asia, bringing together creative minds to share their own career journey in Malaysia. The purpose of the conference is to highlight... MORE

Holiday Highlighter Collections

Fenty Beauty Created a Trophy Wife Collection for the Holidays

This holiday season, you can get your glow on with Fenty Beauty’s new Trophy Wife collection. According to an Instagram post from Fenty Beauty, the brand has created three new limited-... MORE

Roadtrip Soundtrack Generators

Spotify's Soundtrack Your Ride Perfectly Curates a Travel Playlist

The right travel playlist can perfectly set the tone for a roadtrip and to help people with curating all the best tracks, Spotify developed a handy tool called Soundtrack Your Ride. The algorithmic... MORE

Beautifying Sandalwood Cosmetics

Qian Li Mu Turns Rare Red Sandalwood Into Natural Beauty Products

The rare red sandalwood that was once only used by emperors is now the key ingredient in Qian Li Mu’s natural beauty products. Fusing health, beauty, modern technology and ancient Chinese... MORE

Upcycled Seasonal Fruit Beverages

The Wonky Blend Co. Offers Juice Flavors Inspired by the Seasons

Design Studio B.O.B. created a brief and design for a conceptual brand called The Wonky Blend Co. that makes sustainable, seasonal fruit beverages. What makes the brand unique is that it uses... MORE

Wild-Harvested Plum Serums

The Wild Fruit Serum is Made with Vitamin-Rich Kakadu Plum

Annemarie Skin Care’s Wild Fruit Serum is a product that’s beneficial for brightening, hydrating and rejuvenating all skin types—so much so that the brand calls it the “ultimate... MORE

Sweet Potato Teas

The Sweet Potato Pie Tea by David's Tea Features Squash & Sweet Potato

Fruits and vegetables are commonly included in the loose leaf tea blends by David’s Tea but the brand’s Sweet Potato Pie tea boasts a few unusual ingredients. The tea blend boasts a... MORE

Data Trends by Trend Hunter AI

Lighthearted Altruism

Campaigns focused on inclusiveness take on a more casual tone

Trend - Brands and organizations looking to signify a commitment to diversity are doing so with marketing campaigns that have an unexpectedly light and sometimes even sarcastic tone to them. This stnads in stark contrast to the typically serious and emotion-driven style that's come to be characteristic of this content.

Workshop Question - What are some ways your brand could approach a serious topic with a respectful but radically honest approach?

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