Create The 
Future

Trend - New apps aggregate points, offers, and receipts across loyalty programs, offering benefits such as cross-program search, and one-tap redemptions while syncing with wallets and notifications. Additionally, these apps are designed to make managing multiple loyalty programs less overbearing of a task.

Insight - Consumers face loyalty program overload: many memberships, fragmented balances, missed expirations, and burdensome app switching. Time scarcity and cognitive load make keeping track of rewards frustrating, reducing perceived value and engagement. Demand is rising for a single control point that removes friction, surfaces the most relevant redemptions, and restores a sense of control without forcing users to manage each brand separately.