Create The 
Future

Trend - Hotels are introducing jute-based rugs, slippers and bathmats crafted from natural, biodegradable fibers. These products leverage jute’s low-carbon, renewable profile to deliver sustainable, stylish décor while reducing reliance on synthetic materials.

Insight - Modern travelers and regulators are increasingly prioritizing factors beyond price, such as comfort and eco-friendliness. Some expect sustainable practices from check-in to room experience. Hotels face pressure to cut single-use plastics and synthetic textiles, lower carbon footprints, and earn green certifications. In order to address these concerns and improve environmental efforts, hospitality brands are turning to jute for its biodegradability and renewability.