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Parisian-Inspired Donuts
Parisian-Inspired Donuts
Krispy Kreme Releases the Passport to Paris Collection
Krispy Kreme is launching the ‘Passport to Paris’ collection of French-inspired doughnuts this summer, aimed at evoking the flavors and atmosphere reminiscent of Paris. The Passport to... MORE
Zero-Emission Mobile Repair Trucks
Zero-Emission Mobile Repair Trucks
Labatt Breweries of Canada Enhances Its Delivery Fleet
Labatt Breweries of Canada has introduced its first zero-emission mobile repair truck, with the hope of enhancing its delivery fleet with a sustainable innovation. This initiative aligns with Labatt&#... MORE
Microbiome Oral Care Solutions
Microbiome Oral Care Solutions
Viome Debuts the VRx MyBiotics Toothpaste & Gel
Microbiome oral care is gaining popularity in the contemporary market with brands like Viome releasing cutting-edge solutions such as the VRx MyBiotics Toothpaste & Gel, a product that leverages... MORE
Cacay Oil Body Moisturizers
Cacay Oil Body Moisturizers
Trader Joe's New Cacay Oil Body Butter If Infused with Linoleic Acid
Trader Joe’s is helping to keep your sun-drenched skin smooth and hydrated this summer with its new Cacay Oil Body Butter. Like many other body butters, Trader Joe’s new Cacay Oil Body... MORE
Budget-Friendly Menu Launches
Budget-Friendly Menu Launches
El Furniture Warehouse Introduces a New and Inclusice Menu
El Furniture Warehouse has introduced an upgraded menu, with all items priced below $12. The restaurant aims to provide affordable dining in a more sophisticated setting with a fashionable and... MORE
Scratch-to-Win Pizza Promotions
Scratch-to-Win Pizza Promotions
Freshslice Pizza is Celebrating Its 25th Anniversary This Month
Freshslice Pizza is marking its anniversary by giving back to its loyal consumers through an exciting promotion. From Monday, July 1, to Thursday, July 25, visitors can participate in the Freshslice... MORE
Iconic Film Soap Bars
Iconic Film Soap Bars
Dr. Squatch Releases Fight Scrub Inspired by the 90s Movie
In celebration of the 25th anniversary of the iconic film Fight Club, Dr. Squatch launched ‘Fight Scrub’ on July 12, aiming to enhance the shower experience for its customers. The... MORE
Disco-Inspired Toronto Events
Disco-Inspired Toronto Events
Rosé Disco is Coming Back Again This August
Rosé Disco is an event that offers a variety of local and international rosé wines, along with charcuterie, fresh oysters, and other delightful food options. Attendees can also enjoy live sets... MORE
Entrepreneur-Made Non-Alcoholic Cans
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
South African entrepreneur Bonang Matheba is releasing a new non-alcoholic range that caters to consumers aiming to have a sober summer. Recently unveiled through her vibrant social media channels,... MORE
Outdoor Toronto Film Festivals
Outdoor Toronto Film Festivals
The Lavazza IncluCity Film Festival is Back from June to July
The Lavazza IncluCity Festival, hosted by ICFF in partnership with the Distillery District, is a global event celebrating the enchantment of cinema, diversity, and multiculturalism. It features a... MORE
Running Clubs
Running clubs soar in popularity as individuals look to connect in real life
Trend - Running clubs are soaring in popularity and brands are brands are tapping these groups for sampling opportunities and sponsorships. These clubs provide a structured and social environment for runners of all levels, fostering a sense of community and camaraderie.

Insight - In an increasingly tech-focused world, people are experiencing heightened levels of loneliness and are seeking meaningful, real-life connections. The high cost of living has driven individuals to look for affordable and accessible ways to stay active and socialize. Many are opting for outdoor meet-ups in parks over traditional social settings like pubs. This shift is not just about cost savings; it’s about finding community and support in shared activities
Workshop Question - How can your brand leverage the growing desire for real-life connections and community-focused activities to foster stronger customer engagement?
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Popularity
Activity
Freshness
Patterns
Megatrends
Golf-Themed Convenience Store Collections
Golf-Themed Convenience Store Collections
7-Eleven Has Introduced 'The Always Open, Open'
7-Eleven’s ‘The Always Open, Open’ is the company’s second golf-themed collection. The goods are available on the 7Collection™ online store. ‘The Always Open, Open&#... MORE
Basil-Infused Peeled Tomatoes
Basil-Infused Peeled Tomatoes
Trader Joe's Adds New Italian Whole Peeled Tomatoes with Basil Leaf
Trader Joe’s is offering the taste of gourmet pizza sauce in a can with the debut of its new Italian Whole Peeled Tomatoes with Basil Leaf product. The new Italian Whole Peeled Tomatoes with... MORE
Sober Open-Air Establishments
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
Munich, a German city known for its famous Oktoberfest beer festival, is introducing its first alcohol-free Biergarten on Thursday. This new establishment, Die Null (The Zero), is strategically... MORE
Villainess-Inspired High Tops
Villainess-Inspired High Tops
Converse Just Released Converse Chuck 70 High Tops in 'Poppy Pink'
Poppy Prescott is the star villainess of the new ‘Despicable Me 4’ film and Converse is celebrating this pre-teen scoundrel with the debut of some custom Converse Chuck 70 high tops in a... MORE
Innovative Osteoarthritis Treatments
Innovative Osteoarthritis Treatments
Remedi Expands to the US Market with Its Innovative Offering
Remedi, a newly formed biotech company from the merger of Regenera Activa and Rigenera HBW, is focusing on the U.S. market to expand its innovative osteoarthritis treatment. Utilizing Rigenera®... MORE
Ice Cream Charm Necklaces
Ice Cream Charm Necklaces
Baskin-Robbins Created Ice Cream Charm Jewelry with Susan Alexandra
With National Ice Cream Day fast approaching on July 21, 2024, Baskin-Robbins has teamed up with the cult designer Susan Alexandra to offer some new ice cream charm jewelry. Designed to celebrate... MORE
Retro Ice Cream Menus
Retro Ice Cream Menus
Cold Stone is Serving Up Nostalgic Treats Like the New Orange Cream Float
Cold Stone Creamery is the latest brand to hop on the creamsicle trend of summer 2024 with the launch of its new Orange Cream Float. The new treat will also be joined by a new Root B*er Float and... MORE
Sweet Cream Mango Drinks
Sweet Cream Mango Drinks
Krak Boba is Serving Up a New Mango Snow Drink This Summer
Krak Boba is going all in on mango flavors this season with the debut of four sweet new mango drinks, including the Sunset Passion drink and Mango Snow drink. Perfectly timed for National Mango Day... MORE
Salsa-Topped Chicken Sandwiches
Salsa-Topped Chicken Sandwiches
Panera Bread is Adding a New Spicy Fiesta Chicken Sandwich
Panera Bread is bringing the heat this summer with the upcoming release of two fiery new menu items: the Spicy Fiesta Chicken sandwich and the Kickin’ Grilled Cheese sandwich. The brand-new... MORE
Unicorn-Inspired Bakery Cakes
Unicorn-Inspired Bakery Cakes
Starbucks China is Selling an Adorable New Unicorn Cake
Starbucks China is rolling out an adorable new menu, which includes several Frappuccinos and a new Unicorn Cake. Perfect for the summer season, Starbucks China will be serving up two tasty new... MORE
Ready-to-Drink Matcha Lattes
Ready-to-Drink Matcha Lattes
Suntory is Rolling Out a Starbucks Chilled Matcha Brulee Latte
Starbucks has teamed up with the Japanese beer and beverage company Suntory to release a new Chilled Matcha Brulee Latte. The new Chilled Matcha Brulee Latte is a ready-to-drink beverage that will... MORE
Creamy Aloe Yogurt Drinks
Creamy Aloe Yogurt Drinks
Family Mart is Now Selling a Aloe Yogurt Frappe in Japan
Family Mart is helping Japanese consumers beat the heat with the debut of its new Aloe Yogurt Frappe. Officially available as of July 9, 2024, the new Aloe Yogurt Frappe is being sold as part of... MORE
Agricultural Soil Insights
Agricultural Soil Insights
Biome Makers Introduces the BeCrop Farm Platform for Farm Productivity
Biome Makers is dedicated to restoring soil health and enhancing farmer profitability with its new product launch. The company has unveiled the latest advancement in its BeCrop technology: BeCrop... MORE
AI-Powered Payment Systems
AI-Powered Payment Systems
Mashgin Introduces a New AI-Powered Checkout System with Verifone
Mashgin, an innovative leader in artificial intelligence (AI)-based self-checkout systems, is joining forces with Verifone, a global pioneer in payment solutions. The core of this innovation lies... MORE
Barcode-Less Product Scanners
Barcode-Less Product Scanners
SeeChange Taps Diebold Nixdorf to Create AI Checkout Tools
SeeChange Technologies, a company known for its retail-focused computer vision AI technology, has announced a strategic partnership with Diebold Nixdorf, a global leader in retail consumer and staff... MORE