Games Trends

Trend - As artificial intelligence continues to influence how various industries adapt and innovate, one recent application is in game coaching. These virtual coaching systems leverage AI and machine learning technologies to provide guidance, analysis, and training to esports players.

Insight - As the esports landscape becomes increasingly competitive, gamers often desire tools that help fine-tune their gaming skills without paying for coaching. These services often appeal to Generation Z, as members of this demographic find themselves with greater prospects for career progression within the industry than earlier generations. By aligning with a culture of constant improvement, adjacent businesses can venture into the gaming space and convert long-term players into dedicated customers.