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Games

Evolving with the needs and interests of both kids and adults, games are adapting to appeal to more diverse and eclectic consumer needs. Expanding beyond the traditional board game varieties, Trend Hunter is here to offer developments in gaming that transcend into diverse market areas, highlighting aspects like interactive play, emerging toys and youth activities.
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Cosmetic Gaming Campaigns
Cosmetic Gaming Campaigns
Gen.G and Benefit Cosmetics' Campaign Encourages Female Gamers
Global esports organization Gen.G and Benefit Cosmetics are teaming up for a campaign that specifically targets female gamers and invites them to find their “Game Face.” The campaign... MORE
Esports Training Facilities Partnerships
Esports Training Facilities Partnerships
Nike Entered into a Deal with T1 Entertainment & Sports
Nike entered into a partnership with T1 Entertainment & Sports, in order to bolster the company’s presence in the Esports market. The deal will allow Nike to aid in creating training... MORE
Gaming Mental Health Partnerships
Gaming Mental Health Partnerships
Tdoug Cockle Joins the Gaming Mental Health Charity
The Gaming Mental Health Charity is an organization that seeks to call attention to a very real problem in the industry. On October 10th, 2019 — which by no coincidence is World Mental Health Day,... MORE
Video Game-Inspired Mail Stamps
Video Game-Inspired Mail Stamps
The New Royal Mail Stamps are Informed by a Nostalgic Theme
A new collection of Royal Mail stamps has been launched and the design proves to be rather unconventional, celebrating deep-seated nostalgia and pop culture. This new endeavor by the British postal... MORE
Smartphone-Charging Gaming Consoles
Smartphone-Charging Gaming Consoles
The Gamecase Gaming Power Bank Has Over 400 Retro Game Titles
The Gamecase Gaming Power Bank is a multipurpose technology device for smartphone users that will provide users with a way to stay connected and entertained while going about their daily routine.... MORE
Charitable Gaming Skins
Charitable Gaming Skins
League of Legends is Donating 100% of Proceeds from Dawnbringer Karma
League of Legend’s 1,000th skin — the Dawnbringer Karma, and other related items were launched for a good cause. Players were able to opt-in for this philanthropic opportunity between... MORE
Gamer-Friendly Fundraising Platforms
Gamer-Friendly Fundraising Platforms
Streamlabs Solves a Problem in Livestream Fundraising
Livestream fundraising has become quite popular in the gaming community and many users with a sizable following engage in charitable initiatives that support different not-for-profits — from... MORE
Social Good Gaming Tournaments
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
Thanks to impressive skills and dedication, as well as a sizable community pull, eSports gaming charity events have proved to be an accessible and successful way of raising funds for social good. In... MORE
Streamed Collaboration
Charities are leveraging streaming platforms to raise awareness
Implications - In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. The shift from traditional forms of outreach in the social good space, reveals how brands should better adapt to the engagement that younger consumers view as authentic.
Workshop Question - Consider how your brand could leverage the content consumption habits of younger consumers.
4.7
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Popularity
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Megatrends
Top 100 Games Trends in 2019
Top 100 Games Trends in 2019
From eSports Game Streaming Devices to Rewarding Grocery Games
This collection of 2019 games trends highlights the best and brightest innovations from the past year including such examples as eSports game streaming devices to rewarding grocery games and beyond.... MORE
Gamer-Targeted Smart Glasses
Gamer-Targeted Smart Glasses
The Mutrics GB-30 Gamer Glasses Offer Open Ear Audio and More
The Mutrics GB-30 smart gamer glasses are a feature-rich accessory option for users who are looking to optimize their gameplay experience and take advantage of several handy functionalities. The... MORE
Live Multi-Player eGaming Donations
Live Multi-Player eGaming Donations
Hype Train Celebrate When Players Unite to Support a Streamer
Twitch, the mega online gaming platform, recently launched the ‘Hype Train’ feature that gives reards to multiple members of the society that come together to support a charity, streamer,... MORE
Street-Informed eSports Kits
Street-Informed eSports Kits
The Overwatch League by Blizzard Taps Jeff Staple's Design Talent
The Overwatch League by Blizzard works in partnership with streetwear icon and designer Jeff Staples. He helped design the official kits for this season of eSports games for the Overwatch League.... MORE
play_circle_filled Game-Themed ASMR Videos
Game-Themed ASMR Videos
The Pokémon Company Launched Official ASMR Content with Popular Characters
The Pokémon Company recently released a number of official ASMR videos, which were created for the enjoyment of Pokémon fans. The company states that official ASMR videos could also provide... MORE
play_circle_filled Customizable Display Gamer Laptops
Customizable Display Gamer Laptops
The ASUS ROG Zephyrus G14 Compact Gaming Laptop is Travel-Ready
The ASUS ROG Zephyrus G14 compact gaming laptop is an ultra-powerful computing solution for avid gamers that will offer them a way to enjoy their favorite titles when at home or even when traveling.... MORE
Charitable One-Week Gaming Bundles
Charitable One-Week Gaming Bundles
This Limited Edition Humble Bundle Will Go Towards Australia
Brands are launching limited edition products and initiatives to fundraise for the Australian bushfires and one such example is this Humble Bundle. This is a collection of 25 PC games that are... MORE
play_circle_filled Theme Park Music Videos
Theme Park Music Videos
The Super Nintendo World Japan Music Video Highlights Interactivity
The Super Nintendo World theme park is getting ready to be launched by Universal Studios Japan, so the brand has unveiled a new high-energy music video to highlight the kind of experience patrons... MORE
Awareness-Raising Gaming Skins
Awareness-Raising Gaming Skins
A Concept Artist Created a Firefighter Skin for Overwatch
Armando Gonzalez-Dorta, a concept artist, created firefighter skin for an ‘Overwatch’ character, named Roadhog. The firefighter skin was created to commemorate firefighters in Australia.... MORE
Charitable Tournament Partnerships
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
The Twitch Rivals event series is an eSports tournament that invites Twitch streamers and former pro players to test their skills against one another. In one of its more recent manifestations, the... MORE
Fundraising Gaming Tournaments
Fundraising Gaming Tournaments
UCI Hosted Super Smash Bros Ultimate Tournament for Giving Tuesday
On December 3rd, 2019, a Super Smash Bros Ultimate Tournament was held for charitable reasons. The event was hosted by the University of California Irvine (UCI) in honor of Giving Tuesday — a... MORE
Philanthropic Livestream Platforms
Philanthropic Livestream Platforms
The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo
St. Jude PLAY LIVE is a great example of how the philanthropic livestream is gaining traction among gaming communities. Benjamin “DrLupo” Lupo, who is a streamer with over 3.6 million Twitch... MORE
Wellness-Supporting Gaming Partnerships
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
There is a new gaming partnership between Hitmarker — a UK-based eSports job platform, and Gamer Advantage, which identifies itself as a “gaming wellness company.” Gamer Advantage... MORE
Charitable Week-Long Stream Events
Charitable Week-Long Stream Events
Awesome Games Done Quick Breaks Its Fundraising Record
Awesome Games Done Quick (AGDQ) is a video game speedrun marathon that is held in the United States on a semi-annual basis. The event raises money for charity and in its most recent installment, it... MORE
Awareness-Raising Video Games
Awareness-Raising Video Games
Bushfire Rescue Tactics is Jezz Kabanov's Bushfire Recovery Effort
Bushfire recovery efforts are of special importance as Australia is facing one of its most disastrous fires in decades. Different communities and world leaders are jumping on the bandwagon to assist... MORE
Charitable Limited Edition T-Shirts
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
In light of the devastating bushfires in Australia, many companies are launching their own charitable campaigns—and video game developer Bungie is boasting a fundraising t-shirt for a limited... MORE