Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole.
Homework Question - How can you innovate around products that are already performing well with your consumers? [More]
Homework Question - How can you innovate around products that are already performing well with your consumers? [More]
