Games

Evolving with the needs and interests of both kids and adults, games are adapting to appeal to more diverse and eclectic consumer needs. Expanding beyond the traditional board game varieties, Trend Hunter is here to offer developments in gaming that transcend into diverse market areas, highlighting aspects like interactive play, emerging toys and youth activities.

TOP 12 WEEKMONTH2 MONTHS

#12: Live Multi-Player eGaming Donations

Hype Train Celebrate When Players Unite to Support a Streamer FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Cosmetic Gaming Campaigns

Gen.G and Benefit Cosmetics' Campaign Encourages Female Gamers

Global esports organization Gen.G and Benefit Cosmetics are teaming up for a campaign that specifically targets female gamers and invites them to find their “Game Face.” The campaign... MORE

Esports Training Facilities Partnerships

Nike Entered into a Deal with T1 Entertainment & Sports

Nike entered into a partnership with T1 Entertainment & Sports, in order to bolster the company’s presence in the Esports market. The deal will allow Nike to aid in creating training... MORE

Gaming Mental Health Partnerships

Tdoug Cockle Joins the Gaming Mental Health Charity

The Gaming Mental Health Charity is an organization that seeks to call attention to a very real problem in the industry. On October 10th, 2019 — which by no coincidence is World Mental Health Day,... MORE

Video Game-Inspired Mail Stamps

The New Royal Mail Stamps are Informed by a Nostalgic Theme

A new collection of Royal Mail stamps has been launched and the design proves to be rather unconventional, celebrating deep-seated nostalgia and pop culture. This new endeavor by the British postal... MORE

Smartphone-Charging Gaming Consoles

The Gamecase Gaming Power Bank Has Over 400 Retro Game Titles

The Gamecase Gaming Power Bank is a multipurpose technology device for smartphone users that will provide users with a way to stay connected and entertained while going about their daily routine.... MORE

Charitable Gaming Skins

League of Legends is Donating 100% of Proceeds from Dawnbringer Karma

League of Legend’s 1,000th skin — the Dawnbringer Karma, and other related items were launched for a good cause. Players were able to opt-in for this philanthropic opportunity between... MORE

Gamer-Friendly Fundraising Platforms

Streamlabs Solves a Problem in Livestream Fundraising

Livestream fundraising has become quite popular in the gaming community and many users with a sizable following engage in charitable initiatives that support different not-for-profits — from... MORE

Social Good Gaming Tournaments

The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event

Thanks to impressive skills and dedication, as well as a sizable community pull, eSports gaming charity events have proved to be an accessible and successful way of raising funds for social good. In... MORE

Streamed Collaboration

Charities are leveraging streaming platforms to raise awareness

Implications - In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. The shift from traditional forms of outreach in the social good space, reveals how brands should better adapt to the engagement that younger consumers view as authentic.

Workshop Question - Consider how your brand could leverage the content consumption habits of younger consumers.

4.7

Score

Popularity

Activity

Freshness

Patterns

Megatrends