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Experience

The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Home Golf
At-home golfing games and simulators become more accessible
Trend - As immersive tech becomes more affordable, at-home golf simulators and games based in VR, AR and/or the metaverse are becoming more common. These experiences help those who are passionate about the sport engage with it more frequently.

Insight - Consumers who play golf often view it as a hobby--one that benefits both their personal health and their desire for recreational activities. Golf being viewed as a hobby or passion by consumers is what has resulted in the different variations of it. By collaborating with increasingly affordable immersive entertainment tech, this industry is seeing more consumers engaging with the sport from the comfort of their homes.
Workshop Question - How could your brand merge its more traditional product lines or services with modern innovations?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car Assistant
Auto brands partner with voice assistant tech or create their own
Trend - In-car voice assistants are becoming more popular as hands-free technology becomes more useful. Auto brands are either adopting existing voice technology or creating their own systems to help drivers with everything from navigation and car functions to entertainment.

Insight - As auto innovations progress and in-car systems increasingly run on smart and autonomous technology, consumers require operation systems that are easy to navigate in spite of their complex functions. As a result, consumers are turning to auto brands that they believe best optimize both function and user experience when it comes to in-car controls.
Workshop Question - How could your brand better prioritize user experience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.

Insight - The convenience of today's consumption culture has had an enormous impact on the environment, but also makes it difficult for consumers to extract themselves from the cycle of buying products just to throw them away not long after. Making sustainable choices comes with costs and challenges, and consumers are increasingly turning to brands that help incentivize sustainable purchase decisions to make it easier to be eco-friendly.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Rewards
Brands are integrating NFTs into loyalty programs to boost acquisition and engagement
Trend - NFTs are presenting future-forward opportunities for brands to reward loyal customers. These digital assets are being incorporated into companies' loyalty programs--offering customers access to digital experiences while providing them with blockchain-backed proof of membership.

Insight - NFTs and the metaverse have begun to pique the interest of the general populous. This includes everyday consumers who now, more than ever, expect to foster digitally-oriented relationships with their favorite brands. As a result, companies are leveraging NFTs as rewards to offer customers a form of free and exclusive entry into the burgeoning Web3 space.
Workshop Question - How could your brand utilize Web3 innovations to better connect with consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App Catering
App-based catering platforms help users remain organized
Trend - Some brands are making the process of catering food easier for both businesses and end users through the use of virtual platforms. App-based ordering systems help users plan and organize catered meals with minimal communication.

Insight - Convenience is extremely important to consumers, particularly when brands use consumers' existing habits (like smartphone use) in order to make consumers' purchase decisions simpler and quicker. As consumers juggle their professional, personal and social responsibilities, they turn to brands that are able to balance both quality and convenience in their offerings.
Workshop Question - How could your brand help streamline its customers' purchase journeys?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Banking
Banks are entering the metaverse to create more immersive consumer experiences
Trend - Banks, small and large, are embracing the Web3 revolution and reinventing the customer experience by setting up shop in the metaverse. Examples of metaverse banking range from virtual crypto ATMs to full-fledged institutions aimed at replicating real-world branches.

Insight - Digital banking has become the norm, and while it is undoubtedly convenient and functional, it lacks the humanity associated with traditional branch-based practices. Consequently, customers are more connected to their finances than ever before, yet emotionally detached from the institutions governing them. Now, banks are turning to the metaverse to improve customer experiences by creating virtual spaces that reintroduce and reimagine the emotive quality of in-person banking.
Workshop Question - How could your brand leverage new technologies to create more meaningful consumer experiences?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Community Banking
Banking platforms and spaces are prioritizing social engagement and community
Trend - Some banking and investing services are prioritizing community-based, social experiences that help clients pool resources, get more information, and/or create a sense of comfort and familiarity with financial services.

Insight - Financial services tend to be intimidating, particularly for consumers who weren't raised with financial literacy as part of their education. Those who find banking and investing intimidating benefit from apps, services and community spaces where information is simplified and shared. These consumers require services that prioritize accessibility, whether that's through community or by other means.
Workshop Question - How could your brand make its product/service more accessible for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Medicine
Businesses adapt pharmaceutical packaging with inclusion in mind
Trend - Businesses in healthcare industries are increasingly prioritizing accessibility in pharmaceutical and over-the-counter medicinal products. Consumers with disabilities like visual impairments or dexterity issues are now benefitting from easier-to-open medication packaging designs and braille-based labels.

Insight - Consumers with physical disabilities are pushing for inclusion in a range of industries, and with social media and greater public representation, their activism is being heard. This shift is especially crucial in industries like healthcare, where access in cost, location or design can mean the difference between maintaining one's physical wellbeing or not. Now, more brands are understanding that their target consumers have varying needs, and are increasingly adapting to those needs.
Workshop Question - How can your brand better prioritize accessibility?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Therapy
Virtual reality-based therapy experiences offer immersive treatments
Trend - Virtual reality's purposes extend far beyond gaming and recreation--and the technology is now being used to create immersive therapy treatments. These treatments offer visual and other sensory immersions that help guide people through stress, phobias, or other mental health concerns.

Insight - The use of technology to aid in the physical and mental wellbeing of consumers has become increasingly popular. In-particular, the lack of accessibility of more traditional mental health services has made consumers more open to alternatives that they might find easier to integrate into their routines and budgets.
Workshop Question - How could your brand create more distinct experiences around its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Escapist Marketing
Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.

Insight - With most Gen Z spending several months or even years amidst pandemic restrictions, escapism is a popular theme with this generation and can be seen in everything from fashion to their recreational habits. This demographic is increasingly turning to brands that can offer them genuine moments or experiences that create a sense of freedom from personal responsibilities and stress.
Workshop Question - How could your brand use escapism as a marketing theme?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends