Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Brands merge online and in-person dating to create unique experiences
Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,596 Total Clicks
Aug 16 - Feb 18
Recent and Warm
TechMarketing
Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,076 Total Clicks
Jun 17 - Feb 18
Recent and Average
WorldMarketingTravelBranding
Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,069 Total Clicks
Sep 16 - Feb 18
Recent and Warm
MarketingBusinessLifestyleFoodHealth
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
136,152 Total Clicks
Jun 17 - Feb 18
Recent and Warm
TechArt & DesignMarketing
The 6 Patterns of Opportunity & Top 18 Megatrends
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,118 Total Clicks
Jun 17 - Feb 18
This Week and Warm
The PB&J sandwich is celebrated as a classic Americana flavor
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are willing to see nostalgic favorites such as the peanut butter and jelly sandwich elevated to inform new food experiences. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences in order to inspire veritable product ranges. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,579 Total Clicks
Apr 17 - Feb 18
This Week and Average
LifestyleFoodDrinking
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
29,257 Total Clicks
Nov 17 - Feb 18
This Week and Warm
Trend Hunter Services
Cafes market themselves as having one prominent specialty
Implications - Where once cafes known for specializing in certain foods gained awareness through word of mouth, they are now pronouncing their specialties and designing entire business models around them. This shift is a result of changing consumer behavior, where brand awareness is more likely to spread via social media platforms–resulting in a need for businesses to create a unique point of distinction to enhance engagement. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
46,409 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleFood
Businesses facilitate home-swapping via websites and apps
Implications - Home and apartment-swapping platforms are becoming increasingly accessible with new web and app designs that offer everything from rentals on Tinder-like match services, to vacation home-swapping business models. These large-scale forms of P2P swapping interactions are increasingly common as online platforms become more secure, offering consumers peace of mind alongside accessibility. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,749 Total Clicks
Mar 15 - Feb 18
This Week and Mild
TechArt & DesignMobileBusiness
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
79,980 Total Clicks
May 16 - Feb 18
This Week and Warm
TechBusinessRetail