Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.6
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Megatrends
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34,893 Total Clicks
Oct 16 - Sep 17
New and Warm
TechMobileGadgets
Scent is integrated into technology for full immersion
Implications - Technology can satisfy many senses, however the relationship between tech and the sense of smell has remained untapped til now. This is due to more than technological advancement. The mainstream acceptance of VR and AR technologies has ushered in a consumer demand for even more immersion. In this regard, integrating scent was the natural next step, and speaks to the importance of maintaining foresight when using new technologies. [More]
SCORE 7.1
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130,868 Total Clicks
Jan 17 - Sep 17
New and Average
Tech
Designers are creating playgrounds focused on adult fitness
In an effort to improve consumer health in a way that diverges from standard practice, designers are creating jungle gyms for adults seeking to enhance their fitness goals. This emerging shift benefits consumers as it not only enhances health, but provides more motivation due to its more playful interpretation of exercise. By providing more incentive for consumers to enhance their health through a system that is designed specifically to elevate experience, these jungle gyms cater to consumers' desire to gain the benefits of exercise, without the excessive discipline of having to do so in the traditional sense. [More]
SCORE 9
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162,123 Total Clicks
Jul 13 - Sep 17
This Week and Hot
Art & DesignLifestyleHealth
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.9
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133,539 Total Clicks
Apr 15 - Sep 17
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Beauty products activate the senses in addition to improving appearance
Brands are elevating beauty products to incorporate functions and features that aim to activate the senses. This shift serves to give consumers both a product, and an experiential service in one purchase. As consumers continue to seek more immersive experiences when it comes to their purchasing habits, the progression towards sensory based beauty products offers that experiential interaction right in consumers' homes. [More]
SCORE 8.1
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Megatrends
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117,925 Total Clicks
Jun 15 - Sep 17
This Week and Warm
Art & DesignFashionCosmetics
The coffee-making ritual is taken a step further by appealing to many senses
Implications - The early phases of coffee culture relied heavily on attention to flavor, but as the culture expands, more emphasis is being placed on the ritual. Combining this need for ritual with the increasing consumer demand for experience has ushered in an era of multisensory coffee makers. Appealing to all senses solidifies the coffee-making experience as an unforgettable moment of luxury in the consumer's mind; this speaks to the power of multisensory experiences across all categories. [More]
SCORE 7.5
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Megatrends
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23,558 Total Clicks
Jul 17 - Sep 17
This Week and Warm
LifestyleFoodDrinking
Floatation is becoming a more prominent form of occupational therapy
Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits. [More]
SCORE 7.5
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Megatrends
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156,233 Total Clicks
Jun 14 - Sep 17
This Week and Warm
MarketingBusinessLifestyleHealth
Trend Hunter Services
Consumers express their individuality through reactive clothing
Implications - With the proliferation of unique personas and avatars at consumers' disposal in the digital sphere, brands offering physical products need to find way to match that degree of individuality. Clothing retailers have managed to do so by creating items that react to the wearers' bodies and surroundings, ensuring that, though fashioned through same process, each piece is unique. Brands accessing reactivity stand a better chance of appealing to consumers' individualistic self-perceptions. [More]
SCORE 7.4
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Activity
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Megatrends
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90,284 Total Clicks
Jul 16 - Sep 17
This Week and Warm
Art & DesignFashion
Novel dining experiences incorporate traditionally disgusting ingredients
Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing. [More]
SCORE 5.9
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21,455 Total Clicks
May 17 - Sep 17
This Week and Average
LifestyleFood
Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. [More]
SCORE 9
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Megatrends
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176,271 Total Clicks
Aug 17 - Sep 17
This Month and Hot