Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Newly Added
Category List
Full Index


Rideshare business adopt ultra-personalized elements to ease customer journeys
Implications - The inherently personalized nature of rideshare services is being established even further, with brands offering everything from entertainment to flagging systems that are customized to the needs and preferences of the consumer. These added elements to popular rideshare businesses reveal the brands' willingness to change based on feedback, while optimizing the customer experience in a way that strengthens brand loyalty. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,279 Total Clicks
Nov 16 - Aug 18
New and Mild
Business
Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,639 Total Clicks
Jun 17 - Aug 18
New and Warm
Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,030 Total Clicks
May 17 - Aug 18
New and Warm
FashionCosmetics
Sweet and spicy dessert options rise in popularity
Implications - With the rise of experimental food consumption has come the popularity of spicy desserts. These products are able to pique the interest of those entrenched in foodie culture, while also retaining a sense of familiarity for consumers who are less curious or experimental in their consumption choices. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,901 Total Clicks
Aug 17 - Aug 18
New and Average
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Cooling ingredients are incorporated into various hair products
Implications - Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,046 Total Clicks
May 17 - Aug 18
Recent and Mild
FashionCosmetics
Beauty branding incorporates astrology in the creation of diverse collections
Implications - Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,086 Total Clicks
Jun 17 - Aug 18
This Week and Warm
FashionMarketingCosmetics
Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
119,211 Total Clicks
Mar 17 - Aug 18
This Week and Warm
Pop CultureArt & Design
Trend Hunter Services
Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,884 Total Clicks
Aug 16 - Aug 18
This Week and Mild
Pop CultureTech
Alcohol brands experiment with drinks in vapor form
Implications - The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
68,163 Total Clicks
Jul 15 - Aug 18
This Week and Warm
LifestyleDrinking
Products associated with travel incorporate shapeshifting functions
Implications - Designers are enhancing their focus on multi-functionality in the travel-related items they’re tasked with creating, by making them able to change in shape and function as users’ needs change in the moment. Such all-in-one designs entice consumers for their novel and cost-effective solutions, while giving brands a significant differentiator against competition. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
88,069 Total Clicks
Dec 17 - Aug 18
This Week and Warm
Art & Design