Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
84,718 Total Clicks
Oct 17 - Dec 18
New and Warm
Art & DesignLifestyle
Brands incorporate shoppable VR campaigns into their marketing tactics
Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.

Homework Question - Conceptualize a shoppable VR platform that your customers could use in their homes. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,031 Total Clicks
Apr 17 - Dec 18
New and Warm
TechBusinessRetail
Sleep-related brands pivot their marketing to emphasize wellness
Implications - Brands within the sleep industry are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing "wellness" industry. With campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, this shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.

Homework Question - How could your business better rebrand to suit the expectations of the modern consumer? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
115,081 Total Clicks
May 17 - Dec 18
Recent and Hot
MarketingBusinessLifestyleHealth
Augmented reality is incorporated into travel-related apps to enhance experience
Implications - The incorporation of augmented reality into travel-based apps is enhancing travelers' experiences in everything from airport navigation to city exploration. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.

Homework Question - Conceptualize how your brand could incorporate AR into its product, service or purchase journey. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
42,016 Total Clicks
May 17 - Dec 18
Recent and Average
Tech
The 6 Patterns of Opportunity & Top 18 Megatrends
The fashion industry incorporates livestreamed content into its campaigns
Implications - In an attempt to counter the exclusivity that high fashion is typically associated with, brands within this industry are increasingly giving consumers "windows" into their world via livestreaming. These campaigns have a dual-benefit in that they give the average consumer the perception of inclusion, while allowing brands in the fashion industry to become more outwardly "accessible" without having to alter their business models.

Homework Question - Conceptualize how your brand could incorporate livestreaming into its products/services. [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,421 Total Clicks
Sep 17 - Dec 18
Recent and Warm
MarketingBusiness
Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.

Homework Question - How could your brand help its customers or employees "unplug" temporarily? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,238 Total Clicks
Jul 16 - Dec 18
This Week and Untested
Tech
Retailers tap voice tech to supercharge their in-store experience
Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.

Homework Question - How does your consumer feel about the way your brand is engaging with emerging technologies? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
14,951 Total Clicks
Nov 18 - Dec 18
This Week and Average
TechBusinessGadgetsRetail
Trend Hunter Services
The QSR industry is embracing floral flavors in foods and drinks
Implications - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.

Homework Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
28,214 Total Clicks
Mar 17 - Dec 18
This Week and Warm
LifestyleFoodDrinking
Cannabis serves as a social lubricant for some in-home events
Implications - An increasing number of brands are responding to consumer curiosity and the desire to experiment with cannabis by producing products and services that facilitate its use at in-home social events. For many consumers, cannabis serves as an easy and natural substitution for alcohol during dinner parties and other in-home social gatherings. These offerings display the propensity consumers have for engaging with products that make for an easier transition into social cannabis consumption.

Homework Question - How is your industry adapting to the space consumers are making for the emerging cannabis industry? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,684 Total Clicks
Aug 18 - Dec 18
This Week and Average
LifestyleHealthLifeDrinking
ECG devices are made accessible with noninvasive, wearable designs
Implications - ECG devices that are wearable and unobtrusive are on the rise, allowing users to track the electrical activity of their hearts for purposes that range from fitness-tracking to security enhancement. The incorporation of such technology into wearable items like shirts or patches, caters to those with the medical need for it, as well as those who have an all-encompassing focus on health and wellness.

Homework Question - How could your brand make its product/service more accessible for ease of use, or daily use? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,535 Total Clicks
Jul 17 - Dec 18
This Month and Average
TechLifestyleHealth