Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Brick & Mortar stores adopt fun, playful experiences for kids and those young at heart
Implications - As the retail landscape continues to adapt, experiential in-store engagements are on the rise, and with that we’re seeing a move towards elevated aspects of play and interaction to engage much younger audiences. More than just being able to touch and interact with products, these retail experiences are creating hyper-immersive environments by tapping into nostalgic themes around aspects like camping, games and comfort foods. These playful environments help set the stage for more fun, nostalgic experiences for both kids and adults.

Homework Question - What elements of play could you adapt into your retail or product experiences to evoke elements of nostalgia? [More]

SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
93,476 Total Clicks
Mar 18 - Mar 19
Recent and V. Hot
BusinessRetail
Brands cater to individuals with dyslexia with relatable campaigns
Implications - Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.

Homework Question - Consider a cause that your brand could attach itself to and promote. [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
41,065 Total Clicks
Jan 17 - Mar 19
This Week and Average
Marketing
Retailers adopt connected shelving systems to ease customer experience
Implications - Retailers, particularly those in the food and beverage industry, are turning to technology to transform once-traditional shelving systems. Whether allowing for greater information on the products being sold or enhancing the convenience of shopping in general, such systems are adapting to consumers’ expectation for informed yet fast purchase journeys.

Homework Question - Consider where your brand could adopt intelligent systems at its retail locations. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,530 Total Clicks
Jan 19 - Mar 19
This Week and Warm
TechBusiness
Brands promote science & education through creative outlets
Implications - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to educatiion. Incorporating consumers into ads and pop-up events will allow them to feel more involved, and therefore more willing to learn about adverse topics.

Homework Question - How can your brand play a role in educating consumers, without overwhelming them? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
72,434 Total Clicks
Jul 17 - Mar 19
This Week and Mild
Tech
The 6 Patterns of Opportunity & Top 18 Megatrends
Sleep-enhancing products come in new and unfamiliar forms
Implications - Brands are extending outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unlikely formats. Whether in the form of platforms that find the potential in alternative sleep cycles that cater to the individual, or in desserts that induce sleep, such products and services cater to consumers’ desire for personalization and experimentation in their day-to-day rituals.

Homework Question - How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,989 Total Clicks
Dec 18 - Mar 19
This Week and Average
LifestyleHealth
Pop-up spaces are curated around one specific product or theme
Implications - Pop-up spaces curated around single themes are on the rise, with brands in everything from the food to the health industry creating single-subject spaces that inform and entertain visitors. The use of temporary spaces to focus on one particular subject allows for a deeper understanding of the brands in question, without them overwhelming customers with all their offerings at once.

Homework Question - Conceptualize a curated pop-up space that's centered around one of your brand's offerings. [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,881 Total Clicks
Oct 16 - Mar 19
This Week and Warm
MarketingBusiness
Spicy CBD products resonate with consumers
Implications - As the cannabis industry continues to thrive, brands are elevating ingestible CBD products with spices to add a distinct flavor. These new flavor profiles will welcome adventurous consumers while showcasing the flexibility and versatility of cannabis commodities. This new shift displays even more opportunities for brands to get creative with their offerings.

Homework Question - How can you elevate a traditional product that you offer with a new flavor profile? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
27,863 Total Clicks
Apr 17 - Mar 19
This Week and Mild
LifestyleFood
Trend Hunter Services
Instant noodles get revitalized with new, unlikely ingredients & branding
Implications - A staple among comfort foods, particularly in Asian regions, cup noodles is something consumers seek out for it ease and cost efficiency. With that, we're seeing a resurgence in this cultural staple, with the addition new, unexpected features that re-frame these classic food items in a new light. From the use of non-traditional Asian ingredients like chicken nuggets and cheesecake to the shift towards more automated delivery options, these examples speak to not only the shift toward more mainstream adaptations of this cultural comfort food, but also the elevation of typically simple, low-cost goods into items much more luxurious and appealing in nature.

Homework Question - In what way could you reinvent your most traditional, well-known product? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
34,355 Total Clicks
Oct 17 - Mar 19
This Month and Warm
MarketingLifestyleFoodBranding
Airlines offer more productive forms of entertainment on flights
Implications - Airlines are increasingly prioritizing more engaging or productive means of passing time for their passengers by prioritizing on-flight experiences like meditation programs or educational platforms. Such initiatives appease consumers frustrated with the process of flying by offering environments that make them feel as though they're gaining something from their time and money spent.

Homework Question - How could your brand find alternative ways to engage its customer? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,352 Total Clicks
Jan 18 - Mar 19
This Month and Untested
WorldBusinessTravel
Cafes and restaurants are designed around "Instagrammable" aesthetics
Implications - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with store designs that mimic the social media-friendly visuals that are so popular today. No longer relegated to pop-up campaigns alone, these spaces have a direct tie to the values of younger generation, and cater specifically to their desire for shareable experiences.

Homework Question - Conceptualize a social media-friendly space that your brand could offer its customers. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
79,595 Total Clicks
May 17 - Mar 19
This Month and Hot
LifestyleFood