Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Products that contain food are transformed with functional or experiential add-ons
Implications - An oft-ignored but fundamental aspect of dining, which is the kitchenware required to eat, is being transformed with various artistic, functional, and experiential purposes in mind. Whether made to enhance accessibility or to encourage mindful eating habits, these products speak to the power of simple tweaks in traditional products in the process of re-engaging consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
79,182 Total Clicks
Aug 16 - Apr 18
Recent and Warm
Art & DesignLifestyleFood
Temporary nightclub experiences are designed with specific purposes in mind
Implications - The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,304 Total Clicks
Sep 16 - Apr 18
Recent and Warm
Art & DesignBusiness
Blockchain technology inspires gaming and entertainment industries
Implications - Encrypted transactions via Blockchain can now be observed in interactive, play-based experiences – whether those are concert viewings or board games. The incorporation of such technologies into traditional forms of entertainment enhances their accessibility for consumers who are less aware of the uses or systems behind Blockchain. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
14,526 Total Clicks
Dec 17 - Apr 18
This Week and Untested
TechArt & Design
Mixed reality is adopted into traditionally passive entertainment formats
Implications - Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,617 Total Clicks
Jun 17 - Apr 18
This Month and Average
TechArt & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Team-based video games invite collaboration on a singular piece
Implications - The popularity of online gaming has increased as technology has improved. The appeal of online gaming is largely due to the teamwork aspect it creates. This is taken a step further with online team-based gaming that has players collaborate on the construction of a specific piece. This enhances the sense of community and speaks to the larger societal acceptance of friendships forged through digital means. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,729 Total Clicks
Jun 17 - Apr 18
This Month and Warm
TechGames
Businesses strengthen the bonds between employees and their pets
Implications - Lax rules around pet care in-office, including programs that allow for paid "pet leave," as well as workplaces designed around the inclusion of employees' pets, are becoming increasingly common. This shift comes as startups seek out talent with perks that distinguish them as more relatable to most Millenial employees. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,052 Total Clicks
Jun 16 - Apr 18
This Month and Average
BusinessLifestylePets
The worlds of fashion and food merge into same-store experiences
Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,449 Total Clicks
Apr 16 - Apr 18
This Month and Hot
FashionBusinessLifestyleFoodDrinking
Trend Hunter Services
Brands harness virtual tech to let consumers enjoy holiday celebrations online
Implications - The integration of virtual and augmented reality into various holiday seasons can now be seen across a variety of platforms. These products and services enhance consumer engagement by fostering deep connections with them, in an industry that is often already highly personal and meaningful to them. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,213 Total Clicks
Nov 17 - Apr 18
This Month and Untested
Pop CultureTech
Indoor fitness products simulate outdoor exercise experiences
Implications - Indoor fitness products and experiences that simulate outdoor experiences are becoming increasingly common, in both the machines that are exercised on, and the virtual screens that accompany them. This shift caters to urban professionals who are limited by environment and time when it comes to real outdoor workouts, and leans on the underlying consumer desire for immersive, engaging experiences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
91,040 Total Clicks
Apr 16 - Apr 18
This Month and Warm
TechBusinessLifestyleHealth
Financial institutions break free of tradition to reach younger consumers
Implications - Changing the way that traditional finance is perceived, modern banks are changing the game by adapting their physical store settings to be more in tune with the needs and lifestyle habits of younger consumers. Pulling inspiration from open concept offices, mobile-friendly retail spaces and even incorporating events on-site, banks are tapping into aesthetics and lifestyle needs that are much more approachable to younger clientele like Millennials. This shift away from tradition speaks to the growing need to not only attract diversified consumers, but also a need to redefine how legacy or long-standing brands are perceived. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
32,632 Total Clicks
Jun 17 - Mar 18
This Month and Warm
MarketingBusinessBranding