Experience
The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Squid ink goes mainstream as consumers are enticed by its healthful benefits
Implications - Having slowly worked its way into grocery store products and North American menu items in the last decade, squid ink-infused foods offer consumers a dramatic dining experience that also boasts unique health benefits. This shift speaks to the new customer expectations of food presentation in the social media era, as well as the interest in adding nutritional value to traditional dishes whenever possible. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
18,741 Total Clicks
Jan 17 - Jul 17
New and Untested
LifestyleFood
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,969 Total Clicks
Feb 17 - Jul 17
This Week and Warm
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,801 Total Clicks
Nov 16 - Jul 17
This Week and Warm
Lifestyle branding goes a step further in music with associated occasions
Implications - Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,432 Total Clicks
Jun 17 - Jul 17
This Month and Warm
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Food brands aim to align themselves with youth culture through novelty products
Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,813 Total Clicks
Dec 16 - Jul 17
This Month and Mild
Pop CultureMarketingLifestyleFood
Rosemary-infused savory foods offer an elevated snacking experience
Implications - Much revered for it's detoxifying and anti-inflammatory benefits, rosemary is working its way into the spotlight as the star ingredients in a variety of savory snacks. Serving as an efficient way to elevate flavor profile, common herbs are being incorporated into familiar food and beverage items as a signal of refinement and naturality. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,278 Total Clicks
Aug 16 - Jul 17
This Month and Warm
LifestyleFoodHealth
Voice-activated appliances make IoT more intuitive for the homeowner
Implications - Consumers can now get their very own personal assistant in the kitchen to help them navigate complex recipes, concoct delicious dishes and keep tabs on diet and nutrition needs for their families through smart technology that responds to vocal commands. With voice-control, consumers don’t need to be very familiar with the technical aspects of their IoT home, they can simply speak aloud and the connected appliances respond accordingly. The increasing integration of technology into the home is seeing a shift towards more intuitive usage that requires little effort on behalf of the consumer. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
60,851 Total Clicks
Jan 17 - Jul 17
This Month and Warm
TechArt & DesignGadgetsKitchen
Trend Hunter Services
The traditional espresso drink is reinvented with superfood infusions
Implications - As both coffee culture and the world of supplements continues to expand rapidly thanks to a competitive environment of innovation, consumers are embracing superfood-infused lattes as a way of offsetting the negative effects of caffeine. This progression demonstrates the all-encompassing nature of the health and wellness movement, and more specifically, the pursuit of balance in terms of food and beverage consumption. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,476 Total Clicks
Jan 17 - Jul 17
This Month and Warm
LifestyleFoodHealthDrinking
Consumers are battling productivity guilt through fitness-oriented vacations
Implications - Increasingly concerned about their overall health and wellness, consumers no longer look solely for relaxation and indulgence when planning their vacations, rather, they’re looking for ways to integrate productivity and self-improvement. Fitness-focused retreats are the ideal solution for the consumer looking to dip their toe into the aspirational healthy lifestyle and feel great about a vacation getaway with friends. This shift is indicative of the way health and wellness is increasingly being seen as a status symbol. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,916 Total Clicks
Feb 16 - Jul 17
This Month and Warm
WorldLifestyleTravelHealthLife
Superfood cocktails combine flavors of the moment from both worlds
Implications - Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
40,104 Total Clicks
May 16 - Jul 17
This Month and Average
LifestyleFoodHealthDrinking