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Experience

The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
THC Aphrodisiac
Cannabis is used to boost libido and promote intimacy amongst couples
Trend - Cannabis is increasingly being used to enhance intimacy and sexual experiences. Often consumed orally, the substance is embraced due to claims that it potentially affects arousal, relaxation, and sensation during intimate moments, offering users a new way to explore and connect with their partners.

Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Workshop Question - How can your brand address consumer demand for experiential products?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Bubble
Brands are creating bubble waffles infused with savory recipes for convenience
Trend - Restaurants and CPG brands are creating bubble waffles and mixes made with meal-like ingredients. Bubble waffles are versatile, allowing for nearly any type of filling while maintaining a bite-sized and shareable shape. These are easy to prepare and offer new ways of experiencing well-known flavors.

Insight - Foodie consumers continually desire novelty food experiences; whether it pertains to the recipes, preparation method, or food format, these consumers are willing to experiment to see what works for them. The rise of cross-dish experimentation, spurred on by more adventurous customers, has led to the creation of hybrid dishes such as curry hamburgers. In aiming to address the needs of these consumers, brands are turning to savory bubble waffles for their versatility and convenience in preparation.
Workshop Question - How could your brand draw inspiration from cultural flavors and dishes to create new or unique offerings for its customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Third Space
Brands launch third spaces that allow neighbors to connect with each other
Trend - Brands are creating "third places," a concept championed by sociologist Ray Oldenburg, to offer social spaces distinct from home and work. These welcoming environments foster regular connections among people through shared interests or activities, responding to the consumer's quest for community and spontaneity.

Insight - The remote work boom and social shifts are fueling a consumer desire for "third places" – hubs beyond work and home for connection. Craving escape from car-dependent suburbs and planned social activities, consumers seek spaces for spontaneous interaction and emotional support. Brands that successfully tap into this trend do so by crafting casual, community-focused havens. These spaces cultivate a sense of belonging and unity, drawing people together over shared experiences and interests, thereby winning the hearts and loyalty of consumers.
Workshop Question - How can your brand create a third space that fosters community connections and provides a sense of belonging for consumers in today's increasingly isolated society?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Gaming
Entertainment brands are creating consoles designed for use with wireless AR headsets
Trend - Hardware manufacturers are creating new gaming consoles designed to be used with wireless Augmented Reality (AR) headsets. These unique handheld devices use head-mounted displays rather than traditional screens, but function like traditional game consoles instead of VR headsets.

Insight - The rapid advancement of metaverse-adjacent technologies, such as VR headsets, has made these devices far more sophisticated and cost-effective. This has led to an increased interest in these technologies from tech-enthusiast consumers looking to try new technologies as early as possible. As a result of these factors, brands in adjacent industries, such as gaming, are repurposing these new technologies to diversify product offerings in their spaces.
Workshop Question - How can your brand leverage the advancements in AR and metaverse-adjacent technologies to create innovative experiences or products for your target audience?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Relief
Virtual reality is adapted for pain relief and treatment in healthcare settings
Trend - The healthcare industry is now utilizing virtual reality (VR) environments and experiences to help patients manage or alleviate pain. This approach aims to distract users from their pain or discomfort, promote relaxation, and potentially reduce the need for traditional pain medications.

Insight - Consumers with chronic pain often seek products that can alleviate or divert their attention from their condition, especially if a cure is not available. Eliminating the need for in-person treatment, VR technology complements traditional pain management strategies by reducing the need for pharmacological solutions. Businesses catering to the demand for non-invasive, tech-based healthcare solutions can appeal to consumers looking for alternative ways to manage their health conditions.
Workshop Question - How can virtual reality be used to elevate the capabilities and appeal of your product or service?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Traditional Oil
Traditional oils are crafted with a closer connection to their cultural origins
Trend - For centuries, oils have served diverse purposes in different cultures, from skincare and medicinal applications to culinary uses. In modern times, these oils have been refined to offer consumers nourishing, moisturizing, and healing benefits.

Insight - Mindful consumers often desire products with trusted and familiar ingredients that have been proven effective over time. These consumers are drawn to natural products for their benefits and connection to ancient traditions and holistic rituals, which often echo their eco-conscious values. Businesses that cater to the demand for culturally influenced beauty and skincare products can appeal to consumers seeking holistic, time-tested solutions.
Workshop Question - How can your brand tap into consumer demand for time-tested solutions?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Approachable Beauty
Complex beauty procedures are being made more affordable and accessible
Trend - Brands in the beauty industry are making less-traditional procedures more affordable and accessible. Through marketing and increased availability, these procedures are being destigmatized, and are in turn becoming more commonplace. These factors result in fewer barriers for interested consumers.

Insight - Millennials and previous generations grew up in a society that stigmatized purely cosmetic procedures, such as bodily injections or lifts. In part brought on by the shifting nature of the beauty industry and by North American society trending in a progressive direction, the stigmas around such practices are fading. As a result, brands are more openly advertising these services in order to appeal to consumers who may have previously considered or been on-the-fence about such beauty practices.
Workshop Question - How can your brand leverage changing societal attitudes towards previously stigmatized practices to improve its products or services?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Miniature Libation
Compact beverages enable more sampling and sharing among social groups
Trend - Miniature libations let consumers sample multiple drinks on one occasion. This makes the act of drinking and sampling a more social endeavor, as consumers can enjoy beverages in a similar method to a tasting or flight. Additionally, the miniature format is friendlier for those who are sober-curious.

Insight - As with many industries, consumer attitudes toward drinking have shifted away from simple consumption and toward drinking as a hobby. This is due to the rise in self-education and "hobbyism" mid-pandemic. We see consumers focusing more on flavor, form, and experimentation. Consumers are invested in trying wider varieties of beverages to cultivate personal tastes and preferences. Ultimately, this signifies a shift from casual drinking to more intentional, exploratory consumption.
Workshop Question - How can your brand leverage the trend of miniature libations to create a unique social experience that encourages sampling and exploration among consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SPF Hype
Sun protection becomes a category of insider information and status
Trend - As a more scientific skincare product, sun protection has become a category some consumers are not just casually interacting with, but rather self-educating on. This has created a sense of "insider information" and exclusivity that brands can encourage through extravagant launches or limited releases.

Insight - The skincare industry is one that lends itself well to the Prosumerism movement, wherein consumers are not just using the products but hoping to become experts within the category. This is partially due to the pursuit of better products, but there is a social aspect as well; this self-education tends to happen in community-driven online spaces, where knowledge of an exclusive product is a status symbol. Ultimately, this shows that insider knowledge is increasing in value among online communities.
Workshop Question - How can your brand appeal to consumers seeking insider knowledge?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Amphibious Vehicle
Modern vehicles are adapted to offer support for land and water travel
Trend - Modern technology has sparked a desire for vehicles that are capable of operating both on land and in water. These vehicles seamlessly transition between these two mediums to benefit consumers who require a transportation device for military aid, rugged or remote terrain transportation, or specialized tasks.

Insight - Consumers living in coastal areas or regions prone to flash flooding often require devices to help them safely navigate land and water. These consumers seek vehicles that safely address the inherent risks of operating in these environments without compromising functionality or design. Businesses that address the need for adaptable vehicles can attract customers who seek transportation tailored to varying climates and regional conditions.
Workshop Question - How can your brand better tailor its product/service to the geographical location of its consumer base?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends