Category
Lifestyle
Assisted Choices
Trend cluster
Category
THC
Bath
Cannabis brands are releasing bath bombs with a blend of THC and CBD for calming.
5.2
Trend score
Trend
What is the THC Bath trend?
THC Bath: While CBD-infused bath bombs have long been popular, cannabis brands are now releasing bath bombs infused with THC. This adds a minor 'body high' psychoactive element to the calming nature of CBD bath bombs, enhancing overall relaxation. These also offer benefits to skin, hair, and nail health.
Insight
The consumer insight behind the THC Bath trend
As cannabis products become legal in more states and countries, consumer interest and willingness to engage with such products grows in turn. While some adults still avoid using these products, those who do consume cannabis-related products do so for a variety of reasons including anti-inflammatory benefits, relaxation, improvements to skin health, or stress-relieving properties. Brands are now releasing THC-infused products with minimal psychoactive properties to offer these benefits.
Trend themes
Themes within the THC Bath trend
Three behaviours holding the trend together01
THC-Infused Bath Products
Combining THC with CBD in bath products creates an enhanced relaxation experience by adding a mild psychoactive component.
02
Holistic Self-Care Solutions
The addition of essential oils and natural ingredients offers multifaceted benefits, from stress relief to skin nourishment.
03
Eco-Friendly Packaging
Cannabis brands are innovating by using fully biodegradable and recyclable packaging to align with environmentally conscious consumer values.
Industry implications
What the THC Bath trend means for industry
Where the trend changes the playbookFor
Cannabis Wellness
As legalization expands, the cannabis market is rapidly diversifying into wellness products like bath bombs, targeting stress reduction and anti-inflammatory effects.
For
Beauty and Personal Care
The beauty industry is increasingly adopting cannabis-infused products for their purported benefits to skin, hair, and nail health.
For
Sustainable Packaging
Eco-friendly solutions in product packaging are being driven by consumer demand for sustainability and reduction in plastic waste.
Workshop question
How could your brand improve its products' impact to consumers by utilizing less-traditional ingredients?
Trend signals
Trend signals for THC Bath
Trend score 5.2 out of 10, from popularity 70%, activity 61%, freshness 26%.
Popularity70%
Activity61%
Freshness26%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the THC Bath trend
4 featured examples from Apr 24 to Jul 25, 2024CategoryEco
THC-Infused Mixed Bath Bombs
The Double Dream Bath Bomb Mixes THC and CBD for a Calming Experience
The cannabis wellness sector is expanding, with a focus on creating products that combine cannabinoids with other beneficial ingredients for holistic health.
CategoryEco
Eco-Friendly THC Bath Bombs
Stewart Farms' Bubba Kush is Sold in 100% Recyclable Packaging
The combination of THC and CBD in health and wellness products opens up new possibilities for cannabis enterprises.
CategoryLifestyle
Rejuvenating THC Bath Bombs
Eve & Co. Released 'The Dreamer' Bath Bomb for Skin and Hair Health
The wellness industry is seeing a surge in cannabis-infused bath products designed to support relaxation and self-care.
CategoryFashion
THC-Infused Bath Bombs
Kush Queen Makes a Trio of Bath Bombs with Delta 9 THC
The cannabis wellness industry is expanding with products that combine CBD and THC, targeting both mental and physical health needs.
