Newly Added
Category List
Full Index


Modern consumers seek collectibles that can be stored on technological devices
Implications - As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
157,539 Total Clicks
Oct 13 - Oct 16
This Year and Mild
Insect repellents add an interactive component for consumer intrigue
Implications - While products like insect repellents provide consumers with a straight-forward method of protection, troublesome application often prevents consumers from adopting such products into their lifestyle. Seeking to make the process more enjoyable, brands are adding components of play and interaction to make repellents more gratifying for the consumer. Integrating repellents into arts and crafts and motorcycle accessories, brands are using unexpected activities to bring an element of surprise and delight to the process. The use of such interactive components suggest a growing consumer need for entertainment, even when it comes to one’s health. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
31,246 Total Clicks
Jul 15 - Feb 16
Mild
LifestyleHealthUnique
Festivals cater to individual interests and markets to expand interest
Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
258,976 Total Clicks
Jan 14 - Jul 15
Average
LifestyleLifeUnique
Insect repellent adopts unconventional forms for experiential allure
Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
349,499 Total Clicks
Mar 14 - Jul 15
Mild
Unique
Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
218,746 Total Clicks
May 14 - Aug 16
This Year and Warm
Art & DesignFashionCosmeticsUnique
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
204,048 Total Clicks
Aug 14 - Nov 16
This Year and Warm
FashionUnique
Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
363,448 Total Clicks
May 13 - Jan 15
Mild
LifestyleLifeUniqueRomance
Trend Hunter Services
Seeking alternative solutions, consumers turn to novel allergy products
Implications - Seeking alternatives to traditional medicine, consumers are turning to eccentric allergy solutions for relief. Opting for in-your-face products like specialized masks and face-worn purifiers, consumers are willing to embrace and even wear offbeat products as a means of ensuring overall health. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
28,027 Total Clicks
Jan 16 - Apr 16
Mild
LifestyleHealthUnique
Seeking to make an impact, brands turn to bizarre retail locations
Implications - Seeking to revolutionize retail experiences, brands are turning to unexpected locations for consumer appeal. Creating retail spaces underwater and in subway cars, brands are looking to not only drive sales, but change the way traditional retail spaces are perceived, helping to create a more momentous shopping experience. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
182,569 Total Clicks
Oct 13 - Jan 15
Warm
BusinessUniqueRetail
Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
69,075 Total Clicks
Mar 13 - Nov 14
Mild
LifestyleHealthUnique