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Unique Consumer Insights

Intergalactic Consumerism
Products made in space gratify consumers' sense of novel indulgence
Implications - For many novelty-driven consumers who use the products they buy as conversation-starters or as a way to differentiate themselves, few products are more exciting than those created in outer space. While the ability for mass space travel is still years away, consumer goods made partially or fully in space (be it a cookie or a pair of boots) satiate shoppers looking to indulge their sense of individuality.
Workshop Question - What excites your consumer? How can you inject a bit of that into their experience with your brand?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ceremonial Consumerism
Consumers are drawn to practices rooted in ritual and mysticism
Implications - In an effort to engage in more wellness-driven practices, some consumers are increasingly drawn to what were once New-Age practices for their elements of ritual and spirituality. The growing interest in ritual-based practices like meditation and witchcraft in North America comes as many consumers face excess and uncertainty in their daily lives, which is coupled with their increased prioritization of self-care.
Workshop Question - How can your brand incorporate elements of ritual into your offering?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcoholic Convergence
Booze brands look to adjacent alcohol categories for inspiration
Implications - Alcohol brands are attempting to regain loyalty lost to the recent Millennial preference for sober socialization by converging unexpected flavors within the alcohol category. While these flavors might not appeal to the masses, for Millennial foodies or die-hard fans, products like vodka-flavored beer serve as a shareable and novel experience.
Workshop Question - What unexpected mashups within your own industry could your brand tap into?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Encrypted Ballot
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.
Workshop Question - How might the guaranteed security of blockchain technology impact your industry?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Memorabilia
Modern consumers seek collectibles that can be stored on technological devices
Implications - As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information.
Workshop Question - What is your brand doing to keep with up with the digitization of information?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Repellent
Insect repellents add an interactive component for consumer intrigue
Implications - While products like insect repellents provide consumers with a straight-forward method of protection, troublesome application often prevents consumers from adopting such products into their lifestyle. Seeking to make the process more enjoyable, brands are adding components of play and interaction to make repellents more gratifying for the consumer. Integrating repellents into arts and crafts and motorcycle accessories, brands are using unexpected activities to bring an element of surprise and delight to the process. The use of such interactive components suggest a growing consumer need for entertainment, even when it comes to one’s health.
Workshop Question - How can your brand enhance the experience of necessary but inconvenient aspects of life?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customized experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Workshop Question -
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Workshop Question - How does your brand or product slot into your customer's personal online brand?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prehistoric Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Workshop Question - Identify a niche interest common among your consumer base. How could your brand target that interest?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Manufactured Comfort
Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner.
Workshop Question -
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends