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Consumers are drawn to practices rooted in ritual and mysticism
Implications - In an effort to engage in more wellness-driven practices, some consumers are increasingly drawn to what were once New-Age practices for their elements of ritual and spirituality. The growing interest in ritual-based practices like meditation and witchcraft in North America comes as many consumers face excess and uncertainty in their daily lives, which is coupled with their increased prioritization of self-care.

Homework Question - How can your brand incorporate elements of ritual into your offering? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,147 Total Clicks
Dec 17 - Nov 18
This Month and Hot
LifestyleLifeUnique
Booze brands look to adjacent alcohol categories for inspiration
Implications - Alcohol brands are attempting to regain loyalty lost to the recent Millennial preference for sober socialization by converging unexpected flavors within the alcohol category. While these flavors might not appeal to the masses, for Millennial foodies or die-hard fans, products like vodka-flavored beer serve as a shareable and novel experience.

Homework Question - What unexpected mashups within your own industry could your brand tap into? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
22,078 Total Clicks
Jan 18 - Sep 18
This Quarter and Mild
LifestyleDrinkingUnique
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.

Homework Question - How might the guaranteed security of blockchain technology impact your industry? [More]

SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
13,746 Total Clicks
Jul 16 - Apr 18
This Year and Untested
Modern consumers seek collectibles that can be stored on technological devices
Implications - As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information.

Homework Question - What is your brand doing to keep with up with the digitization of information? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
186,914 Total Clicks
Oct 13 - Jun 17
Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Insect repellents add an interactive component for consumer intrigue
Implications - While products like insect repellents provide consumers with a straight-forward method of protection, troublesome application often prevents consumers from adopting such products into their lifestyle. Seeking to make the process more enjoyable, brands are adding components of play and interaction to make repellents more gratifying for the consumer. Integrating repellents into arts and crafts and motorcycle accessories, brands are using unexpected activities to bring an element of surprise and delight to the process. The use of such interactive components suggest a growing consumer need for entertainment, even when it comes to one’s health.

Homework Question - How can your brand enhance the experience of necessary but inconvenient aspects of life? [More]

SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
37,704 Total Clicks
Jul 15 - Feb 16
Mild
LifestyleHealthUnique
Festivals cater to individual interests and markets to expand interest
Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customized experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry. [More]

SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
281,193 Total Clicks
Jan 14 - Jul 15
Average
LifestyleLifeUnique
Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.

Homework Question - How does your brand or product slot into your customer's personal online brand? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
193,606 Total Clicks
Jul 14 - Aug 16
Warm
Art & DesignFashionCosmeticsUnique
Trend Hunter Services
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.

Homework Question - Identify a niche interest common among your consumer base. How could your brand target that interest? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
220,470 Total Clicks
Aug 14 - Nov 16
Warm
FashionUnique
Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner. [More]

SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
371,711 Total Clicks
May 13 - Jan 15
Mild
LifestyleLifeUniqueRomance
Seeking alternative solutions, consumers turn to novel allergy products
Implications - Seeking alternatives to traditional medicine, consumers are turning to eccentric allergy solutions for relief. Opting for in-your-face products like specialized masks and face-worn purifiers, consumers are willing to embrace and even wear offbeat products as a means of ensuring overall health. [More]

SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
75,597 Total Clicks
Jan 16 - Sep 16
Average
LifestyleHealthUnique