Alcoholic Convergence

Booze brands look to adjacent alcohol categories for inspiration

Implications - Alcohol brands are attempting to regain loyalty lost to the recent Millennial preference for sober socialization by converging unexpected flavors within the alcohol category. While these flavors might not appeal to the masses, for Millennial foodies or die-hard fans, products like vodka-flavored beer serve as a shareable and novel experience.
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20,601 Total Clicks
Jan 18 - Sep 18
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Featured Examples
Vodka-Flavored Beer Beverages - Skøll's Refreshed Branding Expresses Its Nordic Spirit
SCORE 6.5
This Quarter and Warm 515 Clicks Pub: Aug 2, 18
Vodka-Flavored Beer Beverages
Skøll's Refreshed Branding Expresses Its Nordic Spirit
To reposition its vodka-flavored beer for a more adult target audience, Skøll worked with Carré Noir on a fresh new design for its product range. The new designs emphasize the brand’s Nordic... [More]
Ultra-Refreshing Rosé Ciders - The Brickworks Ciderhouse Launches a Tasty Beverage for Summer
SCORE 6.8
This Quarter and Warm 490 Clicks Pub: Jul 25, 18
Ultra-Refreshing Rosé Ciders
The Brickworks Ciderhouse Launches a Tasty Beverage for Summer
Nothing will satisfy the thirst during warm weather months like the rosé cider by local brewing company Brickworks Ciderhouse. The exquisite alcoholic beverage boasts an aromatic component and an... [More]
Beer Cask-Aged Whiskeys - The Jameson Caskmates IPA Irish Whiskey Has a Hoppy and Citrus Finish
SCORE 4.6
This Year and Average 269 Clicks Pub: Jan 2, 18
Beer Cask-Aged Whiskeys
The Jameson Caskmates IPA Irish Whiskey Has a Hoppy and Citrus Finish
The craft beer wave is showing little sign of slowing down, which is seeing new products be developed like the Jameson Caskmates IPA Irish Whiskey. The libation is achieved by providing casks to a... [More]
Cocktail-Inspired Craft Beers - The Funky Buddha Mint Julep Beer is Strong and Refreshing
SCORE 4.1
This Year and Average 129 Clicks Pub: May 3, 18
Cocktail-Inspired Craft Beers
The Funky Buddha Mint Julep Beer is Strong and Refreshing
The Funky Buddha Mint Julep Beer has been unveiled by the Florida-based brewery as a new strong ale that will provide beer drinkers with a different take on a classic cocktail that’s sure to... [More]
Rosé Margarita Mixers - Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
SCORE 4.5
This Quarter and Average 82 Clicks Pub: Aug 25, 18
Rosé Margarita Mixers
Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
Both rosé and margarita are popular summer sippers, and now you don’t have to choose between the two thanks to Jose Cuervo’s new Rosé Margarita. Combining the best of wine and cocktails,... [More]
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