Skøll's Refreshed Branding Expresses Its Nordic Spirit

 - Aug 2, 2018
References: packagingoftheworld
To reposition its vodka-flavored beer for a more adult target audience, Skøll worked with Carré Noir on a fresh new design for its product range. The new designs emphasize the brand's Nordic spirit and present the hybrid alcohol products as "night drinks."

As the beer is mixed with a strong alcohol, Skøll's range is presented as cocktail-like products in flavors like Apple and Blueberry & Cranberry.

When it comes to enjoying the unique beer products to the fullest at the right temperature, drinkers are able to look at a graphic dot that appears on the front of the canned products in order to see whether or not the products have been adequately chilled for consumption.