Empyrean Brewing Co. has undertaken a comprehensive redesign of its Core Legends beer series packaging. The move sees the introduction of refreshed label artwork that creatively reflects the established flavor profiles that customers have come to expect from the company.
The Core Legends visual overhaul represents a strategic evolution of the brewery's brand identity. The project blends Empyrean Brewing Co.'s 35-year heritage with contemporary design aesthetics to better convey its 'Pursue the Brew' philosophy. Drawing inspiration from both physical locations and sensory experiences, each beer label now tells a more vivid story — from Scotland's Old Man of Storr featured on the Burning Skye Scottish Ale to the earthy tones representing Third Stone Brown Ale.
This artistic direction stays true to the brewery's founding concept of exploration and discovery, originally derived from the celestial notion of 'The Empyrean' as a paradisiacal destination.
Image Credit: Empyrean Brewing Co.
What's Driving This Trend
- Storytelling Through Packaging
- Empyrean Brewing Co. illustrates how immersive narratives through packaging design can enhance consumer engagement by connecting products to unique stories and experiences.
- Heritage Meets Modern Design
- The strategic blend of a brand's rich history with contemporary aesthetics creates innovative pathways for traditional industries to rejuvenate their image and attract new audiences.
- Location-inspired Branding
- By integrating elements from real-world geographical locations into its branding, companies can create a distinct and memorable identity that resonates with consumers on an emotional level.
Who This Affects Most
- Craft Beer
- In an industry characterized by tradition and artisanal craftsmanship, innovative packaging redesign can serve as a differentiator, helping brands stand out in a crowded market.
- Graphic Design
- The rising trend of narrative-driven packaging presents a ripe opportunity for graphic design professionals to experiment with storytelling elements and create visually compelling products.
- Consumer Packaged Goods
- As consumer preferences shift towards products with unique backstories, CPG companies can capitalize on innovative packaging to reinforce brand stories and foster loyalty.
