Top 100 Drinking Trends in July

From Canada-Inspired Maple Lattes to All-Natural Soju Cocktails

— July 27, 2025 — Lifestyle
The July 2025 drinking trends reflect a refined balance of innovation, cultural storytelling, and functional indulgence. From elevated coffee collaborations to wellness-driven alternatives and globally inspired alcohol launches, today’s beverage landscape is increasingly experiential, with a focus on personalization, sustainability, and shareable moments.

In premium coffee, Nespresso and Blue Bottle Coffee have teamed up to deliver Blue Bottle’s iconic New Orleans-style iced coffee via Nespresso’s Vertuo system—bringing café-quality craft to home brewers. Balzac’s Coffee adds a regional twist with its 'Canada’s Cup Iced Maple Latte,' made with organic espresso, Ontario maple syrup, and Vancouver Island sea salt.

For those seeking alternatives to traditional caffeine, Everyday Dose offers a wellness-focused blend designed to energize without the jitters. De’Longhi’s 'Dedica Duo' machine complements this trend with its compact design and gelato-inspired aesthetics. Meanwhile, NESCAFÉ’s 'Espresso Lemonade Kit' offers a refreshing, Gen Z-friendly take on summer coffee.

In social and ready-to-drink formats, Cann’s 'Spritz' marks the brand’s first large-format release, while 'SixSip Hard Refreshers' and 'AMP Boba' blur the lines between function and flavor. Meanwhile, the 'Pink Lemonade Microdrink' furthers the hydration trend with vitamin-rich, sugar-free cubes infused with natural extracts.

Finally, Jinro’s limited-edition 'Chamisul' soju collection, created with Netflix and inspired by Squid Game, exemplifies how pop culture continues to shape global drinking experiences. Altogether, July 2025’s top drinking trends emphasize versatility, wellness, and cultural resonance—offering consumers not only refreshment, but richer stories behind every sip.
8.3
Score
Popularity
Activity
Freshness
100
Run-Up Pickup Windows
Run-Up Pickup Windows
Smoothie King's Run-Thru Concept Helps Active Individuals Replenish
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99
Indulgent Decaffeinated Coffees
Indulgent Decaffeinated Coffees
Lavazza Has Expanded Its Premium Dolcevita Coffee Line
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98
Citrusy Beer Garnish Balms
Citrusy Beer Garnish Balms
Blue Moon x eos Unveil the Limited-Edition Valencia Orange Lip Balm
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97
Canada-Inspired Maple Lattes
Canada-Inspired Maple Lattes
Balzac's Coffee Introduces Canada's Cup Iced Maple Latte
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96
Naturally Flavored Alcohol-Free Vodkas
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
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95
Pocket-Sized Whiskey Shots
Pocket-Sized Whiskey Shots
The Skrewball Mini Pack Brings Peanut Butter Whiskey to the Fairway
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94
Dad-Targeted High Tea Events
Dad-Targeted High Tea Events
Boston Pizza's High Tea at BP Shares a Fresh Father's Day Experience
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93
Paper-Packaged Tequilas
Paper-Packaged Tequilas
Buen Vato Tequila Cuts Carbon Emissions by Eliminating Glass Packaging
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92
All-Natural Pizza Vodkas
All-Natural Pizza Vodkas
ISCO Spirits' Pizza Vodka Makes a Favorite Food Drinkable
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91
Japanese-Style Dry Lagers
Japanese-Style Dry Lagers
RationAle Brewing Debuts the Maverick Series with a New Dry Lager
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90
Next-Gen Alcohol-Removed Wines
Next-Gen Alcohol-Removed Wines
A Proprietary Extract Enhances Tomorrow Cellars' 2023 Red Blend
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89
Hard Iced Tea Lines
Hard Iced Tea Lines
Turkey Hill Expands Beyond Its Well-Known Ice Cream and Iced Tea Products
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88
Golf Caddie-Inspired Beer Campaigns
Golf Caddie-Inspired Beer Campaigns
Sleeman Breweries Partner with PGA Tour Caddie Dave Markle
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87
Pink-Hued Coconut Water
Pink-Hued Coconut Water
Rebel Kitchen's Raw Organic Coconut Water is Naturally Pink
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86
Luxurious Summery Tequila Creations
Luxurious Summery Tequila Creations
PATRÓN Highlights the 'PATRÓN Reposado' for Elegant Cocktails
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85
Sailing-Inspired Cocktail Kits
Sailing-Inspired Cocktail Kits
Sperry x Mount Gay Launch the 'Après Sail Summer Collection'
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84
Casual Cannabis-Infused Beverage Campaigns
Casual Cannabis-Infused Beverage Campaigns
Triple Debuts Its Laid-Back 'Turfing' Campaign
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83
Award-Winning Rum Brands
Award-Winning Rum Brands
Sonrisa Rum Has Achieved Significant Industry Recognition
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82
Social Experiment Cafes
Social Experiment Cafes
International Delight Set Up the Simply Coffee Café to Capture Reactions
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81
Sustainable Surplus Bread Beers
Sustainable Surplus Bread Beers
Toast Brewing and Tiny Rebel Partnered for a Hazy Pale Ale
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80
Powerful Can-Crushing Units
Powerful Can-Crushing Units
YETI's New Limited Edition Can Crusher Makes Disposal Easier
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79
Refreshing Tropical Mocktails
Refreshing Tropical Mocktails
Peet's Summer 2025 Mocktail Bar Items Reimagine Classic Cocktails
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78
Resealable Recyclable RTD Packaging
Resealable Recyclable RTD Packaging
The Reef RTD is Now Being Offered in a Tetra Pak Container
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77
Feel-Good Kombucha Pop-Ups
Feel-Good Kombucha Pop-Ups
Lipton Ice Tea's Komboomcha Box Shared the Joy of Dance & Music
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76
Extended Juice Pouches
Extended Juice Pouches
Capri Sun Created Its Longest Pouch to Mark the Longest Day of the Year
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75
Hyperlocal Cocktail Drinks
Hyperlocal Cocktail Drinks
The Ritz-Carlton San Francisco Boasts a Neighborhood Cocktail Menu
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74
Beverage-Focused Dual-Chamber Widget Systems
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
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73
Brand Packaging Updates
Brand Packaging Updates
Coco5’s Packaging Overhaul Turns Passionfruit into a Top-Selling Flavor
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72
Aromatic Non-Alcoholic Wines
Aromatic Non-Alcoholic Wines
St. Buena Vida's Chardonnay Retains Character with Advanced Tech
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71
Colorful Superfood Menus
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
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70
Father's Day-Focused Whiskey Subscriptions
Father's Day-Focused Whiskey Subscriptions
Flaviar is Elevating Whiskey Gifting This Father's Day
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69
Fruit-Forward Alcoholic Beverages
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
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68
Comedic Tequila Spots
Comedic Tequila Spots
Aubrey Plaza x Cointreau Launch the 'Any Tequila' Campaign
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67
Modernized Traditional Sakes
Modernized Traditional Sakes
Sake ONO Junmai Daiginjo Offers a New Take on a Classic
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66
Honey-Sweetened Soft Drinks
Honey-Sweetened Soft Drinks
Hive Mind Honeyade Refreshes Without Refined Sugar
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65
Ready-to-Sip Sangrias
Ready-to-Sip Sangrias
Daughters of the Vine Sangria Targets a New Generation of Wine Drinkers
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64
NYC Wine Windows
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
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63
All-Natural Soju Cocktails
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
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62
Sour Candy-Inspired Ice Creams
Sour Candy-Inspired Ice Creams
Baskin-Robbins' Trolli Sour Blast is a Sweet-Sour Summer Treat
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61
Limited-Time Caffeinated Milkshakes
Limited-Time Caffeinated Milkshakes
f'real's Brown Sugar Latte Milkshake Builds on Viral Hits
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60
Espresso Lemonade Kits
Espresso Lemonade Kits
This Limited-Edition Box Shares NESCAFÉ Espresso Concentrate & SWOON
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59
Spicy-Sweet Blended Beverages
Spicy-Sweet Blended Beverages
Hot Honey Inspired Starbucks Japan's First-Ever Spicy Frappuccino
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58
Theatrical Bar Takeovers
Theatrical Bar Takeovers
Wes Anderson's Latest Film Brings Marseille Bob’s to Bob Bob Ricard
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57
New Orleans-Style Coffee Pods
New Orleans-Style Coffee Pods
Nespresso and Blue Bottle Coffee Join Forces on a Unique Release
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56
NBA-Honoring Alcohol Bottles
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
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55
Kava-Infused Seltzers
Kava-Infused Seltzers
Dialed Moods Taps the Functional Beverage Trend with Euphoric Seltzers
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54
Ready-to-Eat Boba Pearls
Ready-to-Eat Boba Pearls
MOCHI BOBA (BOBA 3.0) is the Industry's First Non-Microwave Boba
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53
Whimsical Coffee Capsules
Whimsical Coffee Capsules
My Little Pony x Joyground Coffee Features Four Coffee Bags
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52
Portable Draft Beer Kegerators
Portable Draft Beer Kegerators
The Kombi Cool Tap Supports Five-Gallon Kegs for 55 Pours
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51
Personalized Non-Alcoholic Beverages
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
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50
Chic Compact Espresso Machines
Chic Compact Espresso Machines
De'Longhi Debuts the 'Dedica Duo' in Gelato-Inspired Colors
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49
Energizing Boba Drinks
Energizing Boba Drinks
AMP Boba Delivers Popping Boba with a Boost in a Convenient Canned Format
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48
Crunchy Ube Beverages
Crunchy Ube Beverages
These Summer Starbucks Beverages Dress Up Sweet Purple Ube
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47
Clean Energy Drink Blends
Clean Energy Drink Blends
Support Sips from SipsClub are Science-Backed and Wont Cause Jitters
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46
Premium Sugar-Free Energy Drinks
Premium Sugar-Free Energy Drinks
Phorm Energy Delivers Hydration and Mental Focus Support
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45
Sensorial Energy Beverages
Sensorial Energy Beverages
Sneak x Flying Goose Unveil the 'Sriracha Energy Drink'
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44
Lemonade-Flavored Hydration Cubes
Lemonade-Flavored Hydration Cubes
waterdrop's Pink Lemonade Microdrink is Replenishing
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43
Retro Cherry Colas
Retro Cherry Colas
Diet Cherry Coke is Returning for a Limited Time in 80s-Style Packaging
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42
Calming Sparkling Beverages
Calming Sparkling Beverages
TRIP x Calm Wild Strawberry Soothes with Magnesium & Botanicals
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41
Glow-in-the-Dark Energy Shots
Glow-in-the-Dark Energy Shots
5-hour Energy Glow Motion Glows Under Black Light
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40
Luxe NYC Rooftop Bars
Luxe NYC Rooftop Bars
HB Rooftop Features an Inventive Cocktail Menu and Skyline Views
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39
Large-Scale Barista Competitions
Large-Scale Barista Competitions
Starbucks Hosted its 2025 Global Barista Champion in Las Vegas
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38
Limited-Edition Series Soju Bottles
Limited-Edition Series Soju Bottles
JINRO Introduces a Collaboration with Netflix's Squid Game
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37
Tropical Iced Tea Flavors
Tropical Iced Tea Flavors
Halfday Tropical Tea Debuts with a Taste of Paradise in Every Can
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36
Pride-Forward Juice Collabs
Pride-Forward Juice Collabs
Pressed Juicery x Trixie Mattel Unveil a Limited-Edition Bottle
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35
Worldwide Racing Partnerships
Worldwide Racing Partnerships
PepsiCo Forges a Global Partnership with Formula 1
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34
Motorsport-Inspired Malt Whisky Partnerships
Motorsport-Inspired Malt Whisky Partnerships
Glenfiddich & Aston Martin Formula One® Team Partner
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33
Mexican Beverage Brand NFTs
Mexican Beverage Brand NFTs
Popular Soda Brand 'Jarritos' Launched a Collection of NFTs
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32
Lighthearted Beverage Campaigns
Lighthearted Beverage Campaigns
Lipton Ice Tea x Ice-T Partner to Launch 'Ice Tea Insurance'
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31
Non-Alcoholic Botanical Spritzes
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
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30
Canned Hydration Drinks
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
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29
Reality Series Island Partnerships
Reality Series Island Partnerships
Cuervo Becomes the Official Tequila Partner of Love Island USA
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28
Playful Garden-Inspired Gin Bottles
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
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27
Gen Z Soda Campaigns
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
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26
Creamy High-Protein Shakes
Creamy High-Protein Shakes
Slate's Ultra Protein Shakes are Packed with 42 Grams of Protein
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25
Modern Vitamin-Powered Water Rebrands
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
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24
Limited-Edition Golf-Inspired Whiskies
Limited-Edition Golf-Inspired Whiskies
Dewar’s Scotch Whisky Debuts the Champions Edition
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23
Live Cocktail Demos
Live Cocktail Demos
House of Peroni Nastro Azzurro 0.0% Brings Italian F1 Spirit to Canada
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22
Blockchain-Powered Online Auctions
Blockchain-Powered Online Auctions
Buffalo Trace Distillery Partners with BlockBar for Charity
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21
NFT-Tied Energy Drinks
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
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20
Sparkling Water Beverage Contests
Sparkling Water Beverage Contests
bubly Launches ‘Crack a Golden Smile’ with Golden Can Prizes
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19
Cross-Generational Hard Tea Campaigns
Cross-Generational Hard Tea Campaigns
Lipton Hard Iced Tea Launches its 'Don’t Retire the Party'
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18
Refreshing Beverage Lineups
Refreshing Beverage Lineups
Starbucks Relaunches its Cool Lime Refresher
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17
Spray-Based Caffeine Alternatives
Spray-Based Caffeine Alternatives
ALLDAY's Energy Spray is Portable, Precise and Very Unique
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16
RTD Protein-Infused Coffees
RTD Protein-Infused Coffees
Califia Farms Launches its 'Protein Vanilla Almond Latte'
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15
Beer-Infused Dessert Pop-Ups
Beer-Infused Dessert Pop-Ups
Lakewood Brewing Company Partners with Sweet Dol-Ings
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14
Sleep Drink Rebrands
Sleep Drink Rebrands
MoonBrew Launches The Sleepy Coffee Vanilla Latte for a Better Bedtime Ritual
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13
THC-Infused Aperitifs
THC-Infused Aperitifs
Spritz is Cann's Take on a Bubbly, Refreshing Aperitif
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12
Unconventionally Categorized Drinks
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
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11
Seasonal Fruit Beverage Lines
Seasonal Fruit Beverage Lines
Gong cha Introduced the 'Dragon Fruit Series'
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10
Flavorful Wellness-Forward Blends
Flavorful Wellness-Forward Blends
Everyday Dose Offers Refreshing and Energizing Alternatives
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9
Limited-Edition Single-Barrel Rye Whiskeys
Limited-Edition Single-Barrel Rye Whiskeys
Buzzard’s Roost Distillery Drops a Curated Expression
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8
Multi-Sensory Tequila Tastings
Multi-Sensory Tequila Tastings
Tequila Don Julio Debuts 'Por Amor' an Immersive Tasting Experience
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7
Summer-Ready Elevated Cocktail Experiences
Summer-Ready Elevated Cocktail Experiences
Glenfiddich is Reimagining Summer Cocktail Culture
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6
Sophisticated Modern Espresso Machines
Sophisticated Modern Espresso Machines
De’Longhi's 'Eletta Explore' Features Over 50 Recipes
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5
Modernized Whisky Designs
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
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4
Large-Scale Apéritif Activations
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
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3
Playful Summer Drink Giveaways
Playful Summer Drink Giveaways
Smirnoff ICE Introduced the Smirnoff ICE Sunny Days Variety Pack
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2
Pickle-Powered QSR Meals
Pickle-Powered QSR Meals
The SONIC x Grillo’s Collab Shares Tangy Tots, Fries & More
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1
Ultra-Premium American Bourbons
Ultra-Premium American Bourbons
Redemption Whiskey Debuts 18 Year-Old Bourbon
<