As North American consumers are growing curious about aperitivo culture, they're developing a taste for complex, bittersweet beverages as interesting alternatives to overly sugary drinks—and Botivo's Sparkling Botanical Aperitivo provides an approachable introduction.
Botivo is known for its refreshing botanical non-alcoholic aperitif, and the ready-to-drink Sparkling Botanical Aperitivo combines the brand's signature bittersweet blend of rosemary, orange zest, gentian and apple cider vinegar with sparkling water.
This non-alcoholic spritz speaks to a younger audience. On LinkedIn, LinkedIn, co-founder Imme Ermgassen shared, "[RTDs are] a format for younger consumers—75% of the people who follow Botivo on socials are 25 to 40 years old, but 75% of people who buy our bottle are 40-65. We know young people love the brand and are drinking it in pubs/bars, but the bottle/drinks cabinet format isn’t perfect for their on-the-go/shared household lifestyles. Cans are.”
What's Driving This Trend
- Non-alcoholic Craft Beverages
- The rise of non-alcoholic beverages like Botivo's offers a sophisticated choice for consumers seeking complexity without the buzz.
- Convenient RTD Formats
- Ready-to-drink formats are gaining traction among younger demographics seeking portability and ease, reflecting a shift towards on-the-go consumption.
- Botanical Flavor Innovations
- The incorporation of botanical ingredients into beverages provides a unique sensory experience, attracting consumers interested in novel taste profiles.
Who This Affects Most
- Beverage Manufacturing
- The beverage industry is innovating with non-alcoholic options to cater to health-conscious consumers seeking alternatives to traditional drinks.
- Canned Drinks
- Canned beverages are becoming popular among younger consumers who prefer convenience and portability over traditional packaging.
- Flavor and Fragrance
- The flavor and fragrance industry is exploring botanicals to deliver unique taste experiences that appeal to increasingly adventurous palates.
