At the 2023 Summer Fancy Food Show, Abstinence Spirits USA announced the debut of a pair of ready-to-drink alcohol-free spritzes that are low in sugar, naturally colored and full of flavor. The 750ml bottles are available in pre-mixed Sparkling Blood Orange Aperitivo Spritz and Sparkling Lemon Aperitivo Spritz varieties, both of which are ready to be served chilled and poured over ice with a fresh slice of citrus.
Both varieties feature small-batch distilled botanicals and flavors from South Africa’s Cape Floral Kingdom, such as African Wormwood and blackcurrant, also known as South African buchu.
These beverages, which are free from artificial flavors, boast all of the richness and complexity of their alcoholic counterparts but none of the consequences. These guilt-free spritzes are ready to be enjoyed at home, sipped at social gatherings or taken to events.
Why This Trend Is Growing
- RTD Alcohol-free Spritzes
- Opportunity for innovation in the development of alcohol-free ready-to-drink spritzes that are low in sugar, naturally colored, and flavorful.
- Low-sugar Beverages
- Opportunity for disruptive innovation in the creation of low-sugar beverages with the same richness and complexity as their higher-sugar counterparts.
- Non-alcoholic Alternatives
- Opportunity for the development of non-alcoholic alternatives that provide the enjoyment of alcoholic beverages without the negative consequences.
Industries Being Reshaped
- Beverage Industry
- Opportunity for the beverage industry to create innovative non-alcoholic spritzes that cater to health-conscious consumers.
- Hospitality Industry
- Opportunity for the hospitality industry to offer a wider range of non-alcoholic options for guests who prefer not to consume alcohol.
- Event Planning Industry
- Opportunity for event planners to provide non-alcoholic spritz options at social gatherings and events, meeting the demand for healthier drink alternatives.
