Abstinence Spirits is launching six new non-alcoholic spirits and aperitifs on its direct-to-consumer website with the help of social media and digital campaigns. The company is now introducing the three-bottle ‘Cape Spirits’ line which consists of the ‘Cape Citrus,’ ‘Cape Floral,’ and ‘Cape Spice.’ In addition, Abstinence is also launching the ‘Blood Orange Aperitif,’ ‘Lemon Aperitif,’ and the ‘Epilogue X’ as a perfect balance of sweet, bitter, and herbal notes.
Abstinence Spirits has partnered with Ranwei Chiang in order to bring its premium spirits to the US. Ranwei, who works with CPG companies in the food & beverage and cosmetics industries, will provide Abstinence with the tools necessary to smoothly integrate into the US market.
“We are seeing so many people looking for alcohol-free alternatives and flexible drinking options. I am excited to share these delicious, sophisticated beverages and be a part of this growing category,” Chiang commented.
Image Credit: Abstinence Spirits
Why This Trend Is Growing
- Non-alcoholic Distilled Spirits
- The trend towards non-alcoholic distilled spirits is disrupting the alcoholic beverage industry.
- Direct-to-consumer Sales
- The rise of direct-to-consumer sales for non-alcoholic spirits presents opportunities for e-commerce companies to enter the non-alcoholic beverage industry.
- Social Media and Digital Campaigns
- Social media and digital campaigns are increasingly important for promoting non-alcoholic spirits to consumers.
Industries Being Reshaped
- Alcoholic Beverage
- The alcoholic beverage industry must respond to the trend towards non-alcoholic distilled spirits or risk losing customers.
- E-commerce
- E-commerce companies can take advantage of the rise of direct-to-consumer sales for non-alcoholic spirits to enter the non-alcoholic beverage industry.
- Advertising and Marketing
- The rise of social media and digital campaigns for non-alcoholic spirits presents opportunities for advertising and marketing companies to enter the non-alcoholic beverage industry.
