Drinking

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

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#20: Luxury Rye-Forward Whiskeys

The Redemption Whiskey Cognac Cask Finish is a Unique Offering FULL ARTICLE

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Food-Safe Board Game Dice

A New Kickstarter Project Offers Dice That Double as a Drink Cooler

With the name ‘Ice Dice,’ this Kickstarter project showcases a 20-sided dice that doubles as an ice cube for a drink. This dice is not made out of frozen water, rather it is made out of... MORE

Juicy Blood Orange Ciders

Thatchers Blood Orange Cider is Arriving in February

The Thatchers Blood Orange cider is being launched by the UK-based family-owned cider brand as a refreshing libation that will provide consumers with a way to enjoy the premium citrus flavor in an... MORE

Juice Cleanse Subscriptions

Nékter Juice Bar Unveils Three New Health Hack Offerings

Nékter Juice Bar has announced the launch of three new initiatives aimed at supporting their customers’ health-focused goals. These include a new series of Slender Blender smoothies, a... MORE

100% Recycled Wine Bottles

Laithwaites Launches a New Wine Bottle Made from 100% Recycled Glass

Online wine retailer Laithwaites has officially launched the UK’s first 100% recycled glass wine bottle—a key development contributing to the company’s pledge to cut its carbon... MORE

Premium Hard Lemonades

Coca-Cola and Molson Team Up to Launch Simply Spiked Lemonade

Coca-Cola and Molson Coors have teamed up once again to launch a new alcoholic beverage line under the Simply brand name. The first offering from the collaboration will be Simply Spiked Lemonade,... MORE

Ready-to-Drink Hard Lattes

Twelve5’s Rebel Hard Coffee Has 8% ABV in 16-Ounce Single-Serve Cans

Twelve5’s Rebel Hard Coffee debuted BOLDER Hard Coffee, containing 8% ABV per 16-ounce single-serve can. The brand recognized the untapped potential in the hard coffee category and it set out to... MORE

Toasted French Oak Bourbons

This Bourbon is Finished In Seasoned Casks From the Limousin Region

Buzzard’s Roost Whiskey, a woman-led whiskey company based in Louisville, Kentucky, has launched a brand new Toasted French Oak Bourbon that makes use of five-year-old Indiana bourbon that is... MORE

Deluxe Kentucky Straight Bourbons

This Delectable Bourbon is Available In Only 2,700 Bottles

King of Kentucky has launched a brand new Kentucky straight bourbon that is positioned as a limited-edition offering comprising only 2,700 bottles. This particular product is a Kentucky straight... MORE

Adaptogenic Cold Brew

Packaged cold brew beverages are formulated with adaptogens

Trend - The popularity of cold brews has resulted in brands in this space elevating these coffee beverages with various ingredients and benefits, which now include adaptogenic ingredients. These stress-relieving ingredients offer relaxing benefits while still promising consumers the mental alertness typically associated with cold brews.

Workshop Question - How could your brand elevate its customers' existing rituals and routines?

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