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Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
Lists
Videos
Photos
Insights
Glow-Boosting Smoothie Trucks
Glow-Boosting Smoothie Trucks
Naturium's Glow Getter Smoothie Truck Supports Beauty Inside and Out
Naturium's Glow Getter Body Butter and Body Oil officially launched in Boots stores nationwide, and to celebrate, the skincare brand is sharing free radiance-boosting smoothies at its Glow Getter... MORE
THC-Infused Beverage Lines
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
GIGLI offers a sophisticated alternative to traditional alcoholic drinks through its THC-infused beverage line, which includes cocktails, seltzers, teas, and edibles. GIGLI distinguishes itself... MORE
Luxuriously Immersive Vineyard Extensions
Luxuriously Immersive Vineyard Extensions
Château Galoupet Opens a New Public-Facing Space
Château Galoupet, a distinguished Cru Classé estate in Provence under the Moët Hennessy portfolio, has introduced a new public-facing space that complements its organic winemaking operations... MORE
Reimagined Nostalgic  Bottled Cocktails
Reimagined Nostalgic Bottled Cocktails
Black Lines Introduces the Dirty Shirley Bottled Cocktail
Black Lines is launching its newest creation, the Dirty Shirley, landing on Thursday, July 17th. Known for reimagining classic serves with bold flair, Black Lines takes a mischievous spin on the... MORE
Taste-Driven Tequila Refreshments
Taste-Driven Tequila Refreshments
Adios Drinks are Made with Tequila and Real Fruit Juice
Adios drinks have been created by lifestyle and cannabis brand Cookies as its first foray into the world of ready-to-drink (RTD) alcohol refreshments. The drinks are crafted with premium tequila... MORE
Sparkling Okra Waters
Sparkling Okra Waters
Fizzy, Refreshing O’kra Supports Skin-First Hydration & Hormone Health
Packed with antioxidants, vitamins, and fiber, okra supports digestion, heart health, and glowing skin, making it a powerhouse addition to any diet—and as the world's first sparkling okra water,... MORE
Spanish Kiwi-Focused Beverages
Spanish Kiwi-Focused Beverages
Vianature Launches the New Kiwi Gold Juice Across Spain
Vianature has unveiled the Kiwi Gold juice, a new product fusing the delicious flavors of Gold kiwi with fruits like orange, grape, apple, and banana. Described as the perfect summer beverage, this... MORE
Strategic Premium Wine Partnerships
Strategic Premium Wine Partnerships
Serendipity Wines Partners with Raventós Codorníu
Serendipity Wines' new distribution partnership with Raventós Codorníu represents a significant development in California's premium wine market. The joint venture brings together an established... MORE
Northern Irish Heritage Capsules
Northern Irish Heritage Capsules
Malbon Golf x Bushmills Irish Whiskey Drop a Co-Branded Capsule
In celebration of this year’s British Open at Royal Portrush, Bushmills Irish Whiskey and Malbon Golf have reunited to launch a limited-edition capsule collection that artfully blends... MORE
Functional Coffee Line Expansions
Functional Coffee Line Expansions
Bulletproof’s New Cold Brew Coffee is Brain-Boosting
Bulletproof’s new Cold Brew Coffee launch marks the brand’s bold entry into the ready-to-brew cold coffee category. Known for its clean, functional approach to wellness, Bulletproof is offering... MORE
Delicate Pouch
Low-ABV beverages are adapted for pouch-style consumption
Trend - Alcohol brands are increasingly opting for pouches to package their cocktails and low-ABV offerings. These pouches, often made from flexible, durable materials like plastic or foil, typically feature resealable spouts or caps for convenient consumption.

Insight - At large gatherings, consumers often gravitate towards cocktails and light alcoholic beverages to enjoy throughout the evening. However, crowded settings can bring challenges like drink tampering and accidental spills. In response, brands in the low-ABV space embrace pouch-style packaging, offering tamper-resistant, spill-proof solutions that enhance safety and convenience. Businesses that align with this demand can resonate with consumers who value secure and responsible drinking experiences.
Workshop Question - How can your brand adapt its product packaging to suit the lifestyle of its target consumer?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Whiskey-Supported Film Festivals
Whiskey-Supported Film Festivals
Redbreast Irish Whiskey Becomes the Official Whiskey of TIFF
Redbreast Irish Whiskey has been named the Official Whiskey of the 50th Toronto International Film Festival (TIFF), marking a significant partnership between the celebrated single pot still whiskey... MORE
Nostalgic Hard Sodas
Nostalgic Hard Sodas
Von Dutch Hard Sodas Revive "A Legendary Y2K Delicious"
In partnership with California-based Flavor House, Von Dutch set to appeal to nostalgic consumers with a new venture called Von Dutch F&B, and products like Von Dutch Hard Sodas. Set to share "A... MORE
Small-Batch Handcrafted Wine Sweepstakes
Small-Batch Handcrafted Wine Sweepstakes
The Federalist Wines Launches 'Wine Country Quest'
The Federalist Wines has announced the launch of its 'Wine Country Quest,' a summer sweepstakes inviting consumers to explore their own version of “Wine Country.” Whether through a scenic road... MORE
Bavarian-Inspired Lager Beers
Bavarian-Inspired Lager Beers
Wrexham Lager Enters Canada Through BC and Ontario Partnerships
Wrexham Lager, the UK's oldest lager brand with roots dating back to 1882, has expanded into the Canadian market through partnerships with British Columbia Liquor Stores and the Liquor Control... MORE
Palatable Superfood Powders
Palatable Superfood Powders
ine+ nutrition's Super Greens Tackles the Taste Barrier in Wellness
ine+ nutrition's Super Greens powder is a comprehensive blend of 50+ antioxidants, vitamins, and minerals that addresses one of the supplement industry's most persistent challenges: palatability.... MORE
Musician-Supported Wine Brands
Musician-Supported Wine Brands
Maison Wessman and Norah Jones Present the This Life Brand
Maison Wessman, a distinguished winery in Southwest France, has partnered with acclaimed musician Norah Jones to launch This Life, a new wine brand featuring a sparkling wine and rosé from the... MORE
Energizing Drink Syrups
Energizing Drink Syrups
Energy Syrup by Jordan’s Skinny Mixes Boosts Water, Tea, Smoothies & More
Today’s consumers want more than just flavor from their beverage syrups, and Jordan's Skinny Mixes launched a new line of Energy Syrup products to boost everything from water and sparkling water... MORE
Adaptogenic THC Spritzes
Adaptogenic THC Spritzes
Ruby Red Ranch Water Contains Cordyceps, Reishi & Lion's Mane
Upstate Elevator's first adaptogen-infused THC beverage, Yuzu Lemonade Spritz, set the foundation for the launch of a new adaptogen-infused innovation, Ruby Red Ranch Water THC Spritz. This canned... MORE
Tropically Aged Rums
Tropically Aged Rums
Appleton Estate Has Unveiled the Source 51-Year-Old Expression
Appleton Estate's The Source 51-Year-Old is positioned as a landmark release that establishes a new benchmark for aged rum — the expression stands as "the longest tropically aged rum ever... MORE
Elevated Korean Gastronomy Initiatives
Elevated Korean Gastronomy Initiatives
OSULLOC Enters a Partnership with SHIA Restaurant
OSULLOC, Korea's leading premium tea brand, has formed a strategic alliance with SHIA Restaurant, a Washington, D.C.-based modern Korean fine dining establishment and non-profit founded by Chef... MORE
Multi-Serve Non-Alcoholic Cocktails
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
The ways to enjoy non-alcoholic cocktails by ISH are expanding beyond single-serve cans to include multi-serve bottled formats that cater to social settings and sharing occasions. Popular canned... MORE
Artisanal Brewing-Inspired Cocktails
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Tip Top Proper Cocktails has unveiled an innovative continuation of its Kindred Spirits Series, a unique collaboration that brings together Tip Top's mastery of classic cocktail formulations with... MORE
Electrolyte Freeze Pops
Electrolyte Freeze Pops
Hydra Pops Refresh and Replenish with No Added Sugars or Dyes
A new generation of active adults and parents is seeking the sweetness and nostalgia of their childhood, reinvented with functional ingredients, and Hydra Pops' Electrolyte Freeze Pops clean up a... MORE
Plant-Powered Energy Tonics
Plant-Powered Energy Tonics
feel free Kava Mate Tonic Combines Kava Root and Yerba Maté
Building on the success of its feel free CLASSIC tonic, Botanic Tonics launched an all-new feel free Kava Maté tonic, a herbal supplement combining the benefits of kava root and yerba maté. In... MORE
play_circle_filledSocially-Charged Summer Aperitif Drinks
Socially-Charged Summer Aperitif Drinks
Aperol Spotlights the Aperol Spritz as a Seasonal Cocktail
Aperol is elevating the 'Aperol Spritz' as the definitive seasonal cocktail, capturing the essence of summer through its vivid character and sociable spirit. As open-air festivals, patio... MORE