Drinking Trends

Trend - Alcohol brands are increasingly opting for pouches to package their cocktails and low-ABV offerings. These pouches, often made from flexible, durable materials like plastic or foil, typically feature resealable spouts or caps for convenient consumption.

Insight - At large gatherings, consumers often gravitate towards cocktails and light alcoholic beverages to enjoy throughout the evening. However, crowded settings can bring challenges like drink tampering and accidental spills. In response, brands in the low-ABV space embrace pouch-style packaging, offering tamper-resistant, spill-proof solutions that enhance safety and convenience. Businesses that align with this demand can resonate with consumers who value secure and responsible drinking experiences.