Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner.
Homework Question - How can your product offering engage the desire for personalization in a fun and buzzworthy way? [More]
Homework Question - How can your product offering engage the desire for personalization in a fun and buzzworthy way? [More]
