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Drinking

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
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Food-Safe Board Game Dice
Food-Safe Board Game Dice
A New Kickstarter Project Offers Dice That Double as a Drink Cooler
With the name ‘Ice Dice,’ this Kickstarter project showcases a 20-sided dice that doubles as an ice cube for a drink. This dice is not made out of frozen water, rather it is made out of... MORE
Juicy Blood Orange Ciders
Juicy Blood Orange Ciders
Thatchers Blood Orange Cider is Arriving in February
The Thatchers Blood Orange cider is being launched by the UK-based family-owned cider brand as a refreshing libation that will provide consumers with a way to enjoy the premium citrus flavor in an... MORE
Juice Cleanse Subscriptions
Juice Cleanse Subscriptions
Nékter Juice Bar Unveils Three New Health Hack Offerings
Nékter Juice Bar has announced the launch of three new initiatives aimed at supporting their customers’ health-focused goals. These include a new series of Slender Blender smoothies, a... MORE
100% Recycled Wine Bottles
100% Recycled Wine Bottles
Laithwaites Launches a New Wine Bottle Made from 100% Recycled Glass
Online wine retailer Laithwaites has officially launched the UK’s first 100% recycled glass wine bottle—a key development contributing to the company’s pledge to cut its carbon... MORE
Premium Hard Lemonades
Premium Hard Lemonades
Coca-Cola and Molson Team Up to Launch Simply Spiked Lemonade
Coca-Cola and Molson Coors have teamed up once again to launch a new alcoholic beverage line under the Simply brand name. The first offering from the collaboration will be Simply Spiked Lemonade,... MORE
Ready-to-Drink Hard Lattes
Ready-to-Drink Hard Lattes
Twelve5’s Rebel Hard Coffee Has 8% ABV in 16-Ounce Single-Serve Cans
Twelve5’s Rebel Hard Coffee debuted BOLDER Hard Coffee, containing 8% ABV per 16-ounce single-serve can. The brand recognized the untapped potential in the hard coffee category and it set out to... MORE
Toasted French Oak Bourbons
Toasted French Oak Bourbons
This Bourbon is Finished In Seasoned Casks From the Limousin Region
Buzzard’s Roost Whiskey, a woman-led whiskey company based in Louisville, Kentucky, has launched a brand new Toasted French Oak Bourbon that makes use of five-year-old Indiana bourbon that is... MORE
Deluxe Kentucky Straight Bourbons
Deluxe Kentucky Straight Bourbons
This Delectable Bourbon is Available In Only 2,700 Bottles
King of Kentucky has launched a brand new Kentucky straight bourbon that is positioned as a limited-edition offering comprising only 2,700 bottles. This particular product is a Kentucky straight... MORE
Adaptogenic Cold Brew
Packaged cold brew beverages are formulated with adaptogens
Trend - The popularity of cold brews has resulted in brands in this space elevating these coffee beverages with various ingredients and benefits, which now include adaptogenic ingredients. These stress-relieving ingredients offer relaxing benefits while still promising consumers the mental alertness typically associated with cold brews.
Workshop Question - How could your brand elevate its customers' existing rituals and routines?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
High-Performance Hydration Vests
High-Performance Hydration Vests
Nathan Sports Helps Female Consumers Reach Their Running Goals
The Nathan Pinnacle 4L is a hydration vest for women that is ideal for long runs, races, and outdoor adventures. Available in sizes XXS and XL, it offers a perfect fit and smart storage. The... MORE
Delectable Double Fudge Stouts
Delectable Double Fudge Stouts
This Stout Combines Decadent Chocolate & Rich Roasted Coffee
AleSmith Brewing Company, which has forged a reputation as one of the world’s top craft brewers ever since it was founded back in 1995, is looking to also expand on its prowess as a maker of... MORE
Curated Distillery Tours
Curated Distillery Tours
This Tour Immerses Visitors In the Craft Spirits Scene Of Columbus
Experience Columbus, the agency responsible for tourism initiatives in Columbus, Ohio, has launched a brand new distillery tour that is designed to make it easier than ever for locals and visitors... MORE
Small-Batch Ethiopian Coffees
Small-Batch Ethiopian Coffees
Partner’s Single-Origin Menu Includes the Fan-Favorite Worka Sakaro
This small-batch Ethiopian coffee is offered by Partners—a Brooklyn-based premium roaster that is beloved by cafes in New York City. Titled the Worka Sakaro, the beans are sourced from Ato Mijane... MORE
Romantic Coffee Collections
Romantic Coffee Collections
Bean Box’s Coffeegram Collection is “Meant to Be Shared”
Bean Box is offering a romantic coffee collection to coffee enthusiasts in love. The “meant to be shared” Coffeegram Collection includes a carefully curated array of tasty world-class... MORE
Luxury Rye-Forward Whiskeys
Luxury Rye-Forward Whiskeys
The Redemption Whiskey Cognac Cask Finish is a Unique Offering
Award-winning Redemption Whiskey is “leading the rye revival” with its Redemption Cognac Cask Finish—“a French luxury meets Redemption pre-Prohibition inspired ‘rye-forward&#... MORE
Seasonally Themed Wine Boxes
Seasonally Themed Wine Boxes
Vinebox by Sugarwish Offers European Wines That Come in Vials
Vinebox by Sugarwish is a brand known for its seasonally themed wine boxes and for this upcoming Valentine’s Day, the brand is boasting three offerings for love birds. The most interesting part MORE
Vanilla Coffee Cream Ales
Vanilla Coffee Cream Ales
This Ale Blends the Bitterness Of Coffee With Notes Of Caramel
Sycamore Brewing, a Charlotte, North Carolina-based brewery that is known for its highly creative craft drinks, has launched Vanilla Affogato, a vanilla coffee cream ale that is designed to bring... MORE
Ramen Noodle-Derived Spirits
Ramen Noodle-Derived Spirits
This Unique Liquor Used Ingredients From Excess Noodles
Stone Barn Brandyworks, a distillery based in Portland, has collaborated with local fresh organic noodle makers Umi Organic to create a spectacularly unique liquor that takes the form of a whiskey-... MORE
Fruity Power Drinks
Fruity Power Drinks
Baya Energy is Starbucks' First Foray into the Energy Drink Market
Starbucks Baya Energy is the brand’s first entry into the popular energy drink market and it shares slim cans with the caffeine that comes from coffee fruit. The fruit-flavored drinks also... MORE
Barista-Quality Pea-Based Milks
Barista-Quality Pea-Based Milks
The Good Pea Co Makes Blendable Alternative Milks for Lattes
The Good Pea Co makes barista-quality pea-based milk alternatives that are nourishing to the body and supportive to the planet. The brand’s alternative milk products are rich in essential... MORE
Ultra-Concentrated Gin Bottles
Ultra-Concentrated Gin Bottles
Inginious Created a Small Bottling for Low-Alcohol Serves
Yorkshire-based gin brand Inginious created a low-alcohol gin spirit that’s designed to be used for low-alcohol serves. The 43% ABV concentrated bottling boasts 10 times the flavor as compared... MORE
Sparkly Gift Sets
Sparkly Gift Sets
The ‘Glitter 'N Gold Valentine's Day Set’ Contains Sparkly Handmade Items
The ‘Glitter ‘n Gold Valentine’s Day Set’ puts together jewelry, crystals, and drink mixes all into one set. The ‘Geode Wine Glass’ is a handmade one-of-a-kind... MORE
Luscious Blended Scotch Whiskeys
Luscious Blended Scotch Whiskeys
This Whiskey Combines Notes Of Hazelnut, Dry Fruit & Malt
Compass Box, which produces, bottles and sells a broad array of blended Scotch whiskeys that are highly prized for their creativity and unique flavor profiles, has launched a brand new whiskey that... MORE
Upcycled Low-Alcohol Beverages
Upcycled Low-Alcohol Beverages
Ditto Boasts Sparkling Wine in an Aesthetically Pleasing Can
In the upcycled low-alcohol beverage category, Ditto captures the attention of consumers with its pop of color and design-forward packaging. Its star product is made entirely from upcycled grapes.... MORE
Limited-Edition American Whiskeys
Limited-Edition American Whiskeys
The 'Whoop & Holler' Whiskey From Diageo is 30 Years Old
Multinational alcoholic beverage giant Diageo is launching a spectacular new American whiskey in the form of Whoop & Holler, a whiskey whose extraordinarily rich flavor stems partly from the... MORE