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Drinking

- As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

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373,636

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Trend Hunter Top 20

Week Month 2 Mo.

Empowering Sporty Commercials

A few years ago Muscle Milk — the popular protein shake brand, switched its marketing strategy to appeal to the female consumer and in 2018, the company is still going strong with a playful sporty... (VIDEO)

Empowering Sporty Commercials - Muscle Milk's Playful Ad is Targeted at the Female Athlete

Empowering Sporty Commercials Muscle Milk's Playful Ad is Targeted at the Female Athlete

A few years ago Muscle Milk — the popular protein shake brand, switched its marketing strategy to appeal to the female consumer and in 2018, the company is still going strong with a playful sporty... [More]

Bold LGBTQ-Supporting Publicity Stunts - Coca-Cola Celebrates Pride with That 'Coke is a Fanta'

Bold LGBTQ-Supporting Publicity Stunts Coca-Cola Celebrates Pride with That 'Coke is a Fanta'

Essa Coca é Fanta (or ‘That Coke is a Fanta’ in English) is a Portuguese expression that is commonly used in Brazil to communicate homophobia. Through its global standing and the... [More]

Artful Afternoon Tea Events - This Rosewood Hotel Afternoon Tea Experience Takes Cues from Pop Art

Artful Afternoon Tea Events This Rosewood Hotel Afternoon Tea Experience Takes Cues from Pop Art

As part of the Afternoon Tea Awards 2018, The Rosewood Hotel afternoon tea experiences have been recognized in the Best Contemporary Afternoon Tea category. The hotel’s Art Afternoon tea... [More]

Incredibly Glamorous Bar Interiors - Studio Esrawe Embraces Elegance in Auditorio Nacional's Design

Incredibly Glamorous Bar Interiors Studio Esrawe Embraces Elegance in Auditorio Nacional's Design

Mexican design studio Esrawe curates a glamorous bar and interior for a drinking spot “tucked under a grand staircase at the Auditorio Nacional.” The venue has a capacity of 10,000 and... [More]

Black Tomato Spirits - The Ready-to-Drink Black Tomato Spirit is Genuinely Made with Black Tomatoes

Black Tomato Spirits The Ready-to-Drink Black Tomato Spirit is Genuinely Made with Black Tomatoes

At the Tales of the Cocktail, the Black Tomato Spirit brand made its official launch, introducing consumers to a unique ready-to-drink product that is made from Sicilian black tomatoes. In terms of... [More]

Celebrity Email Marketing Initiatives - Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation

Celebrity Email Marketing Initiatives Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation

Aviation American Gin, the distillery that was recently purchased by famed Canadian actor Ryan Reynolds, has seen an influx of public interest as of late, in part due to Reynolds’ creatively... [More]

Single-Serve Prosecco Cases - The La Marca Prosecco Celebration Set Contains 12 Mini Bottles

Single-Serve Prosecco Cases The La Marca Prosecco Celebration Set Contains 12 Mini Bottles

Single-serve cocktails have surged in popularity as consumers seek out a convenient way to drink their favorite recipes without having to do any mixing, which is seeing other areas of the alcohol... [More]

Hard Kombucha Beverages - Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV

Hard Kombucha Beverages Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV

Kombucha is an ancient fermented tea beverage that has trace amounts of naturally occurring alcohol but it is usually not enough for the drinks to be recognized as alcoholic—Full Sail Brewing is... [More]

Top 100 Drinking Trends in August - From Refreshing Milk-Based Beverage Pop-Ups to Beer Deal Apps

Top 100 Drinking Trends in August From Refreshing Milk-Based Beverage Pop-Ups to Beer Deal Apps

The August 2018 drinking trends are in and the selection offers a ton of innovation surrounding alcoholic and non-alcoholic products, as well as a few instances of good interior design and... [More]

Flavored Edible Straws - Diageo is Creating Ecological Straws That are Meant to Be Eaten

Flavored Edible Straws Diageo is Creating Ecological Straws That are Meant to Be Eaten

Straws have become the latest target in ecological initiatives and drink giant Diageo is hoping to flex its eco-friendly credentials with the release of flavored edible straws. Meant to accompany... [More]

Experimental Vodka Flavors - U’Luvka's Ultra-Premium Polish Vodka Aims to Reinvent Flavored Vodka

Experimental Vodka Flavors U’Luvka's Ultra-Premium Polish Vodka Aims to Reinvent Flavored Vodka

For the first time in more than a decade, ultra-premium Polish vodka brand U’Luvka is adding to its product range. With its four new flavored expressions, U’Luvka is out to “reinvent the... [More]

Scaled-Down Beer Cans - Cass Beer is Now Available in Small Cans for Solitary Drinkers

Scaled-Down Beer Cans Cass Beer is Now Available in Small Cans for Solitary Drinkers

As many Koreans are beginning to eat and drink alone, Cass beer is tailoring itself to this market by offering new 250ml cans, rather than the standard 500ml format. This new redesign for Cass beer... [More]

Informative All-Natural Juices - MOJU Juices List Accurately All the Ingredients Used in Each Bottle

Informative All-Natural Juices MOJU Juices List Accurately All the Ingredients Used in Each Bottle

Heavily processed foods have quickly taken over the majority of our food products, but MOJU juices is hoping to reintroduce all-natural ingredients listed clearly on its labels. MOJU focuses... [More]

CBD-Infused Cocktail Bars - Adriaen Block Offers Low ABV CBD-Infused Craft Cocktails

CBD-Infused Cocktail Bars Adriaen Block Offers Low ABV CBD-Infused Craft Cocktails

Located in Astoria, Queens, Adriaen Block is a distinct New York bar that celebrates CBD-infused drinks that are both low ABV and no ABV. Helmed and created by bartender Zsolt “George” Csonka,... [More]

Iconic Japanese Glassware - Kimura Glass from Bar Gen Yamamoto is Now Available Online

Iconic Japanese Glassware Kimura Glass from Bar Gen Yamamoto is Now Available Online

Tokyo’s Bar Gen Yamamoto is distinctly known for its amazing craft cocktails served in distinct glassware and now international fans of the bar can purchase the amazing Kimura Glass for... [More]

Fruity Cold Brew Sodas - The Slingshot Coffee Sodas Feature Recipes with Real Fruit Juice

Fruity Cold Brew Sodas The Slingshot Coffee Sodas Feature Recipes with Real Fruit Juice

Slingshot Coffee is now sharing two new Coffee Soda products that were developed based off of the founders’ favorite soft drink flavors. At the base of the beverages is Slingshot’s award-... [More]

Naturally Created Colored Wines - Vindigo is a Unique Blue Wine Hoping to Expand in France & Europe

Naturally Created Colored Wines Vindigo is a Unique Blue Wine Hoping to Expand in France & Europe

Wine is generally thought of as either red or white but French entrepreneur René Le Bail is hoping to introduce blue wine to his fellow countrymen through the launch of Vindigo. Vindigo is... [More]

Literature-Inspired Gin Labels - Copperfield London Dry Gin Takes Inspiration from Charles Dickens

Literature-Inspired Gin Labels Copperfield London Dry Gin Takes Inspiration from Charles Dickens

Copperfield London Dry Gin is a uniquely packaged spirit that blends antique book covers and gin’s rich history in its unique literature-inspired labels. Designed as a means to craft a story... [More]

MCT Oil Shots - Ethan's Healthy Shots Nourish and Help to Sustain Energy in the Body

MCT Oil Shots Ethan's Healthy Shots Nourish and Help to Sustain Energy in the Body

As consumers have become invested in proactive self-care and prevention, many people have turned to healthy shots in the form of functional, highly concentrated juice blends and energy supplements... [More]

Ocean-Matured Japanese Spirits - 'Kaiyō' Spirits are Aged in Japan, Then Transported Across the Sea

Ocean-Matured Japanese Spirits 'Kaiyō' Spirits are Aged in Japan, Then Transported Across the Sea

Kaiyō—which means “ocean” in Japanese—is the name of a new range of Japanese spirits that are now being launched following a three-month voyage across the sea. The blended malt... [More]

Autumnal Tarragon Kombuchas - Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea

Autumnal Tarragon Kombuchas Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea

Brew Dr. Kombucha’s ‘Harvest’ is a seasonal new limited-edition kombucha beverage that offers a taste of the fall season with a unique combination of organic dried apricot, organic... [More]

Low-Alcohol Light Ciders - Wild Blossom Cider is an Elegant Alternative to Wine and Champagne

Low-Alcohol Light Ciders Wild Blossom Cider is an Elegant Alternative to Wine and Champagne

Sycamore Brewing recently announced the release of Wild Blossom Cider, which takes the form of a low-alcohol, light cider that’s all-natural, sulfate-free and highly appealing for those who... [More]

Açaí Mixed Berry Beverages - Starbucks Re-Released Its Açaí Mixed Berry Yogurt Frappuccino

Açaí Mixed Berry Beverages Starbucks Re-Released Its Açaí Mixed Berry Yogurt Frappuccino

Starbucks’ Açaí Mixed Berry Yogurt Frappuccino has been re-released, helping consumers enjoy the last leg of summer. The famed coffee chain has showed no signs of slowing down with its... [More]

Beer-Caramelizing Tools - The 1571F Beer Caramelizer Reacts to Sugars to Deepen the Beer Flavoring

Beer-Caramelizing Tools The 1571F Beer Caramelizer Reacts to Sugars to Deepen the Beer Flavoring

The 1571 Fahrenheit [1571F] Beer Caramelizer is a unique beer flavoring tool that makes it possible for consumers to create a richer, smoother drinking experience. The tool is best used around the... [More]

Wellness Cocktail

Superfood cocktails combine flavors of the moment from both worlds

Implications - Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time. [More]

SCORE 5.1

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 42 Examples: 56,823 Total Clicks

Date Range: May 16 - Jul 17

Trending: Average

Alcoholic Juice Bars

Healthy Celery Cocktails

Health-Oriented Cocktail Menus

Superfood Cocktail Menus

Consumer Insight Topics: Lifestyle Food Health Drinking