Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

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#1: Ultra-Rare Scotch Whisky Expressions

Glenfiddich Releases the 1976 Single Malt Scotch Whisky FULL ARTICLE

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Tangy Pickle Smoothies

The Smoothie King x Grillo's Pickles Pickle Smoothie is Hydrating

For people who love pickles so much that they say they could drink them, The Smoothie King and Grillo's Pickles teamed up to create a refreshingly tangy, limited-edition Pickle Smoothie packed with... MORE

THC Rosin Infused Brands

Teapot Launched Its Raspberry Black Tea THC as Its First CBG Product

TeaPot launched its Raspberry Black Tea, a 355mL non-carbonated beverage combining 10mg THC and 10mg CBG, marking the brand’s first CBG product. Made with real black tea, live rosin and 30mg of... MORE

Portable ACV Pouches

Bragg On-The-Go Apple Cider Vinegar Pouches are Travel-Ready

From electrolytes and collagen to greens powders, the single-serve pouch has become a go-to format in the wellness space, and single-serve Bragg On-The-Go Apple Cider Vinegar Pouches are a new... MORE

Youth Athlete Performance Supplements

PLAYR CORE Daily Was Built for Kids Who Train & Compete

There are tons of performance supplements made and marketed for everyday and elite adult athletes, and for hard-working youth athletes, there's PLAYR CORE Daily, a new daily supplement for ages... MORE

Electrifying High-ABV Coolers

LYTT Electric Coolers Come in Recyclable, Glow-in-the-Dark Vessels

The Boston Beer Company recently unveiled LYTT Electric Coolers, a standout lineup of single-serve drinks packaged in patent-pending vessels that look like upside-down lightbulbs, adorned with... MORE

Collaborative Coconut Hazy IPAs

This Beer Was Inspired By the 'Survivor' Television Series

The ‘Coconut Etiquette’ hazy IPA is a limited-edition brew that has been developed by Dogfish Head Brewing Company in order to commemorate the 50th season of legendary television series... MORE

Winning Comment Campaigns

Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial

Earlier this year, as part of its Stay Thirsty platform, Dos Equis reintroduced The Most Interesting Man in the World, and now, the beer brand is inviting fans to write their own legend lines that... MORE

Citrus-Imbued Rice Lagers

This Delectable Lager Pays Tribute to the Grateful Dead

Dogfish Head Brewing Company’s ‘Citrus Daydream Lager’ is a delicious rice lager created in collaboration with the Grateful Dead. What distinguishes the beer is its combination of citrus... MORE

Charitable Community-Grown Ciders

People’s Choice Cider Supports Dorset & Somerset Air Ambulance

People’s Choice Cider has been debuted from Purbeck Cider as a charitable refreshment for fans to try out that will support a good cause. The cider has a light, crispy character with a medium... MORE

Exotically Fruited Pale Ales

This Beer is Brewed With Tropical Calamansi Fruit and Lime

The ‘Citrus Summer Drink Fruited Pale Ale,’ offered by none other than the Colorado-based beer connoisseurs at Goat Patch Brewing Company, is a seasonal beer that blends pale ale structure with... MORE

Banana Bonanza

Brands are embracing banana as a core flavor to drive mass appeal

Trend - In an experimental landscape of bold, unexpected flavors, banana remains a staple that brands continue to reinterpret across food and beverage categories. From drinks to snacks and desserts, its familiar sweetness is elevated through global or regional influences and premium pairings.

Insight - Today’s consumers are drawn to flavors that balance nostalgia with novelty, and common fruits deliver on both fronts. Moreover, natural sweetness, versatility, and strong emotional associations make everyday ingredients widely appealing, while adaptability allows for creative pairings across indulgent and better-for-you formats. As shoppers increasingly seek approachable yet elevated taste experiences, banana can offer brands a low-risk way to innovate while still tapping into familiarity and cross-generational interest.

Workshop Question - How can your brand reinvent a familiar flavor to feel both comforting and new?

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