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Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
Lists
Videos
Photos
Insights
Icy Italian Gin Pops
Icy Italian Gin Pops
Remeo Malfy Spritz Sorbetto is Arriving at Waitrose in the UK
The Remeo Malfy Spritz Sorbetto frozen treats are a collaboration product created by the premium gelato and sorbetto brand with the premium Italian gin brand that are perfect for beating the heat... MORE
Folding Fountain Drink Cups
Folding Fountain Drink Cups
New York Fries' New Cold Cups are 100% Biodegradable & Compostable
New York Fries is moving away from traditional fountain drink cups that need a plastic lid in favor of 100% biodegradable and compostable cups. The plastic-free and bioplastic-free paper cup sports... MORE
Easy-Drinking Rosé Beers
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
During Toronto Fashion Week, Carlsberg is introducing Canada to Carlsberg 1664 Rosé, a light and easy-drinking blend of the brand’s 1664 Blanc wheat beer with hints of peach, red berries and... MORE
Ready-to-Sip Spicy Margaritas
Ready-to-Sip Spicy Margaritas
Whitebox Cocktails' Spicy Marg is Made with Green Chili & Coriander
The Margarita is currently the most-ordered cocktail in the United States and Whitebox’s new Spicy Marg is a bar-quality canned option that’s ready to crack open and enjoy. This 100ml... MORE
High-Quality Coffee Tequilas
High-Quality Coffee Tequilas
Black Gold XO Café Responds to Consumer Demand in the UK
The Black Gold XO Café coffee tequila has been created by LWC Drinks as an alcohol product that aims to fill the void in the UK market for coffee-infused tequilas. The drink is positioned to... MORE
Collaboration Convenience Store Beers
Collaboration Convenience Store Beers
Rutter's Don’t Have A Cow Citra IPA is From Evil Genius
The Rutter’s Don’t Have A Cow Citra IPA beer has been created in collaboration with Evil Genius as an exclusive libation that’s hitting store shelves now just ahead of the busy... MORE
Travel Getaway Wine Promotions
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Mud House and Coolstays have announced a partnership that will provide consumers with the chance to win an exclusive getaway just for picking up a bottle of their favorite wine. The on-pack... MORE
Alps-Inspired Vodkas
Alps-Inspired Vodkas
Grey Goose Altius is Filtered at Subfreezing Temperatures
The French Alps and high-altitude glacial crystallization inspired Grey Goose Altius, a new ultra-premium vodka that’s filtered at subfreezing temperatures. “With consumers continuing to... MORE
Clarified Cereal Milk Cocktails
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
The nostalgic essence of breakfast cereal has inspired everything from ice cream pints and protein shakes to coffee creamers, and The Neon Milk Punch at The Union Trading Company was similarly... MORE
Compostable Tea Bags
Compostable Tea Bags
DAVIDsTEA is Taking a Significant Step Towards Sustainability
DAVIDsTEA embraces and advances its sustainable operational practice by introducing compostable tea bags for its Garden to Cup collection, which launched on April 22, 2024. This move reflects the... MORE
Aluminum Beverage
Unlikely brands are using aluminum to package their beverage products
Trend - Kombucha, wine, and bubble tea brands that rely on glass or plastic packaging are increasingly opting for aluminum bottles as a sustainable alternative. Aluminum packaging offers several advantages to preserving the quality of a beverage while being recyclable indefinitely.

Insight - Eco-conscious consumers often look for ways to reduce their environmental impact and incorporate sustainability into their everyday routines. Aluminum packaging's near-infinite recyclability and accessibility appeal to consumers who want their purchases to align with sustainable practices. Businesses offering adaptable and accessible consumption methods appeal to individuals looking to make lifestyle changes that support the environment.
Workshop Question - How can your brand align with modern sustainability values?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Raspberry Lemonade Ciders
Raspberry Lemonade Ciders
Schilling Cider Introduces New Raspberry Lemonade Cider Innovation
Schilling Cider has expanded its Big Zesty range with the introduction of the new Big Zesty Raspberry Lemonade cider. With a robust 6.9% ABV, this cider offers a refreshing raspberry twist on the... MORE
Detox Lemonade Beverages
Detox Lemonade Beverages
Sprout Therapy Detox Lemonade Jekyl Boasts Aloe and Lemon
Sprout Therapy introduces its latest wellness innovation, the Detox Lemonade - JEKYL. Priced at $23.00 per liter, this detoxifying beverage is designed to rejuvenate and refresh those feeling... MORE
Spirulina-Infused Lemonades
Spirulina-Infused Lemonades
Well Juicery Canada's Spirulina Infused Lemonade is Health-Conscious
Well Juicery Canada is making waves in the health beverage industry with its Spirulina Infused Lemonade. This innovative product combines the detoxifying powers of spirulina with the refreshing zest... MORE
Mint-Infused Lime Lemonades
Mint-Infused Lime Lemonades
Flirt Drinks' Lime & Mint Lemonade is Fresh and Eco-Friendly
Flirt Drinks is enhancing the summer beverage market with its refreshing Lime & Mint Sparkling Lemonade. Available for delivery in Ontario and Quebec, this drink promises a burst of fresh,... MORE
Artist Edition Tequila Boxes
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
To infuse summer with the spirit of Mexico, Tequila Don Julio announced A Summer of Mexicana with immersive experiences, music and limited-edition artist boxes. A Summer of Mexicana Artist Edition... MORE
Award-Winning Drink Recipes
Award-Winning Drink Recipes
Keegan McGregor is the Newest Diageo WORLD CLASS Canada Bartender 2024
Nova Scotia-based mixologist Keegan McGregor is the latest winner of the Diageo WORLD CLASS Canada Bartender 2024 competition and recent teamed up with the brand to launch two signature cocktail... MORE
Non-Alcoholic Fruit Seltzers
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
The Boston Beer Company is expanding its product offerings with the launch of General Admission, a non-alcoholic beverage brand with an alcohol-by-volume (ABV) content of less than 0.5%. General... MORE
Low-Alcohol Cannabis Drinks
Low-Alcohol Cannabis Drinks
Mataroa Happy is Bottled at 11% ABV and Infused with Cannabis Oil
As consumer drinking preferences evolve, brands are developing satisfying alternatives to alcohol like cannabis-infused social tonics and Greek brand Mataroa is distinguishing itself with a first-of-... MORE
Sophisticated Jello Shots
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Once notorious for their college party reputation, jello shots have undergone a gourmet transformation thanks to Solid Wiggles infusing them with high-quality alcohol and artisanal flavors. Some of... MORE
Tequila Espresso Martini Kits
Tequila Espresso Martini Kits
Chamberlain Coffee and 818 Tequila are Putting a Twist on a Classic
Emma Chamberlain’s Chamberlain Coffee and Kendall Jenner’s 818 Tequila brands teamed up to put a twist on a classic coffee cocktail with a Tequila Espresso Martini Kit. Traditionally... MORE
Craveable Soda Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
The Coca-Cola Company is reviving Sprite’s Obey Your Thirst from the 90s and the relaunched campaign for a new generation includes new ads timed for the NBA Playoffs and limited-edition... MORE
AI Cocktail Assistants
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Thirsty Bot has arrived as a new go-to AI assistant for crafting the perfect cocktail right at home. This innovative app is set to disrupt the cocktail industry by offering a seamless and... MORE
Comic Franchise-Inspired Gin Bottles
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Aviation American Gin works together with Marvel’s Deadpool & Wolverine on a special bottle launch. This partnership marks the inaugural launch of Aviation American Gin in the realm of... MORE
Antihero-Inspired Gin Bottles
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
Inspired by Marvel Studios’ Deadpool & Wolverine, Aviation American Gin created a series of limited-edition bottles. The collectible bottles sport sleek black designs accented by red... MORE
Educational Sober Alcohol Markets
Educational Sober Alcohol Markets
Sobr Market Flagship Store Reopens
Sobr Market, already recognized as Canada’s largest retailer of non-alcoholic beverages, is set to elevate its presence with the grand reopening of its flagship store in Toronto on April 24.... MORE