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Drinking

- As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

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Trend Hunter Top 20

Week Month 2 Mo.

Fruity Caffeinated Water Beverages

As many consumers are consciously drinking fewer sugary soft drinks in favor of enriched beverages that boast health benefits, ready-to-drink water with caffeine is becoming a popular choice among... (GALLERY)

Top 100 Drinking Trends in October - From Apple Cider Vinegar Tonics to UV-Reactive Vodka Labels

Top 100 Drinking Trends in October From Apple Cider Vinegar Tonics to UV-Reactive Vodka Labels

Fall may be pumpkin spice season, but these October 2018 drinking trends show that beverage companies are still looking to innovate within the industry. Ranging from in-flight Oktoberfest services... [More]

Incredibly Rare Blended Wiskies - Johnnie Walker Masters' Edition Combines 50 Years of History

Incredibly Rare Blended Wiskies Johnnie Walker Masters' Edition Combines 50 Years of History

Crafted from six incredibly rare whiskeys, Johnnie Walker Masters’ Edition features spirits aged for a minimum of 50 years. Packaged in a black crystal Baccarat decanter, Johnnie Walker Masters&... [More]

Witchy Halloween Drinks - Starbucks Japan is Rolling Out a Witch Frappuccino for Halloween

Witchy Halloween Drinks Starbucks Japan is Rolling Out a Witch Frappuccino for Halloween

Starbucks Japan is helping customers get into the Halloween spirt with its new Witch Frappuccino. With a “bloody” base and a dark swirl throughout, the drink is the ultimate October... [More]

Edible Cocktail Paints - 'The Paint Collection' by Bombay Sapphire Enhances a G&T's Look and Flavor

Edible Cocktail Paints 'The Paint Collection' by Bombay Sapphire Enhances a G&T's Look and Flavor

Bombay Sapphire unveiled ‘The Paint Collection’ as its own range of edible paints that can be used to enhance the cocktail drinking experience. These creative cocktail paints were... [More]

Sophisticated Unicorn Gin Spirits - Lidl's 'Aquine' Gin Pays Tribute to Scotland's National Animal

Sophisticated Unicorn Gin Spirits Lidl's 'Aquine' Gin Pays Tribute to Scotland's National Animal

Over the past few years, consumers with a love of all things fantastical have been treated to countless products inspired by unicorns—and now, Lidl is launching its own-label unicorn gin. The... [More]

Shatter-Proof Wine Tumblers - Otterbox Launched a Line of Durable 'Elevation Wine Tumblers'

Shatter-Proof Wine Tumblers Otterbox Launched a Line of Durable 'Elevation Wine Tumblers'

Otterbox may be most well-known for its top-selling cases for mobile devices but the brand is looking to provide consumers with protection in other areas of their life as well, as it recently... [More]

Multi-Consumable Limited Edition Drinks - Coca-Cola Australia's Batch Blends are Intended for Adults

Multi-Consumable Limited Edition Drinks Coca-Cola Australia's Batch Blends are Intended for Adults

Coca-Cola Australia revolutionizes the way consumers regard the product with Batch Blends. Since many adults enjoy alcoholic beverages with the popular carbonated drink as a chase, the megabrand... [More]

Detoxification Hangover Drinks - The DOTSHOT Hangover Drink is Clinically Proven to Aid the Liver

Detoxification Hangover Drinks The DOTSHOT Hangover Drink is Clinically Proven to Aid the Liver

Consuming alcohol might be dropping in popularity amongst certain consumers but maintains a strong popularity with others, which is where the DOTSHOT drink aims to be a surefire hit. Positioned as a... [More]

Self-Cleaning Water Bottles - The LARQ Bottle is Designed to Purify Its Contents and Clean Itself

Self-Cleaning Water Bottles The LARQ Bottle is Designed to Purify Its Contents and Clean Itself

The LARQ bottle is designed with a sleek and minimalist approach that’s similar to many other water bottles, but features a unique self-cleaning element. It has technology that maintains the... [More]

Customizable Nitrogen Ice Creams - Phenomenom Boasts a Variety of Flavors — from Coffee to Biscoff

Customizable Nitrogen Ice Creams Phenomenom Boasts a Variety of Flavors — from Coffee to Biscoff

Nitrogen ice cream is becoming a popular option for sweet-toothed consumers due to scientific and taste advantages, including a purity of flavor, an absence of freezer burn, as well as a creamier... [More]

Scented Water Beverages - SZENT Water is Enhanced Only with the Scent of Natural Essential Oils

Scented Water Beverages SZENT Water is Enhanced Only with the Scent of Natural Essential Oils

Health-conscious consumers are purposefully avoiding products that are made with added sugars, additives and extra calories, which is part of the reason why sparkling water and other kinds of light,... [More]

Snack-Sized Beverages - 'fairlife smart snacks' are Designed to Satisfy Hunger Between Meals

Snack-Sized Beverages 'fairlife smart snacks' are Designed to Satisfy Hunger Between Meals

fairlife, a brand of ultra-filtered milk distributed in the United States by The Coca-Cola Company, just introduced ‘smart snacks’ as an all-new collection of snack-sized beverages.... [More]

Dealcoholized Apple Ciders - The Dry Drinks Company Launched an Alcohol-Free 'Soft Cider'

Dealcoholized Apple Ciders The Dry Drinks Company Launched an Alcohol-Free 'Soft Cider'

The Dry Drinks Company recently launched two non-alcoholic products, including the Smashed Hops Soft Beer and the Smashed Apple Soft Cider. To share the optimal flavor experience with consumers, the... [More]

Sneaker Brand Coffee Shops Converse's 'Chuck Stop' Pop-Up Was the Site of a Limited Sneaker Drop

The newest OFF-WHITE x Converse products recently dropped and to kick off the release of Virgil Abloh’s latest limited-edition sneakers, Converse set up a pop-up dubbed the ‘Chuck Stop.&#... [More]

Gritty Grape Juice Campaigns - Welch's 'Tough as Grapes' Campaign Targets Gen X Men

Gritty Grape Juice Campaigns Welch's 'Tough as Grapes' Campaign Targets Gen X Men

With the ‘Tough as Grapes’ campaign, Welch’s is executing a bold new approach for marketing its grape juice specifically to Millennial men. The Tough as Grapes campaign focuses... [More]

Fruit Waste Gins - The Reliquum London Dry Gin is Made from Leftover Farm Produce

Fruit Waste Gins The Reliquum London Dry Gin is Made from Leftover Farm Produce

The amount of food waste that is being created on a worldwide basis has many consumers seeking out products and solutions to help them reduce their impact, which is where the Reliquum London dry gin... [More]

Imperial Chocolate Vanilla Stouts - The Commonwealth Brewing Boujee Milk Stout is Perfect for Autumn

Imperial Chocolate Vanilla Stouts The Commonwealth Brewing Boujee Milk Stout is Perfect for Autumn

The Commonwealth Brewing Boujee Milk Stout has been created by the brewery as a cooler weather libation that is perfectly balanced and indulgent to consume this autumn. The beer is an Imperial... [More]

Boozy Ice Cream Sundaes - Oddfellow's Baileys Everyday Sunday Celebrates 'Treat Yo Self Day'

Boozy Ice Cream Sundaes Oddfellow's Baileys Everyday Sunday Celebrates 'Treat Yo Self Day'

October 13th is widely understood as Treat Yo Self Day — at least in New York City where OddFellows is offering its customers a boozy ice cream treat. In a collaboration with Baileys Original... [More]

Celebratory Port Packaging - Gran Cruz's Old Tawny Port Comes in a Stunning Wooden Structure

Celebratory Port Packaging Gran Cruz's Old Tawny Port Comes in a Stunning Wooden Structure

Released in celebration of the 130th anniversary of Gran Cruz, Ondesign has produced a stunning bottle and box for the Port producers Very Old Tawny Port. Designed to reflect the essence of the... [More]

Festive Eggnog Vodkas - Three Olives Eggnog Vodka Puts a Boozy Twist on a Holiday Classic

Festive Eggnog Vodkas Three Olives Eggnog Vodka Puts a Boozy Twist on a Holiday Classic

While Halloween season is still upon us, you can already start gearing up for Christmas thanks to the debut of Three Olives Eggnog Vodka. Though it may not be everyone’s cup of tea, the... [More]

Social Media-Driven Bars - The Twisted Pop-Up Bar Uses Metrics to Design Popular Cocktails

Social Media-Driven Bars The Twisted Pop-Up Bar Uses Metrics to Design Popular Cocktails

Inspired by the TV series ‘Black Mirror’ and utilizing social media algorithms, the Twisted pop-up bar controls its cocktail menu in real time. Launched by social media channel Twisted,... [More]

Thirst-Quenching Post-Workout Beers - The Harpoon Rec. League Beer Helps You Hydrate and Recover

Thirst-Quenching Post-Workout Beers The Harpoon Rec. League Beer Helps You Hydrate and Recover

Drinking a beer after a workout is common practice amongst many athletes, so the Harpoon Rec. League beer has been brewed with this in mind to offer consumers an alternative way to hydrate. The... [More]

Vampiric Vodka Packaging - SVEDKA's Limited-Edition Vodka Box Design Features Bloody Fangs

Vampiric Vodka Packaging SVEDKA's Limited-Edition Vodka Box Design Features Bloody Fangs

For the Halloween 2018 season, SVEDKA launched a limited-edition vodka packaging design that puts a fresh spin on seasonal motifs. The bold black, red and white vodka box created by BRIGADE features... [More]

Yuzu-Infused Coconut Water - Trader Joe’s Sparkling, Refreshing Coconut Water Features Yuzu Purée

Yuzu-Infused Coconut Water Trader Joe’s Sparkling, Refreshing Coconut Water Features Yuzu Purée

As health-conscious consumers shy away from high-sugar sodas in favor of better-for-you, low-calorie drinks that feature vibrant natural flavors, sparkling beverages are flying off of store shelves—... [More]

Vino Confectionery

Wine-flavored desserts entice sophisticated flavor seekers

Implications - Playing on the connoisseur culture among the pro Millennial sub-segment, wine-flavored treats are increasingly permeating the adult snacking market. A sophisticated twist to indulgent treats, the growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood. [More]

SCORE 4.1

Popularity

Activity

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Megatrends

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6 Featured, 51 Examples: 57,283 Total Clicks

Date Range: Mar 16 - Feb 17

Trending: Mild

Cheesy Wine Candies

Rosé Wine Gummies

Sparkling Wine Gummies

Chardonnay Cotton Candy

Consumer Insight Topics: Lifestyle Food Drinking