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Drinking

- As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

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Trend Hunter Top 20

Week Month 2 Mo.

Millennial Pink Champagne Sippers

This summer, it seems that Disney World is hopping aboard the millennial pink train with the debuted of a ‘grammable new cocktail called the Millennial Pink Celebration Toast. With its picture... (GALLERY)

Tropical Algae-Infused Teas - The 'Deep Blue Spirulina' by David's Tea Boasts a Brilliant Hue

Tropical Algae-Infused Teas The 'Deep Blue Spirulina' by David's Tea Boasts a Brilliant Hue

As part of The Splash Collection, David’s Tea unveiled ‘Deep Blue Spirulina’ as a unique new kind of tea for consumers to enjoy in the hot weather. At its base, the blend is a... [More]

Millennial Pink Champagne Sippers - Disney's Millennial Pink Celebration Toast is Picture Perfect

Millennial Pink Champagne Sippers Disney's Millennial Pink Celebration Toast is Picture Perfect

This summer, it seems that Disney World is hopping aboard the millennial pink train with the debuted of a ‘grammable new cocktail called the Millennial Pink Celebration Toast. With its picture... [More]

Frozen Soda Beverages - Coca-Cola and Fanta Unveil Their Frozen Slushie Iterations in Japan

Frozen Soda Beverages Coca-Cola and Fanta Unveil Their Frozen Slushie Iterations in Japan

Recently, Coca-Cola is keeping up a streak of releasing new flavors of its iconic beverage, and its latest offering is in the form of a Frozen Slushie. The company reportedly took over eight years... [More]

New Brewmaster Incentives - Goose Island Offers New Brewmasters a Trip to Chicago and a Free Bike

New Brewmaster Incentives Goose Island Offers New Brewmasters a Trip to Chicago and a Free Bike

US-based craft beer brand Goose Island is currently searching for a new brewer to run the brand’s first London brewpub and is offering a free bike and a trip to Chicago to the lucky hire.... [More]

Modest Urban Restaurant Designs - Restaurant IBU in Copenhagen Mixes Fine Food with Unique Design

Modest Urban Restaurant Designs Restaurant IBU in Copenhagen Mixes Fine Food with Unique Design

Fine dining chef Henrik Jyrk created the Restaurant IBU in collaboration with Ferm Living—a unique and urban design in the heart of Copenhagen, Denmark. Filling the modest space, the... [More]

Cosmic Beer Programs - Vostok Space Beer Aims to be the Premier Brew For Space Travel

Cosmic Beer Programs Vostok Space Beer Aims to be the Premier Brew For Space Travel

Thanks to Australian start-up Vostok Space Beer, astronauts and other extraterrestrials may soon be able to enjoy a cold beer in the vacuum of outer space. This venture is being done in partnership... [More]

Sustainable Food Delivery Services - foodora Introduces a New Action Plan for a Sustainable Future

Sustainable Food Delivery Services foodora Introduces a New Action Plan for a Sustainable Future

foodora is known for its ethical, bicycle-based sustainable food delivery approach. For Earth Day this year, the company is implementing a new three-tier action plan that will definitely maintain... [More]

Celebrity-Inspired Cocktail Menus - Scarfes Bar's Drink Menu Boasts Drinks Inspired by Famous Faces

Celebrity-Inspired Cocktail Menus Scarfes Bar's Drink Menu Boasts Drinks Inspired by Famous Faces

‘Paintings and Potions Volume I’ is the name of an all-new drink menu at the Scarfes Bar at Rosewood London, which takes inspiration from a wide range of well-known celebrities. In all,... [More]

Can-Shaped Beer Bottle Labels - The PangPang 'Can Release' Bottle Mimics a Different Kind of Package

Can-Shaped Beer Bottle Labels The PangPang 'Can Release' Bottle Mimics a Different Kind of Package

The unique packaging for the PangPang ‘Can Release’ takes the form of a beer bottle with a label that mimics the look and shape of an aluminum can. The shiny silver foil die-cut label... [More]

Zesty Cucumber-Infused Beverages Sprite Cucumber is the Brand's Newest Summer Flavor

The newly introduced Sprite Cucumber is offering consumer a delicious way to cool off this summer season. The bubbling drink has been updated with a refreshing twist, making for the perfect... [More]

Coaster-Integrated Beer Bottles - The Dog and Fox Packaging Cleverly Integrates a Beer Coaster

Coaster-Integrated Beer Bottles The Dog and Fox Packaging Cleverly Integrates a Beer Coaster

For the release of a limited ale, Punk You Brands created a special bottle for Dog and Fox with a leather label that doubles as a beer coaster. The coaster needed to be able to be flexible enough... [More]

Rugged All-Terrain Coolers - The Venture Cooler from OtterBox Has Wide Wheels for Easy Travel

Rugged All-Terrain Coolers The Venture Cooler from OtterBox Has Wide Wheels for Easy Travel

OtterBox created the new Venture Cooler, a durable and reliable camping option that has wide wheels, giving it all-terrain abilities. Known for life-proof phone cases, the brand has a reputation for... [More]

Premium Cocktail Cherries - Traverse City Cocktail Cherries Elevate the Simple Cocktail Garnish

Premium Cocktail Cherries Traverse City Cocktail Cherries Elevate the Simple Cocktail Garnish

Traverse City, a craft whiskey distillery from the eponymous Michigan town, understands that garnishes can often make or break a cocktail and because of this, it has released its own cocktail... [More]

Consolidated Coffee Kits - This Coffee Set Includes a Premium Dripper, Tasting Glass and Filters

Consolidated Coffee Kits This Coffee Set Includes a Premium Dripper, Tasting Glass and Filters

The ‘Stagg’ line of coffee equipment has long been a favorite among java connoisseurs, and you can now have an all-inclusive coffee kit that includes all of the best Stagg offerings, in... [More]

Male-Focused Gift Baskets - The BroBasket Features Eclectic Booze and Food Combinations

Male-Focused Gift Baskets The BroBasket Features Eclectic Booze and Food Combinations

Cashing in on the “man crate” market, the BroBasket is essentially a gift basket with a focus on giving to man-friends. The company currently offers an exorbitant array of crates with... [More]

Thai-Inspired Gin Spirits - Pothecary Gin's Limited-Edition Variety Takes Cues from Eastern Flavors

Thai-Inspired Gin Spirits Pothecary Gin's Limited-Edition Variety Takes Cues from Eastern Flavors

Pothecary Gin recently released a new limited-edition product that takes cues from the exotic flavors of coconut, pineapple, mango, fresh turmeric, ginger and coriander leaf. The ‘Thai Blend&#... [More]

Citrusy Spruce Beers - New Belgium Brewing's Voodoo Ranger Guava Spruce DIPA is Ultra-Hoppy

Citrusy Spruce Beers New Belgium Brewing's Voodoo Ranger Guava Spruce DIPA is Ultra-Hoppy

For the summer this year, New Belgium Brewing is launching the Voodoo Ranger Guava Spruce DIPA as an all-new Double India Pale Ale. The new brew is said to be exotic and hoppy, with a unique blend... [More]

Heart-Shaped Blanco Tequilas - Sangre de Vida Offers Up Uncommon Notes of Pepper and Gunpowder

Heart-Shaped Blanco Tequilas Sangre de Vida Offers Up Uncommon Notes of Pepper and Gunpowder

The first thing most people notice about Sangre de Vida is the eye-catching bottle shaped like a human heart and pressed out of red-tinted glass. The bottle is actually a redesign for the tequila,... [More]

Student-Specific Subscription Boxes - The Unibox Service Caters to People in College

Student-Specific Subscription Boxes The Unibox Service Caters to People in College

The Unibox is a subscription service based in the United Kingdom that was created specifically to cater to students in university. Much like the traditional care packages sent by parents to... [More]

Open-Minded Alcohol Campaigns - Campari's Go Beyond a Sip Encourages a Look Beyond First Impressions

Open-Minded Alcohol Campaigns Campari's Go Beyond a Sip Encourages a Look Beyond First Impressions

Inspired by the popularity of Negroni cocktails, Campari introduced the ‘Go a Sip Beyond’ campaign to encourage people to be open-minded about the distinctive taste of its alcoholic... [More]

Scotch-Aged Tequilas - UWA Tequila Explores the Mexican Spirit With Scottish Expressions

Scotch-Aged Tequilas UWA Tequila Explores the Mexican Spirit With Scottish Expressions

Tequila is generally known to be a Mexican spirit, but UWA tequila is looking to change that idea as it touts itself as “The Scottish Tequila Company.” The creation of this unique distillery... [More]

Herbal Italian Liqueurs - Amaro dell’Etna Draws Flavor Inspiration From Its Mt. Etna Distillery

Herbal Italian Liqueurs Amaro dell’Etna Draws Flavor Inspiration From Its Mt. Etna Distillery

Amaro is traditional Italian liqueur that is creeping its way into America thanks to spirits such as Amaro dell’Etna. This Sicilian digestif has been produced near Mt. Etna in Italy for more than... [More]

Implantable Alcohol-Monitoring Chips - This Alcohol Biosensor Chip Can Be Injected Into the Skin

Implantable Alcohol-Monitoring Chips This Alcohol Biosensor Chip Can Be Injected Into the Skin

Unlike wearable alcohol monitors, the latest alcohol biosensor chip developed by researchers at the University of California San Diego is meant to be directly injected into the body. Designed for... [More]

Aged Hawaiian Rums - Koloa Kauai Reserve Invokes the Tropical Paradise in Bold Flavors and Notes

Aged Hawaiian Rums Koloa Kauai Reserve Invokes the Tropical Paradise in Bold Flavors and Notes

Hawaiian rum is fairly rare in the spirit market, but Koloa Kauai Reserve rum is looking to change that with a high-quality reserve rum. Distilled by Kalaheo distillery in Kauai, Hawaii, this... [More]

Prosecco Obsession

Prosecco-flavored sweets offer an alcohol-free bubbly indulgence

Implications - Consumers with a preference for bubbly are embracing prosecco-flavored sweets and treats that provide a feeling of celebration in a more portable format. This shift speaks to the desire to see one's preferred drink of choice be expanded into other elements of a lifestyle in the interest of transforming everyday instances into tiny moments of celebration. [More]

SCORE 5.8

Popularity

Activity

Freshness

Megatrends

Patterns

5 Examples, 35 Related: 31,122 Total Clicks

Date Range: Jan 16 - Aug 17

Trending: This Year and Average

Alcohol-Infused Frozen Desserts

Carbonated Prosecco Candies

Fruity Prosecco Floats

Sparkling Wine Gummies

Consumer Insight Topics: Lifestyle Food Drinking Social Media