Drinking

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

TOP 19 WEEKMONTH2 MONTHS

#19: Ready-to-Drink Flash-Brewed Teas

Nestea's New Range is Flash-Brewed to Retain Nutrients & Flavor FULL ARTICLE

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Hydrogen-Infused Water Beverages

HyEdge's HFactor Water Helps with Athletic Performance

HFactor by HyEdge is water that’s been infused with molecular hydrogen, which has been proven to enhance athletic performance, reduce exercise-related inflammation and support the body with... MORE

Pure Hibiscus Beverages

Nuba Tisane's Hibiscus Tea is Based on a Traditional Egyptian Drink

Nuba Tisane crafts vibrant hibiscus beverages based on a traditional Egyptian drink. As well as taking inspiration from an ancient recipe, the brand makes its beverages authentically with high-... MORE

Ultra-Low Alcohol Ciders

Strongbow Dark Fruit Has a 0.5% ABV and Refreshing Flavor

The Strongbow Dark Fruit cider has been unveiled by the brand as its first-ever ultra-low alcohol offering that targets the increasing number of consumers looking to lower or cut their intake of... MORE

Algae-Infused Kombuchas

The 'Sacred Life' Limited-Edition Kombucha is Colored with Blue Spirulina

To celebrate its 25th anniversary year, GT’s Living Foods created a limited-edition kombucha called Sacred Life that boasts an unusual bright blue color. The special anniversary offering is... MORE

Hybrid Plant-Based Half-and-Halfs

Silk's Half & Half Alternative Combines Oatmilk & Coconutmilk

Silk’s new Dairy-Free Half & Half Alternative offers a creamy way to enhance everything from tea to coffee without dairy, sugar, gluten, cholesterol, carrageenan, artificial flavors or... MORE

Super Bowl Teaser Ads

MTN DEW Preemptively Captures Consumer Attention Ahead of the Super Bowl

This Super Bowl teaser ad is short and sweet. Every year, the sporting event sends brands into a marketing frenzy as many attempts to curate entertaining commercials to air on the big day.... MORE

Revamped Iconic Beer Campaigns

Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign

Budweiser Canada partnered with Uber to launch a new ad that will play during Super Bowl LIV. The ad is a continuation of the iconic ‘Whassup’ campaign, which aired 20 years ago, and it... MORE

Smoky Bacon-Flavored Spirits

The Heritage Distilling Co. Bacon Vodka Has a 30% ABV

The Heritage Distilling Co. Bacon Vodka is a smoky spirit created for those who simply can’t get enough of the namesake breakfast food or who are seeking out a way to enhance their cocktails... MORE

Savory Beverage

Savory cocktails grow in popularity alongside experimental beverage consumption

Implications - Savory cocktails are increasingly common among restaurant menus and pre-packaged beverages, with everything from duck fat to gravy being used as bases for new alcoholic beverages. These options come as consumers increasingly prioritize experimental and worldly flavors as part of the rise in "foodie" culture.

Workshop Question - How could your brand better focus on the preference for distinct product experiences?

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