Drinking

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

TOP 20 WEEKMONTH2 MONTHS

#20: Melatonin-Enriched Herbal Teas

TeaWell Sleep Tea is a Relaxing Herbal Tea with Enhanced Benefits FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Citrusy Boreal Gins

AMASS Dry Gin Combines Bright Citrus and Earthy Flavor Notes

AMASS Dry Gin is a flavorful spirit that features a blend of 29 botanicals, giving it a full and rich profile that allows it to take any cocktail to the next level. The tasting notes combine... MORE

Agave-Infused Hard Seltzers

Tolago Hard Seltzer is Made with Real Fruit Juice & Organic Agave

Tolago Hard Seltzer is produced in unique flavors like Ginger Pear, Guava Mango, Cherry Rose and Agave Lime that combine real fruit juice with authentic and organic agave nectar from Mexico. Based... MORE

Kombucha Distribution Expansion

JuneShine is Available Across the Country for Kombucha Day

JuneShine, the popular hard kombucha brand from San Diego beloved for offering probiotics, antioxidants, and vitamins, recently launched a Nationwide Direct To Consumer Shipping through its website.... MORE

Lightly Sweetened Plant-Based Creamers

natural bliss Launched a Brown Sugar Oat Milk Flavor

Those looking for a plant-based coffee creamer that offers a touch of sweetness without masking the flavor of their brew may appreciate the new natural bliss Brown Sugar Oat Milk creamer. The... MORE

MCT-Enriched Coffee Pods

XOMA Superfoods Coffee is Fortified with MCT Oil

XOMA Superfoods is a new in-house brand from NEXE Innovations and it is making its debut with a soluble micro-ground coffee fortified with MCT oil. The product is packaged in the NEXE Pod, which is... MORE

Performance Plant-Based Beverages

Silk ULTRA is a Protein-Rich Plant-Based Beverage for Athletes

Silk ULTRA is a new plant-based beverage that’s geared towards athletes, as it boasts 20 grams of complete plant-based protein per serving. Silk ULTRA is not only a source of plant-based... MORE

Music-Integrated Coffee Subscriptions

Cratejoy's Keanjaho Box Features Fresh Beans and an Album

To appeal to the many coffee and music lovers that are in need of a relaxing experience that allows them to combine their interests, Cratejoy launched its Keanjaho Box. The coffee and music box... MORE

Glittering Tea Bombs

Maison de Dessert Makes Tea Bombs with Edible Glitter

Over the holiday season, hot chocolate bombs were among some of the most popular gifts and Maison de Dessert offers a different take on this experience with tea bombs. The tea bomb shell itself is... MORE

Boxed Cocktail

Alcohol brands are launching their products in a box format for ease of use

Trend - In order to make their products more accessible—especially for outdoor gatherings—brands are offering spirits and cocktails in box packaging. Many companies are emphasizing the convenience of this format during the government-imposed COVID-19 lockdown.

Workshop Question - Conceptualize a packaging format that prioritizes convenience.

5.3

Score

Popularity

Activity

Freshness

Patterns

Megatrends