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Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
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Videos
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Insights
Emotional Utility Beverages
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
With vibrant flavors fueled by ingredients like berries, mint, coconut, lime, passion fruit and mangoes, Emotional Utility Beverage delivers refreshment and a euphoric effect. These next-gen... MORE
Slim CBD Sparkling Waters
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to “[provide] a heightened... MORE
Flavorful Vodka Shooter Spirits
Flavorful Vodka Shooter Spirits
The Latest Additions to the Absolut Vodka Collection are Tasty
The Absolut vodka collection has been expanded by the brand to include a series of flavors that are perfect for enjoyment on their own thanks to their lower ABV and flavorful profile. The spirits... MORE
Animal-Free Milk Proteins
Animal-Free Milk Proteins
LF+ is the World's First Precision Fermentation-Produced Lactoferrin
Lactoferrin, the nutrient that’s classically found in mammalian milk, has now been created as an animal-free product thanks to TurtleTree. The world’s first precision fermentation-... MORE
Mediterranean-Inspired Lagers
Mediterranean-Inspired Lagers
Peroni Nastro Azzuro Stile Capri Has a Refreshing, Summery Flavor
The Peroni Nastro Azzuro Stile Capri lager is a new beer being launched in Europe for consumers to enjoy this summer as a refreshing, low-ABV libation. The beer is brewed with Italian lemon zest... MORE
Water Bottle Trade-In Programs
Water Bottle Trade-In Programs
Hydro Flask is Helping Consumers to Return Old & Unwanted Bottles
As part of a move to eliminate waste and support a more circular economy, Hydro Flask is introducing a first-of-its-kind water bottle trade-in program in the United States. With this program, people... MORE
Flavored Seltzer Packs
Flavored Seltzer Packs
White Claw Launches the 'Variety Pack No. 2' with New Flavours
White Claw is introducing a new pack of three refreshing flavors to meet consumer demand. Australians may take advantage of a wave of fresh flavors with the White Claw ‘Variety Pack No.2,’ which... MORE
Adaptogenic Alcohol-Free Lagers
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
The demand for alcohol-free craft beer has been on the rise in recent years, driven by consumers pursuing healthier lifestyles and a desire for more diverse and interesting non-alcoholic beverage... MORE
Indulgent Hotel
Hotels are creating extravagant food and beverage experiences for guests
Trend - The hospitality industry sees the introduction of extravagant experiences surrounding food and beverages to provide hotel guests with over-the-top interactions. These offerings encourage visitors to indulge, combining luxury with playfulness.
Workshop Question - How is your company adjusting to a post-pandemic world?
5.3
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Popularity
Activity
Freshness
Patterns
Megatrends
Ultra-Premium Mexican Tequilas
Ultra-Premium Mexican Tequilas
Cantera Negra Boasts a Line-up of Luxury Mexican Tequilas
Catera Negra is a luxury Mexican tequila brand that combines expert craftsmanship with a strong passion. The brand’s story follows the tequila-crafting adventures of Don Alberto Becherano who... MORE
Spicy Margarita Mixes
Spicy Margarita Mixes
Zing Zang Introduces the New Bloody Mary Mixer and RTD Beverage
Zing Zang, a brand specializing in Bloody Mary beverages, has unveiled the ‘Blazing’ lineup. The ‘Zing Zang Blazing Bloody Mary Mix’ and ‘Zing Zang Blazing Bloody Mary Ready-to-Drink’... MORE
Mission-Driven Alt Milks
Mission-Driven Alt Milks
For Every 10,000 Liters of Oatish Sold, a Cow is Saved
Oatish is the debut product from Dancing Cow, a newly launched Indian plant milk producer, and it’s on a mission to save cows. In fact, for every 10,000 liters of Oatish sold, Dancing Cow... MORE
Candle-Paired Drink Collections
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Kin Euphorics, the non-alcoholic drinks and spirits company co-founded by Bella Hadid and Jen Batchelor, recently teamed up with the candle company Boy Smells to create a lineup of prayer candles... MORE
Plant-Based Lavender Lattes
Plant-Based Lavender Lattes
Peet's Coffee Has a New Lavender Vanilla Almond Latte for Spring
Peet’s Coffee is celebrating the return of spring and the start of Earth Month with the launch of several new plant-based drinks, including the Lavender Vanilla Almond Latte. Starting on... MORE
Fruit-Flavored Cocktail Mixers
Fruit-Flavored Cocktail Mixers
Lady Bird Mixer Co. Introduces its Premium Cocktail Mixers
The debut of Lady Bird Mixer Co.‘s range of exclusive cocktail mixers has been announced by the Texas brand. Bold and complex tastes like key lime, prickly pear, ruby red grapefruit, and the... MORE
Refreshing Pea Vodkas
Refreshing Pea Vodkas
Ten Locks Unveils a Vodka Made From Peas Dubbed 'Pea Pod Vodka'
Ten Locks introduces ‘Pod Pea Vodka,’ a new climate-positive vodka made with British peas. The vodka offers a flavorful, vegetal pea taste with hints of citrus. ‘Pod Pea Vodka’ was created... MORE
Aged American Whiskeys
Aged American Whiskeys
Jack Daniel’s 12-Year-Old Tennessee Whiskey Has a Sweet, Creamy Profile
Jack Daniel’s 12-Year-Old Tennessee Whiskey has been debuted on the heels of the distillery’s 10-Year-Old expression launched in 2021 to provide discerning spirit enthusiasts alike with a... MORE
Dino-Themed Water Cartons
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
This spring, dinosaur fans of all ages can purchase sustainably packaged Boxed Water in Jurassic World-themed cartons featuring fan-favorite dinosaurs from the hit franchise. There’s T. rex,... MORE
Zero-Proof Craft Mocktails
Zero-Proof Craft Mocktails
Recess Zero Proof Beverages are Boosted by Functional Ingredients
For the first time ever, Recess is venturing into the non-alcohol category with Recess Zero Proof, a line of full-flavored canned craft mocktails. With this new line of drinks, the brand is intent... MORE
Longevity-Supporting Beverages
Longevity-Supporting Beverages
eon's Herbal Beverage Supplement Supports a Strong, Healthy Body
eon is a new powdered herbal beverage supplement that was created to support overall health and longevity. With an all-natural, proprietary blend of herbs, eon helps to reduce inflammation, which is... MORE
Bitter Raspberry-Flavored Vodkas
Bitter Raspberry-Flavored Vodkas
Cathead Distillery Unveils a New Raspberry Cathead Vodka Flavor
The newest addition to Cathead Distillery’s lineup of handmade spirits is ‘Cathead Raspberry Vodka,’ a delicious fusion of natural, fruity flavors. ‘Cathead Raspberry Vodka’ plays well... MORE
Sweet Cask Strength Whiskeys
Sweet Cask Strength Whiskeys
Walsh Whiskey Unveils the 13th Writers’ Tears Cask Strength Whiskey
Walsh Whiskey’s 13th-edition Writers’ Tears Cask Strength Whiskey is an ultra-premium whisky boasting a rare combination of triple-distilled, aged Single Pot Still and Single Malt Whiskey, with... MORE
Collectible NFT Magnums
Collectible NFT Magnums
Château Malartic-Lagravière Launches a Series of NFT Magnums
By releasing an exclusive NFT collection of 150 engraved and numbered magnums of the 2022 vintage, Bordeaux’s Château Malartic-Lagravière hopes to attract a younger generation of collectors.... MORE
Beer-Branded Record Releases
Beer-Branded Record Releases
Dogfish Head Craft Launches Catchy Chorus, New Music-Themed Beer
Dogfish Head Craft Brewery, the Official Beer of Record Store Day for eight years running, is celebrating this year’s holiday on Saturday, April 22 with the launch of a new music-themed beer,... MORE
Luxurious Pre-Made Cocktails
Luxurious Pre-Made Cocktails
Elisir d’Elicriso is the First Collector's Cocktail from Gucci
Luxury fashion house Gucci collaborated with Connaught Bar mixologist Giorgio Bargiani to create its first collector’s cocktail, Elisir d’Elicriso. This new libation was newly unveiled at... MORE