Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

TOP 20 WEEKMONTH2 MONTHS

#1: Beauty Matcha Lattes

Kroma Wellness' Beauty Matcha Boasts Antioxidants, Collagen, and More FULL ARTICLE

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Emotional Utility Beverages

These Canned Drinks Deliver Refreshment and a Euphoric Boost

With vibrant flavors fueled by ingredients like berries, mint, coconut, lime, passion fruit and mangoes, Emotional Utility Beverage delivers refreshment and a euphoric effect. These next-gen... MORE

Slim CBD Sparkling Waters

Day One Beverages' Slim Cans Make RTD CBD More Accessible

To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to “[provide] a heightened... MORE

Flavorful Vodka Shooter Spirits

The Latest Additions to the Absolut Vodka Collection are Tasty

The Absolut vodka collection has been expanded by the brand to include a series of flavors that are perfect for enjoyment on their own thanks to their lower ABV and flavorful profile. The spirits... MORE

Animal-Free Milk Proteins

LF+ is the World's First Precision Fermentation-Produced Lactoferrin

Lactoferrin, the nutrient that’s classically found in mammalian milk, has now been created as an animal-free product thanks to TurtleTree. The world’s first precision fermentation-... MORE

Mediterranean-Inspired Lagers

Peroni Nastro Azzuro Stile Capri Has a Refreshing, Summery Flavor

The Peroni Nastro Azzuro Stile Capri lager is a new beer being launched in Europe for consumers to enjoy this summer as a refreshing, low-ABV libation. The beer is brewed with Italian lemon zest... MORE

Water Bottle Trade-In Programs

Hydro Flask is Helping Consumers to Return Old & Unwanted Bottles

As part of a move to eliminate waste and support a more circular economy, Hydro Flask is introducing a first-of-its-kind water bottle trade-in program in the United States. With this program, people... MORE

Flavored Seltzer Packs

White Claw Launches the 'Variety Pack No. 2' with New Flavours

White Claw is introducing a new pack of three refreshing flavors to meet consumer demand. Australians may take advantage of a wave of fresh flavors with the White Claw ‘Variety Pack No.2,’ which... MORE

Adaptogenic Alcohol-Free Lagers

This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms

The demand for alcohol-free craft beer has been on the rise in recent years, driven by consumers pursuing healthier lifestyles and a desire for more diverse and interesting non-alcoholic beverage... MORE

Indulgent Hotel

Hotels are creating extravagant food and beverage experiences for guests

Trend - The hospitality industry sees the introduction of extravagant experiences surrounding food and beverages to provide hotel guests with over-the-top interactions. These offerings encourage visitors to indulge, combining luxury with playfulness.

Workshop Question - How is your company adjusting to a post-pandemic world?

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