Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Newly Added
Category List
Full Index


Dating apps take inspiration from female empowerment movements
Implications - Inspired by leading brands like Bumble, dating apps are adopting women-friendly features so that their safety and comfort is enhanced while they're virtually dating. These services come in reaction to the harassment women often face online, along with the advancements pushed by the women's movement.

Homework Question - How could your brand ensure safe spaces for individuals or groups who are marginalized or face discrimination? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,695 Total Clicks
Mar 17 - Mar 19
This Week and Mild
Lifestyle
Brands cater to individuals with dyslexia with relatable campaigns
Implications - Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.

Homework Question - Consider a cause that your brand could attach itself to and promote. [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
41,078 Total Clicks
Jan 17 - Mar 19
This Week and Average
Marketing
Subscription services market to men with items traditionally targeted to women
Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Homework Question - In what areas could your brand be more inclusive? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,463 Total Clicks
Oct 17 - Mar 19
This Week and Warm
FashionMarketing
Brands poke fun at their rivals in bolder, call-out strategies
Implications - While branded rivalries have been going on for as long as we know it, a once behind-the-scenes interaction is now coming into the limelight through bolder, in-your-face marketing tactics. Beyond social media battles and light-hearted exchanges, brands in QSR all the way to fashion are taking more risks through activations and real-world campaigns that call out their competitors in negative, albeit humorous, ways. From comparing value to straight-up insults, these examples speak to the evolution of brand identities and a growing willingness to take risks when it comes to consumer communication and messaging in the public space.

Homework Question - What risks are you willing to take to be more open and transparent with your consumers in terms of outlining your value proposition? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,185 Total Clicks
Mar 18 - Mar 19
This Month and Warm
MarketingPublicity StuntsBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Personal care brands push a minimalist brand identity for millennial appeal
Implications - Helping to establish a more trustworthy, transparent relationship with consumers, newcomer brands in the personal care space are increasingly focusing on minimalist, straightforward branding. Appealing to skeptical consumers and standing out in a market known for overblown claims, this approach is perfect for the millennial consumer.

Homework Question - What would the most pared-down version of your brand look like? Who would it appeal to? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,947 Total Clicks
Nov 17 - Mar 19
This Month and Warm
Brands well beyond fashion release plus-size specific items
Implications - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.

Homework Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
65,077 Total Clicks
Apr 17 - Mar 19
This Month and Average
FashionLifestyleLifeJewelryHair
Food-themed sneaker designs appeal to Gen Z consumers
Implications - Specialty sneaker designs inspired by food, whether in design alone or because of collaborations with brands in the food industry, are on the rise. These designs and collabs come as brands increasingly try to appeal to the Gen Z consumer base with playful items they can share on social media.

Homework Question - How could your brand appeal to Gen Z via social media-friendly designs? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,945 Total Clicks
Mar 18 - Mar 19
This Month and Warm
FashionShoes
Trend Hunter Services
Campaigns reflect on raw motherhood experiences for authentic appeal
Implications - Choosing not to sugarcoat the real life experiences of what it means to be a mom, brands are shedding light on messy, tough, challenging aspects of raising a child. From referencing the physical impact of giving birth to the pains and headaches that come with taking care of newborns, these examples are showcasing everyday rituals and responsibilities of parents as a way to not only reflect what life is really life, but also create a narrative with consumers that showcases the brands' understanding of their everyday afflictions.

Homework Question - In what ways can your brand better tap into the rituals and challenges of your core consumer? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,317 Total Clicks
May 17 - Feb 19
This Month and Average
MarketingLifestyle
Topics related to sex are less taboo and more productive
Implications - With women's empowerment being more top-of-mind than ever before, one of the ways this is translating to products and services is through the deconstruction of taboo perceptions in discussions about genitalia. Whether it's through informative books or specialty care products, the growing transparency surrounding this subject speaks to consumers seeking fresh and authentic perspectives on leading empowered lives.

Homework Question - How could your brand better empower its consumer? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
66,567 Total Clicks
Mar 17 - Feb 19
This Month and Average
FashionLifestyle
Stress-tracking is prioritized by wellness-minded consumers
Implications - Consumers are now tracking stress using the same methods they would track other components of their health, like their activity levels. The process of slowing down and taking time for oneself can sometimes require prompting, and consistent stress-tracking allows consumers to identify early on when their emotions and physiological symptoms are inconsistent, and address those issues in a way that's proactive.

Homework Question - How could your brand offer proactive solutions to its customers? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
91,778 Total Clicks
Oct 17 - Feb 19
This Month and Average
TechLifestyle