Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Brands are taking risks by redefining their legacy with unexpected features
Implications - Seeking to keep their consumers on their toes, brands are taking bigger risks in their branding and marketing strategies to create hype and excitement. From legacy brands changing their iconic names to those doing collaborations with brands outside their industry, these examples speak to the need to not only surprise and delight consumers, but also the need for consistent reinvention among big and small businesses. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,366 Total Clicks
Oct 17 - Jun 18
Recent and Warm
Marketing
New innovations empower consumers to ensure they receive quality products
Implications - Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,034 Total Clicks
Jun 17 - Jun 18
This Week and Mild
Tech
Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
18,402 Total Clicks
Jun 17 - Jun 18
This Week and Warm
Art & DesignMarketingBusiness
Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
30,182 Total Clicks
Mar 16 - Jun 18
This Week and Mild
LifestyleFoodEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
23,723 Total Clicks
Jun 15 - Jun 18
This Week and Untested
Coffee's antioxidant properties are elevated and highlighted
Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,695 Total Clicks
May 17 - Jun 18
This Week and Average
LifestyleHealthDrinking
Brands offer more sophisticated versions of pizza desserts
Implications - Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
39,904 Total Clicks
Oct 15 - Jun 18
This Week and Average
LifestyleFood
Trend Hunter Services
Wedding registries allow guests to contribute to experiences over things
Implications - Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
21,651 Total Clicks
Aug 17 - Jun 18
This Month and Untested
WorldLifestyleTravelWeddings
Software tracking eye movement delivers valuable insight to marketers
Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers. . [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,244 Total Clicks
May 18 - Jun 18
This Month and Average
TechMobileMarketing
Data in packaging design enables products to communicate with consumers
Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
132,463 Total Clicks
Mar 17 - Jun 18
This Month and Warm
TechMarketingBranding