Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Sweet items are curated for and marketed to people with diabetes
Implications - Brands that offer sweet treats and ingredients are specifically catering to individuals with diabetes, who typically monitor how much sugar they intake. By accommodating people with diabetes, these brands are able to appeal to a group of consumers that typically would not be able to consume their products, while simultaneously catering to the larger segment of wellness-minded consumers. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,744 Total Clicks
Aug 17 - Oct 18
New and Mild
LifestyleHealth
Toys and products offer streamlined designs for children with autism
Implications - Children with autism are likely to be extremely sensitive to sensory stimulation, and so various toys and products are being streamlined in order to better benefit these children. Whether providing comfort or educating, such products are able to appeal to parents via their highly personalized and specialty designs. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,301 Total Clicks
Sep 17 - Oct 18
New and Warm
TechLife-Stages
Businesses offer their customers distinct monetary or product loans
Implications - Businesses are offering their customers loans – whether financial or product-based – offering an explicit, enhanced mutual benefit for both the brand and the consumer. Whether used for marketing purposes or to enhance the customer experience, these loans serve to retain customer loyalty for their ability to show the brand's willingness to go above and beyond consumers' expectations. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
81,798 Total Clicks
Jun 17 - Oct 18
This Week and Warm
Business
Hotlines become increasingly niche in the support services they provide
Implications - Hotlines are no longer restricted to functions like supporting people's mental health, and are becoming much more specific in the support they offer – with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean. These services are popping up as some of the negative effects of social media, such as interpersonal isolation, encourage consumers to seek digital connections through varying platforms. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
67,358 Total Clicks
Jan 17 - Oct 18
This Week and Untested
Lifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
A cultural obsession with the red planet influences all manner of lifestyle products
Implications - Consumer obsession with recent developments regarding potential travel to Mars has lead to an influx of products and experiences that interpret the red planet is various ways. This progression is an example of the inspiration derived by tastemakers and designers from such cultural fascinations and the larger influence innovations in technology have on the zeitgeist. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
59,193 Total Clicks
Feb 18 - Oct 18
This Week and Warm
TechFashionScienceHip Fashion
Upscale designers court sports fans with sophisticated team gear
Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
46,919 Total Clicks
May 18 - Oct 18
New and Average
FashionHip FashionLifestyleSports
Consumers desire furnishings that combine technology with visual aesthetic
Implications - New home adornments are being created around the idea that functionality comes second to the technological aesthetic. Consumers, particularly Millennials, are more willing to spend their money on high-tech, decorative objects that appeal to their visual senses while satisfying a desire to be part of - and even own - futuristic technology. This shift in at-home products provides consumers with an elevated sense of status, and gives brands a new outlet for developing tech-focused decor pieces. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
71,448 Total Clicks
Oct 17 - Oct 18
This Week and Warm
TechArt & DesignLifestyle
Trend Hunter Services
People of color carve their own spaces in the North American cannabis industry
Implications - The decriminalization and legalization of cannabis that continues across North America has not yet entirely resolved the exclusion and disproportionate penalties applied to people of color within this space. In reaction to this, people of color are creating their own brands and carving out their own spaces within the cannabis industry, empowering one another and supporting inclusion and education. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
9,973 Total Clicks
Oct 18 - Oct 18
This Month and Mild
LifestyleHealth
Large iconic companies are leveraging aesthetic subversion and kitsch
Implications - Notoriously difficult to define, 'camp' is the idea of so deeply subverting what is considered "bad" to the point that it's considered "good." This visually translates as kitsch, and typically exists as a subcultural aesthetic. However as the Internet globalizes society and effectively democratizes what is considered "good taste," kitsch is embraced by a mainstream audience. The most extreme iteration of this is seen with large brands using camp in their products and marketing. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,588 Total Clicks
Oct 17 - Oct 18
This Month and Average
MarketingLifestyle
Pet owners now enjoy specialized bonding activities with their pets
Implications - Brands are cementing more positive relationships between pet owners and their beloved pets by creating products, services and benefits that are strictly made to help them bond. These products and spaces come as busy consumers not only seek to alleviate guilt associated with not being at home, but at a time in which the lifestyle benefits of such facilitated bonding become increasingly prioritized. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
67,739 Total Clicks
Jul 17 - Oct 18
This Month and Average
LifestylePets