Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Natural deoderants are able to incorporate antibacterial ingredients
Implications - Commonly-used chemical deoderants often cover up odors, but natural deodorants are becoming increasingly popular due in large part to their inherent antibacterial properties. Rather than simply covering up smells, these deodorants work to reduce the odor-causing bacteria on people's skin – catering to consumers' hygienic needs while also to their growing preference for preventative rather than stopgap solutions. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
48,663 Total Clicks
Oct 16 - Nov 17
New and Average
LifestyleHealth
Game brands leverage viral trends to promote positive change
Implications - Brands that offer games are either taking advantage of already-viral platforms, or are leveraging their products' ability to go viral – all for a greater cause. Whether charitable or political in nature, this shift reveals that for brands and nonprofits to best create positive change, leveraging top-of-mind subjects and playing on social media habits is one of the most meaningful ways to achieve this goal – motivating consumers who spend the majority of their time consuming viral content. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,040 Total Clicks
Sep 16 - Nov 17
Recent and Mild
Art & DesignMarketing
Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,400 Total Clicks
Mar 17 - Nov 17
This Week and Warm
LifestyleSocial Good
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,495 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFoodLifeDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Food products become easier to choose and enjoy with interactive choosing
Implications - Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,409 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFood
Clothing brands expand lines to accommodate people with disabilities
Implications - The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,945 Total Clicks
May 17 - Nov 17
This Month and Warm
FashionSocial Good
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,471 Total Clicks
Jan 16 - Nov 17
This Month and Average
Trend Hunter Services
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,072 Total Clicks
Oct 17 - Nov 17
This Month and Mild
Brands demonstrate authenticity via unscripted marketing campaigns
Implications - In the age of authenticity, many brands are setting aside traditional forms of advertising, with carefully controlled presentations, in favor of completely candid reactionary videos. Contrary to many misconceptions about younger consumers being immune to marketing, Millennial and Gen Z consumers are looking to align themselves with brands who appear genuine, which then serve to enhance their own personal branding. Adopting a more conversational tone with the use of real people and authentic interactions, brands are beginning to speak to younger consumers on their level. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
124,535 Total Clicks
May 17 - Nov 17
This Month and Mild
MarketingBrandingCommercials
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,390 Total Clicks
Jul 16 - Nov 17
This Month and Mild