Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,069 Total Clicks
Sep 16 - Feb 18
Recent and Warm
MarketingBusinessLifestyleFoodHealth
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,720 Total Clicks
Jan 17 - Feb 18
Recent and Mild
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
136,152 Total Clicks
Jun 17 - Feb 18
Recent and Warm
TechArt & DesignMarketing
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,118 Total Clicks
Jun 17 - Feb 18
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,927 Total Clicks
Feb 17 - Feb 18
This Week and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,919 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
Runway shows magnify their focus on gender inclusion
Implications - Though the fashion world has been inclusive in its ability to allow people of all genders to express themselves, inclusive representation of varying genders within the industry has remained limited. This fact is beginning to shift, as brands feature gender fluid clothing on their runways, as well as people that identify with a myriad of genders. The bottom-up approach to challenging societal norms by activists in these communities has taken hold, and in the case of the fashion industry–long-marginalized groups are slowly beginning to set the standards, rather than having brands decide what those standards should be. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
145,252 Total Clicks
Feb 16 - Feb 18
This Week and Warm
Fashion
Trend Hunter Services
Brands protest net neutrality repeals in the United States in various ways
Implications - Brands are taking more passionate stances by opting to speak out against the repeal of net neutrality laws in the United States, which have caused backlash across the political spectrum. This shift serves to educate and rally the average consumer who will be affected by these repeals, and indicates a shift in which brand neutrality in the face of political and social issues is being overtaken by the need to better cater to consumers–who increasingly tend to align their personal values with their purchase decisions. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
7,222 Total Clicks
Jan 18 - Feb 18
This Week and Untested
MarketingBusiness
Connected kitchenware integrates long-standing traditions
Implications - To the modern mainstream consumer, technology is simply a means to a more convenient experience. Kitchen technology is surpassing these expectations by combining technological features with traditional practices. This convergence of ideas repositions connected kitchen appliances as a necessity, as opposed to a novelty, by plugging into consumers' emotional needs. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
109,392 Total Clicks
Jun 17 - Feb 18
This Week and Warm
TechLifestyleFood
Fine dining classics are reinterpreted for vegan eaters
Implications - While a three Michelin starred vegan restaurant remains elusive, food producers all over the world are contributing to the vegan movement by creating animal by-product-free equivalents of luxury food items. As the vegan food market continues to experience growth, these meat-free innovations challenge fine dining conventions. Initiatives like these signal the need for more creative and scientifically-backed vegan alternatives to push forward a more accommodating vision of the luxury dining industry. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,971 Total Clicks
Dec 17 - Feb 18
This Month and Mild
Art & DesignLifestyleFood