Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Scent is integrated into technology for full immersion
Implications - Technology can satisfy many senses, however the relationship between tech and the sense of smell has remained untapped til now. This is due to more than technological advancement. The mainstream acceptance of VR and AR technologies has ushered in a consumer demand for even more immersion. In this regard, integrating scent was the natural next step, and speaks to the importance of maintaining foresight when using new technologies. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
130,868 Total Clicks
Jan 17 - Sep 17
New and Average
Tech
Art borrows from the sciences to emphasize accuracy in design
Implications - The relationship between art and math is being put front and center in modern design as a way to emphasize accuracy. The mathematic approach to design is an offshoot of minimalism in that it highlights deliberate aesthetic choices. This concept is especially appealing in the midst of the information age, which is crowded with content, but also ushers in chaotic design (for example, crowded Instagram feeds or the Internet-fueled Vaporwave aesthetic). [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
158,366 Total Clicks
May 17 - Sep 17
New and Warm
Art & Design
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,539 Total Clicks
Apr 15 - Sep 17
This Week and Warm
Cold brew coffee makers serve multiple functions for cost-conscious consumers
Brands are now offering cold brew coffee makers with multiple functions. Whether those beverages are hot or cold, coffee or tea, consumers have the option of purchasing multipurpose tools that still give them the sophisticated version of this coffee beverage, without having to waste money on an excessively niche item. These appliances offer the benefit of catering to consumers' habit of presenting their lifestyles as "upscale," without having to deal with the costs associated with those lifestyles. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,564 Total Clicks
Mar 17 - Sep 17
This Week and Warm
TechBusinessLifestyleDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
95,616 Total Clicks
Dec 16 - Sep 17
This Month and Warm
Brands deliver subtle uplifting messages to buoy consumers' self-confidence
Implications - Self-confidence and self-care are increasingly important subjects for consumers, especially those within the Millennial and Gen Z demographics. In the past, brands have tackled the subject of self-confidence with grand campaigns, but brands that subtly insert confidence-inspiring messages into consumers' everyday experiences stand a greater chance of making a genuine connection with jaded, media-savvy young people. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,651 Total Clicks
Jun 17 - Sep 17
This Month and Average
LifestyleHealthLife
Fashion and beauty blogs are being led by, and catering to baby boomers
The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
52,393 Total Clicks
Mar 16 - Sep 17
This Month and Warm
Trend Hunter Services
Boomer-focused entertainment forgoes stereotypes for playful experiences
Boomers are reclaiming the narrative surrounding their lifestyles and preferences and revealing themselves to be much more "modern" than they are often perceived and portrayed as. Their entertainment preferences are not always as conservative as mainstream discourses would make consumers believe. The changing perception for what Baby Boomers prefer in terms of entertainment speaks to an overarching theme of different demographics choosing to autonomously represent themselves across various platforms. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
177,827 Total Clicks
Aug 15 - Sep 17
This Month and Mild
Pop CultureArt & DesignBusiness
Brands use the benefits of cocoa to improve skin's appearance
Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
30,519 Total Clicks
Feb 17 - Sep 17
This Month and Mild
LifestyleFoodHealth
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
30,879 Total Clicks
May 17 - Sep 17
This Month and Average
LifestyleLifeSocial Media