Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Rideshare business adopt ultra-personalized elements to ease customer journeys
Implications - The inherently personalized nature of rideshare services is being established even further, with brands offering everything from entertainment to flagging systems that are customized to the needs and preferences of the consumer. These added elements to popular rideshare businesses reveal the brands' willingness to change based on feedback, while optimizing the customer experience in a way that strengthens brand loyalty. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,279 Total Clicks
Nov 16 - Aug 18
New and Mild
Business
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,371 Total Clicks
Sep 16 - Aug 18
This Week and Warm
FashionHairCosmetics
Companies that specialize in entertainment use pranks as marketing tools
Implications - Brands within the entertainment sphere are more frequently using humorous pranks in order to market their services or products. Such campaigns align perfectly with the entertainment industry's inherent purpose, and give consumers incentive to establish authentic connections with the brands in question. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,915 Total Clicks
Jan 17 - Aug 18
This Week and Mild
Marketing
Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,358 Total Clicks
Jan 18 - Aug 18
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
In-flight comfort is elevated for individuals in economy class
Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,739 Total Clicks
Jun 17 - Aug 18
This Month and Average
Art & Design
Big brands shift their marketing to be more inclusive in their messaging
Implications - Brand authenticity continues to be a priority among consumers, and with that, a desire for more inclusive initiatives are on the rise. Showcasing a bolder commitment to inclusivity across various categories, big name brands are adapting their marketing campaigns, packaging and even brand messaging to better reflect people of different genders, backgrounds, and physical ability. These shifts in marketing approaches speak to the growing number of brands working toward not only being more inclusive but also being more transparent and open about it as well. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
63,666 Total Clicks
Apr 18 - Aug 18
This Month and Untested
Marketing
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
12,079 Total Clicks
Jan 17 - Aug 18
This Month and Untested
LifestyleLife-Stages
Trend Hunter Services
Celebrity and brand collaborations adopt more authentic approaches
Implications - Where once brand and celebrity collabs only involved famous individuals putting their names on brands' collections, they are now being offered control over the creative processes that go into putting collections together. In an age where social media has allowed celebrity influence to expand outside of entertainment and deeper into marketing, art, and business, such collaborations allow brands to deepen connections with young consumers. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
60,628 Total Clicks
Mar 18 - Aug 18
This Month and Warm
MarketingBusiness
Interfamilial living is becoming culturally accepted in North America
Implications - Though common practice in places like Asia, South America, and Europe, living in multigenerational households is not typically seen in North America. A combination of increased biculturality and financial savvy has brought this concept to the mainstream. An offshoot of the communal living boom single Millennials are flocking to, multigenerational living has the added advantage of being family-friendly. This is appealing to Millennials who, despite stereotypes, do want to engage in traditional milestones of marriage and child-rearing, but are not financially capable. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
73,278 Total Clicks
Dec 17 - Aug 18
This Month and Warm
LifestyleLife-Stages
Brands raise awareness for the 'Pink Tax' in the fight for gender equality
Implications - Brands are bringing awareness to the issue of the Pink Tax, where products targeted towards women and girls tend to be more expensive than those targeted towards men and boys. This discrepancy further entrenches economic inequality as it reduces women's buying power, a fact which is now slowly seeing both legislative and corporate changes. The readjustment of this subtle but hugely impactful form of discrimination speaks to the increased consumer awareness of how inequality impacts even minute, day-to-day decisions. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,907 Total Clicks
Oct 16 - Jul 18
This Month and Mild
BusinessSocial Good