Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Campaigns and products specific to transgender people are rising in prominence
Implications - Large brands are increasingly highlighting the trials, triumphs and activism of transgender communities in their products, services and campaigns. Where once trans people were largely included in the mainstream under umbrella campaigns related to the LGBT+ community as a whole, brands are now realizing the importance of singling out the unique experiences of the individuals they are trying to cater to.

Homework Question - How could your brand take a more nuanced approach to inclusion both internally and in the demographics it is trying to reach? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
85,292 Total Clicks
Jan 17 - Dec 18
New and Average
Business
The QSR industry is embracing floral flavors in foods and drinks
Implications - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.

Homework Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
28,214 Total Clicks
Mar 17 - Dec 18
This Week and Warm
LifestyleFoodDrinking
Cancer testing takes the form of bold, in-your-face marketing experiences
Implications - More than just raising awareness, not for profit organizations are turning to activations and pop-ups that boldly encourage testing of certain diseases. Whether it be providing medical professionals on-the-spot to analyze patients or creating stunts that speak to the dangers of not getting checked out, these examples speak to not only the need to educate consumers on certain issues, but a desire to make awareness and engagement more convenient and accessible too all types of people.

Homework Question - What types of social causes and initiatives does your brand support? How can you make that messaging more interactive and engaging for your audiences? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,552 Total Clicks
Mar 17 - Nov 18
This Month and Mild
Seed-based dairy products are a nutritious alternative to lactose
Implications - Dairy products ranging from milk to cheese are being created using seeds, offering yet another alternative to the lactose that an increasing number of people are choosing to cut from their lives. These products cater to consumers with dietary restrictions, while also appealing to those looking to experiment with new flavors and ingredients.

Homework Question - Conceptualize how your brand could make its product/service more accessible to those who currently cannot use or consume it. [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
15,581 Total Clicks
Mar 18 - Nov 18
This Month and Average
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Chefs create or collaborate to offer accessible items food products
Implications - Famous chefs around the world are creating their own mass-market products, or collaborating with brands to do so. These products come as industries related to luxury and exclusivity increasingly seek to adapt to a consumer mindset that simultaneously values both accessibility in cost, and the perception of luxury in purchase decisions.

Homework Question - How could your brand offer more accessible products that are still perceived as high in quality/luxurious? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
29,672 Total Clicks
Sep 18 - Nov 18
This Month and Average
LifestyleFood
Luxury goods adapt to cater to younger consumers like Millennials & Gen Z
Implications - Broadening audience appeal, luxury brands are switching gears to adopt aesthetics and designs better suited to the desires of younger consumers. Whether it be tapping influencers for marketing appeal or integrating designs more practical for younger audiences, brands are redefining how luxury goods are perceived, adding more flair, context and aesthetic appeal to the mix.

Homework Question - How could you pivot your most popular product or service to appeal to younger consumers like Gen Z? How could you adapt the messaging? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,029 Total Clicks
Oct 18 - Nov 18
This Month and Hot
FashionMarketingHip FashionBranding
Maximalist home designs and aesthetics are on the rise
Implications - Maximalism in the home is on the rise as a direct response to the sometimes-restrictive and pretentious nature of minimalism and its advocates. The shift from prioritizing minimalism to the reemergence of maximalism in the home also coincides with consumers' growing interest in self-expression through aesthetics that are unique, "Instagrammable", and/or heavily branded.

Homework Question - How could your brand incorporate maximalist aesthetics into its product, service, campaign, or office design? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
60,230 Total Clicks
Jul 17 - Nov 18
This Month and Warm
Art & Design
Trend Hunter Services
Traditional Puerto Rican eggnog serves as flavor inspiration
Implications - Coquito, a traditional holiday drink hailing from Puerto Rico, is increasingly serving as flavor inspiration for food and beverage products seeking a touch of festive flair. Similar to eggnog, coconut-based beverage holds nostalgic elements for those who grew up drinking the beverage over the holidays. Seeing this beverage grow in popularity in mainland United States speaks to the increased appetite both brands and consumers have for consuming culturally-inspired flavors driven by human migration.

Homework Question - Where does tradition fit into your brand's process for seeking product inspiration? [More]

SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,336 Total Clicks
Oct 18 - Nov 18
This Month and Untested
LifestyleFoodLifeDrinking
Unbranded apparel and cosmetics are on the rise, and associated with quality
Implications - Though heavily branded fashion and cosmetic items are currently extremely popular, there is a small but distinct resurgence of unbranded products within these industries – though such products now rely as much on quality as they do affordability. The shift to "no name" items being framed as high in quality caters to the same consumers who purchase branded items, that they also infer are higher in quality.

Homework Question - Conceptualize an unbranded product/service within your brand's area of expertise. [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
41,919 Total Clicks
Jun 17 - Nov 18
This Month and Warm
FashionBusiness
Consumers are drawn to practices rooted in ritual and mysticism
Implications - In an effort to engage in more wellness-driven practices, some consumers are increasingly drawn to what were once New-Age practices for their elements of ritual and spirituality. The growing interest in ritual-based practices like meditation and witchcraft in North America comes as many consumers face excess and uncertainty in their daily lives, which is coupled with their increased prioritization of self-care.

Homework Question - How can your brand incorporate elements of ritual into your offering? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,092 Total Clicks
Dec 17 - Nov 18
This Month and Hot
LifestyleLifeUnique