Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Music is added to interactive packaging to tap into the customer lifestyle
Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,908 Total Clicks
Jun 16 - Jul 17
Recent and Average
TechMarketing
Consumers form meaningful connections around local cannabis culture
Implications - Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,414 Total Clicks
Jan 17 - Jul 17
Recent and Average
LifestyleHealthLifeSocial Media
Iced coffee continues to ascend to gourmet status through a focus on texture
Implications - The rise of coffee culture has mimicked that of wine or craft beer, and so a natural next step in coffee's ascent to gourmet status is a focus on texture. Experimenting with the texture of iced coffee provides a multisensory experience that speaks to the experience-obsessed modern foodie. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,105 Total Clicks
Apr 16 - Jul 17
This Week and Mild
LifestyleDrinking
Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
65,809 Total Clicks
Sep 16 - Jul 17
This Week and Warm
TechMarketingToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
85,955 Total Clicks
Mar 16 - Jul 17
This Week and Warm
TechArt & DesignToysLife-Stages
The process of curating and consuming music becomes more technical
Implications - Despite its association with fun and social settings, music is, in essence, a science. Integrating more of this into the listening process up-levels and adds the consumption of music. This shows more deliberate, quality-enhancing use of technology in regard to music (as opposed to more convenience-based applications) which appeals to consumers who seek more elite experiences. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,771 Total Clicks
May 17 - Jul 17
This Month and Mild
TechLifestyle
Rosemary-infused savory foods offer an elevated snacking experience
Implications - Much revered for it's detoxifying and anti-inflammatory benefits, rosemary is working its way into the spotlight as the star ingredients in a variety of savory snacks. Serving as an efficient way to elevate flavor profile, common herbs are being incorporated into familiar food and beverage items as a signal of refinement and naturality. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,278 Total Clicks
Aug 16 - Jul 17
This Month and Warm
LifestyleFoodHealth
Trend Hunter Services
Foods become college specific to boost Instagrammability with the younger consumer
Implications - Shareability is a purchasing factor for the younger demographic, which ties into whether or not the product or service fits into their personal brand. The creation of Instagram-friendly foods that tie to the collegiate lifestyle satisfy these points. They also boost a sense of pride and create an opportunity to connect with a students' tribe of like-minded individuals. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,337 Total Clicks
Oct 16 - Jul 17
This Month and Warm
MarketingLifestyleFood
Brands are taking a no-frills approach to product pricing
Implications - While premium price points often convey a sense of status to consumers, in-the-know shoppers are being drawn towards no-nonsense brands that promote top-of-the-line quality at ultra-affordable pricing. Keeping packaging and extras to a minimum, brands are realizing the value of offering high quality products that compete with the biggest name brands while staying accessible to the masses, strengthening their reputation among consumers as being authentic and honest. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
21,028 Total Clicks
Dec 16 - Jul 17
This Month and Warm
Monk fruit is added to a variety of products as an all-natural sweetener
Implications - As more consumers look to lessen their refined sugar intake, brands are exploring all manner of alternative sweeteners in order to account for taste preference, with the sub-tropical melon-derived monk fruit particularly gaining popularity. This progression highlights the potential for unraveling new healthful alternatives to ingredients that previously may have seemed inseparable from various favored dishes. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
14,109 Total Clicks
Jun 16 - Jul 17
This Month and Untested
MarketingLifestyleFoodHealthDrinking