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Authenticity

The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Conscious Consumer
Mobile apps now help consumers gauge if companies align with their values
Trend - Ethical shopping apps are gaining popularity as consumers become more conscious of the brands they support with their purchases. These apps inform consumers about a company's social and political values, empowering shoppers to choose businesses that align with their morals.

Insight - In response to global conflicts, developers have begun designing applications that help consumers assess a company's alignment with their moral values. These scanner-style apps offer valuable insights into a company's sustainability efforts, fair trade certifications, and social responsibility projects, empowering consumers to make informed purchasing decisions. Businesses adhering to ethical principles are increasingly attractive to consumers who prioritize these values in their daily lives.
Workshop Question - How can your brand demonstrate an ethical approach to its operations?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Grocery
Grocery delivery platforms now accept electronic benefit transfers
Trend - Electronic Bank Transfer (EBT) is becoming a standard payment method as consumers seek convenient and secure ways to pay for grocery deliveries. This payment method aims to help individuals relying on government assistance programs access essential food items with ease and dignity.

Insight - Food insecurities and rising living costs have driven many consumers to enroll in government assistance programs. As a response, grocery delivery platforms have increasingly begun to accommodate low-income consumers by adding support for SNAP/EBT payments, making it easier for these consumers to access essential goods. By prioritizing affordability and accessibility, businesses can demonstrate their dedication to supporting this demographic, fostering trust and building lasting relationships.
Workshop Question - How does your brand demonstrate attentiveness to the financial well-being of its customer base?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensory Toothpaste
Brands are offering foam toothpastes for children with sensory challenges
Trend - Child-centric and medical-grade personal care brands are launching foam toothpastes. Available with and without flavors, these toothpastes are less abrasive, which is more comfortable for many children with sensory-related challenges, while not having to sacrifice any cleaning effectiveness.

Insight - Parents raising children with conditions that require extra care, whether physical, mental, or otherwise, quickly learn how difficult it is to find the proper product for their children's needs. These parents are used to shopping online, whether from large marketplaces or individual brands, as many big box stores do not carry special needs items, such as special diet foods or clothes without certain fabrics or dyes. Brands knowledgable of this space are launching sensory toothpastes for kids.
Workshop Question - How could your brand ensure its products or services are accessible for those who desire or require them?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Meat
Animal protein brands are highlighting ethical farming practices on packaging
Trend - Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values.

Insight - When buying animal products consumers are increasingly considering factors related to health and morality, in addition to price. These consumers are more likely to purchase organic or 'clean' meats when all else is equal, showing the efficacy of these labels. This is due to consumers becoming aware of the living conditions of livestock and the health effects of processed or overly-treated meats. In order to better connect with these consumers, brands are showcasing ethical farming practices.
Workshop Question - How could your brand incorporate ethical or sustainable practices into its business model to better connect with consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Instant Sous Vide
Meat brands are creating sous vide dishes in instant and frozen formats
Trend - Brands are creating meat dishes that have been cooked using the sous vide method and then rapidly chilled or frozen to preserve freshness and flavor. These products offer convenience and quality, maintaining the dishes' integrity until they reach the consumer's table.

Insight - The demand for healthy pre-made meals has been fueled by consumers looking for convenient and affordable options that fit into their busy lifestyles. While these meals are also on the rise due to rising costs and social media influence, there is a distinct consumer segment seeking frozen options that replicate the taste and quality of restaurant dishes. Businesses accommodating this demand can appeal to those looking to elevate their dining experience without sacrificing convenience or quality.
Workshop Question - How can your brand maintain high standards while appealing to the demand for convenience?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.

Insight - While health-conscious consumers are explicitly aware of the benefits and effects of individual ingredients, this is not true of the average consumer. For consumers only beginning to shop for more healthy products, the nature of packaging plays a large role in buying decisions. This group is more likely to purchase products that explicitly advertise health benefits, as these labels assure customers they are making the correct choice. Brands in the dairy industry are adapting to this need.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Packaging
Brands are creating inclusive packaging that can be opened with one hand
Trend - Brands are creating packaging options that can be easily opened and handled by people with various physical abilities, limited hand strength, or dexterity. From snap-caps to easy-peel lids, these types of packaging improve user experience and enhance consumers' sense of autonomy and convenience.

Insight - Consumers with physical disabilities or chronic conditions are often in search of products that accommodate their condition and allow them to perform tasks independently. In response, brands are revamping their packaging designs to be more inclusive, recognizing the importance of accommodating these demographics. By embracing accessible solutions, these brands can expand their consumer base, demonstrate a deeper understanding of their customer's diverse needs, and foster a more inclusive market.
Workshop Question - How can your brand tailor its products to better serve markets that are often overlooked or underserved?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Cocoa
Brands aim to reduce cocoa reliance amidst industry shortages and ethical concerns
Trend - Amid rising concerns about the ethical and environmental impacts of cocoa farming, many businesses are introducing products that minimize or replace the ingredient. These alternatives aim to combat deforestation, human rights abuses, and wildlife loss in hopes of reducing industry reliance.

Insight - Amidst the global cocoa shortage, confectionery businesses are looking for alternatives to help them deliver the same cocoa-infused creations without profiting from unethical business practices. In response, cocoa-free products are entering the market, appealing to businesses and consumers who wish to avoid contributing to the industry's existing issues. Businesses that cater to the demand for sustainable and honest sourcing practices can attract consumers who value ethical production systems.
Workshop Question - How can your brand ensure ethical compliance across all fronts?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Esports
Esports campaigns are adapted to appeal to neurodivergent and disabled gamers
Trend - As esports becomes a viable career option for experienced gamers, more competitive opportunities are emerging for disabled and neurodivergent gamers. These tournaments champion diversity, fostering an inclusive environment where all gamers can showcase their skills.

Insight - As the esports landscape becomes increasingly competitive, gamers with disabilities often desire opportunities that allow them to get involved while receiving necessary accommodations. In response, esports organizations are introducing new tournament formats and player pools catered to these groups, aiming to diversify the competitive space and champion inclusion. Businesses focusing on diversity, equity, and inclusion in esports can attract marginalized communities eager to join these spaces.
Workshop Question - How can your brand cater its product/service to a marginalized group?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Athletics
Brands are launching campaigns to support neurodivergent athletes in sports
Trend - Both athletics brands and those adjacent to the sports industry are launching campaigns to support the inclusion of neurodiverse athletes. These campaigns include community activations, fundraising for charities, and sporting programs, thus building trust and good will with the communities.

Insight - As consumers become more socially conscious, their purchasing decisions increasingly reflect their values, particularly regarding inclusion. This shift in consumer behavior is evident in the sports industry, where there is a growing demand for brands to favor inclusion and show clear support for social issues. This trend is pushing brands to initiate and sponsor events, products, and endorsements that highlight neurodiversity in sports, thereby fostering a culture of acceptance and recognition.
Workshop Question - How could your brand build trust with socially-conscious consumers by developing initiatives that support and include underrepresented communities?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends