Authenticity
The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,033 Total Clicks
Feb 16 - Apr 18
This Week and Warm
Art & DesignBusinessLifestyleFood
Traditional breakfast foods are enhanced via color and design
Implications - To-go breakfast foods are more frequently relying nn aesthetics in order to appeal to a broader range of consumers. Rather than simply reiterate these products' healthy qualities in order to establish a perception of reliability among consumers, the focus on vibrancy and design is able to appeal to consumers who are just as likely to trust products and brands based on aesthetic appeal. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,860 Total Clicks
Sep 17 - Apr 18
This Week and Average
Art & Design
To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,253 Total Clicks
Jan 16 - Apr 18
This Week and Average
LifestyleFood
The B-vitamin biotin is transformed for topical applications
Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,351 Total Clicks
May 17 - Apr 18
This Week and Mild
FashionLifestyleHealthCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,072 Total Clicks
Jun 16 - Apr 18
This Week and Average
MarketingLifestyleFood
Brands temporarily transform their logos into recognizable but statement designs
Implications - Long-established brands are using their logos as tools to re-frame how consumers physically see, and conceptually perceive, their brands and what they stand for. By using temporarily re-designed logos as means to attract or engage, these brands appeal to growing groups of consumers who are enticed by unexpected brand experiences over comfortable familiarity. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,775 Total Clicks
Apr 16 - Apr 18
This Week and V. Hot
Art & DesignMarketing
Galactic aesthetics take over in various creative dishes and snacks
Implications - Cosmic aesthetics are being highlighted in various food items as brands seek to distinguish their aesthetics from similar artisan crafts. With a rise in fascination for visually appealing edible items – in both watching their construction or in sharing the final results – these products are of particular interest to social media-minded consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,934 Total Clicks
Jun 16 - Apr 18
This Week and Warm
Art & DesignLifestyleFood
Trend Hunter Services
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,006 Total Clicks
Oct 17 - Apr 18
This Week and Mild
Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,530 Total Clicks
Nov 16 - Apr 18
This Month and Average
LifestyleLifeRomance
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,244 Total Clicks
May 17 - Apr 18
This Month and Average