Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Rental services shift to offer consumers outlets for emotional support
Implications - As the sharing economy evolves, rental services are moving toward providing a more emotional type of support and engagement. Offering more than just material goods, these rental services provide solutions that seek to offer emotional support toward certain issues such as loneliness, relationships, and marital challenges. Providing a temporary source of relief, these rental services offer consumers the chance to temporarily experience life differently, or even seek to change the course of their own life, showcasing a growing desire for services that speak to fulfill certain inherent needs. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,758 Total Clicks
Mar 17 - Aug 18
This Week and Average
Lifestyle
Interfamilial living is becoming culturally accepted in North America
Implications - Though common practice in places like Asia, South America, and Europe, living in multigenerational households is not typically seen in North America. A combination of increased biculturality and financial savvy has brought this concept to the mainstream. An offshoot of the communal living boom single Millennials are flocking to, multigenerational living has the added advantage of being family-friendly. This is appealing to Millennials who, despite stereotypes, do want to engage in traditional milestones of marriage and child-rearing, but are not financially capable. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
73,278 Total Clicks
Dec 17 - Aug 18
This Month and Warm
LifestyleLife-Stages
Transit and travel services enhance safety via crowdsourced measures
Implications - Whether intra or inter-city, traveling can be particularly unsafe for women and girls, and so transit services that offer crowdsourced protective measures against harassment are becoming increasingly common. Such policies, tools, and business models are revealing a shift in which individuals and groups, particularly those most affected by environments that foster or ignore harassment, are carving out spaces for their own protection, with some brands reacting in turn. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,934 Total Clicks
Dec 16 - Jul 18
This Month and Untested
TechArt & Design
Superfood ingredients are included in less "sophisticated" food items
Implications - Superfoods have long been associated with more high-end dishes and health-focused items, but they are now being incorporated into formats that have traditionally been viewed as less "luxurious." These products are able to change the perception of superfood-branded items into something that is more accessible, and that is able to appeal to a wider range of consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
20,383 Total Clicks
Apr 18 - Jun 18
This Quarter and Average
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Sharing programs offer consumers a more eco-friendly commute option
Implications - With the sharing economy permeating into almost every facet of transportation, e-scooter rental programs offer city-based consumers a new, eco-friendly option for their commute. The rise of accessible, eco-conscious transportation highlights the commitment by both consumers and cities to try to combat the effects of more traditional and harmful commute options like buses and cars. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
93,231 Total Clicks
May 17 - Jun 18
This Quarter and Warm
Eco
Buy-now-pay-later platforms gain popularity in purchasing everyday goods
Implications - Where layaway-type payment plans have traditionally been used to buy larger items like home appliances, this model is now being used for online purchases of things such as flights and clothing. For credit-averse Millennials, in particular, this shift means that consumers are able to debit the purchase today and pay for it in installments as funds become available. Solutions like these are especially important as consumption habits change and Millennial consumers continue to engage with brands that align with their core values and lifestyle preferences. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
13,348 Total Clicks
Jun 17 - Jun 18
This Quarter and Untested
BusinessLifestyleRetailCredit Crunch
Content creators are supported directly by peers as opposed to brands
Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,776 Total Clicks
May 16 - Jun 18
This Quarter and Mild
MarketingBusinessSocial Media
Trend Hunter Services
Wedding registries allow guests to contribute to experiences over things
Implications - Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
22,745 Total Clicks
Aug 17 - Jun 18
This Quarter and Untested
WorldLifestyleTravelWeddings
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
45,244 Total Clicks
Aug 17 - Jun 18
This Quarter and Average
Pop CultureTechMediaGadgets
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,101 Total Clicks
Jul 17 - May 18
This Year and Mild