Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
93,207 Total Clicks
Dec 15 - Nov 17
Recent and Mild
MarketingBusinessLuxury
Live content is presented via increasingly diverse mediums
Implications - Over the years, live content has transformed to not only include streaming options online, but in a way that uses a multitude of platforms and formats to optimize reach. This shift away from traditional TV and streaming sources recognizes the potential for this content to engage viewers in ways that are increasingly accessible – catering to consumers most convinced by interactivity when it comes to brand loyalty. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
55,843 Total Clicks
Oct 17 - Oct 17
This Month and Mild
Art & DesignMarketingBusiness
Millennials make sense of financial issues through a more casual approach
Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,977 Total Clicks
Jun 17 - Oct 17
This Quarter and Untested
LifestyleCredit Crunch
The disabled community comes together to fill gaps in systemic support
Implications - Though ADA has ensured North American society improves accessibility and mindfulness for the disabled community, there is still progress to be made. This community is making that progress themselves by coming together through digital means to provide easy-access support. This approach is not dissimilar to that of other marginalized groups -- i.e, the rise of diversity in online influencers as a reaction to the Media Gap -- demonstrating the application of Instant Entrepreurship within social issues. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
31,839 Total Clicks
Jul 16 - Oct 17
This Quarter and Untested
LifestyleSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
58,351 Total Clicks
Mar 16 - Oct 17
This Quarter and Average
Lifestyle
Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
51,885 Total Clicks
Jan 17 - Oct 17
This Quarter and Warm
Life-StagesSeniorsBoomers
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
55,261 Total Clicks
Apr 17 - Oct 17
This Quarter and Average
Trend Hunter Services
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
62,119 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
ToysYouthLife-StagesBabies
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
111,874 Total Clicks
Oct 15 - Oct 17
This Quarter and Average
LifestyleLifeLife-StagesBabies
Millennial parents find like-minded individuals to trade tips and bond with
Implications - Though Mid-Millennials have reached the age of early parenthood, their key characteristics -- seeking fun and new experiences above all, the need to connect with others -- remain intact. Integrating social experiences into parenting satisfies both these needs. This signifies the need to prepare for Millennial's evolution -- as opposed to a full transformation -- as they age. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,340 Total Clicks
Jun 15 - Oct 17
This Quarter and Mild
LifestyleLife