Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Wedding registries allow guests to contribute to experiences over things
Implications - Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
21,651 Total Clicks
Aug 17 - Jun 18
This Month and Untested
WorldLifestyleTravelWeddings
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,667 Total Clicks
Aug 17 - Jun 18
This Month and Average
Pop CultureTechMediaGadgets
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
9,814 Total Clicks
Jul 17 - May 18
This Quarter and Mild
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,832 Total Clicks
Jul 16 - Apr 18
This Quarter and Untested
The 6 Patterns of Opportunity & Top 18 Megatrends
Apps that specialize in sound-mapping enhance accessibility and health
Implications - Sound mapping apps are becoming increasingly prevalent, and have applications in everything from helping individuals with visual impairments, to allowing individuals with noise sensitivities to avoid certain areas. Such apps are often crowdsourced and are evidence that a grassroots approach to social causes like accessibility is often the most effective way to create impactful change. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
37,356 Total Clicks
Apr 16 - Mar 18
This Year and Untested
TechMobileLifestyle
Traditional firefighting methods adopt revamped designs to enhance function
Implications - Traditional methods of fire prevention and fighting are being redesigned with entirely new concepts, innovations, and processes in order to enhance the safety and effectiveness of its methods. This shift reveals the need for relatively traditional industries to take advantage of emerging tech and the enhanced focus on innovation in order to not only keep up with changing consumer lifestyles, but their expectations as well. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
60,563 Total Clicks
May 16 - Feb 18
This Year and Average
Tech
Exclusivity and culture savvy overtakes highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
201,038 Total Clicks
Jan 16 - Feb 18
This Year and Warm
LifestyleFood
Trend Hunter Services
Consumers seek out small businesses owned by more diverse individuals
Implications - Omniculturalism is an aspirational term that proposes multiculturalism is not a "cause," but an absolute truth in the digital age. Consumers in North America who hope to make omniculturalism a reality are seeking ways to support POC and marginalized groups on a day-to-day basis. This includes consumption habits, spawning apps and services that highlight small businesses that contribute to normalizing diversity and empowering the underprivileged. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
65,951 Total Clicks
May 16 - Jan 18
This Year and Mild
Business
Brands find universally humorous content by harnessing the crowd
Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,866 Total Clicks
Apr 17 - Dec 17
This Year and Mild
Pop CultureMarketingHumorBranding
Travel brands help consumers ditch planning and vacation immediately
Implications - Modern consumers have both a plethora of vacation platforms and a social media-fueled wanderlust, which ironically combines to make planning for vacations a stressful ordeal. By offering immediate travel options, brands give consumers an out from the worst parts of travel, while simultaneously appealing to their desire for romantic adventure. This shows that bold, extreme traversals of pain points can excite and entice consumers. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,549 Total Clicks
Mar 17 - Dec 17
This Year and Untested
WorldTravel