Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Brands offer products that allow content-creators to edit videos in real-time
Implications - Real-time editing apps are on the rise as the rise in demand for authentic video content also goes up. Such products allow for content creators to fulfill the expectations of their viewership by creating live videos, but with the production quality that rivals the post-creation editing processes.

Homework Question - How could your brand create live campaigns with the same production value as its scheduled content? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
24,828 Total Clicks
Oct 17 - Feb 19
This Quarter and Untested
TechSocial Media
Brands adopt innovative photo opportunities at events to boost social presence
Implications - Helping give a bigger social media boost to branded events, companies are investing in innovative alternatives to classic photo booths in the context of marketing activations. Aside from providing a memorable experience, this allows brands to also align themselves with innovative technology while boosting their online reach.

Homework Question - How could you provide consumers with a more shareable experience? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
80,396 Total Clicks
Mar 17 - Jan 19
This Quarter and Average
The concept of second-hand designer shops is reinvented for modern consumers
Implications - Considering the Millennial's propensity for eco-consciousness and luxury goods, consignment shopping is a natural fit for their interests. As a result, this style of retail is being revisited and revamped. From digital drop-off consignment to designer-controlled consignment, tweaks to this space show an evolution that takes the Millennial appeal even further.

Homework Question - What is one movement within your industry that you could own, and how? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
108,012 Total Clicks
Jan 16 - Jan 19
This Quarter and Warm
FashionBusinessEcoRetail
Apps offer consumers convenient access to experts across various industries
Implications - While in recent years consumers have become accustomed to having constant access to information, there has been an increased interest in convenient access to experts. Apps and digital platforms that offer one-on-one consultations between specialists and consumers highlight the consumer desire for advice and recommendations specific to their needs, that are still convenient and cost-effective.

Homework Question - Consider how your brand could offer its expertise to consumers through digital platforms. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
43,145 Total Clicks
Mar 18 - Jan 19
This Quarter and Average
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands take more active roles in combating the loneliness epidemic
Implications - With self-reported "loneliness" on the rise in wealthy countries around the world, brands are looking to combat this epidemic through everything from studying social eating habits, to co-living design concepts. The involvement of brands ranging industries in combating loneliness allows them to hone in on niche but widespread consumer interests – achieving happiness and healthy companionship.

Homework Question - How could your brand work to enhance consumer health? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
152,368 Total Clicks
Apr 14 - Jan 19
This Quarter and Warm
LifestyleHealth
Patient data is securely stored through the use of blockchain technology
Implications - Recording and securely sharing patient data has long been a significant pain point for the healthcare industry, and with heightened sensitivity in light of data breaches and privacy concerns from large corporations like Facebook, this concern is magnified for the average consumer. To quell these concerns, blockchain technology is being used to securely and accurately store health records. Not only does this elevate the standard of care that health care providers are able to administer, but in a world where our personal data is vulnerable, patients can have a greater sense of trust in the caretakers of their health-related information.

Homework Question - What brands or organizations within your space are most prepared to leverage blockchain technology? [More]

SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
13,598 Total Clicks
Jan 18 - Dec 18
This Year and Untested
Brands are offering consumers more resources to enjoy their daily commute
Implications - As the population continues to increase and cities are becoming more congested, the pool of commuters that travel to work and school everyday is expanding. Brands are offering users enhanced control over this process by promoting a hassle-free experience. Providing consumers with alternatives and incentives during their daily routines and creatively working in favor of the commuter, they are assisting in establishing memorable connections and friendly interactions with those who fall in this category.

Homework Question - How can your brand create more enjoyable touch-points throughout the purchase journey for its customers? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,803 Total Clicks
Jan 17 - Nov 18
This Year and Average
TechMobile
Trend Hunter Services
Popularized social media aesthetics serve inspiration for brands’ products
Implications - The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.

Homework Question - What inspiration could your brand draw from the viral trends and aesthetics on social media platforms? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,918 Total Clicks
Jun 16 - Dec 18
This Year and Warm
Art & DesignMarketingSocial Media
Donuts and drinking are married in unique crossover experiences
Implications - As the cultural obsession with donuts approaches new heights, consumers are embracing a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered near generic speaks to the inherent opportunity in the borrowing of rituals around food and drink in a time when individuals are looking to make every eating experience memorable.

Homework Question - How can you borrow from the rituals of a particular culinary practice in order to create an enriched product experience? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,321 Total Clicks
May 17 - Oct 18
This Year and Average
LifestyleDrinking
People of color carve their own spaces in the North American cannabis industry
Implications - The decriminalization and legalization of cannabis that continues across North America has not yet entirely resolved the exclusion and disproportionate penalties applied to people of color within this space. In reaction to this, people of color are creating their own brands and carving out their own spaces within the cannabis industry, empowering one another and supporting inclusion and education.

Homework Question - How could your brand prioritize inclusivity and empowerment? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,744 Total Clicks
Oct 18 - Oct 18
This Year and Average
LifestyleHealth