Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Cannabis products focusing on relief of specific ailments begin to emerge
Implications - As consumers pursue alternative treatment methods for common ailments, many are looking to cannabis in various formats as an all-natural solution. In addition to highlighting one particular effect of the wellness obsession, this progression speaks to the overall reevaluation of modern "norms" that is taking place in the era of legalization and amid turbulent political times. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
44,398 Total Clicks
Jan 16 - Jul 17
Recent and Average
LifestyleFoodHealthLife
Consumers form meaningful connections around local cannabis culture
Implications - Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,414 Total Clicks
Jan 17 - Jul 17
Recent and Average
LifestyleHealthLifeSocial Media
THC-infused ingredients allow consumers to cultivate custom edibles at-home
Implications - As consumers become more familiar with legal cannabis products in the age of legalization, many are developing their own taste and dosage preferences that are accommodated by pre-packaged ingredients ready for at-home culinary pursuits. This progression highlights the consumer knowledge of the new product category as it diversifies rapidly and the role an individual's experience level will play in purchasing decisions. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,376 Total Clicks
Feb 16 - Jul 17
This Week and Mild
LifestyleFoodHealth
THC and CBD-infused beverages expand the new categories accessibility
Implications - Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,423 Total Clicks
Aug 16 - Jul 17
This Week and Mild
LifestyleFoodDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
With its symbolism now preceding it, coffee becomes a canvas for viral fads
Implications - Highlighting the ubiquitous nature of coffee as a symbol of social interaction and much more, the experience of coffee consumption has become a space for innovation that also provides a unique view into the current cultural collective consciousness at any given moment. This progression demonstrates the new context of coffee as a gourmet food experience rather than a commodity, a transition that can be observed taking place currently in other adjacent categories such as cannabis. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,517 Total Clicks
Feb 17 - Jul 17
This Week and Warm
Over-the-top rainbow desserts dominate consumer attention on and offline
Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,535 Total Clicks
Jul 16 - Jul 17
This Month and Warm
Powdered wheatgrass is seen added to a variety of portable formats
Implications - An asset for those with limited access to fresh produce, wheatgrass in powder form can now be found in a variety of greens supplements and on-the-go products that make the superfood all the more accessible. This progression speaks to consumers still learning about the health and wellness movement and their predisposition toward products that allow for a slow integration of such superfoods into their regular diet. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,199 Total Clicks
Apr 16 - Jul 17
This Month and Average
MarketingLifestyleFoodHealthDrinking
Trend Hunter Services
Imaginative gin flavors entice cocktail and spirit connoisseurs alike
Implications - Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,885 Total Clicks
Dec 16 - Jul 17
This Month and Mild
Social media personalities and celebs become more accessible through kits
Implications - Subscription services are a business model that is gaining popularity, due to its ability to invite more customer interaction with the products contained. This invitation for collaboration is especially beneficial for celebrities and influencers looking to expand accessibility. As well, subscriptions encourage a ritual, as opposed to simply offering a product, making it an especially appealing business model for modern consumers. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
34,302 Total Clicks
Nov 16 - Jul 17
This Month and Mild
MarketingBusiness
Watermelon is adapted into new and familiar dishes for a healthful twist
Implications - Given its versatility and power as a natural source of hydration, watermelon is being seen incorporated into any and all mealtimes, as well as into various new snacks. This progression highlights the creativity of health-driven consumers in adapting recipes to better reflect their wellness goals, while also reinforcing the proliferation of superfood trends in the era of online recipe sharing. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,999 Total Clicks
Jul 16 - Jul 17
This Month and Warm
LifestyleFoodHealthDrinking