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Many to Many

Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Volunteer Matchmaking
Volunteering is streamlined through efficient apps & platforms
Implications - As new generations seek out ways to give back, methods of volunteering are adapting to be more inclusive of modern technology, lifestyle habits and overall convenience. From mobile apps that streamline the sign-up process to matchmaking-inspired platforms that pair users with causes that matter most to them, these services help redefine the act of volunteering into not only an act of social good, but an experience that is more gamified and aligned to their beliefs and day-to-day habits.
Workshop Question — How might you encourage your consumers or audiences to give back? How could you potentially gamify the process?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charitable Companionship
Charities that aim to provide companionship are spotlighted
Implications - With experts now describing the rise of self-reported loneliness an "epidemic," charities that aim to offer companionship are being spotlighted by brands and consumers alike. These initiatives cater to those looking to get involved in positive community programs, while also countering the loneliness that comes with digital and physical isolation in cities.
Workshop Question — How could your brand align itself with positive initiatives within its community?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Greying Gig Economy
Neo-Boomers both want and need to keep working, but on their own terms
Implications - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. This is due to the fact that those approaching retiring age either need to keep working for financial reasons or want to keep working for psychological reasons. That said, they want to do so on their own terms, resulting in more services guiding the ageing demographic toward entrepreneurship and autonomous working.
Workshop Question — How could you better maximize the experience and enthusiasm of older employees on your team?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health Marketplace
Virtual marketplaces in the health and wellness space ease accessibility
Implications - The popularity of online marketplaces has extended to the health and wellness industry, and virtual spaces that educate and allow access to various products and rituals in the wellness space are on the rise. This shift comes as consumers' online habits shape how they become acquainted with–and purchase from–brands, while ensuring accessibility for a wide range of consumers.
Workshop Question — Conceptualize a virtual marketplace that would both educate your customers and enhance access to your product/service.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Surplus Brew
Bakeries team up with local breweries to make the most of surplus bread
Implications - An excellent example of the circular economy in action, bakeries and breweries are collaborating on bread-brewed beer created from leftover bread in an effort to curb food waste. This progression suggests an opportunity for brands to collaborate with unlikely partners in order to transform surplus product into something new in solidarity with climate change efforts.
Workshop Question — What other industries can you look to in order to establish a partnership that focuses on eliminating your brand's environmental impact through waste reduction?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Advice
Consumers turn to peer-to-peer networks for advice on various consumer categories
Trend – Looking beyond brand influence, consumers are seeking out input and advice from peer-to-peer networks for more approachable levels of engagement. Popping up not only in fashion but in food and automobile industries too, P2P networks help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.

Insight – P2P examples not only speak to the growing power of the consumer, but the increased consumer desire to connect with others in a more authentic way. With consumer trust in brands lessening, having platforms that facilitate conversation and advice among peers offers more certainty for the increasingly skeptical consumer.
Workshop Question — In what way can you adopt a P2P network into your product and service offerings?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Influence
Micro-blogging platforms allow consumers and influencers more control over content
Implications - Streamlined blogging and social apps are on the rise, as influencers look to better control the content they're able to create and sell, and as consumers look for content that's more personalized to their interests. With social apps like Instagram currently dominating digital culture, particularly among Millennials and Gen Z, creating spaces for smaller communities appeals to those looking for direct and genuine connections with peers and influencers.
Workshop Question — Conceptualize a micro-blogging app that your brand could use to reach its customers.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social-Specific Edit
Editing platforms are created specifically for social media
Implications - With the rise of social media influencers, and consumers looking to become influential, have come editing tools that are specific to social media platforms. Such apps reveal how brands can take advantage of emerging consumer trends in order to offer niche, specialty products or services.
Workshop Question — Consider an emerging consumer ritual within your brand's area of expertise. How could your brand target that ritual?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Visible Finance
Personal finances become a more social experience through collaborative tools
Implications - While personal finances were once a taboo subject, today an increasing number of financial services are leveraging the power of social visibility to help consumers meet their financial goals. Whether through group saving apps or comparative investment apps, a variety of solutions are appearing that leverage social visibility as an incentive for saving. This shift speaks to the misconception many brands hold that for everyone, personal finances should be kept far away from the public domain.
Workshop Question — Check in on some steadfast norms in your industry. Are there ways to divert from these norms to win brand love?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time Editing
Brands offer products that allow content-creators to edit videos in real-time
Implications - Real-time editing apps are on the rise as the rise in demand for authentic video content also goes up. Such products allow for content creators to fulfill the expectations of their viewership by creating live videos, but with the production quality that rivals the post-creation editing processes.
Workshop Question — How could your brand create live campaigns with the same production value as its scheduled content?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends