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Many to Many

Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
NFT Creation
Platforms are making it easier for users to create NFT artwork
Trend - Platforms that help users create and monetize NFT artwork become more popular as this industry continues to expand in its reach. Artwork that includes everything from digital fashion to dances can now be created and minted on these emerging platforms.

Insight - Ownership is crucial for creators who aim to monetize and be credited for their work, but creative and entertainment industries can be challenging for small and independent artists who have to push for their work's visibility while also ensuring it's properly valued. NFTs have made it easier for artists to have ownership over their creations, making them valuable assets for creative pursuits.
Workshop Question - How could your brand use digital assets to its benefit?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Monetized Recreation
Gen Z consumers are turning their creative hobbies into job opportunities
Trend - Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is being made more accessible with platforms that help them learn about and ultimately monetize their passions.

Insight - Having been raised at a time when the Internet and social media became part of people's everyday lives, Gen Z is collectively more savvy and creative in the world of digital interactions than preceding generations. This fact, coupled with this generation's disillusionment about the state of the global economy and traditional workplace cultures, has resulted in them prioritizing the monetization of the very digital habits that they were raised to be so passionate about.
Workshop Question - How could your brand better cater to Gen Z's sense of creativity and/or tech-savviness?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Collabs
TikTok is collaborating with other business in the creative industry
Trend - The influencers' creative shorts on TikTok have global influence, and the brand is expanding its reach by collaborating with other business in the creative industry. TikTok's creative collaborations and programs now extend to everything from film to radio.

Insight - Social media's influence on consumers is far-reaching, with users now able to view and create any type of content they're interested in. The creative elements that come with new social media platforms has resulted in more consumers experimenting with the content they view and create--allowing them to engage with their hobbies in a way that also aligns with their digital habits.
Workshop Question - Which adjacent industry could your brand collaborate with?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.

Insight - The various milestones that people reach in life also bring on new challenges, and consumers often seek out the support of their peers when they're dealing with these transitions and uncertainties. Brands that are able to bring people together and offer additional resources in consumers' process of finding support will continue to have value for the average consumer.
Workshop Question - What kind of virtual community could your brand create?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Viral Flavor
The CPG space borrows inspiration from TikTok trends
Trend - TikTok usage increased globally during the pandemic, fueling viral trends across many spaces, but especially in food. Companies in the CPG space are borrowing inspiration from these largely DIY food trends, offering products across categories in similar flavor profiles to hose seen on the social media site.

Insight - Food trends on TikTok, sometimes called 'FoodTok,' are introducing a new era of foodie-ism for a younger generation. This is no coincidence; the pandemic-induced lockdown increased both screentime and interest in cooking across generations. This hybridization of interests has resulted in a new generation of foodies who are interested in uncomplicated, but delicious DIYs that use pre-made ingredients, and can be showcased in short video clip-format tutorials.
Workshop Question - How has TIkTok changed your industry? Your customer's expectations? Your brand?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refugee Fintech
Refugees and NGOs are increasingly relying on fintech for money distribution
Trend - Fintech companies are working to build services and platforms that support the financial and access needs of refugees around the world. These products rely on blockchain technology and are catered to address various things, including anonymity, non-smartphone compatibility, and more.

Insight - Unlike regular consumers, displaced individuals are often facing specific access barriers, especially when it comes to necessities like finance, housing, and so on. Aware of the levels of convenience, adaptability, and efficiency that modern technology can offer, many are looking to tech services for solutions. When these needs are met, displaced communities feel better supported and integrated into their host country, while their chances for stabilization increase.
Workshop Question - How can your brand better support the unique needs of refugee communities?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Land
Virtual real estate is emerging as a new investment opportunity during COVID-19
Trend - Real-world real estate might be destabilized due to the COVID-19 pandemic but the popularity of virtual real estate is surging alongside NFTs (non-fungible tokens). In this space, brands, consumers, and investors alike are interested in online assets and concepts of digital property.

Insight - During the COVID-19 pandemic, government-imposed safety measures have necessitated restrictions and even bans on physical activities and events. Because of this, the economy has slowed down, resulting in the loss of jobs and work-from-home pivots. As consumers inevitably spend more time indoors with access to the Internet, they indulge in researching and experimenting with new forms of entertainment, communication, and/or earning a living—whether that is due to boredom or necessity.
Workshop Question - How can your brand utilize virtual land?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crossover Fitness
Brands are entering the fitness space to support consumers amid COVID-19
Trend - Brands in the various industries–spanning quick-serve restaurants, alcohol, and hair care–are entering the fitness space to help consumers maintain or improve fitness levels amid the ongoing global pandemic. These initiatives included branded virtual workouts, home gym giveaways, and workout gear.

Insight - In light of the COVID-19 pandemic and the subsequent shelter-in-place orders, many individuals are experiencing lower levels of physical activity. This has prompted many consumers to shift their fitness regimes to at-home or outdoors, creating a need for accessible fitness equipment. Brands are expanding their consumer base and product line by offering consumers functional ways to maintain their fitness.
Workshop Question - How will your brand adapt to long-term shifts in consumer behavior rooted in significant disruption?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.

Insight - For consumers who see food as more of a hobby than a form of nourishment, trying new flavors and food forms is a form of adventure. The solution of exploratory at-home kits began out of necessity during social distancing. However, this service type has the added benefit of increased interactivity than what customers typically experience when dining in restaurants. This combination of flavor exploration and semi-DIY experience will satisfy a new kind of foodie who wishes to both consume food and learn about it.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible P2P Payment
Brands are helping users send and receive money across borders amid COVID
Trend - As COVID-19 continues to restrict travel and in-person meetings, it has increased the need for contactless forms of payment, specifically the need for peer-to-peer payment platforms. Brands are meeting consumers' need to send and receive payment efficiently, with more of a focus on cross-border capabilities to reach family, friends, and businesses.

Insight - The COVID-19 pandemic and subsequent global lockdown has changed the global workforce while also accelerating the global transformation of payments. As people continue to participate in the new forms of employment–like the gig economy or freelance work–to make ends meet, they are looking to avoid in-person transactions and instead opting for contactless transactions that prioritize accessibility and ease.
Workshop Question - How can your brand help make its services and payments more accessible?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends