Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,403 Total Clicks
Jan 17 - Sep 17
This Month and Warm
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
30,879 Total Clicks
May 17 - Sep 17
This Month and Average
LifestyleLifeSocial Media
Consumers seek accessibility when it comes to audio entertainment
Implications - The popularization of podcasts provides a new market for brands to ease consumption and distribution to reach a larger audience. Celebrities and content creators alike are producing diverse podcasts on everything from fun facts to feminism, increasing the need for sharable platforms and streamlined access. This shift in desire for verbal enlightenment highlights new outlets for co-creation between consumers who want to share content and brands that can offer a place to do so. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
3,155 Total Clicks
Jun 17 - Aug 17
This Month and Untested
Pop CultureTechBusiness
Diverse events offer support to LGBTQ+ communities
Implications - While consumers are most familiar with Pride parades, events that support LGBTQ+ serve a variety of purposes. From protests, to supporting those most on the sidelines, the LGBTQ+ community is increasingly accommodating intersectional activism into its different methods of advocacy. This increasingly nuanced approach indicates an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,528 Total Clicks
Jun 16 - Aug 17
This Quarter and Mild
Art & DesignSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
The LGBTQ+ community is increasingly prevalent in mainstream artistic realms
Implications - As the LGBTQ+ community in North America is no longer relegated to existing in small private spheres, creative work inspired and created by this community has followed its entrance into mainstream cultures. The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,780 Total Clicks
May 17 - Aug 17
This Quarter and Mild
Art & DesignMarketing
Spray bottle-formatted spices and other ingredients enable easy flavoring
Implications - Consumers are opting for spices and other foodstuffs formatted in spray bottles that enable a more easily measured means of dispensing such culinary ingredients that allows for a wide range of flavor preferences. A convergence of the pursuit of convenience and the new culture of the experiment foodie, this progression highlights the power of packaging design in reimagining the use of such common ingredients. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,796 Total Clicks
Nov 16 - Aug 17
This Quarter and Warm
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,755 Total Clicks
Jan 16 - Aug 17
This Quarter and Average
Trend Hunter Services
The growing number of single Millennial parents calls for assistance
Implications - Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
43,997 Total Clicks
Sep 15 - Aug 17
This Quarter and Untested
Social GoodLife-Stages
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
91,302 Total Clicks
Oct 15 - Aug 17
This Quarter and Warm
Life-StagesBabiesSocial Media
Brands who tap micro-influencers for creative establish authenticity
Implications - Millennials have made authenticity a top priority for brands across categories. The new definition of authenticity, however, goes beyond aligning with certain causes and into using the right language. Utilizing micro-influencers to not just serve as the face of a brand, but control the creative, ensures attentive advocacy for younger Millennial groups. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
96,301 Total Clicks
Sep 16 - Aug 17
This Quarter and Warm
Marketing