Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Brands are offering consumers more resources to enjoy their daily commute
Implications - As the population continues to increase and cities are becoming more congested, the pool of commuters that travel to work and school everyday is expanding. Brands are offering users enhanced control over this process by promoting a hassle-free experience. Providing consumers with alternatives and incentives during their daily routines and creatively working in favor of the commuter, they are assisting in establishing memorable connections and friendly interactions with those who fall in this category.

Homework Question - How can your brand create more enjoyable touch-points throughout the purchase journey for its customers? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
84,327 Total Clicks
Jan 17 - Nov 18
This Month and Average
TechMobile
Popularized social media aesthetics serve inspiration for brands’ products
Implications - The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.

Homework Question - What inspiration could your brand draw from the viral trends and aesthetics on social media platforms? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
32,006 Total Clicks
Jun 16 - Dec 18
This Week and Warm
Art & DesignMarketingSocial Media
Donuts and drinking are married in unique crossover experiences
Implications - As the cultural obsession with donuts approaches new heights, consumers are embracing a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered near generic speaks to the inherent opportunity in the borrowing of rituals around food and drink in a time when individuals are looking to make every eating experience memorable.

Homework Question - How can you borrow from the rituals of a particular culinary practice in order to create an enriched product experience? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
17,136 Total Clicks
May 17 - Oct 18
This Quarter and Average
LifestyleDrinking
People of color carve their own spaces in the North American cannabis industry
Implications - The decriminalization and legalization of cannabis that continues across North America has not yet entirely resolved the exclusion and disproportionate penalties applied to people of color within this space. In reaction to this, people of color are creating their own brands and carving out their own spaces within the cannabis industry, empowering one another and supporting inclusion and education.

Homework Question - How could your brand prioritize inclusivity and empowerment? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,521 Total Clicks
Oct 18 - Oct 18
This Quarter and Average
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
The glorification of "busy" has created a demand for streamlined relaxation
Implications - Social media, constant access to communication, and saturation of lifestyle products has brought society to an era of glorified busyness. This is creating a widespread burnout among overworked consumers. Products that streamline relaxation through wearable rest aids look to alleviate this. Some would say the alleged efficiency of these products is counter-intuitive to the idea of rest and self-care. Nevertheless, the prevalence of these products speaks to the level of priority consumers are placing on productivity.

Homework Question - How are you affording your employees an opportunity to rest and recharge? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
123,880 Total Clicks
Sep 17 - Sep 18
This Quarter and Hot
Art & DesignDesign
Brands in the travel space debut offerings to support solo travelers
Implications - As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience. This shift is reflective not only of this specific change within the travel space, but a consumer base more open to networking with others more generally.

Homework Question - What is your brand doing to connect consumers to one another? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,401 Total Clicks
Feb 18 - Sep 18
This Quarter and Mild
TechWorldLifestyleTravelLife
Memes and Internet culture are explained for mainstream audiences
Implications - The rise of social media has ushered in a strong Internet culture that resonates with many consumers. Knowledge of this culture has become a marker of belonging to the tribe of "Internet insiders," effectively positioning the ability to "get it" as a status symbol. As a response, museum exhibitions, apps, and even books are being released as a way to bring this Internet insider information to the mainstream. This alleviates the exclusivity factor while legitimizing the relevance of Internet culture.

Homework Question - What is one area your brand is an "insider" in, and how can you share your knowledge with customers? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,020 Total Clicks
Feb 18 - Sep 18
This Year and Mild
Pop CultureInternet
Trend Hunter Services
Gender-specific platforms create safe spaces for people to connect & socialize
Implications - As consumers turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. Whether it be female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men, these digital communities are showcasing a desire for consumers to not only stay connected, but a desire for more inclusive, hyper-targeted mediums for expression.

Homework Question - In what ways could you hyper-personalize your products and services? How can you be more inclusive with your marketing approaches? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
17,183 Total Clicks
Jul 16 - Sep 18
This Year and Mild
TechMobileSocial Media
Connection is secured through micro-moment companionship services
Implications - In today's fast-paced and often lonely world, on-demand companionship products that extend beyond a simple transactional relationship work to fill in the gaps of our social experience (for example, helping seniors with their shopping rather than simply driving them to and from the store). While commoditized connection might not necessarily be a new idea, it's the extension of these services to fill everyday micro-moments that delivers the deeper, more authentic link to the world around them that humans so urgently crave.

Homework Question - How has your brand responded to the increased expectations of authenticity that many consumers have for the brands they interact with? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,433 Total Clicks
Mar 17 - Aug 18
This Year and Average
BusinessLifestyleLife
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.

Homework Question - How are you giving your more insatiable team members a platform for disruption? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,929 Total Clicks
Apr 18 - Aug 18
This Year and Average
Business