Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Traditional firefighting methods adopt revamped designs to enhance function
Implications - Traditional methods of fire prevention and fighting are being redesigned with entirely new concepts, innovations, and processes in order to enhance the safety and effectiveness of its methods. This shift reveals the need for relatively traditional industries to take advantage of emerging tech and the enhanced focus on innovation in order to not only keep up with changing consumer lifestyles, but their expectations as well. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,143 Total Clicks
May 16 - Feb 18
This Week and Average
Tech
Exclusivity and culture savvy overtakes highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
185,482 Total Clicks
Jan 16 - Feb 18
This Month and Warm
LifestyleFood
Consumers seek out small businesses owned by more diverse individuals
Implications - Omniculturalism is an aspirational term that proposes multiculturalism is not a "cause," but an absolute truth in the digital age. Consumers in North America who hope to make omniculturalism a reality are seeking ways to support POC and marginalized groups on a day-to-day basis. This includes consumption habits, spawning apps and services that highlight small businesses that contribute to normalizing diversity and empowering the underprivileged. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
59,412 Total Clicks
May 16 - Jan 18
This Quarter and Mild
Business
Brands find universally humorous content by harnessing the crowd
Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,816 Total Clicks
Apr 17 - Dec 17
This Quarter and Mild
Pop CultureMarketingHumorBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Travel brands help consumers ditch planning and vacation immediately
Implications - Modern consumers have both a plethora of vacation platforms and a social media-fueled wanderlust, which ironically combines to make planning for vacations a stressful ordeal. By offering immediate travel options, brands give consumers an out from the worst parts of travel, while simultaneously appealing to their desire for romantic adventure. This shows that bold, extreme traversals of pain points can excite and entice consumers. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
54,089 Total Clicks
Mar 17 - Dec 17
This Quarter and Untested
WorldTravel
People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
113,520 Total Clicks
Dec 15 - Dec 17
This Quarter and Mild
MarketingBusinessLuxury
Dating platforms drill down to focus on extremely niche areas of interest
Implications - With online dating platforms growing rapidly in popularity, users desire ways to cull the crowd and find potential partners with whom they actually share interests. This has led to services with ultra-niche focuses, following the assumption that a shared niche will inevitably lead to shared general interests as well. People innately desire to connect through deep, personal relationships, and brands that find ways to appeal to niche interests will better draw consumers' attention. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,399 Total Clicks
Jun 16 - Nov 17
This Year and Mild
LifestyleRomance
Trend Hunter Services
Users search for authentic connections in the online dating world
Implications - As online dating continues to grow in popularity, users are pushing back against the superficiality of so-called hot-or-not services. Instead, users are transitioning to what they perceive as more authentic romantic platforms that privilege genuine human connections over attractive images alone. Brands that can create authentic connections are able to counter the real-world isolation sometimes felt as a result of consumers living much of their lives online. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
18,056 Total Clicks
Feb 17 - Nov 17
This Year and Average
LifestyleRomance
Live content is presented via increasingly diverse mediums
Implications - Over the years, live content has transformed to not only include streaming options online, but in a way that uses a multitude of platforms and formats to optimize reach. This shift away from traditional TV and streaming sources recognizes the potential for this content to engage viewers in ways that are increasingly accessible – catering to consumers most convinced by interactivity when it comes to brand loyalty. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
64,467 Total Clicks
Oct 17 - Oct 17
This Year and Mild
Art & DesignMarketingBusiness
Millennials make sense of financial issues through a more casual approach
Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,022 Total Clicks
Jun 17 - Oct 17
This Year and Untested
LifestyleCredit Crunch