Many to Many
Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
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Donuts and drinking are married in unique crossover experiences
Implications - As the cultural obsession with donuts approaches new heights, consumers are embracing a variety of indulgent experiences that see their dessert pastry cravings married with familiar drinking practices. This elevation of a treat once considered near generic speaks to the inherent opportunity in the borrowing of rituals around food and drink in a time when individuals are looking to make every eating experience memorable. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,411 Total Clicks
May 17 - Oct 18
This Month and Average
LifestyleDrinking
People of color carve their own spaces in the North American cannabis industry
Implications - The decriminalization and legalization of cannabis that continues across North America has not yet entirely resolved the exclusion and disproportionate penalties applied to people of color within this space. In reaction to this, people of color are creating their own brands and carving out their own spaces within the cannabis industry, empowering one another and supporting inclusion and education. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
9,973 Total Clicks
Oct 18 - Oct 18
This Month and Mild
LifestyleHealth
The glorification of "busy" has created a demand for streamlined relaxation
Implications - Social media, constant access to communication, and saturation of lifestyle products has brought society to an era of glorified busyness. This is creating a widespread burnout among overworked consumers. Products that streamline relaxation through wearable rest aids look to alleviate this. Some would say the alleged efficiency of these products is counter-intuitive to the idea of rest and self-care. Nevertheless, the prevalence of these products speaks to the level of priority consumers are placing on productivity. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
115,457 Total Clicks
Sep 17 - Sep 18
This Month and Hot
Art & DesignDesign
Brands in the travel space debut offerings to support solo travelers
Implications - As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience. This shift is reflective not only of this specific change within the travel space, but a consumer base more open to networking with others more generally. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
12,402 Total Clicks
Feb 18 - Sep 18
This Month and Untested
TechWorldLifestyleTravelLife
The 6 Patterns of Opportunity & Top 18 Megatrends
Memes and Internet culture are explained for mainstream audiences
Implications - The rise of social media has ushered in a strong Internet culture that resonates with many consumers. Knowledge of this culture has become a marker of belonging to the tribe of "Internet insiders," effectively positioning the ability to "get it" as a status symbol. As a response, museum exhibitions, apps, and even books are being released as a way to bring this Internet insider information to the mainstream. This alleviates the exclusivity factor while legitimizing the relevance of Internet culture. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,842 Total Clicks
Feb 18 - Sep 18
This Quarter and Mild
Pop CultureInternet
Gender-specific platforms create safe spaces for people to connect & socialize
Implications - As consumers turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. Whether it be female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men, these digital communities are showcasing a desire for consumers to not only stay connected, but a desire for more inclusive, hyper-targeted mediums for expression. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
11,601 Total Clicks
Jul 16 - Sep 18
This Quarter and Average
TechMobileSocial Media
Connection is secured through micro-moment companionship services
Implications - In today's fast-paced and often lonely world, on-demand companionship products that extend beyond a simple transactional relationship work to fill in the gaps of our social experience (for example, helping seniors with their shopping rather than simply driving them to and from the store). While commoditized connection might not necessarily be a new idea, it's the extension of these services to fill everyday micro-moments that delivers the deeper, more authentic link to the world around them that humans so urgently crave. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
26,111 Total Clicks
Mar 17 - Aug 18
This Quarter and Average
BusinessLifestyleLife
Trend Hunter Services
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,848 Total Clicks
Apr 18 - Aug 18
This Quarter and Average
Business
Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
11,716 Total Clicks
Feb 18 - Aug 18
This Quarter and Untested
TechMobileLifestyle
Rental services shift to offer consumers outlets for emotional support
Implications - As the sharing economy evolves, rental services are moving toward providing a more emotional type of support and engagement. Offering more than just material goods, these rental services provide solutions that seek to offer emotional support toward certain issues such as loneliness, relationships, and marital challenges. Providing a temporary source of relief, these rental services offer consumers the chance to temporarily experience life differently, or even seek to change the course of their own life, showcasing a growing desire for services that speak to fulfill certain inherent needs. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,390 Total Clicks
Mar 17 - Aug 18
This Quarter and Average
Lifestyle