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Many to Many

Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.
Related Megatrends:
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Refugee Fintech
Refugees and NGOs are increasingly relying on fintech for money distribution
Trend - Fintech companies are working to build services and platforms that support the financial and access needs of refugees around the world. These products rely on blockchain technology and are catered to address various things, including anonymity, non-smartphone compatibility, and more.

Insight - Unlike regular consumers, displaced individuals are often facing specific access barriers, especially when it comes to necessities like finance, housing, and so on. Aware of the levels of convenience, adaptability, and efficiency that modern technology can offer, many are looking to tech services for solutions. When these needs are met, displaced communities feel better supported and integrated into their host country, while their chances for stabilization increase.
Workshop Question - How can your brand better support the unique needs of refugee communities?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Land
Virtual real estate is emerging as a new investment opportunity during COVID-19
Trend - Real-world real estate might be destabilized due to the COVID-19 pandemic but the popularity of virtual real estate is surging alongside NFTs (non-fungible tokens). In this space, brands, consumers, and investors alike are interested in online assets and concepts of digital property.

Insight - During the COVID-19 pandemic, government-imposed safety measures have necessitated restrictions and even bans on physical activities and events. Because of this, the economy has slowed down, resulting in the loss of jobs and work-from-home pivots. As consumers inevitably spend more time indoors with access to the Internet, they indulge in researching and experimenting with new forms of entertainment, communication, and/or earning a living—whether that is due to boredom or necessity.
Workshop Question - How can your brand utilize virtual land?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crossover Fitness
Brands are entering the fitness space to support consumers amid COVID-19
Trend - Brands in the various industries–spanning quick-serve restaurants, alcohol, and hair care–are entering the fitness space to help consumers maintain or improve fitness levels amid the ongoing global pandemic. These initiatives included branded virtual workouts, home gym giveaways, and workout gear.

Insight - In light of the COVID-19 pandemic and the subsequent shelter-in-place orders, many individuals are experiencing lower levels of physical activity. This has prompted many consumers to shift their fitness regimes to at-home or outdoors, creating a need for accessible fitness equipment. Brands are expanding their consumer base and product line by offering consumers functional ways to maintain their fitness.
Workshop Question - How will your brand adapt to long-term shifts in consumer behavior rooted in significant disruption?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.

Insight - For consumers who see food as more of a hobby than a form of nourishment, trying new flavors and food forms is a form of adventure. The solution of exploratory at-home kits began out of necessity during social distancing. However, this service type has the added benefit of increased interactivity than what customers typically experience when dining in restaurants. This combination of flavor exploration and semi-DIY experience will satisfy a new kind of foodie who wishes to both consume food and learn about it.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible P2P Payment
Brands are helping users send and receive money across borders amid COIVD
Trend - As COVID-19 continues to restrict travel and in-person meetings, it has increased the need for contactless forms of payment, specifically the need for peer-to-peer payment platforms. Brands are meeting consumers' need to send and receive payment efficiently, with more of a focus on cross-border capabilities to reach family, friends, and businesses.

Insight - The COVID-19 pandemic and subsequent global lockdown has changed the global workforce while also accelerating the global transformation of payments. As people continue to participate in the new forms of employment–like the gig economy or freelance work–to make ends meet, they are looking to avoid in-person transactions and instead opting for contactless transactions that prioritize accessibility and ease.
Workshop Question - How can your brand help make its services and payments more accessible?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Childcare
Platforms adjust their services to offer virtual childcare amid COVID-19
Trend - Virtual childcare has increased dramatically in the wake of COVID-19. These services include one-on-one and group sessions and typically span one hour. This emerging sector not only supports parents seeking free time but also employs caregivers unable to work amid social distancing regulations.

Insight - Parents working remotely while looking after their children are facing considerable challenges. With school closures and physical distancing regulations, the lack of in-person childcare has left many parents feeling overwhelmed. Without traditional, in-person support systems many would lean on during this phase of their life, parents are eager for an alternative to keep their children engaged and offer free time for parents to work, manage household chores, or have much-needed alone time.
Workshop Question - How can your brand support specific consumer needs during crisis?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Aid Network
During the COVID-19, organizations are supporting & launching mutual aid
Trend - Emphasizing the growing food insecurity and the crisis of homelessness, not-for-profits are facilitating special tools that help bring the community together in sharing resources. Mutual aid networks throughout the world are rapidly increasing and these initiatives are often maintained exclusively by volunteers.

Insight - As the COVID-19 pandemic continues and many countries around the world are going into their second or third lockdown, individuals are recognizing that members of their community need support for survival. Aware of the financial toll of the virus outbreak, many are looking for ways to contribute and support those who cannot afford certain necessities like food or a home. In coming together, while maintaining COVID-19 safety procedures, individuals feel motivated and encouraged that they will overcome this difficult time.
Workshop Question - How can your organization bring people together?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.

Insight - The current economic climate has impacted many businesses, but independent businesses have suffered greatly in particular. As a result, consumers have become more mindful of how they shop and seek ways to support local brands. These consumers tend to be those already immersed in social good; for many in this group, their goal is to keep the human element of the economy afloat.
Workshop Question - How can your brand practice corporate social responsibility through branding?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.

Insight - A crowdsourced, peer-to-peer network informing consumers of what's available and where speaks to the intersection of community and tech that is likely to be more prevalent in the recharting. As society heals from the pandemic, the idea of going out less frequently, but maximizing these outings will persist. Allowing consumers to be a part of a solution to this problem grants them a sense of control that is necessary during volatile times. Additionally, the act of co-creating a solution encourages a sense of community.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Political Cosmetics
The cosmetics industry encourages consumers to take political action
Trend - Many brands are taking advantage of their mass outreach to use their voice in light of political perspectives. The beauty industry plays a role by creatively making products to encourage consumers to exercise their voting rights.

Insight - As the social media-savvy Millennial and Gen Z demographics step into adulthood, they become more cognizant of their role in political issues. They are conscious of brands that are vocal about their political stance and shop in accordance with this to ensure they're living their political beliefs fully.
Workshop Question - How is your brand using its voice to practice corporate social responsibility?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends