Category
Lifestyle
Assisted Choices
Trend cluster
Category
Refill
Retail
Refill products now make up entire stores to promote sustainable consumption.
5.1
Trend score
Trend
What is the Refill Retail trend?
Refill Retail: Brands are launching retail stores that offer a variety of household and personal care products through bulk dispensers. These stores claim to reduce environmental impact by allowing customers to refill containers and pay by weight, reducing reliance on potentially harmful packaging methods.
Insight
The consumer insight behind the Refill Retail trend
As consumers grow more aware of the environmental consequences of their purchases, they are gravitating towards stores that actively address the impact of consumerism. This trend has led to a rise in "refilleries," which focus on minimizing packaging waste, especially for frequently repurchased personal care products. By catering to the demand for reduced-impact retail stores, businesses can attract environmentally conscious consumers looking to reduce their ecological footprint.
Trend themes
Themes within the Refill Retail trend
Three behaviours holding the trend together01
Zero-Waste Shopping
Retail stores offering bulk products for refilling aim to eliminate single-use plastics and significantly reduce overall packaging waste.
02
Sustainable Retail Models
Establishing stores that offer eco-friendly products through refill stations caters to the increasing demand for sustainable consumption among environmentally conscious customers.
03
Consumer Awareness of Environmental Impact
Growing consumer awareness and demand for reduced environmental impact products have led to the proliferation of refilleries that offer sustainable alternatives.
Industry implications
What the Refill Retail trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry is increasingly adapting to consumer demand for sustainability by incorporating bulk dispensers and refill stations in stores.
For
Consumer Goods
Consumer goods brands are innovating by offering eco-friendly, refillable product options to meet the demands of a more environmentally aware audience.
For
Packaging
The packaging industry is being disrupted by new, sustainable models that focus on reducing or eliminating single-use plastics and waste through refillable solutions.
Workshop question
What steps can your brand take to minimize waste in product development and marketing?
Trend signals
Trend signals for Refill Retail
Trend score 5.1 out of 10, from popularity 65%, activity 63%, freshness 24%.
Popularity65%
Activity63%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Refill Retail trend
5 featured examples from Jul 27, 2023 to May 29, 2024CategoryEco
Hygiene Refillery Stores
Viva Earth Refillery Offers an Assortment of Refillable Natural Products
The industry is being transformed by innovations aimed at reducing plastic waste and offering sustainable packaging solutions.
CategoryEco
Eco-Friendly Refill Stores
Desert Refillery Provides Shoppers with Sustainable Personal Products
The retail industry is evolving to include more eco-friendly options, allowing customers to make environmentally conscious choices.
CategoryEco
Refillable Home Goods Stores
Mitny Refillery is a New Refill Store Based in Moose Jaw
Adaptations in the retail industry are visible as stores integrate refillable products, reducing single-use packaging waste.
CategoryEco
Ohio-Based Refill Stores
Reduce & Reuse Refillery Helps Save Money and Reduce Packaging Waste
The household products industry can significantly reduce environmental impact through refillable options that minimize packaging.
CategoryBusiness
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Digital retail solutions and low-waste shopping options are transforming the retail industry.
