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Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]
SCORE 8.6
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Activity
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Megatrends
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63,926 Total Clicks
Aug 16 - Jun 17
Recent and Hot
Art & DesignFashionHip Fashion
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.5
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Activity
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Megatrends
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57,129 Total Clicks
Apr 16 - Jun 17
This Week and Average
FashionLifestyleFoodDrinkingCosmetics
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 7.9
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Activity
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Megatrends
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96,570 Total Clicks
Oct 16 - Jun 17
This Week and Warm
Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 8.1
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Activity
Freshness
Megatrends
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73,360 Total Clicks
Nov 16 - Jun 17
This Week and Warm
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.6
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Activity
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Megatrends
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88,207 Total Clicks
May 16 - Jun 17
This Week and Average
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.5
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Activity
Freshness
Megatrends
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51,712 Total Clicks
Jul 16 - Jun 17
This Month and Warm
The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback. [More]
SCORE 6
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19,554 Total Clicks
May 17 - Jun 17
This Month and Average
Trend Hunter Services
Mythical branding plays up the alluring nature of all-natural skincare remedies
Implications - New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
26,598 Total Clicks
Nov 16 - Jun 17
This Month and Average
Celebs spin unflattering memes into alternative revenue streams
Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans. [More]
SCORE 6.5
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Megatrends
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68,464 Total Clicks
Feb 16 - Jun 17
This Month and Warm
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated rereleases of cult footwear of the era and hard to acquire yet undoubtably covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers without the same accessibility are fast incorporating the aesthetic with the influx of unapologetically 90's pieces newly emerging from both brands of that era and savvy streetwear and skate brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture and it's incidental role in the acceleration of the nostalgia cycle in fashion, but also by being part of a movement forcing traditional fashion institutions consider alternative in a possible 'See Now, Buy Now," model. [More]
SCORE 8.1
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Activity
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Megatrends
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201,335 Total Clicks
Dec 16 - Jun 17
This Month and Hot