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Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
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Megatrends
Patterns
24,040 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8.1
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Activity
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Megatrends
Patterns
102,240 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7
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Activity
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Megatrends
Patterns
56,411 Total Clicks
Feb 17 - Feb 18
This Week and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,096 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Runway shows magnify their focus on gender inclusion
Implications - Though the fashion world has been inclusive in its ability to allow people of all genders to express themselves, inclusive representation of varying genders within the industry has remained limited. This fact is beginning to shift, as brands feature gender fluid clothing on their runways, as well as people that identify with a myriad of genders. The bottom-up approach to challenging societal norms by activists in these communities has taken hold, and in the case of the fashion industry–long-marginalized groups are slowly beginning to set the standards, rather than having brands decide what those standards should be. [More]
SCORE 7.1
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Activity
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Megatrends
Patterns
146,431 Total Clicks
Feb 16 - Feb 18
This Week and Warm
Fashion
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.7
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Activity
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Megatrends
Patterns
70,165 Total Clicks
May 17 - Feb 18
This Month and Warm
Fashion retailers employ virtual scanning devices to customize clothing
Implications - Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service. [More]
SCORE 7.2
Popularity
Activity
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Megatrends
Patterns
141,898 Total Clicks
Aug 16 - Feb 18
This Month and Average
TechFashionBusiness
Trend Hunter Services
Refillable cosmetic packaging is no longer specific to makeup professionals
Implications - In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment. [More]
SCORE 6.5
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Activity
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Megatrends
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57,136 Total Clicks
Jun 17 - Feb 18
This Month and Average
FashionEcoCosmetics
Sleepwear becomes a fashion statement within and outside the home
Implications - Sleepwear is now helping consumers make fashion statements outside the home, as it's now being used as inspiration for the designs of everything from wedding dresses to celebrity streetwear collaborations. This shift speaks to the changing face of the fashion world, which went from prioritizing conspicuous luxury to a more subtle form of exclusivity that better caters to younger demographics. [More]
SCORE 7.7
Popularity
Activity
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Megatrends
Patterns
140,878 Total Clicks
Aug 17 - Feb 18
This Month and Warm
Fashion
Superfood ingredients like chaga make their way into consumers' beauty routines
Implications - With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients. [More]
SCORE 5.8
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Activity
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Megatrends
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44,944 Total Clicks
Jan 15 - Feb 18
This Month and Mild
FashionLifestyleHealthCosmetics