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Cosmetic products are frequently based in shea butter
Implications - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. This shift comes as consumers increasingly seek and expect multiple benefits from the products they purchase – in this case being able to both enhance consumers' beauty and the health of their skin.

Homework Question - Consider an additional added benefit that your brand could add to one of its products/services. [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,732 Total Clicks
Oct 17 - Dec 18
This Week and Mild
FashionCosmetics
Brands create cosmetic products specific to post-workout upkeep
Implications - Brands in the cosmetic industry are now prioritizing a specific but common ritual – post-workout care. By offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment, these brands are able to enhance the personalized nature of their products, while still appealing to a broad range of consumers.

Homework Question - Consider an added element to your product/service that would enhance the perception of it being personalized. [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
27,701 Total Clicks
May 17 - Dec 18
This Week and Mild
FashionLifestyleHealthCosmetics
Brands associated with enhancing beauty accommodate various conditions
Implications - Brands within the beauty industry, ranging from those that offer supplements to those that offer topical products, are now ensuring that their products are able to accommodate people with certain conditions. Whether those are relatively common like lactose intolerance, or conditions like diabetes that are less so, these products cater to the personalization that consumers now expect from brands.

Homework Question - How could your brand better personalize its product/service? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
28,883 Total Clicks
Jun 17 - Nov 18
This Month and Untested
FashionCosmetics
Skincare brands incorporate probiotics into their products
Implications - With probiotic branding in food being extremely prevalent over the past several years, skincare brands are taking advantage of the immediate positive associations that consumers make when hearing the term "probiotic." Thus, the incorporation of probiotics into skincare products is familiar to most consumers, but evokes curiosity for its unusual format.

Homework Question - What is a commonly used element in an adjacent industry that your brand could adopt? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,911 Total Clicks
Oct 17 - Nov 18
This Month and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
The concept of "biohacking" becomes more accessible to the average consumer
Implications - The concept of "biohacking" popularized in large part by the various biohacking methods partaken by those in Silicon Valley, is now being introduced to the average consumer in a variety of formats – whether those are in pet foods or in skincare. These products reveal how brands can adapt niche trends to suit the needs and preferences of larger consumer groups.

Homework Question - Consider a niche but growing trend in your industry. How could your brand transform it and offer it to a wide range of consumers? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
36,734 Total Clicks
Apr 17 - Nov 18
This Month and Average
FashionLifestyle
Brands in a range of industries release ultra-specific monitoring tools
Implications - With the popularity of self-monitoring products related to everything from fitness to sleep quality has come a shift towards ultra-niche monitoring products. Tracking specific rituals that consumers partake in on a regular basis, these products are seamlessly integrated into consumers' lives, all with the promise of also enhancing them.

Homework Question - Conceptualize, within your brand's area of expertise, a monitoring tool that would empower your consumer and enhance their product experience. [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
93,981 Total Clicks
Jun 17 - Nov 18
This Month and Hot
FashionHair
Cosmetic brands tout the mood-enhancing benefits of their products
Implications - In an effort to market their products as multi-functional, cosmetic brands are emphasizing the mood-enhancing benefits of their cosmetic items. With self-care being a natural extension of cosmetic upkeep, this emphasis speaks to the consumers who are preoccupied with simple but holistic forms of achieving wellness.

Homework Question - Consider an added benefit that your brand could emphasize in its products/services. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,806 Total Clicks
Aug 16 - Nov 18
This Month and Warm
FashionCosmetics
Trend Hunter Services
The beauty-related consequences of tech overuse are being targeted in skincare
Implications - Much like most things consumed in excess, the modern dependence on digital devices has led to various physical consequences, including even beauty-related ones. Aiming to tackle this fact, brands in the skincare industry are creating products that aim to reduce the negative impacts that things like "tech neck" and blue lights can have on the skin. This shift is highly reactive, unique in that it caters to a relatively niche concern that is widely prevalent in terms of whom it affects.

Homework Question - Consider a minor but widely-prevalent concern within your brand's area of expertise. How could you go about tackling it? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,969 Total Clicks
Jun 18 - Nov 18
This Month and Mild
FashionCosmetics
Luxury goods adapt to cater to younger consumers like Millennials & Gen Z
Implications - Broadening audience appeal, luxury brands are switching gears to adopt aesthetics and designs better suited to the desires of younger consumers. Whether it be tapping influencers for marketing appeal or integrating designs more practical for younger audiences, brands are redefining how luxury goods are perceived, adding more flair, context and aesthetic appeal to the mix.

Homework Question - How could you pivot your most popular product or service to appeal to younger consumers like Gen Z? How could you adapt the messaging? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,753 Total Clicks
Oct 18 - Nov 18
This Month and Warm
FashionMarketingHip FashionBranding
Hair products incorporate elements of heat to enhance efficacy
Implications - The incorporation of self-heating, or heat-reactive elements into haircare products is on the rise, offering consumers an enhanced incentive to purchase due to their relatively novel function. Such items enhance the perception of product efficacy, while also adding an extra sense-related element that caters to consumers concerned with product experiences.

Homework Question - Consider an extra element to your product/service that would enhance customers' experience with it. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,200 Total Clicks
Apr 17 - Nov 18
This Month and Average
FashionHair