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The success of Korean skincare opens doors for international brands
Implications - The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys. [More]
SCORE 6.1
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Megatrends
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25,190 Total Clicks
Oct 16 - Jun 17
New and Mild
FashionCosmetics
Facial cleansing products break out of the traditional format
Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences. [More]
SCORE 7.7
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33,071 Total Clicks
Oct 16 - Jun 17
New and Warm
FashionCosmetics
Skincare products use dynamic textures to communicate hyper-effectiveness
Implications - The success of a skincare product is as reliant on the ritual as it is on the sheer effectiveness of the ingredients. Products that transform throughout the use ritual provide instant, tangible satisfaction, making product use more enjoyable while also signifying effectiveness. As well, the interactivity of a transforming product provides a memorable experience. [More]
SCORE 6.3
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21,862 Total Clicks
Sep 16 - Jun 17
New and Mild
FashionCosmetics
Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]
SCORE 8.6
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63,954 Total Clicks
Aug 16 - Jun 17
This Week and Hot
Art & DesignFashionHip Fashion
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.6
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57,153 Total Clicks
Apr 16 - Jun 17
This Week and Average
FashionLifestyleFoodDrinkingCosmetics
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 7.7
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96,601 Total Clicks
Oct 16 - Jun 17
This Week and Warm
Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 8.1
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73,382 Total Clicks
Nov 16 - Jun 17
This Month and Warm
Trend Hunter Services
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.4
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88,219 Total Clicks
May 16 - Jun 17
This Month and Average
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.5
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51,752 Total Clicks
Jul 16 - Jun 17
This Month and Warm
The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback. [More]
SCORE 6.1
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19,598 Total Clicks
May 17 - Jun 17
This Month and Average