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Brands release fragrances based in natural ingredients
Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,306 Total Clicks
Jun 17 - Jun 18
New and Average
FashionEcoCosmetics
Brands curate subscriptions for consumers seeking professional clothing
Implications - Fashion brands are offering increasingly specific subscription services, with those that offer professional or formal clothing being one of those emerging options. These services give time-conscious, professional consumers the ability to curate their personal styles in a way that is both convenient and customized, often even more than in-store shopping experiences due to subscriptions' individualized screening systems. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,741 Total Clicks
Apr 18 - Jun 18
This Month and Average
Fashion
Clothing moves beyond fit to offer lifestyle-specific features
Implications - Seeking to better align with consumer lifestyle habits, fashion brands are adapting their apparel pieces to better suite daily consumer rituals. Creating pieces that accommodate on-the-go travelers to those that emphasize the use of tech and mobile phones, these examples speak to a shift toward more functional apparel pieces that target specific consumer habits as opposed to mere style or aesthetic. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
78,411 Total Clicks
Apr 17 - Jun 18
This Month and Warm
Fashion
Modern luggage designs accommodate the constantly connected consumer
Implications - Disrupted by smart, direct-to-consumer startups, the luggage industry is undergoing a revolution in terms of keeping up with consumer desires. One specific shift that's been particularly beloved is the integration of features that support consumers' constant connectivity, be it by way of an integrated portable phone charger or specific designs to accommodate tech products. Aside from changing the way consumers travel, this shift speaks to the way in which a disruptive feature can accelerate and enliven a long-established industry. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
62,080 Total Clicks
Sep 17 - Jun 18
This Month and Hot
FashionLifestyleLife
The 6 Patterns of Opportunity & Top 18 Megatrends
Micro treatment products aim to treat highly specific skin issues
Implications - With skincare routines becoming increasingly lengthy and detailed, brands are offering micro-sized treatment products that deal with specific issues on specific parts of the skin. These products come as the "one size fits all" approach becomes irrelevant in a market where consumers are increasingly seeking personalized solutions, whether in the products' formulation or, as in this case, how they can be used. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,060 Total Clicks
Nov 17 - Jun 18
This Month and Mild
FashionCosmetics
The newly minted superfood becomes a mainstay hair and skincare ingredient
Implications - Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,619 Total Clicks
Aug 17 - May 18
This Month and Mild
FashionHairCosmetics
Skincare brands focus on cactus water as a nourishing star ingredient
Implications - Expanding on the array of plant-based cosmetic ingredients captivating consumer attention, forward-thinking brands are looking to cactus water for its restorative and hydrating benefits. The popularity of such ingredient-focused products speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,737 Total Clicks
Dec 16 - May 18
This Month and Mild
FashionLifestyleCosmetics
Trend Hunter Services
The fashion world provides commentary on mass tourism
Implications - Clever fashion brands allude to the shared experience of mass tourism with faux souvenirs and editorials characterized by social cues that denote sightseeing. This commentary on the ubiquitous nature of the travel experience may also be meant as subtle criticism of the state of the industry. In highlighting the mundane nature of these mass-produced cultural experiences, brands are able to connect with consumers through authentic dialogue on globalization and unsustainable lifestyles. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
73,742 Total Clicks
Dec 16 - May 18
This Month and Warm
FashionWorldHip FashionTravel
Micellar water is more frequently incorporated into hair products
Implications - The popularity of micellar water in skin care products has leaked over to the haircare world, with brands offering both wet and dry hair products that contain this oil and water-based ingredient. Adopting this star ingredient from an adjacent industry allows the hair care world to appeal to a range of consumers well-versed in micellar's benefits, with the added benefit of enhanced functionality in the products themselves. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
29,326 Total Clicks
Dec 17 - May 18
This Month and Warm
FashionHair
Ingestible cosmetic products come in liquid "shot" forms
Implications - Ingestible products that claim to enhance beauty are more frequently coming in liquid "shot" forms that offer quick and simple forms of delivery. Apart from the convenience they offer, the branding and formula of such products offer a medicinal quality that enhances their perceived effectiveness, resulting in more trust between the brand and the consumer. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,525 Total Clicks
Oct 17 - May 18
This Month and Warm