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Makeup items incorporate the benefits of SPF
Implications - Brands in the makeup and skincare industries are expanding their SPF-containing collections outside of creams and foundations alone, and are now also prioritizing targeted makeup products like eyeshadows and lipsticks. These items come as consumers increasingly expect products that gaurantee both the immediate and long-term enhancement of their skin.

Homework Question - How could your brand combine product benefits? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
18,282 Total Clicks
Sep 17 - Mar 19
Recent and Untested
FashionLifestyleHealthCosmetics
Haircare ingredients come infused into everyday objects
Implications - Brands in the haircare industry are incorporating beneficial ingredients into products like gloves and caps, so that consumers are able to multitask as they prepare for their day. The shift comes as consumers seek to streamline various rituals for the sake of convenience, while still gaining the benefits they're seeking.

Homework Question - How could your brand streamline the process of using its product/service? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
15,913 Total Clicks
Apr 18 - Mar 19
Recent and Mild
FashionHair
Skincare brands employ the benefits of strawberries in their products
Implications - Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift has two benefits – it caters to naturality minded consumers, while also allowing for a clear branding strategy based on the theme of the highlighted product.

Homework Question - How could your brand shift how a traditional element within your industry is used or interpreted? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,159 Total Clicks
Jan 18 - Mar 19
Recent and Average
FashionCosmetics
Subscription services market to men with items traditionally targeted to women
Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Homework Question - In what areas could your brand be more inclusive? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
46,684 Total Clicks
Oct 17 - Mar 19
This Week and Warm
FashionMarketing
The 6 Patterns of Opportunity & Top 18 Megatrends
Bamboo is highlighted as a staple ingredient in skin and haircare products
Implications - A newly “buzzy” ingredient emerging in the skin and hair care space is bamboo, with topical products infusing the natural ingredient for its antioxidant and youth-generating benefits. This shift comes as naturality minded consumers increasingly seek out ingredients with historical relevance in their self-care rituals.

Homework Question - Consider an emerging “buzzy” element or topic that your brand could incorporate into its own product/service. [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
26,637 Total Clicks
Dec 18 - Mar 19
This Week and Warm
Fashion
Large fashion retailers adopt plant-based dyes in their collections
Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.

Homework Question - How could your brand make small but significant changes to lessen its ecological impact? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
64,969 Total Clicks
May 17 - Mar 19
This Week and Warm
FashionEco
Men's workwear is embraced for its quiet sensibilities and functionality
Implications - Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. Inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim, this adoption of workwear speaks to an interest in building a wardrobe around timeless pieces not tied to any particular era, and which channel the quiet, stoic sensibility of normcore ideals.

Homework Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,367 Total Clicks
Jun 18 - Mar 19
This Month and Average
FashionHip FashionFashion for Men
Trend Hunter Services
Fermented ingredients in skincare are on the rise
Implications - With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop. These items have the benefit of appealing to consumers via familiarity and novelty alike.

Homework Question - Which adjacent industry could your brand adapt trends from? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
14,270 Total Clicks
Apr 18 - Mar 19
This Month and Untested
FashionCosmetics
Personal care brands push a minimalist brand identity for millennial appeal
Implications - Helping to establish a more trustworthy, transparent relationship with consumers, newcomer brands in the personal care space are increasingly focusing on minimalist, straightforward branding. Appealing to skeptical consumers and standing out in a market known for overblown claims, this approach is perfect for the millennial consumer.

Homework Question - What would the most pared-down version of your brand look like? Who would it appeal to? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,083 Total Clicks
Nov 17 - Mar 19
This Month and Warm
Brands well beyond fashion release plus-size specific items
Implications - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.

Homework Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
65,120 Total Clicks
Apr 17 - Mar 19
This Month and Average
FashionLifestyleLifeJewelryHair