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Sunless tanning products are increasingly offered in solid forms
Implications - Products in the sunless tanning branch of the cosmetic industry are coming in new, solid forms that serve to offer a more distinct product experience for those who enjoy deepening their skin tones. This more condensed form of applying tanner serves two functions – it offers a distinct selling point for brands, and simplifies the process of tanning. This shift combines consumers' desire to avoid taking unhealthy risks in their beauty regimens, along with their desire for both convenience and experience in their consumption choices. [More]
SCORE 6
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Activity
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Megatrends
Patterns
64,921 Total Clicks
Nov 15 - Oct 17
This Week and Mild
FashionCosmetics
Sun care products feature food-based ingredients
Implications - The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
69,574 Total Clicks
Jul 15 - Oct 17
This Week and Average
Edible collagen comes in convenient on-the-go protein bar packages
Implications - With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
17,905 Total Clicks
Jul 17 - Oct 17
This Month and Warm
FashionLifestyleFoodHealthCosmetics
Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,288 Total Clicks
Jan 16 - Oct 17
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Makeup applications becomes highly accurate to highlight a polished look
Implications - More undone, "natural" looks have dominated the cosmetics industry for years. This idea of naturalism implies an amount of shame in the artifice of makeup that does not adhere to modern feminist ideals. The backlash to this is the return of unabashedly glamorous, polished looks that call for precision application, which makeup brands are satisfying through inventive tools to boost accuracy. This shows that today's consumer does not separate their political views from the products they consume. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,566 Total Clicks
May 17 - Oct 17
This Month and Warm
FashionCosmetics
Cosmetics employ tough branding to attract a different consumer set
Implications - Branding messages in cosmetics skew towards traditionally gentle and smooth conceptions of beauty, whether those products are for men or women. Brands that incorporate rough and raw imagery appeal to both male and female consumers who view their cosmetics purchases as rugged and utilitarian rather than soft and beautiful. This reversal ultimately expands the consumer base for the industry as a whole, rewarding brands with the willingness to flip their traditional ideals. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
83,300 Total Clicks
Feb 17 - Oct 17
This Month and Warm
FashionCosmetics
Beauty brands are supporting causes associated with mental health
Implications - As mental health permeates discussions on increasingly mainstream platforms, beauty brands are beginning to do their part in supporting initiatives that seek to enhance awareness around mental health, and that help those with mental health issues. Used in moderation, makeup can be a powerful tool in combating issues related to self-esteem and self-worth, and the connection brands are making to mental health initiatives is a reaction to the empowering rituals beauty-loving consumers are already partaking in. Though slow-moving, this shift speaks to the growing responsibility that brands have to use their influence to help issues that are clouded in stigma, to parallel the grassroots initiatives that are working tirelessly to do this. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
78,394 Total Clicks
Mar 16 - Oct 17
This Month and Mild
FashionCosmeticsSocial Good
Trend Hunter Services
Cosmetic brands seek to empower individuals with cancer
Implications - Makeup has long been an effective tool in helping cancer patients through some of the self-esteem issues that arise from the treatments associated with their illnesses, and cosmetic brands are taking hold of that fact to offer products and services that specifically cater to these individuals. This shift is particularly important – as services outside of those in the medical field that cater to cancer patients tend to be limited – and functions as a continuation of brands' desire to personalize their offerings. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,073 Total Clicks
Oct 16 - Oct 17
This Month and Average
Jelly based cosmetic products enhance the experience of beauty rituals
Implications - Whether applied topically or consumed, gelatinous products have become increasingly popular as a means of enhancing consumers' beauty. While the ingredient itself can often have beautifying qualities, its real benefit is the way in which it elevates customer experience with the products it is placed in. This speaks to consumers' desire to not only purchase effective products or services, but to have distinct experiences or interactions with what they choose to spend their money on. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
62,833 Total Clicks
Jun 17 - Sep 17
This Month and Warm
FashionCosmetics
Consumers practice head-to-toe self-care rituals through skincare
Implications - As self-care rituals become a rapidly growing industry, we're seeing more targeted skincare and beauty products that consumers can to care for each specific body part, ensuring no inch of skin is neglected. Full body masking, a somewhat extreme form of skincare that requires a considerable time investment from consumers, demonstrates that skincare and beauty is aligning with the self love movement and body positivity in a time where consumers are seeking escape and acceptance from a high stress sociopolitical environment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,473 Total Clicks
Aug 16 - Sep 17
This Month and Average
FashionCosmetics