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Cosmetics companies market to men by referencing tradition
Implications - Though men represent a far higher percentage of revenue in the cosmetics industry than in the past, many men still hesitate to engage with products that are nonetheless primarily marketed as feminine. In order to circumvent that notion, cosmetics companies highlight the traditional and historic uses of their products, showing that male cosmetics have indeed existed for hundreds (if not thousands) of years. Brands that leverage tradition can allay consumers' concerns about the cultural aptitude of products. [More]
SCORE 6.5
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11,093 Total Clicks
Jul 17 - Oct 17
This Week and Mild
FashionCosmeticsFashion for Men
Skincare brands leverage the power of ancient herbs to appeal to male consumers
Implications - Rooted in ancient tradition and culture, ayurvedic practices and ingredients are being integrated into everyday skincare products specifically targeting the male consumer. These superpower ingredients are favored by skincare brands to showcase the potency of their products, which is leveraged when marketing tot eh male demographic looking for products that simply work. The rise of ayurvedic elements within skincare demonstrates the impact of holistic wellness within modern consumer priorities. [More]
SCORE 5.4
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8,950 Total Clicks
Aug 17 - Oct 17
This Week and Untested
Sunless tanning products are increasingly offered in solid forms
Implications - Products in the sunless tanning branch of the cosmetic industry are coming in new, solid forms that serve to offer a more distinct product experience for those who enjoy deepening their skin tones. This more condensed form of applying tanner serves two functions – it offers a distinct selling point for brands, and simplifies the process of tanning. This shift combines consumers' desire to avoid taking unhealthy risks in their beauty regimens, along with their desire for both convenience and experience in their consumption choices. [More]
SCORE 5.9
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Megatrends
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65,044 Total Clicks
Nov 15 - Oct 17
This Month and Mild
FashionCosmetics
Sun care products feature food-based ingredients
Implications - The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways. [More]
SCORE 5.9
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Megatrends
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69,727 Total Clicks
Jul 15 - Oct 17
This Month and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Edible collagen comes in convenient on-the-go protein bar packages
Implications - With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences. [More]
SCORE 6.9
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Megatrends
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18,138 Total Clicks
Jul 17 - Oct 17
This Month and Warm
FashionLifestyleFoodHealthCosmetics
Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first. [More]
SCORE 7.3
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48,534 Total Clicks
Jan 16 - Oct 17
This Month and Warm
Makeup applications becomes highly accurate to highlight a polished look
Implications - More undone, "natural" looks have dominated the cosmetics industry for years. This idea of naturalism implies an amount of shame in the artifice of makeup that does not adhere to modern feminist ideals. The backlash to this is the return of unabashedly glamorous, polished looks that call for precision application, which makeup brands are satisfying through inventive tools to boost accuracy. This shows that today's consumer does not separate their political views from the products they consume. [More]
SCORE 8.3
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Megatrends
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32,166 Total Clicks
May 17 - Oct 17
This Month and Warm
FashionCosmetics
Trend Hunter Services
Cosmetics employ tough branding to attract a different consumer set
Implications - Branding messages in cosmetics skew towards traditionally gentle and smooth conceptions of beauty, whether those products are for men or women. Brands that incorporate rough and raw imagery appeal to both male and female consumers who view their cosmetics purchases as rugged and utilitarian rather than soft and beautiful. This reversal ultimately expands the consumer base for the industry as a whole, rewarding brands with the willingness to flip their traditional ideals. [More]
SCORE 7.1
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84,501 Total Clicks
Feb 17 - Oct 17
This Month and Warm
FashionCosmetics
Beauty brands are supporting causes associated with mental health
Implications - As mental health permeates discussions on increasingly mainstream platforms, beauty brands are beginning to do their part in supporting initiatives that seek to enhance awareness around mental health, and that help those with mental health issues. Used in moderation, makeup can be a powerful tool in combating issues related to self-esteem and self-worth, and the connection brands are making to mental health initiatives is a reaction to the empowering rituals beauty-loving consumers are already partaking in. Though slow-moving, this shift speaks to the growing responsibility that brands have to use their influence to help issues that are clouded in stigma, to parallel the grassroots initiatives that are working tirelessly to do this. [More]
SCORE 5.6
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78,643 Total Clicks
Mar 16 - Oct 17
This Month and Mild
FashionCosmeticsSocial Good
Cosmetic brands seek to empower individuals with cancer
Implications - Makeup has long been an effective tool in helping cancer patients through some of the self-esteem issues that arise from the treatments associated with their illnesses, and cosmetic brands are taking hold of that fact to offer products and services that specifically cater to these individuals. This shift is particularly important – as services outside of those in the medical field that cater to cancer patients tend to be limited – and functions as a continuation of brands' desire to personalize their offerings. [More]
SCORE 5.8
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40,131 Total Clicks
Oct 16 - Oct 17
This Month and Average