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Modular clothing enhances the flexibility of consumers’ wardrobes
Implications - Modular clothing items or wardrobes are becoming increasingly popular as consumers look to make long-term fashion purchases over pieces that are considered to be “on-trend.” These pieces offer consumers the flexibility to change up their style without the costs associated with constantly purchasing new items. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
50,249 Total Clicks
Jun 17 - Oct 18
This Week and Warm
Fashion
Bourbon-infused grooming products are created to appease connoisseurs
Implications - As an increasingly wide range of ingredients are being highlighted in beauty and grooming products, both men and women are opting to incorporate bourbon into their skincare routine for its anti-inflammatory and astringent benefits. This evolution speaks to the interest of consumers in seeing external interests referenced in daily products in order to elevating the everyday. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,196 Total Clicks
May 17 - Oct 18
This Week and Warm
FashionCosmetics
Brands leverage sarcasm to convey a deeper meaning to consumers
Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,857 Total Clicks
Sep 17 - Oct 18
This Month and Average
FashionCosmetics
The use of bamboo extract in luxury skincare items is on the rise
Implications - Bamboo extract is an increasingly prominent ingredient in luxury skincare items, as it's known for its antioxidant-rich, skin-protecting qualities. The incorporation of this ingredient into such products has the added benefit of enhancing trust via naturality, catering to consumers looking to make what they perceive as healthier purchase decisions. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,587 Total Clicks
Apr 18 - Oct 18
This Month and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Travel-specific products prioritize fashion and function equally
Implications - Consumers today -- particularly millennial consumers -- continue to place a high value on not only the function of products they purchase, but the aesthetics of those products as well. One space that's been slower to keep pace with the demand of products that marry fashion, function and affordability, however, has been the travel industry. Spearheaded by a few disruptive brands, more and more products that blend all of these consumer desires together are becoming more popular. This is reflective of not only the increased importance of meeting heightened consumer expectations today, but small companies' willingness to disrupt based on those unmet needs as well. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
46,134 Total Clicks
Mar 18 - Oct 18
This Month and Hot
FashionWorldTravel
Cosmetic companies accelerate their co-branding initiatives
Implications - Understanding the rising influence of social media influencers, as well as acknowledging the interest piqued when traditional brands collaborate with adjacent industries, cosmetic companies are ramping up their co-branding initiatives via various product lines and/or retail spaces. Such experiences and products are formed as cosmetic brands aim to target Millennial and Gen Z consumers, appealing to their proclivities for novelty purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
79,064 Total Clicks
May 17 - Oct 18
This Month and Warm
FashionLifestyle
Cosmetic serums adopt highly targeted formulations
Implications - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing, offering consumers concerned with self-care additions to their routine that they believe are more effective. This shift benefits consumers for its comprehensive approach to care, while allowing brands to expand their product lines and enhance consumer trust via specialization. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
33,509 Total Clicks
Dec 17 - Oct 18
This Month and Mild
FashionCosmetics
Trend Hunter Services
Iconic athleisure designs are reimagined in order to renew appeal
Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
53,202 Total Clicks
Jul 17 - Sep 18
This Month and Warm
Art & DesignFashionHip Fashion
At-home dermaplaning treatments become increasingly popular
Implications - Once a hidden self-care regimen in North America, or one that consumers solely got done as spa treatments, dermaplaning is now becoming a powerful force in the skincare industry, and is being adopted into a variety of tools to be used at home. The incorporation of this more thorough form of exfoliation is marketed primarily to women, in a way that avoids the "taboo" associations of shaving your face as a woman. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,702 Total Clicks
Sep 18 - Sep 18
This Month and Average
FashionCosmetics
Diamond-infused skincare products are on the rise
Implications - The infusion of diamonds into luxury skincare items is on the rise, as consumers seek increasingly distinct products in this relatively oversaturated market. Such products cater both to luxury-minded consumers, and to the growing group of consumers who are fueling the rising popularity of indulgent self-care. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,090 Total Clicks
Aug 17 - Sep 18
This Month and Mild
FashionCosmetics