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Skincare brands are creating products specifically for underarms
Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
17,595 Total Clicks
Feb 16 - Nov 17
Recent and Mild
FashionLifestyleHealthCosmetics
Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,210 Total Clicks
Nov 16 - Nov 17
This Month and Warm
FashionLifestyleFoodDrinkingCosmetics
Facial cleansers are coming in more convenient, solid forms
Implications - Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
78,461 Total Clicks
Aug 15 - Nov 17
This Month and Average
FashionCosmetics
Clothing brands expand lines to accommodate people with disabilities
Implications - The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
46,049 Total Clicks
May 17 - Nov 17
This Month and Warm
FashionSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
147,619 Total Clicks
Aug 16 - Nov 17
This Month and Warm
TechArt & DesignFashionShoes
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,863 Total Clicks
Apr 16 - Nov 17
This Month and Warm
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,481 Total Clicks
Jan 16 - Nov 17
This Month and Average
Trend Hunter Services
Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,235 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechFashionGadgetsCosmetics
Consumers seek dual purpose products for a more productive cleanse
Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
20,025 Total Clicks
Feb 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Beautifying ingredients are being found in surprisingly sweet snacks
Implications - As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
36,009 Total Clicks
Jul 16 - Nov 17
This Month and Hot