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The use of cannabis in traditional spa products is on the rise
Implications - With the rise of cannabis in the mainstream in North America, along with the known relaxing benefits the plant has, brands that specialize in rest-related industries such as spa and self care are jumping to co-create with cannabis brands The merging of such products offers a sort of natural evolution that is able to create automatically positive associations in targeted consumers' minds. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
19,375 Total Clicks
Dec 17 - Apr 18
New and Mild
FashionCosmetics
Cosmetic items are adopting sleep-enhancing ingredients
Implications -Enhancing the functionality of skincare products in a way that doesn't directly relate to skin, cosmetic brands are offering items that are able to enhance skin and sleep simultaneously. The creation of such products caters to convenience-minded consumers, while serving as an example for brands looking to simply but effectively tweak single-purpose items to make them multipurpose. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
28,739 Total Clicks
Aug 17 - Apr 18
New and Average
FashionLifestyleHealthCosmetics
Experimental temporary hair coloring goes from childish to
Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
123,452 Total Clicks
May 17 - Apr 18
New and Warm
FashionHairCosmetics
Products designed to cleanse the eye area are increasingly popular
Implications - With the rise of brow, eyelash and skin upkeep has also come the rise of skin care that directly targets this area of the face. These cleansing products are specially designed for enhanced hydration and reduced harm to the skin, and cater to self-care motivated consumers who increasingly prioritize personalization over purported blanket solutions. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
9,272 Total Clicks
Apr 18 - Apr 18
Recent and Average
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Sun protection products come in over-the-top, in-vogue formulations
Implications - Sunscreen products are adopting unique, trendy formulations and aesthetics in order to appeal to younger consumers. The in-vogue nature of these products appeals to aspects of North American youth and young adult culture like "festival season," and as such, they prove to be relevant in both distinction and function. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
11,742 Total Clicks
Apr 18 - Apr 18
Recent and Warm
FashionLifestyleHealthCosmetics
Skincare products come in transparent formulations for added novelty
Implications - Skincare products that tend to be cream and/or color-based are being offered in completely clear formulations that add a point of distinction within this saturated market. The introduction of such products comes as the rise of "barely there" beauty movement coincides and collides with self-care focused consumers. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
20,627 Total Clicks
Apr 17 - Apr 18
Recent and Mild
FashionCosmetics
The B-vitamin biotin is transformed for topical applications
Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,982 Total Clicks
May 17 - Apr 18
This Month and Mild
FashionLifestyleHealthCosmetics
Trend Hunter Services
Cannabis is increasingly incorporated into luxury skincare and cosmetic items
Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
49,542 Total Clicks
Sep 16 - Apr 18
This Month and Warm
FashionLifestyleHealthCosmetics
The infusion of volcanic ash in skincare is on the rise
Implications - The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
57,890 Total Clicks
Feb 17 - Apr 18
This Month and Mild
FashionCosmetics
Cosmetics products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,838 Total Clicks
Jul 17 - Apr 18
This Month and Warm