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Facial skincare incorporates multiple effects into individual products
Implications - As influencers expose consumers to varied and hyper-targeted skincare products, the prospect of actually purchasing all those skincare items can be daunting. Brands have responded by offering consumers products that perform multiple tasks, saving them the expense of purchasing several different items. This shift comes as brands recognize the cost and functionality-based conditions in which consumers prioritize their purchases. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
69,639 Total Clicks
Dec 16 - Dec 17
This Week and Warm
FashionCosmetics
Fashion brands embrace the color patterns of 90s Pop Entertainment
Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
91,769 Total Clicks
Jan 17 - Dec 17
This Week and Hot
FashionHip Fashion
Athletic shoes are being produced with sustainable materials
Implications - Big brands in the athletic industry are looking to sustainable materials in order to better align with the needs of the environment, rather than with the demands of the fast fashion industry alone. By producing recyclable, upcycled or biodegradable sneakers, these brands are able to better appeal to consumers – not just in regards to style, but in their commitment to a greater cause – aligning with consumers' purpose-motivated purchase decisions. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
116,049 Total Clicks
May 15 - Dec 17
This Month and Warm
FashionEcoShoes
The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,318 Total Clicks
Sep 16 - Dec 17
This Month and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Foundation and concealer products are formulated for sensitive skin
Implications - Whether hypoallergenic, moisturizing or mineral-infused, concealers and foundations are now being formulated to better suit consumers with sensitive skin, who in the past have had to avoid such products. These emerging cosmetic items come as brands seek to personalize their offerings, while still ensuring they can match the needs of a wide range of consumers. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
28,349 Total Clicks
Jan 17 - Dec 17
This Month and Mild
FashionCosmetics
Brands market cosmetics products to men with sensitive skin
Implications - Though skincare products for men are increasingly common, marketing strategies typically fall back on tropes like toughness and durability. Recognizing the reality of men's skins, savvy brands have introduced products that are marketed toward men who need gentle skincare products, upending traditional gender norms. With Gen Z increasingly spurning these norms, cosmetics brands with this forward-thinking approach can capture more of the future male market. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
20,022 Total Clicks
Jul 17 - Dec 17
This Month and Untested
FashionCosmeticsFashion for Men
Jelly-based cosmetics become the go-to for sensitive skin
Implications - Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin. The moisturizing properties of jelly, as well as its relatively cool temperature, is able to soothe the skin in matters of cleansing and moisturizing more effectively than its liquidy counterparts. The products cater to consumers who prioritize self care, while optimizing functionality and consumer experience. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,984 Total Clicks
Jun 17 - Dec 17
This Month and Mild
FashionCosmetics
Trend Hunter Services
Plant stem cells are infused into skincare products
Implications - Stem cells are increasingly being infused into skincare products that range from serums to chocolate bars, for the ultimate goal of fighting free radicals and stimulating stem cell growth in the skin. Though this concept has existed for some time now, it is picking up in popularity due to brands' need to offer highlighted, specific benefits to distinguish their skincare products. The use of stem cells offers the functions required for consumers concerned with rising pollution and UV damage, while also featuring a distinct selling point. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,246 Total Clicks
Jun 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Skin highlighting products are emphasizing their vegan formulations
Implications - As more North Americans adopt veganism, brands that offer skin highlighting cosmetics are formulating their products to suit these lifestyles. Using vegan ingredients and cruelty-free production processes allows brands to cater to vegans and non-vegans alike, as the term "vegan" is often associated with nutrition in general. As such, this marketing shift serves consumers with all types of lifestyle habits, while catering to the almost universal desire for health and wellness. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
57,373 Total Clicks
Apr 16 - Nov 17
This Month and Average
FashionEcoCosmetics
Foundation and concealer products are being infused with vitamins
Implications - Makeup products designed to conceal skin imperfections are now being formulated with vitamins to actually treat those imperfections. This shift offers convenience-focused consumers the multi-functional products they seek out, while giving brands a key selling point that they can leverage. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,721 Total Clicks
Apr 17 - Nov 17
This Month and Average
FashionMarketingCosmeticsBranding