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Matcha is embraced as a go-to skincare ingredient to aid in detoxification
Implications - Having already become a staple in the world of food and beverage, matcha is now being incorporated into a range of cosmetic products due to healthful benefits such as detoxification and it's rich supply of anti-oxidants. This progression highlights the symbiotic relationship between flavor in terms of food and beverage and skincare and beauty innovation, while it also speaks to the persistent influence of the health and wellness movement on adjacent industries. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
40,941 Total Clicks
Oct 16 - Aug 17
This Week and Average
FashionLifestyleHealthCosmetics
Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health. [More]
SCORE 7
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Activity
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Megatrends
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45,509 Total Clicks
Feb 17 - Aug 17
This Week and Warm
Wearable tech takes on a more streamlined approach for seamless integration
Implications - As wearable technology becomes more commonplace for everyday consumers, chunky wearables are seeing a sleeker exterior as consumers look for pieces that suit their aesthetics and lifestyle aspirations. Armed with the knowledge that the future of technology is becoming an extension of the human body, many brands are opting for thinner and more streamlined designs that can be almost forgotten by the wearer, opening them up to a world of connectivity without the bulk. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
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47,937 Total Clicks
Jul 16 - Jul 17
This Month and Warm
TechArt & DesignFashionDesignGadgets
Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.5
Popularity
Activity
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Megatrends
Patterns
37,089 Total Clicks
Apr 16 - Jul 17
This Quarter and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,098 Total Clicks
Jul 16 - Jul 17
This Quarter and Average
FashionMarketingCosmeticsBranding
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
55,988 Total Clicks
Dec 16 - Jul 17
This Quarter and Warm
TechFashionGadgetsCosmetics
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
12,244 Total Clicks
May 17 - Jul 17
This Quarter and Average
Trend Hunter Services
'90s era grunge staples are elevated and reinvented by luxury fashion brands
Implications - Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
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95,215 Total Clicks
Jun 17 - Jul 17
This Quarter and Hot
FashionHip FashionLuxury
The success of Korean skincare opens doors for international brands
Implications - The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
27,983 Total Clicks
Oct 16 - Jun 17
This Quarter and Average
FashionCosmetics
Facial cleansing products break out of the traditional format
Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
36,042 Total Clicks
Oct 16 - Jun 17
This Quarter and Warm
FashionCosmetics