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The benefits of acupuncture come in non-invasive forms
Implications - The benefits of the centuries-old practice of acupuncture are now being incorporated into a variety of non-invasive products that offer everything from enhanced skin to massages. The amalgamation of this historical practice with the needs of today's on-the-go consumer serves individuals who practice self-care effectively yet efficiently. [More]
SCORE 7.4
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59,850 Total Clicks
Apr 16 - Aug 18
New and Warm
FashionCosmetics
Electrolytes are being infused into skincare products
Implications - While most people are familiar with replenishing electrolytes via food and beverages, the skincare industry is now offering topical means of reaping the benefits of these salts. Known to stimulate muscles and nerves and maintain healthy cellular function, electrolytes in skincare allows for brands to establish a distinct selling point that automatically establishes trust for its seemingly "medical" associations. [More]
SCORE 6.4
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Megatrends
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48,070 Total Clicks
Jun 17 - Aug 18
New and Average
FashionCosmetics
Facial balms become increasingly popular as skin enhancers rather than repairers
Implications - Skincare balms are no longer viewed as simply reparative, and are now used in preventative ways to enhance facial skin instead of solely being used to heal skin concerns like extreme dryness or mosquito bites. Now entering the high-end cosmetic market, such multipurpose balms cater to consumers seeking both indulgence and convenience in their practice of self-care. [More]
SCORE 5.7
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Megatrends
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25,795 Total Clicks
Apr 18 - Aug 18
New and Mild
FashionCosmetics
Brands bring adopt memes and jokes into actual product lines and marketing campaigns
Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world campaigns and product lines. Meme culture, and the satirical method of communication and humor that embodies it, is something that has become so frequently shared that it’s become it’s own form of communication. As such, brands are taking what was once only online humor and using it for inspiration for clothing lines and marketing campaigns. This showcases a desire from brands to not only connect with younger generations, but also tap into actual lifestyle habits of their consumers to create a more authentic brand experience. [More]
SCORE 9.2
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150,845 Total Clicks
Nov 16 - Aug 18
This Week and V. Hot
FashionMarketingSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Doctors put their name behind cosmetic and fashion items
Implications - Though many cosmetic and fashion products are conceptualized with research and expertise, particularly when it comes to their safety, that expertise is now being brought to the forefront as doctors create and put their name on cosmetic and fashion items. These brands are able to enter their respective markets in a way that automatically establishes trust between the company and the customer. [More]
SCORE 7.3
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Megatrends
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62,259 Total Clicks
Oct 16 - Aug 18
This Week and Warm
FashionLifestyleHealth
Pumpkin is an emerging ingredient in skincare items
Implications - The enzyme-rich nature of pumpkins has resulted in the incorporation of this fruit into various luxurious skincare items. Containing antioxidants and vitamins, the use of this ingredient in skin care allows for its branding as both an “on-trend” or seasonal item, and now, as a luxury product. [More]
SCORE 6.2
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7,941 Total Clicks
Apr 18 - Aug 18
This Week and Mild
FashionCosmetics
Prebiotic skincare products become more popular for those seeking healthier skin
Implications - Prebiotics are increasingly common as the primary highlighted benefit of various skincare products, as this food source for probiotics can be highly effective in maintaining strong and youthful skin. The benefit of incorporating prebiotics into skincare from a marketing standpoint is that it invokes curiosity, not only for its distinct nature but for the familiarity consumers already have with more commonly marketed term "probiotic". [More]
SCORE 6.6
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Megatrends
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35,286 Total Clicks
Oct 17 - Aug 18
This Week and Mild
FashionCosmetics
Trend Hunter Services
Consumers seek out more gentle alternatives to retinol
Implications - The vitamin A derivative retinol's highly effective qualities make it popular, however some consumers are seeking out more gentle alternatives in order to preserve the same effects of the compound, but without applying harsh chemicals to the skin. Skincare brands are meeting this demand by offering retinol-free products, or those that include retinol-like substances, catering to consumers concerned with natural-minded self-care. [More]
SCORE 6.3
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Megatrends
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18,097 Total Clicks
Oct 17 - Aug 18
This Week and Mild
FashionCosmetics
Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. [More]
SCORE 8.2
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45,882 Total Clicks
May 17 - Aug 18
This Week and Warm
FashionCosmetics
Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used. [More]
SCORE 6.1
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11,936 Total Clicks
Sep 17 - Aug 18
This Month and Mild
FashionCosmetics