Category
Fashion
Ease Footwear
Trend cluster
Category
Calming
Care
Skincare brands are releasing products with psychologically-calming formulas.
6.3
Trend score
What's Happening
What is the Calming Care trend?
Calming Care: Brands across the skinscare industry are releasing products with inherently calming or stress-reducing ingredients. While still only applied to the skin, neuro-active ingredients such as CBD or Neurophroline, reduce mental stresses demonstrably when applied regularly.
Insight
The consumer insight behind the Calming Care trend
Consumers who engage daily with health and beauty products are acutely aware of the effects of each cream, serum, and moisturizer. These consumers use combinations of products to reduce blemishes, invigorate skin, and boost their confidence in turn. However, these consumers are becoming increasingly aware of products that boast both aesthetic benefits and tangible benefits to physical or mental health. As a result, brands are increasingly investing in multifunctional health-skincare products.
Trend themes
Themes within the Calming Care trend
Three behaviours holding the trend together01
Neuro-Active Ingredients
Inclusion of neuro-active ingredients like CBD and Neurophroline in skincare formulas aims to target both skin health and mental well-being.
02
Multifunctional Skincare Solutions
Products that offer multiple benefits such as aesthetic improvements and stress relief are becoming increasingly popular in the skincare market.
03
Psychodermatology
The integration of psychology with dermatology, known as psychodermatology, focuses on creating skincare products that improve both skin condition and emotional wellness.
Industry implications
What the Calming Care trend means for industry
Where the trend changes the playbookFor
Health And Wellness
Incorporating stress-reducing and mental wellness features into health and beauty products presents new avenues for holistic health solutions.
For
Cosmetics And Skincare
The cosmetics industry is seeing innovations in products designed to cater to both beauty and emotional well-being simultaneously.
For
Pharmaceuticals
Pharmaceutical advancements are being applied to skincare products, combining therapeutic ingredients that offer both dermatological and psychological benefits.
Workshop question
How could we expand our products reach by incorporating new, or marketing existing, multifunctional benefits?
Trend signals
Trend signals for Calming Care
Trend score 6.3 out of 10, from popularity 85%, activity 76%, freshness 27%.
Popularity85%
Activity76%
Freshness27%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Calming Care trend
4 featured examples from Apr 6, 2023 to Aug 20, 2024CategoryFashion
Stress-Reducing SPF Mists
BEAME Protects, Reduces Skin Stress and Boosts Moods
Innovations like BEAME's stress-reducing SPF mist are progressively merging wellness with beauty routines.
CategoryFashion
Emotional Wellness Serums
Dr. Dermacare Pairs Spa-Like Derma Rollers with Mind-Skin Serums
Advancing the skincare market by integrating emotional wellness techniques provides a fresh angle for product development and marketing.
CategoryFashion
Multipurpose Calming Pens
Sereko's Calming Gel Pen Depuffs Eyes, Soothes Acne & Regulates Moods
Innovative products that blend skincare and wellness open new opportunities for brands to address holistic health.
CategoryFashion
Powder-Based Serums
The Skin Stress Balancer is a Plant-Powered Neurocosmetic Made for Mixing
The cosmetics industry can explore incorporating plant-based and neuro-active ingredients in their products for better efficacy and differentiation in the market.
