Skincare brands are releasing products with psychologically-calming formulas
Trend - Brands across the skinscare industry are releasing products with inherently calming or stress-reducing ingredients. While still only applied to the skin, neuro-active ingredients such as CBD or Neurophroline, reduce mental stresses demonstrably when applied regularly.
Insight - Consumers who engage daily with health and beauty products are acutely aware of the effects of each cream, serum, and moisturizer. These consumers use combinations of products to reduce blemishes, invigorate skin, and boost their confidence in turn. However, these consumers are becoming increasingly aware of products that boast both aesthetic benefits and tangible benefits to physical or mental health. As a result, brands are increasingly investing in multifunctional health-skincare products.
Insight - Consumers who engage daily with health and beauty products are acutely aware of the effects of each cream, serum, and moisturizer. These consumers use combinations of products to reduce blemishes, invigorate skin, and boost their confidence in turn. However, these consumers are becoming increasingly aware of products that boast both aesthetic benefits and tangible benefits to physical or mental health. As a result, brands are increasingly investing in multifunctional health-skincare products.
Workshop Question - How could we expand our products reach by incorporating new, or marketing existing, multifunctional benefits?
Trend Themes
1. Neuro-active Ingredients - Inclusion of neuro-active ingredients like CBD and Neurophroline in skincare formulas aims to target both skin health and mental well-being.
2. Multifunctional Skincare Solutions - Products that offer multiple benefits such as aesthetic improvements and stress relief are becoming increasingly popular in the skincare market.
3. Psychodermatology - The integration of psychology with dermatology, known as psychodermatology, focuses on creating skincare products that improve both skin condition and emotional wellness.
Industry Implications
1. Health and Wellness - Incorporating stress-reducing and mental wellness features into health and beauty products presents new avenues for holistic health solutions.
2. Cosmetics and Skincare - The cosmetics industry is seeing innovations in products designed to cater to both beauty and emotional well-being simultaneously.
3. Pharmaceuticals - Pharmaceutical advancements are being applied to skincare products, combining therapeutic ingredients that offer both dermatological and psychological benefits.
