Category
Fashion
Smile Cosmetics
Trend cluster
Category
Mindful
Skincare
Skincare products are increasingly sold with journals for self-reflection.
6.3
Trend score
Trend
What is the Mindful Skincare trend?
Mindful Skincare: The concept of psychodermatology has gained traction in the skincare industry, resulting in products that address skin health and mental well-being. This has led to the inclusion of journals alongside skincare products, helping address potential psychological factors contributing to skin concerns.
Insight
The consumer insight behind the Mindful Skincare trend
Consumers who embrace holistic health practices are often fascinated by the mind-body connection and its effects on skin health. Recognizing this trend, skincare brands are prioritizing the creation of integrated wellness solutions that allow users to seamlessly incorporate these practices into their daily routines. Businesses that cater to the demand for holistic wellness products can appeal to consumers who value products that address both physical and mental well-being.
Trend themes
Themes within the Mindful Skincare trend
Three behaviours holding the trend together01
Holistic Beauty Bundles
The trend of incorporating mind-body practices into skincare routines emphasizes the convergence of mental wellness and beauty.
02
Neurocosmetic Innovations
Advancements in neurocosmetics leverage scientific research to design products that address stress and mental wellbeing alongside skin health.
03
Journaling Integration
Integrating journaling with skincare products caters to consumers seeking comprehensive self-care regimens that promote reflection and goal-setting.
Industry implications
What the Mindful Skincare trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry increasingly incorporates elements of mental wellness to create comprehensive skincare solutions.
For
Wellness and Self-Care
The wellness and self-care industry benefits from trends that combine physical health products with mental health practices like journaling.
For
Health and Mental Wellbeing
The health and mental wellbeing sector sees innovation opportunities in products that bridge the gap between psychological health and physical self-care.
Workshop question
How can your brand provide an all-encompassing approach to aconsumer issue?
Trend signals
Trend signals for Mindful Skincare
Trend score 6.3 out of 10, from popularity 82%, activity 75%, freshness 31%.
Popularity82%
Activity75%
Freshness31%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mindful Skincare trend
5 featured examples from Aug 25, 2022 to Nov 12, 2024CategoryFashion
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
The skincare industry is expanding to include neurocosmetics that not only enhance physical appearance but also support mental health and well-being.
CategoryFashion
Psychodermatology Lip Products
Eyeam's Love Language Lip Bloss Turns Gloss into a Self-Love Tool
The wellness beauty industry is expanding as products now often include components aimed at improving mental well-being alongside physical appearance.
CategoryFashion
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
The integration of mental wellness with skincare routines opens new avenues for personalized and holistic beauty products.
CategoryFashion
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Innovating with campaigns like Slovember can help brands differentiate themselves by promoting steady, mindful shopping habits over rushed buying.
CategoryFashion
Digital Detox Skincare Kits
Solvasa's Digital Detox Kit Helps You Take a Break and De-Stress
Companies in this sector can look at adding value to the skincare market by offering digital detox products that appeal to consumers looking to unwind from too much screen time.
