Dissolving cocktail innovations enhance both function and experience
Implications - The rise of the craft cocktail has resulted in unique formats in which these beverages are offered, and one of the innovations in this evolution is dissoluble cocktail products that go from solid to liquid form as, or right before, they're consumed. These products are able to prioritize the quality associated with craft cocktail consumption, while simultaneously offering the experiential interactions that consumers seek out.
Homework Question - How can your brand boost the experiential aspects of its products/services? [More]
Homework Question - How can your brand boost the experiential aspects of its products/services? [More]
