Brands are adapting their business models to incorporate escape rooms
Implications - Brands are adapting their business models and marketing campaigns to include escape rooms that enhance the consumer experience. These spaces offer experiential environments where brands are able to engage their consumers' sense of curiosity and play, while simultaneously strengthening consumer loyalty due to their interactive and distinct nature.
Homework Question - Conceptualize an escape room that your brand could create as part of a marketing stunt. [More]
Homework Question - Conceptualize an escape room that your brand could create as part of a marketing stunt. [More]
