Brands turn to fruit-based alternatives to form faux leather products
Implications - Fruit-based alternatives to leather products, or the synthetic materials most often used to make faux leather, are quickly overtaking their less eco-friendly counterparts. Innovations in the way these materials can be processed has resulted in fashion products made up of faux leather that is more genuine in feel and aesthetic. This shift ties into consumers' desire to prioritize their preferred tastes, while still aligning their purchase decisions with their values. [More]
