As thirsty drinkers drive up the demand for dirty sodas, Burgerville launched BV Bevies as part of its permanent menu. The iced lineup includes Cherry Seltzer, made with Oregon Cherry compote from Oregon Fruit Company and seltzer water; Iced Peach Green Tea, which pairs a tropical green tea from Smith Tea Maker with peach compote from Oregon Fruit Company; and Pomegranate Cherry Limeade, enhancing lime soda with pomegranate cherry syrup from Portland Syrups.
The customizable BV Bevies are crafted with real, clean ingredients like locally sourced fruit—and no high-fructose corn syrup—and topped with Burgerville’s signature Cloud Cream. For coffee lovers, Burgerville unveiled a smooth Stumptown Cold Brew, which also features the same fluffy topping for fans of fexturally interesting drinks.
What's Driving This Trend
- Locally-sourced Ingredients
- Consumers are increasingly interested in beverages using locally-sourced fruits, offering a fresh and sustainable alternative to traditional supply chains.
- Clean-ingredient Beverages
- The shift towards clean-ingredient drinks highlights a demand for transparency in beverage formulations, free from artificial additives and high-fructose corn syrup.
- Texturally-interesting Beverages
- Textured toppings like Burgerville's Cloud Cream are elevating consumer experiences by adding a sensory twist to traditional drink offerings.
Who This Affects Most
- Beverage Industry
- The beverage market is seeing a shift towards incorporating all-natural ingredients, driven by a growing consumer base that values health and transparency.
- Local Food Production
- Local food production industries are benefiting from increased partnerships with beverage companies interested in leveraging local, sustainable sources for their ingredients.
- Specialty Tea and Coffee
- The specialty tea and coffee sector is expanding as drinks like Iced Peach Green Tea and Stumptown Cold Brew cater to sophisticated consumer palettes seeking innovative beverage experiences.
