Free-From Concentrated Juice Drinks

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Oregon Fruit Company Real Fruit Refreshers are Flavorful

— October 15, 2025 — Lifestyle
Oregon Fruit Company Real Fruit Refreshers are a new range of shelf-stable beverage concentrate products crafted with a free-from recipe to offer consumers a way to mix high-quality drinks from home.

The products come in four flavors including Pacific Berry, Guava Passion Fruit, Pineapple Limeade and Prickly Pear Raspberry, which are each free from artificial flavors, colors and preservatives. The products will yield 1.25-gallons per 32-ounce bottle, and maintain a vegan, Kosher and non-GMO recipe. The products are arriving as part of the brand's 90th anniversary.

VP of Sales & Marketing Carrie Blomquist spoke on the Oregon Fruit Company Real Fruit Refreshers saying, "Refreshers are one of the fastest-growing categories in beverage, up nearly 100% over the past four years, and operators are looking for high-quality, pro?table options to meet that demand. The truth is, most refreshers on the market aren’t made with real fruit. Oregon Fruit Refreshers are our response to this gap in the market: clean-label, real-fruit purees that are easy for operators to make and irresistible for customers to enjoy.”

Trend Themes

  1. Clean-label Beverages — The rise of clean-label beverages showcases a growing consumer preference for drinks without artificial ingredients, colors, or preservatives.
  2. Home-mixed Drink Concentrates — Home-mixed drink concentrates are becoming popular as they provide consumers the flexibility to create diverse, premium-quality beverages at home.
  3. Vegan and Kosher Drink Options — Increasing demand for vegan and Kosher drink options reflects a broader trend towards inclusive and ethical beverage choices.

Industry Implications

  1. Beverage Concentrate Industry — The beverage concentrate industry is evolving to meet consumer desires for high-quality, customizable drink solutions that are both tasty and convenient.
  2. Natural Food and Beverage Industry — The natural food and beverage industry is capitalizing on consumer interest in products with fewer additives and more authentic ingredients.
  3. Health and Wellness Drinks — Health and wellness drinks are gaining traction as they align with the rising trend of greater awareness towards personal health and ingredient transparency.
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