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Michael is a dynamic self starter with a passion for marketing and the written word. A graduate of Wilfrid Laurier University, he became an Editor for the TrendHunter.com editorial team in 2012.

An avid eco enthusiast, lover of adventure and painter, Michael is constantly hunting for new opportunities to enrich himself, his community and the world-at-large.
Well-Portioned Frozen Treats
Well-Portioned Frozen Treats
The Latest Jude’s Products are Ready for Warm Weather
The latest Jude’s products have been launched by the UK-based brand as a series of treats perfect for consumers to pick up this spring and summer to beat the heat in a decidedly delicious way. The... MORE
Calorie-Conscious Frozen Pizzas
Calorie-Conscious Frozen Pizzas
The Goodfella's Light & Crispy Base Pizzas are Stone-Baked
The Goodfella’s Light & Crispy Base pizzas are being launched by the Nomad Foods-owned brand as a range of options for consumers to try out this spring or summer. The pizzas come in two... MORE
Potato-Based Pancake Mixes
Potato-Based Pancake Mixes
The Patty Cakes Potato Protein Pancake Mix is Plant-Based
The Patty Cakes Potato Protein Pancake Mix has been launched by The Good Flour Company as a well-formulated product for health-conscious consumers to pick up for their next breakfast spread. The... MORE
Flavorful Free-From Snack Bites
Flavorful Free-From Snack Bites
The Latest Sweet Nothings Nut Butter Bites Flavors are Indulgent
The latest Sweet Nothings Nut Butter Bites flavors have been launched by the superfood snacking brand to provide consumers with a tasty way to satiate their hunger throughout the day. The snack... MORE
Minuscule Soda-Flavored Candies
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
The Tic Tac Sprite candies have been announced as a special edition product created by the Ferrero company in collaboration with The Coca-Cola Company to offer an alternative way to enjoy a familiar... MORE
Springtime-Themed Snack Cakes
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
This Tastykake Easter packaging is being rolled out by the brand in the US where shoppers can pick up the products to help enhance their springtime celebrations in a decidedly delicious way. The... MORE
Sugar-Free Gummy Supplements
Sugar-Free Gummy Supplements
SmartyPants Vitamins Sugar Free Now Includes Three New Options
The SmartyPants Vitamins Sugar Free range has been expanded to offer consumers more options to incorporate into their healthy lifestyle and regime. The supplements are each characterized by their... MORE
Kids Show Cosmetics Collections
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
The Sesame Street x wet n wild collection has been unveiled as a limited-edition range of cosmetics perfect for nostalgic consumers to pick up this spring to enhance their regimes. The collect... MORE
Fruit-Forward Finnish Liqueurs
Fruit-Forward Finnish Liqueurs
Lingoncello Offers an Alternative to Traditional Limoncello
The Lingoncello liqueur has been introduced as a new take on the classic limoncello liqueur to provide connoisseurs with a Finnish version to enjoy in place of the Italian option. The liqueur is... MORE
Off-Season Doughnut Campaigns
Off-Season Doughnut Campaigns
The Krispy Kreme Pumpkin Spice Doughnut is Back for April Fool's Day
The Krispy Kreme Pumpkin Spice doughnut is a seasonal menu item traditionally only available during the fall months, but the brand has decided to shake things up for April Fool’s Day. The... MORE
Anniversary Smartphone Collections
Anniversary Smartphone Collections
The Meizu 20 Series Smartphones Come in Three Models
The Meizu 20 series smartphones have been shown off just in time for the brand’s 20th anniversary to provide consumers with several options to choose from for their specific needs. The... MORE
Targeted Climate Control Appliances
Targeted Climate Control Appliances
AIRLEO Duo Eco Air System Delivers Warmth or Cooling
The AIRLEO Duo Eco Air System is a mobile cooling and heating system for placement in the home as a way to keep specific areas at a desired temperature rather than opting for conventional HVAC... MORE
Physical Video Call Controllers
Physical Video Call Controllers
The 'Boop' Virtual Meeting Controller Prioritizes Total Control
Taking video calls often means turning webcams and microphones on and off throughout, so the ‘Boop’ virtual meeting controller has been developed to help streamline this process. The... MORE
Preppy Collaboration Footwear Collections
Preppy Collaboration Footwear Collections
The Sperry x Brooks Brothers Collection is Campus-Ready
The Sperry x Brooks Brothers collection has been unveiled as a collaboration between the two preppy brands to provide the perfect option for collegiate-minded individuals to add to their wardrobe.... MORE
Streamlined Data Transmission Routers
Streamlined Data Transmission Routers
The ASUS RT-BE96U Tri-Band WiFi 7 Router Has AiMesh Support
The ASUS RT-BE96U tri-band WiFi 7 router is an optimized piece of networking equipment for the home or office to provide users with access to impressive speeds in a streamlined manner. The 802.11BE... MORE
Wrist-Worn Smartphone Holders
Wrist-Worn Smartphone Holders
The 'MATCH' Phone Holder Keeps Devices Literally on Hand
The ‘MATCH’ phone holder is an aftermarket accessory for smartphone users to help them keep the device closer than ever to optimize access and more. The accessory works by being... MORE
Mobile Security System Sensors
Mobile Security System Sensors
The Mimiq GO Portable Security Device Has a 120dB Alarm
The Mimiq GO portable security device is a mobile solution for keeping personal belongings and even temporary accommodations more secure in a decidedly simple way. The device has a compact design... MORE
Connected Cubic Desk Lights
Connected Cubic Desk Lights
The YEELIGHT CUBE Customizable Table Lamp Syncs with PCs and More
The YEELIGHT CUBE customizable table lamp is a modular illumination device for desktop use to provide users with a way to elevate the digital design aesthetic of their setup. The smart light has a... MORE
Quick-Charge Smartphone Mounts
Quick-Charge Smartphone Mounts
The Nomad Stand One MagSafe Charger is Apple-Approved
The Nomad Stand One MagSafe Charger is a sleek accessory for iPhone users to incorporate into their existing device ecosystem as a way to put the smartphone on display and more. The device has a... MORE
Wireless Drone Control Headsets
Wireless Drone Control Headsets
The DJI Goggles Integra Hide a Battery Pack in the Rear
The DJI Goggles Integra is an immersive accessory for use with the brand’s first-person view (FPV) drones to add in an intuitive experience that isn’t limited by cables. The headset... MORE
Sculptural Recycled Plastic Chairs
Sculptural Recycled Plastic Chairs
The 'Super' Chair is Artistic Yet Inherently Comfortable
The ‘Super’ chair has been designed by Nicholas Baker for Damiano Latini as a sculptural yet functional piece of furniture that’s perfect for elevating the aesthetic of a dining... MORE
Garden-Filled Ceiling Lights
Garden-Filled Ceiling Lights
The OEV Silence Lamp Collection Will Be at Salone Del Mobile 2023
The OLEV Silence lamp collection has been shown off ahead of Salone Del Mobile 2023 as a naturalistic lighting solution for living spaces and offices to integrate an organic touch. The collection... MORE
Swappable Component Floor Speakers
Swappable Component Floor Speakers
The Loudt 'musegg' Has a Modern Hi-Fi Construction
The Loudt ‘musegg’ is an almost otherworldly Hi-Fi audio solution perfect for the modern living space that’s ready to provide audiophiles alike with a way to enjoy their favorite... MORE
Natural Sound-Amplifying Chairs
Natural Sound-Amplifying Chairs
The 'Amplification Of The Senses' Chair Helps Alleviate Stress
The ‘Amplification Of The Senses’ chair is a coned-shaped, outdoor seating solution that’s constructed to help a sitter enjoy a more tranquil experience when spending time in nature.... MORE
Compact Keyboard-Style Computers
Compact Keyboard-Style Computers
The Conceptual Mac Nano Boasts a Large Touch Bar
The conceptual Mac Nano has been designed by Le KBM as a personal computer that aims to save precious desk space by incorporating technology devices together. The compact computer features a Magic... MORE
Chickpea-Based Cheese Alternatives
Chickpea-Based Cheese Alternatives
ChickP Uses its Chickpea Protein Isolate for Dairy-Free Cheese
ChickP has announced two new prototypes for dairy-free cheese that makes use of its chickpea protein isolate to showcase its versatility when it comes to plant-based food options. The brand utilized... MORE
Next-Generation Soda Branding
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
The new Pepsi logo has been shown off by PepsiCo as its first update in 14 years that’s sure to help draw in consumer attention and help refresh its image. The logo showcases the familiar red,... MORE
Frozen Caky QSR Treats
Frozen Caky QSR Treats
The McDonald's Strawberry Shortcake McFlurry is Arriving for Spring
The McDonald’s Strawberry Shortcake McFlurry is being launched at participating locations in the US to help patrons enjoy a sweet treat that’s perfect for springtime indulgence. The ice... MORE
Protein-Rich Ready-to-Prepare Pastas
Protein-Rich Ready-to-Prepare Pastas
Barilla Chickpea Orzo Has 19-Grams of Plant-Based Protein
The Barilla Chickpea Orzo is the latest addition to the brand’s plant-based, protein-rich pasta range that’s perfect for health-conscious consumers to incorporate into their favorite... MORE
Boldly Pigmented Eyeshadow Cosmetics
Boldly Pigmented Eyeshadow Cosmetics
JOAH Beauty Announced Three New Launches for Spring
JOAH Beauty is introducing three new products to get fans ready for springtime makeup looks and elevate their practice with some premium formulations. The products include the new Simplifeyed... MORE
Low-Cost Cosmetic Retailer Expansions
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Dollar General has announced it will be debuting a new beauty layout across its retail locations in a bid to provide shoppers with an array of fresh products and more. The retail update by the low-... MORE
Easter-Themed Protein Powders
Easter-Themed Protein Powders
BodyTech Peeps Whey Protein Isolate Comes in Two Flavors
The BodyTech Peeps Whey Protein Isolate is being launched with springtime in mind to help athletes and health-conscious consumers alike enjoy the flavors of the season in an alternative way. The... MORE
Elevated Diner Menus
Elevated Diner Menus
The IHOP Menu Now Includes Premium Options for Breakfast, Lunch and Dinner
The IHOP menu has been expanded as part of its largest evolution yet to provide diners with a range of options to try out during their next visit. The brand is offering a variety of new options for... MORE
Baked Good-Inspired Toaster Pastries
Baked Good-Inspired Toaster Pastries
Pop-Tarts Frosted Banana Bread is Sweet and Comforting
The Pop-Tarts Frosted Banana Bread have been unveiled by the Kellogg Company as the latest flavor that draws inspiration from the classic baked good. The toaster pastry boasts the signature crust... MORE
Cannabis QSR Ketchups
Cannabis QSR Ketchups
Kiva x Fatburger Ketchup Has 10mg of THC Per Packet
The Kiva x Fatburger Ketchup has been developed as a celebratory offering arriving ahead of April 20 to provide patrons with an alternative way to get the munchies. The ketchup is being launched... MORE
All-Natural Men's Health Supplements
All-Natural Men's Health Supplements
The mate endurance PE Supplement Has Nine Natural Ingredients
The mate endurance PE supplement is formulated with men’s sexual health in mind to help them management premature ejaculation (PE) in a natural way. The dietary supplement is formulated with... MORE

Featured Ideas

Keychain EDC Tool Accessories
Keychain EDC Tool Accessories
The CRKT Pocket Driver Stash Tool is Durably Designed
The CRKT Pocket Driver Stash Tool is a durable piece of everyday carry (EDC) equipment perfect for makers and DIYers alike to keep in their collection. The tool is characterized by its aluminum... MORE
Knife-Free Titanium Multitools
Knife-Free Titanium Multitools
The EDC Monster Titanium Multifunction Pry Bar Has 12 Features
The EDC Monster titanium multifunction pry bar is a feature-rich accessory perfect for handling a wide range of everyday activities when going about one’s daily routine, spending time in the... MORE
Transparent Aluminum Smartphones
Transparent Aluminum Smartphones
This Nothing Phone (2) Concept by 4RMD Imagines a Next-Gen Device
This Nothing Phone (2) concept has been designed by 4RMD as a rendering of what smartphone users could be in store for when the brand’s follow-up handset hits the market. The smartphone... MORE
Micro-Sized EDC Knives
Micro-Sized EDC Knives
The Microblade Pill XL Can Be Stowed on Any Keychain
The MICROCARRY Microblade Pill XL is an ultra-tiny everyday carry (EDC) tool for offering a helping hand with a wide variety of common daily tasks. The tiny knife is rated as being 33% longer than... MORE
Solar Energy-Capturing Tents
Solar Energy-Capturing Tents
The Jackery LightTent-AIR Has its Own Eco Energy System
The Jackery LightTent-AIR is a solution for avid campers to support extended living in outdoor environments without having to leave all the comforts of home behind. The tent was shown off at CES 2023,... MORE
Off-Road-Ready Truck Campers
Off-Road-Ready Truck Campers
The Grid Series Expedition Camper Has a Heavy-Duty Chassis
The Grid Series Expedition Camper from Wilderness Campers is a heavy-duty model built with power and versatility in mind to help adventurers take to any environment or locations with ease. Featuring... MORE
Outdoor Lifestyle Knives
Outdoor Lifestyle Knives
The Opinel No.12 Outdoor Explore Folding Knife Comes with a Tick Remover
The Opinel No.12 Outdoor Explore Folding Knife has been given an upgrade by the brand to deliver a functional experience for nature adventurers to appreciate. The knife is constructed with a... MORE
Powered Screwdriver Multitools
Powered Screwdriver Multitools
The NexTool Gemini Electric Multitool Has a 13-in-One Design
There is no shortage of multitools on the market given the popularity of everyday carry (EDC) accessories, but the NexTool Gemini electric multitool positions itself as a cut above the rest. The... MORE
Branded Tech Ecosystem Trackers
Branded Tech Ecosystem Trackers
The Conceptual Google 'G Spot' Tracker by Obi Fidler is Connected
The conceptual Google ‘G Spot’ tracker has been designed by Obi Fidler as a rendering of what could be expected if the namesake tech brand were to create a tracker for its product... MORE
Feature-Rich Overlanding Trailers
Feature-Rich Overlanding Trailers
The Sasquatch Expedition Campers 'Highland 60' is Rugged
The Sasquatch Expedition Campers ‘Highland 60’ off-road camping trailer is a feature-rich solution for overlanding enthusiasts alike to choose for their next adventure. The trailer... MORE
Co-Branded Smartphone Concepts
Co-Branded Smartphone Concepts
This iPhone x Galaxy Concept by Michael Ma Combines Aesthetics
This iPhone x Galaxy smartphone concept has been designed and rendered by Michael Ma as a mobile device that incorporates aesthetics from Apple and Samsung-branded solutions. The smartphone is... MORE
Plush Anime Monster Toys
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
The Pokémon Squishmallows have been announced as a collaboration range of plush toys for avid fans of the anime franchise to pick up this spring. The toys follow on the soft, plus and squishy... MORE
Rugged Diminutive Camper Vans
Rugged Diminutive Camper Vans
The Potential Motors Adventure 1 Electric Camper Has Two Motors
The Potential Motors Adventure 1 Electric Camper is a compact, well-equipped transportation solution ready to handle the demands of any environment that an adventurer wants to explore. The vehicle... MORE
Ultra-Tough Urbanite Pocket Knives
Ultra-Tough Urbanite Pocket Knives
The WESN Bornas Has a Fixed-Blade Design and a Wooden Handle
The WESN Bornas is a modern take on the fixed blade pocket knife that’s ready to keep up with the needs of urbanites and backcountry explorers alike. The knife maintains a lightweight,... MORE