Enlightening Alcohol-Free Refreshments

De Soi Social Spritz Acts as a Flavorful Social Lubricant

De Soi Social Spritz is an alcohol-free refreshment targeted towards gatherings and social scenarios to act as a social lubricant with a functional twist. The drink is formulated with ginseng, L-theanine, L-tyrosine and vitamins B6 and B12 that combine to deliver a boost to energy levels and spirit to work best when enjoyed socially. The beverage is thus packed with more than 1,000mg of functional adaptogens to help support easy socialization amongst new and old friends alike.

De Soi Social Spritz comes in three flavors including Peach Ginger, Blackberry Hibiscus and Lemon Elderflower that will deliver spritz-style cocktail benefits with less than five-grams of sugar in each serving. The drinks can be purchased as part of a variety pack or by individual flavor.

Functional Social Beverages
Alcohol-free drinks enhanced with adaptogens, amino acids and vitamins create space for mood-supportive refreshments that fit parties, dinners and networking occasions.
Sober-curious Spritzes
Cocktail-inspired formats with low sugar and layered flavors signal growth potential for premium non-alcoholic options that preserve ritual without intoxication.
Mood-boosting Refreshments
Ingredients associated with energy, calm and focus are redefining soft drinks as lifestyle products tied to social confidence and everyday wellbeing.

Industries Being Reshaped

Non-alcoholic Beverages
Premium alcohol-free formulations are expanding the category beyond substitution into functional, occasion-based drinks for adult social settings.
Functional Foods and Drinks
Adaptogen-forward recipes point to crossover potential between wellness supplements and ready-to-drink refreshments with experiential benefits.
Hospitality and Events
Restaurants, bars and gatherings can reflect shifting drinking habits through sophisticated zero-proof offerings designed for inclusive social participation.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 42%
Freshness 100%