The 7 Brew drinks range is a series of canned refreshments with function to work well for consumers seeking out convenient ways to boost their alertness, hit their macro goals and more.
The drink range starts off with the 7 Brew Energy drinks in Original, Original Sugar-Free, Ocean Breeze Sugar-Free, Nightshade Sugar-Free and Pink Mermaid Sugar-Free. The 7 Brew Coffee series, on the other hand, includes the Blondie Chilled Espresso Breve Beverage and the Brunette Brownie Chilled Espresso Mocha Beverage with seven-grams and eight-grams of protein, respectively. Finally, the Banana Bread Chilled Espresso Breve Beverage offers a dessert-like flavor with an energizing coffee boost.
The 7 Brew drinks range will see the 7 Brew Energy drinks arriving at over 1,100 Walmart locations with the 7 Brew Coffee options arriving at around 4,400 locations in the US.
Image Credit: 7 Brew
Why This Trend Is Growing
- Functional Canned Refreshments
- Convenient ready-to-drink formats are expanding beyond basic hydration to combine energy, protein and flavor-forward positioning for busy consumers.
- Dessert-inspired Coffee Drinks
- Indulgent profiles like brownie and banana bread are reshaping chilled coffee by merging treat-like experiences with practical energy benefits.
- Sugar-free Energy Expansion
- Low- and no-sugar energy options are gaining shelf space as brands address alertness needs while aligning with wellness-driven purchasing habits.
Industries Being Reshaped
- Ready-to-drink Beverages
- Retail-friendly canned formats are creating new room for beverage brands to blend functionality, portability and mainstream flavor appeal.
- Convenience Retail
- Mass distribution through major retailers is accelerating access to niche drink concepts that previously relied on specialty or regional availability.
- Functional Nutrition
- Protein-enhanced coffee beverages signal a crossover between performance nutrition and everyday refreshment occasions.
