The Dunkin’ Refreshers Drink Mix has been created through a partnership with Jel Sert as a ready-to-mix drink product inspired by the cafe brand's signature fruit-forward refreshment drink menu. The drink mix comes packaged in single-serve sachets to maximize ease of mixing and are formulated with zero sugar alongside a modest 80mg of caffeine sourced from green tea. The drink mixes come in four familiar flavor profiles inspired by the original beverage range including Mango Pineapple, Strawberry Dragonfruit Lemonade, Kiwi Watermelon and Peach Passion Fruit Lemonade.
The Dunkin’ Refreshers Drink Mix comes in packs of 40 single-serve sticks to build on the popularity of powdered beverage mixes that can be enjoyed from home, but also brought virtually anywhere for quick consumption.
Why This Trend Is Growing
- Branded Cafe Drink Mixes
- Co-branded powdered versions of signature cafe beverages present potential for extending cafe loyalty and flavor equity into at-home and portable consumption formats.
- Single-serve Powdered Beverages
- The rise of sachet-based mixes highlights opportunities for ultra-portable, shelf-stable beverage solutions that reduce shipping costs and broaden point-of-use occasions.
- Sugar-free Caffeinated Mixes
- Formulations pairing low-to-no-sugar profiles with plant-derived caffeine suggest room for differentiated functional beverage offerings targeting health-conscious consumers.
Industries Being Reshaped
- Retail Grocery
- Shelf placement and private-label partnerships could be disrupted by grab-and-go powdered beverage SKUs that blur the line between grocery staples and cafe experiences.
- Foodservice and Cafes
- Brick-and-mortar cafes may see their brand ecosystems expanded through consumer-packaged powdered products that enable remote engagement beyond store visits.
- Sports Nutrition and Supplements
- Sports and performance brands can be challenged by lightly caffeinated, flavored powder mixes that intersect hydration, energy, and flavor in a single convenient format.
