Multifunctional Grill Appliances

SMEG Launched Its Multi Use Grill With Contact Oven and BBQ Modes

SMEG has launched the 'Multi Use Grill,' a countertop appliance that offers Contact, Oven and open BBQ cooking modes in one compact unit priced at $499.99. The SMEG Multi Use Grill includes interchangeable smooth, grill and waffle plates, along with preset programs for sandwiches, waffles and burgers, plus customizable time and temperature controls for more precise cooking.

The appliance can handle everything from toasted sandwiches and grilled vegetables to shareable BBQ-style meals and waffles without requiring multiple devices. It is available in three colorways.

As countertop appliance brands look to combine multiple kitchen functions into fewer devices, SMEG shows how pairing Italian design with versatile cooking options can appeal to consumers seeking flexibility without extra kitchen clutter.

Image Credit: SMEG

Convergent Kitchen Devices
Combining contact grilling, oven baking and open BBQ functions in one unit enables a single appliance to replace several traditional kitchen tools, reshaping consumer expectations for multifunctionality.
Interchangeable Cooking Interfaces
The use of smooth, grill and waffle plates that swap into a single base creates a modular hardware ecosystem that can expand product lifecycles and accessory-driven revenue.
Preset and Custom Cooking Controls
Offering both preset programs and precise time-temperature customization paves the way for appliances to deliver consistent results while catering to advanced user preferences and recipe ecosystems.

Sectors Adopting This

Small Appliance Manufacturing
Manufacturers face pressure to integrate multiple cooking modes and premium design into compact, price-sensitive products that redefine value propositions on retail shelves.
Foodservice and Catering
Portable multi-mode grills could enable small-scale caterers and pop-ups to deliver a wider menu from a reduced equipment footprint during events and offsite services.
Smart Home and Kitchen Platforms
Connectivity and programmable presets in multifunction appliances present opportunities for platform-based recipe libraries, remote monitoring and subscription content models.
SCORE
9.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 100%
Freshness 92%