The Starbucks Coffee Craft range is a new series of concentrated coffee products perfect for helping consumers to create customized beverages from the comfort of home.
The product range features two options including Rich Black and Signature Caramel that can be used by diluting them with water, pairing them with sparkling water or mixing up with milk or alt milk. The iced coffee concentrates are thus ideal for the increasing number of cost-conscious consumers seeking to create cafe-quality drinks from home to save money. The product range is arriving now in the UK for £3.99 per bottle.
Nestlé Coffee Marketing Director Ingrid Hayes commented on the Starbucks Coffee Craft range saying, "Iced coffee and creative coffee recipes are incredibly popular, but we know recreating iced coffee recipes at home can be daunting. With Starbucks Coffee Craft it has never been easier to create delicious, iced drinks from the comfort of your home."
What Makes This Trend Stand Out
- At-home Beverage Customization
- A consumer preference for tailoring strength, flavor and texture at home through modular ingredients and simple dilution formats.
- Concentrated Coffee Formats
- Concentrates as compact, shelf-stable SKUs that enable precise dosing, lower per-serve cost and expanded flavor variety without bulky packaging.
- Milk-alternative Integration
- Formulations explicitly compatible with dairy and plant-based milks that broaden appeal across dietary preferences while preserving cafe-style mouthfeel.
Sectors Adopting This
- Retail Grocery
- Shelf-space strategies shifting toward small-format, high-turnover concentrate bottles that capture at-home premiumization and impulse purchase occasions.
- Foodservice and Qsr
- Quick-service formats seeing opportunities in streamlined back-of-house inventory through concentrate-based beverage systems that reduce waste and labor complexity.
- Dairy and Alt-milk Producers
- Ingredient suppliers encountering demand for stable, texture-enhancing formulations tailored to blend reliably with concentrated coffee products across temperature ranges.
