TrueStart Coffee's Espresso Coffee Concentrate was created to meet the high demand for cafe-quality iced coffee and coffee-based cocktails prepared at home. This launch sees TrueStart Coffee move from its established instant and cold brew range into the liquid concentrate sector because year-round cold coffee consumption is up—about 19% of consumers in the UK now drink more cold coffee than hot all year round, and this one-liter, multi-occasion concentrate provides a versatile, cost-conscious alternative to the high price of coffee shop beverages.
Espresso Coffee Concentrate is a convenient, uncomplicated, affordable at-home option that's ready to add to everything from chilled tonic water to a milk of choice or, for evening occasions, a cocktail shaker with vodka and coffee liqueur.
Why This Trend Is Growing
- Multi-occasion Beverage Concentrates
- Concentrated espresso formats that serve cold, hot, and cocktail uses present opportunities to replace single-serve and shop-bought options with a single versatile SKU.
- At-home Cafe Quality
- Rising consumer demand for barista-grade beverages at home signals potential for premium, ready-to-use products that replicate café taste and texture without specialized equipment.
- Alcohol-coffee Hybrid Drinks
- The blend of espresso concentrates with spirits and mixers indicates room for novel pre-mixed or mixology-ready products bridging the day-to-night beverage occasions.
Industries Being Reshaped
- Food and Beverage Retail
- Retailers stocking multi-occasion concentrates can tap into margins previously captured by coffee shops through larger-format, value-oriented premium offerings.
- Hospitality and Mixology
- Bars and restaurants could leverage concentrated espresso to streamline cocktail prep and diversify menus with coffee-forward drinks that reduce waste and prep time.
- Consumer Packaged Goods
- CPG brands have scope to develop stable liquid concentrate formulations and novel packaging that extend shelf life while meeting home convenience and premium taste expectations.
