Laura McQuarrie

White Claw is continually expanding the ways drinkers can enjoy its hard seltzers by offering spirit-based options like vodka, tequila, and now, White Claw Gin Smash, catering to every palate and... MORE

Petaluma, known for its plant-based pet food products, launched a Whole Food Mixer as a more affordable way for pet parents to supply fresh, nutritious food to their dogs. This dehydrated food for... MORE

With M3GAN 2.0, the sequel to the horror thriller film franchise, hitting theaters soon, late-night bakery Insomnia Cookies is launching a limited-time M3GAN 2.0-inspired menu collection. As... MORE

The Pure Michigan FRESH fragrance was developed by travel brand Pure Michigan and The Aroma Labs, sharing the essence of a breezy summer day on the freshwater coast. FRESH is now available as a... MORE

To help cottage-goers in Canada enjoy more of the season and less time preparing meals, HelloFresh is sharing free, four-portion grill kits at select ONroute locations. Available while supplies... MORE

This summer, the Stripes Beauty Hotter Than Ever campaign kicks off to spotlight the power of midlife, help women thrive throughout menopause, and promote this natural phase of life as anything but... MORE

First, there was Clinique's Almost Lipstick in Black Honey, which has continued to resonate with beauty lovers since its 1971 debut, then Pink Honey joined the lineup in 2023, and in 2025, an... MORE

Beekman 1802 harnesses the gentle power of goat milk as its hero ingredient, delivering nourishing solutions like the Milk Stick natural, invisible deodorant to soothe, hydrate, and support the... MORE

A lot of sulfur-powered skincare products are developed as pasty spot treatments and rich masks designed to sit on the surface and draw out impurities, but SINSURU reimagines the ingredient with... MORE

Facial mists are often seen as simple tools for refreshment and hydration, but Saje Wellness' Dermedial Carrot+ Restorative Barrier Mist delivers this and more with the power of aromatherapy, plus... MORE

Doe Donuts + Ice Cream—Portland's only vegan donut and ice cream shop—launched its seasonal menu for June and July, and savory food fans will celebrate being able to savor options like the... MORE

Sulfur skincare products commonly take the form of rich masks and drying pastes, but SINSURU offers uniquely formulated options like the Watery Sulfur Spot Pads. This revolutionary Korean skincare... MORE

Make the Dot is an AI-powered collaborative fashion design platform and it's changing the way teams research, develop concepts, design and collaborate to reduce waste and ultimately get products to... MORE

Next-gen Shopify AI chatbot provider Yep AI announced the official launch of its 24/7 AI sales agent plugin on the Shopify App Store, offering support for businesses and customers alike. This smart... MORE

Super Milk and Snow Fairy are two of the most viral scents made by Lush and the brand-new Super Fairy collection brings their iconic aromas together in a new way. While Super Milk is known for... MORE

Snackers are frustrated with protein products for good reason—they can be chalky, crumbly, and hard to enjoy—driving them to seek alternatives that offer the nutrition they want in a fun format... MORE

Clear Protein+ by Arrae shares a convenient way to refuel and replenish with clean protein, beautifying collagen and essential electrolytes all in a single sachet. This powder boasts zero sugar,... MORE

In some climates and situations, people underestimate UV exposure and neglect sun protection, and The Burnable Billboard was created to raise awareness of the risk of skin damage and long-term... MORE

Milk protein can make pudding a valuable source of protein and PROfeel Protein Pudding's refrigerated products dial up the protein content, all while remaining low in fat, lactose-free and free... MORE

Batched freezer martinis offer the ultimate convenience by cutting out the need for on-the-spot mixing and Hayman’s Freezer Martini recipe ensures a perfectly chilled, bar-quality serve straight... MORE

There are tons of instant cameras designed to produce photos on demand and even though the Poetry Camera looks like most of them, this device takes photos and instead prints out an AI-generated... MORE

All four Sabrina Carpenter eau de parfums—Me Espresso, Cherry Baby, Caramel Dream, and Sweet Tooth—have now been turned into sweetly scented body mists fueled by indulgent ingredients. While... MORE

Sleep health assessments can be pricey and inconvenient, but Happy Ring is one smart wearable that delivers meaningful insights via its Happy Sleep platform. Users can order a sleep test online,... MORE

TONYMOLY's latest launch promises to be highly sought-after because it blends two Gen Z obsessions: collectible Squishmallows and aesthetically pleasing pimple patches. The Squishmallows blemish... MORE

Gen Z isn’t just obsessed with skincare—they’re all about swapping routines, selling out holy grails, and turning every discovery into a shareable moment, which led teen skincare brand indu... MORE

Waterpik is known for its water flossers, and the new Waterpik Cordless 1100 is the most affordable water flosser from the brand to date. This affordably priced model is packed with value, since... MORE

People often use their phones more than necessary, sometimes only because they want something in their hands or to avoid stillness, and the KitKat Phone Break campaign presents a simple,... MORE

Labubus, the small, fuzzy monster collectibles with pointed ears and serrated teeth, are wildly sought-after by fans of all ages and e.l.f. Beauty is tapping into collector culture with a comedy... MORE

Fashion plays an important role during festival season, since music and self-expression go hand-in-hand, and this year, Aldi launched a festival-inspired nail art collection—complete with designs... MORE

The Heartburn Relief Kit by Terra Health Essentials is a two-product system to not only soothe heartburn symptoms but also rebuild the digestive lining. From Terra Health Essentials' perspective,... MORE

After indulging in favorite foods like spicy tacos, cheesy pizza, or rich chocolate cake, reaching for chalky antacids can feel like a punishment but Wonderbelly is changing how people find relief... MORE

Saturn by Sunday Riley is a medicated spot treatment mask that taps into the power of 10% sulfur to clear current blemishes and target excess sebum and dead skin cells that can clog pores and lead... MORE

Skin + Me is supporting the launch of its Daily Moisturiser with SPF 50 with The Skin + Me Maze at Battersea Power Station, and at the brand's first-ever pop-up, visitors can expect a "playful,... MORE

Plexus Skin Health's Inside & Out Skin Health Combo is a microbiome-friendly system that supports firmer, smoother, hydrated, and more radiant-looking skin by addressing the top biological factors... MORE

People want fast-acting solutions for blemishes, but that speed often comes at the cost of leaving skin dry, irritated, and stripped of its natural balance, which is why iNNBEAUTY PROJECT developed... MORE

eyeam's Magnesium Glymphatic Sleepy Butter is not just another body butter—it's infused with transdermal magnesium, lavender and chlorophyll to support the brain's natural detoxification process... MORE