Laura McQuarrie
Contributing Researcher
Toronto · Member since Mar 2013
55.6KPublished Articles
53.1MArticle Views
Featured Ideas
Collectible K-Pop Dolls
Netflix's Most Popular Film Inspired the American Girl KPop Demon HuntersLicensed Media-Driven Collectibles — Mass-market collectible lines tied to blockbuster streaming IPs create new demand for officially licensed, narrative-accurate products that blur the line between fandom and consumer retail.
K-Pop Film Fashion Dolls
Netflix and Mattel are Dropping a Three-Pack of HUNTR/X DollsEntertainment-Centric Collectibles — The collaboration between entertainment giants and toy manufacturers is creating a new category of collectible items that merge popular culture and interactive play.
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite CharactersLicensed Character Miniaturization — Smaller, stylized iterations of hit-show characters create new collectibles that shift consumer demand toward compact, high-turnover merchandise.
Fantasy Horror Heroine Dolls
The Monster High Skullector x LAIKA Coraline Doll Launches SoonNostalgic Franchise Crossovers — Collaborations that merge beloved film IP with established toy brands create high-value limited editions that appeal to collectors and superfans.
Limited-Time Pickle Menus
The KFC Pickled Menu Features Items Like Pickle PepsiPickle-Infused Beverages — Integrating pickle flavors into popular drinks opens up unexpected and novel taste experiences for adventurous consumers.
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace UniquenessInclusive Accessible Toy Design — Represents a move toward toys that normalize disability and sensory differences through integrated design features and partnerships with accessibility organizations.
Premium Nighttime Sodas
Coca-Cola Zero Caffeine Zero Sugar Was Made for Evening MomentsPremium Evening Positioning — Rising consumer demand for beverages tailored to evening rituals creates room for products that reposition soda as a premium, mindful nightcap.
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through PlayMythology-Based Educational Toys — Blending classic mythic archetypes with curricular themes presents a novel pathway for toys to teach history, ethics, and cultural literacy through play.
Smooth Entry-Level Whiskys
Johnnie Walker Red Soul is a Sweeter Version of Red LabelAccessible Whisky Offerings — Softer, sweeter blends lower sensory barriers for first-time whisky consumers and broaden mainstream appeal.
Crossover Charm Collectibles
The Labubu × Sanrio Collab Sees Iconic Characters in CostumeCharacter Mashup Collectibles — Combining established IPs into single collectible lines creates demand for hybrid designs that can redefine rarity hierarchies and co-branded product roadmaps.
Color-Changing Tinted Serums
Tarte's CC Color-Correcting Tinted Serum is a Next-Gen HybridColor-Adaptive Pigments — Encapsulated pigment systems create opportunities for complexion products that reduce shade-matching friction while delivering a more personalized finish across diverse skin tones.
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & CharmsPersonalized Drinkware Accessories — As drinkware evolves into a fashion statement, incorporating customizable charms offers a fresh way for consumers to showcase individuality through everyday items.Q&A with Laura
Predict something awesome for 2020?
Some sort of hyper-sustainable transit to take you from continent to continent in a matter of minutes.
Author Categories
Sensitive Skin Foundations
Acne-Positive Bagel Pop-Ups
AI-Only FAST Channels
Savory Ramen Lattes
Interactive Sticker Billboards
Everyday Alchemy Boxes
Toy-Inspired Self-Care Sets
Personalized Tongue Readings
Functional Canned Hydrators
Multi-Depth Moisture Serums
Original Fragrance Podcasts
Spooky Character Fragrances
Lightweight Recovery Mists
Collectible SPF Moisturizers
Dairy-Free Artisanal Chocolates
Salty-Sweet-Spiced Ice Creams
Misspelled Tequila Billboards
Uncompromising Sandwich Offers
Sign-to-Text Translation Models
Flavor Showdown Chips
Sensorial Cafe Pop-Ups
High-Fiber Oat Brownies
Honest Back-to-School Activations
Travel Collectible Blind Boxes
Bright Non-Alcoholic IPAs
Pocket-Sized AI Workmates
Tangerine-Themed Skincare Activations
Crafted Citrus Long Drinks
Cultural Discovery Partnerships
Permissible Low-Calorie Confections
Bilateral Stimulation Devices
Mediterranean-Style RTD Spritzes
Creamy Hummus Dips
Plant-Powered PDRN Eye Creams
UV-Reactive Tanning Stencils
