Pizza is the crowd-pleasing favorite that's easy to serve at any event, but the summer fair is a place to push culinary boundaries, and Pizza Pizza is doing just that at the 2026 Canadian National Exhibition with its S'mores Deep-Fried Slice. "At the CNE, people come ready to try something a little over the top, and we love leaning into that," said Ivy Yu, Marketing Manager, Pizza Pizza. Part savory and part sweet, this unconventional Pizza Pizza cheese slice is hand-dipped in crispy golden batter, coated in graham cracker crumbs, then topped with marshmallow whip, chocolate drizzle, and a sprinkle of graham cracker crumbles.
For fans of savory flavors and fried fair food, Pizza Pizza's lineup includes three more deep-fried slices: the Classic Flamin' Hot Cheetos slice, the Pickle Creamy Garlic, and the Pep Cup Creamy Garlic.
What Makes This Trend Stand Out
- Dessert Pizza Mashups
- Sweet-forward toppings layered onto familiar savory bases create attention-grabbing limited editions that expand pizza beyond traditional meal occasions.
- Deep-fried Fair Foods
- Crispy battered versions of mainstream menu items deliver indulgent novelty that fuels social sharing and seasonal foot traffic.
- Snack-branded Slices
- Collaborations with recognizable snack flavors introduce built-in fan appeal and make experimental pizza formats feel more approachable.
Sectors Adopting This
- Quick-service Restaurants
- Limited-time hybrid menu items offer chains a way to test bold flavors while reinforcing brand relevance at high-traffic events.
- Experiential Food Events
- Festival and fair settings provide a low-risk environment for over-the-top culinary concepts that depend on spectacle and discovery.
- Confectionery and Snacks
- Candy, cereal, chip, and dessert brands can extend into savory food partnerships that transform familiar flavors into cross-category experiences.
