Refreshing Vegetal Lemonades

Discourse Coffee’s Tomavocado Lemonade Contains Salted Tomato Water

Discourse Coffee’s Tomavocado Lemonade is an experimental yet easy-drinking vegetal sipper inspired by summery corn salsa, blending earthy matcha with bright citrus and a savory kick for a drink that's as bold as it is unexpected. Tomavocado Lemonade sees a handful of unique ingredients combined (matcha, super lemon juice, salted tomato water, avocado simple syrup, avocado pit orgeat, and Maïzly’s non-GMO, dairy-free corn milk) to create something far more interesting than any single component could achieve on its own.

Drinks with savory, umami and vegetal notes are on the rise as drinkers move away from overly sweet, one-note flavors in favor of something more complex and food-inspired, tapping into the appetite for freshness and nutrition that’s reshaping how people eat.

Vegetal Refreshments
Savory produce-driven beverages create room for complex, food-inspired flavor profiles that move beyond sweetness into freshness, texture, and culinary identity.
Umami Beverage Blends
Layered ingredients like salted tomato water, corn milk, and matcha point to premium drink formats built around depth, balance, and unexpected sensory contrast.
Culinary Lemonades
Classic citrus drinks are being reimagined as chef-driven platforms where familiar refreshment meets experimental ingredients and health-adjacent appeal.

Industries Being Reshaped

Non-alcoholic Beverages
The rise of savory and vegetal sippers expands the category with adult-oriented options that feel sophisticated without relying on alcohol.
Specialty Coffee
Coffee shops can use experimental refreshers to diversify menus and position themselves as culinary beverage destinations beyond espresso-based drinks.
Plant-based Foods
Dairy-free components such as corn milk and avocado-based syrups highlight crossover potential between plant-based innovation and premium drink development.
SCORE
7.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 56%
Freshness 100%