Refresher-style beverages have surged in popularity in recent years, which is seeing more brands than ever offer their own distinct spin on the drink style as seen with options like the Playa Bowls Surf Quenchers.
The drink range consists of four options that are each made using the brand's signature superfruit bases alongside seasonally sourced natural fruit purees, organic agave and 100% pure lemon juice. The drinks each come made-to-order and can be paired with an optional energy boost with 70mg of caffeine sourced from green coffee bean extract. Customers can choose from the Mango Break, Watermelon Swell, Acai Splash and Yuzu Tide options.
Director of Research and Development Danielle DeAngelo spoke on the Playa Bowls Surf Quenchers saying, "Refreshers have been growing in popularity, but many are high in calories and have little nutritional or functional benefits. We wanted to stand out by serving a line of refreshers that let the ingredients naturally speak for themselves, are delicious, visually stunning, and deliver better-for-you benefits with each sip.”
Key Themes Behind This Trend
- Superfruit Refreshers
- Superfruit bases turn familiar refresher formats into nutrient-forward beverages that differentiate through color, flavor complexity, and perceived wellness value.
- Custom Caffeine Boosts
- Optional green coffee bean caffeine creates flexibility for consumers seeking either a light fruit drink or a functional energy beverage in the same menu item.
- Made-to-order Wellness Drinks
- Fresh preparation and natural ingredients elevate quick-service beverages into premium, transparent alternatives to high-calorie flavored drinks.
Where This Applies
- Functional Beverages
- Brands in functional beverages can expand beyond energy and hydration by blending indulgent refreshment with recognizable wellness ingredients.
- Quick-service Restaurants
- Quick-service operators gain menu differentiation by using visually appealing, better-for-you drinks as traffic-driving alternatives to standard sodas and juices.
- Health Food Retail
- Health-focused food retailers benefit from beverage concepts that pair seasonal fruit, clean sweeteners, and optional functionality with lifestyle branding.
