Aesthetically pleasing cloud drinks are all over social media this summer, and a convenient alternative to doing it yourself and decorating the inside of a cup with heavy whipping cream is to order from the Grain & Berry Cloud 9 menu. This limited-time lineup is a celebration of beautifully crafted beverages and superfoods, fresh-cut fruit and creamy coconut. In the collection, some of the seasonal creations that are ready to savor include the Head in the Clouds Smoothie (featuring a blend of coconut cream, tropical fruits, coconut water, almond milk and spirulina,) the Daydream Bowl, and the Cloud Base—Grain & Berry's first new base option in years.
“People are looking for something that fits naturally into the rhythm of summer, whether that’s a refreshing treat after a workout, a quick afternoon reset or something that simply feels fun to share with friends,” said Trey Kessler, CEO of Grain & Berry.
What's Driving This Trend
- Social-first Beverages
- Viral drink aesthetics are turning limited-time menu items into shareable wellness experiences that blend visual novelty with everyday refreshment.
- Functional Summer Treats
- Seasonal smoothies and bowls with ingredients like spirulina, coconut water and fresh fruit create space for indulgent formats that still signal health and performance.
- Cloud-inspired Menus
- Creamy layered textures and dreamy presentation styles are reframing premium beverage innovation around sensory escapism and social media appeal.
Who This Affects Most
- Quick-service Restaurants
- Fast-casual operators are using trend-led beverages and bowls to refresh menus quickly while capturing consumer interest in fun, better-for-you occasions.
- Health and Wellness
- Superfood-forward refreshments connect functional nutrition with lifestyle-driven consumption, expanding wellness beyond supplements into visually engaging foodservice formats.
- Food and Beverage
- Limited-time flavor platforms built around coconut, tropical fruit and creamy bases support faster product testing and differentiation in a crowded refreshment market.
