Elvis Whiskey has launched a new butter, banana, and bacon-flavored whiskey called 'Midnight Snack.' 'Midnight Snack' contains a delectable mixture of sweet and savory to mimic Elvis' style and music perfectly. The alcohol is said to taste like the favorite midnight snack of the jazz singer himself – a peanut butter, banana, butter, and bacon sandwich. Consumers can enjoy 'Midnight Snack' as a straight pour, over rocks, or in a cocktail like the 'Midnight Snack Old Fashioned.' The alcohol is bottled at 70-proof and joins Elvis Whiskey's previous 'Tiger Man' and 'The King' Tennessee Straight Whiskeys.
“To sip, or shoot-flavored whiskeys are continuing to grow in popularity, with flavored whiskey growing +19% and peanut butter flavored whiskey growing +200% in the United States, leaving our team especially excited to introduce ‘Midnight Snack’ to our growing portfolio of Elvis-inspired whiskeys," said Grain & Barrel Founder Matti Anttila.
Image Credit: Elvis Whiskey
What's Driving This Trend
- Flavored Whiskey
- There is a growing trend for flavored whiskeys, presenting an opportunity for further innovation in unique and niche flavor combinations
- Celebrity-inspired Alcohol
- Celebrity-endorsed, themed or inspired alcohols are becoming more common, presenting an opportunity for collaborations and unique product offerings
- Sweet and Savory Combination
- Combining sweet and savory flavors in alcoholic beverages like whiskey is an innovative trend, opening up opportunities for experimentation and unique flavor profiles
Who This Affects Most
- Alcohol Industry
- The alcohol industry, particularly whiskey brands, can expand their product lines and appeal to a wider range of consumers by experimenting with unique and niche flavors
- Food and Beverage Industry
- The food and beverage industry can explore collaborations with alcohol brands to create unique and exclusive flavor combinations, creating new products and customer experiences
- Entertainment Industry
- The entertainment industry can partner with alcohol brands to create celebrity-inspired or themed beverages, as part of merchandise lines or promotions
