From lavender matcha lattes to chocolate cookie milk teas, the April 2024 beverage trends reveal that cold, caffeinated drinks in unexpected flavors are set to dominate the upcoming spring season.
While iced coffee is nothing new, the April 2024 beverage trends reveal that brands are getting increasingly creative in coming up with unique iced coffee creations. For instance, Starbucks just added a new Iced Lavender Oatmilk Latte, which boasts seasonal floral notes that make it perfect for spring. Similarly, Black Rock Coffee Bar just unveiled a new Coconut Irish Latte, which combines hints of vanilla, coconut, and creamy to make for an extra indulgent take on classic iced coffee.
Similarly, bubble tea is seeing many fresh new flavors arrive for the spring season. Some standout options include Gong cha's new Cookies ‘n’ Creme Milk Tea, as well as Dutch Bros' whole new lineup of Poppin’ Boba drinks.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
