Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,222 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,968 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,968 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,222 cutting edge ideas.

Top 100 Beverage Trends in April

From Creamy Lavender Matcha Lattes to Chocolate Cookie Milk Teas

— April 27, 2024 — Lifestyle
From lavender matcha lattes to chocolate cookie milk teas, the April 2024 beverage trends reveal that cold, caffeinated drinks in unexpected flavors are set to dominate the upcoming spring season.

While iced coffee is nothing new, the April 2024 beverage trends reveal that brands are getting increasingly creative in coming up with unique iced coffee creations. For instance, Starbucks just added a new Iced Lavender Oatmilk Latte, which boasts seasonal floral notes that make it perfect for spring. Similarly, Black Rock Coffee Bar just unveiled a new Coconut Irish Latte, which combines hints of vanilla, coconut, and creamy to make for an extra indulgent take on classic iced coffee.

Similarly, bubble tea is seeing many fresh new flavors arrive for the spring season. Some standout options include Gong cha's new Cookies ‘n’ Creme Milk Tea, as well as Dutch Bros' whole new lineup of Poppin’ Boba drinks.
9.7
Score
Popularity
Activity
Freshness
100
Easter-Themed Gin Spirits
Easter-Themed Gin Spirits
Hot Cross Gin Enhances Juniper Notes with Aromatic Warming Spices
<
99
Specialized Minty Gin Glassware
Specialized Minty Gin Glassware
Mintis Unveils a Special Gin and Tonic Cocktail Glass
<
98
Botanical Dairy-Free Beverages
Botanical Dairy-Free Beverages
Elmhurst's Vanilla Lavender Botanical Blend Combines Oat & Cashew
<
97
Plant-Based Multi-Serve Lattes
Plant-Based Multi-Serve Lattes
Elmhurst 1925's Lattes are Made with Minimal Ingredients
<
96
Savory Spicy Bourbon Whiskeys
Savory Spicy Bourbon Whiskeys
New Riff 8-Year-Old Kentucky Straight Bourbon Whiskey is Aromatic
<
95
Branded Dairy Recipes
Branded Dairy Recipes
Dairy Farmers of Ontario Reveals New Dairy Stats and Meal Ideas
<
94
Celebratory Brewhouse IPAs
Celebratory Brewhouse IPAs
The Folly Road Evolution Session IPA is Refreshing and Bitter
<
93
Organic Bolivian Coffee Beans
Organic Bolivian Coffee Beans
Trader Joe's Just Added a Fair Trade Organic Bolivian Blend
<
92
Southern Heritage-Inspired Whiskeys
Southern Heritage-Inspired Whiskeys
Dixie Vodka Hails from Charleston, South Carolina
<
91
Health-Focused Cardiovascular Tonics
Health-Focused Cardiovascular Tonics
Wolfpeach's Queen of Hearts Aims to Support Heart Health
<
90
Sparkling Shamrock Beverages
Sparkling Shamrock Beverages
Dutch Bros is Serving Up Two Dazzling St. Patrick's Day Drinks
<
89
Sparkling Water-Infused Recipes
Sparkling Water-Infused Recipes
Waterloo Sparkling Water is Sharing Unique Ways to Use Its Flavors
<
88
Inclusive Bear-Focused Can Designs
Inclusive Bear-Focused Can Designs
Twrl Milk Tea Launches the New 'Inclusivi-tea' Can Design
<
87
Ready-to-Drink Daily Greens
Ready-to-Drink Daily Greens
Greens On The Go Blends 10 Fruits and Veggies in a Can
<
86
Mindful Alcohol-Free Spirits
Mindful Alcohol-Free Spirits
GABA Labs Launches the SENTIA Spirit with Reduced Alcohol Content
<
85
Frozen Pizza-Inspired Beers
Frozen Pizza-Inspired Beers
Voodoo Ranger I(Pizza)A Has a 7% ABV and an Unexpected Flavor Profile
<
84
Sugar-Free Hydration Solutions
Sugar-Free Hydration Solutions
Liquid I.V. Unveils Raspberry Melon as Its Newest Flavor
<
83
50s-Style Espresso Blends
50s-Style Espresso Blends
First Espresso by Blue Bottle Coffee Pays Homage to 1950s Coffee Culture
<
82
Fruit-Forward Wine-Based Cocktails
Fruit-Forward Wine-Based Cocktails
Uptown Cocktails Melon Peppersmash Has a Range of Tasting Notes
<
81
Adaptogenic Alcohol Alternatives
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
<
80
Bar-Quality Canned Martinis
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
<
79
Fresh French Fruit Brands
Fresh French Fruit Brands
Louis Dreyfus Company Launches a New Juice Brand Called Montebelo Brasil
<
78
Canned Artisan Mixology Cocktails
Canned Artisan Mixology Cocktails
These New Togronis Cocktails Come in Two Varieties
<
77
Blue Algae Bottled Lemonades
Blue Algae Bottled Lemonades
JuiceLand Just Added a New Grab-and-Go Blue Magic Lemonade
<
76
Wine-Preserving Wands
Wine-Preserving Wands
The Ullo Uno Wine Purifying Wands Remove Sulfites While Bringing Out Flavors
<
75
Fruity Tequila Seltzers
Fruity Tequila Seltzers
White Claw Tequila Smash is Made with Authentic Mexican Tequila
<
74
Citrusy Shooter Spirits
Citrusy Shooter Spirits
Absolut Nights Orange Peel is Inspired by Chinese Nightlife
<
73
Sub-Zero Herbaceous Martinis
Sub-Zero Herbaceous Martinis
The Keefer Bar's Forager’s Martini is Served Icy with Pickled Veggies
<
72
Mini Non-Alchoholic Wines
Mini Non-Alchoholic Wines
Starla Wines' Starla Sips Share Non-Alcoholic Wine in 2-Packs
<
71
Springtime Dessert Liqueurs
Springtime Dessert Liqueurs
Baileys Mint Choc Milkshake is Perfect for Boozy Shakes
<
70
Exclusive Oatmilk Partnerships
Exclusive Oatmilk Partnerships
TOUS les JOURS Announces Oatly as its Exclusive Oatmilk Partner
<
69
Kid-Focused Hydration Beverages
Kid-Focused Hydration Beverages
Caliwater Launches a New Kids Line for Optimal Hydration
<
68
Energizing Espresso Bars
Energizing Espresso Bars
Espresso Bites Can Be Enjoyed as a Solid Snack or Made into a Beverage
<
67
Upcycled Protein Shakes
Upcycled Protein Shakes
REBBL Protein Shakes Use Upcycled Certified Non-GMO Barley
<
66
Socialite-Approved Canned Cocktails
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
<
65
Peanut Butter Agave Spirits
Peanut Butter Agave Spirits
Chica~Chida Blends Espadin Agave & Allergen-Free Peanut Butter Extract
<
64
Boba-Infused Cafe Drinks
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
<
63
Thematic Amaro Cocktails
Thematic Amaro Cocktails
Amante 1530 Amaro Presents an Opportunity to Elevate Oscars Viewing Party
<
62
Ultra-Elegant Tequila Branding
Ultra-Elegant Tequila Branding
Volcan X.A Presents a Meticulously Crafted Tequila Blend
<
61
Rugged Legacy Beer Campaigns
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
<
60
Milk Tea Protein Powders
Milk Tea Protein Powders
Lunar Lifts Nutrition Crafts Unique, Asian-Inspired Flavors Like Ube
<
59
Muscle-Building Berry Smoothies
Muscle-Building Berry Smoothies
Erewhon's PerfectAmino x Gary Brecka Smoothie is Low-Glycemic
<
58
Artistic Amaro Branding
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
<
57
Australian Boxed Cask Wine
Australian Boxed Cask Wine
Hey Tomorrow is an Eco-Friendly Boxed Wine That's Fresh for 28 Days
<
56
Ultra-Rich Non-Alcoholic Beers
Ultra-Rich Non-Alcoholic Beers
Deschutes Brewery Delights Consumers with Two Non-Alcoholic Beers
<
55
Low-Dose Cactus Waters
Low-Dose Cactus Waters
Magic Cactus Replenishes & Calms with a Microdose of Cannabis
<
54
Vibrant Nostalgic Boxed Wine
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
<
53
Color-Coded Gen Z Cocktails
Color-Coded Gen Z Cocktails
Toxin Cocktails Come in Three Flavor Options
<
52
Upcycled Superfruit Energy Drinks
Upcycled Superfruit Energy Drinks
Huxley's Plant-Powered Energy Drinks Share a Boost from Cascara
<
51
Pre-Biotic Berry Sodas
Pre-Biotic Berry Sodas
poppi Recently Debuted the New Wild Berry Flavor
<
50
Stone Fruit-Flavored Gins
Stone Fruit-Flavored Gins
Hendrick’s GRAND CABARET is a Limited-Edition Expression
<
49
Citrusy Branded Spirit Cocktails
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
<
48
Powerful Wellness Shot Lines
Powerful Wellness Shot Lines
Goldthread Tonics Introduces a Trio of Two-Ounce Wellness Shots
<
47
Beverage Dispensing Robots
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
<
46
Revitalized Sparkling Gin Cocktails
Revitalized Sparkling Gin Cocktails
The Original Southside Modernizes Jazz Age Cocktail Culture
<
45
Paddy's Day Matcha Drinks
Paddy's Day Matcha Drinks
The Coffee Bean & Tea Leaf Has a New Minty Matcha Ice Blended Drink
<
44
One-Brand Vodka Martini Bars
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
<
43
S’mores-Flavored Cold Brew Concentrate
S’mores-Flavored Cold Brew Concentrate
The Dunkin’ At Home Line Now Include S’mores Concentrate
<
42
Canned Chocolate-Flavored Coffees
Canned Chocolate-Flavored Coffees
International Delight Launches a Canned REESE'S Iced Coffee
<
41
Creamy Lavender Matcha Lattes
Creamy Lavender Matcha Lattes
Starbucks Has a New Iced Lavender Cream Oatmilk Matcha for Spring
<
40
Blue Spirulina Protein Smoothies
Blue Spirulina Protein Smoothies
Smoothie King Has Just Added a New Dude Perfect Smoothie
<
39
Culinary Pop-Up Experiences
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
<
38
Hot-to-Cold Coffee Brewers
Hot-to-Cold Coffee Brewers
K-Brew + Chill Brews Hot and Then Flash Chills Coffee for Refreshment
<
37
Sustainable Liqueur Packaging
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
<
36
Coconut Cream Vanilla Lattes
Coconut Cream Vanilla Lattes
Black Rock Coffee Bar Has a New Coconut Irish Latte
<
35
Chocolate Cookie Milk Teas
Chocolate Cookie Milk Teas
Gong Cha Has Added New Hershey’s Cookies ‘N’ Creme Drinks
<
34
Fruit-Forward Sparkling Waters
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
<
33
Coffee-Infused Hot Sauces
Coffee-Infused Hot Sauces
Koffiracha Hot Sauce Unites Single-Origin Coffee and Mild Chili Peppers
<
32
Zero Sugar Sweet Teas
Zero Sugar Sweet Teas
Pure Leaf is Introducing a Groundbreaking Addition to Its Lineup This Spring
<
31
Vitamin-Rich Sparkling Waters
Vitamin-Rich Sparkling Waters
Dr Funk's Lemon & Elderflower is Infused with Vitamins and Minerals
<
30
Intimate Dining Experiences
Intimate Dining Experiences
Tequila Don Julio X Soul Sessions Dinner Series Comes to Los Angeles
<
29
Sweet Heat Cafe Cocktails
Sweet Heat Cafe Cocktails
The Starbucks Reserve Hot Honey Menu Has Two Options
<
28
AI-Generated Whiskey Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
<
27
Alcoholic Honey-Flavored RTDs
Alcoholic Honey-Flavored RTDs
'Hive20' Offers 'Hard Honey' in a Variety of Canned Flavors
<
26
Ready-to-Drink Espresso Martinis
Ready-to-Drink Espresso Martinis
The Roaster's Daughter Launches a New and Enticing Offering
<
25
Audio Bottle Scanners
Audio Bottle Scanners
Baileys Sound Scales Measures Bottle Contents & Suggests Recipes
<
24
Functional Kimchi Shots
Functional Kimchi Shots
Tulua's Functional Shots Share a Resilient, Kimchi-Derived Probiotic
<
23
Kid-Friendly Carbonated Fruit Drinks
Kid-Friendly Carbonated Fruit Drinks
PLEZi FiZZ is a Healthier Bubbly Beverage for Tweens & Teens
<
22
Prebiotic Sparkling Waters
Prebiotic Sparkling Waters
GoodBelly's Gut-Healthy Sparkling Water Uses Prebiotics from Blue Agave
<
21
Sustainable Wine Bottle Designs
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
<
20
All-Natural High Energy Cans
All-Natural High Energy Cans
Guayakí Yerba Mate Unveils New Berry Lemonade
<
19
Solar Eclipse Spirts
Solar Eclipse Spirts
Casey Jones Distillery Dropped Total Eclipse Straight Bourbon & Moonshine
<
18
Focus-Boosting Functional Teas
Focus-Boosting Functional Teas
Focus & Flow by tease Promotes Clarity and Mental Alertness
<
17
Kid-Focused Electrolyte Blends
Kid-Focused Electrolyte Blends
Cure Kids is a New Range Tailored Specifically for Children
<
16
Paper-Packaged Private Label Wines
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
<
15
Textural Mochi Beverages
Textural Mochi Beverages
Warabimochi Kamakura Sells Traditional Japanese Warabimochi Drinks
<
14
Female-Founded Powder Electrolyte Brands
Female-Founded Powder Electrolyte Brands
Cure Boasts Flavorful Hydrating Electrolyte Mixes
<
13
Modern Coffee Packaging Designs
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
<
12
Pop Art Beer Branding
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
<
11
Plastic-Free Coffee Pods
Plastic-Free Coffee Pods
Keurig's K-Rounds are Protected by a Plant-Based Coating
<
10
Oat-Based Toddler Beverages
Oat-Based Toddler Beverages
Haven Oat is a First-of-Its-Kind Drink for Dairy-Intolerand Kids
<
9
Soda-Inspired Alcoholic Refreshments
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
<
8
Luxurious Sipping Rums
Luxurious Sipping Rums
The Brugal Maestro Reserva is a Permanent New Expression
<
7
Uplifting Canned Coffees
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
<
6
Athlete-Endorsed Hydration Drinks
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
<
5
Candy-Flavored Beverages
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
<
4
Zero Alcohol Functional Beer
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
<
3
AR Beverage Launches
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
<
2
Icy Berry Blend Drinks
Icy Berry Blend Drinks
Tim Hortons is Adding a New Berry Cherry Refresher This Spring
<
1
QSR BOGO Beverage Deals
QSR BOGO Beverage Deals
Starbucks Offers National BOGO Deal on All Beverages
<