Dr Funk's Lemon & Elderflower Immune drink is the newest addition to its product portfolio and it pairs the refreshing qualities of sparkling water with purposeful vitamins and minerals for health. This beverage boasts a whole host of benefits from Vitamin C, D3, B6, B12, niacin, biotin and zinc.
Touted as "a refreshingly grownup sparkling water, Dr Funk is packed with benefits from natural citrus and elderflower, plus vitamins and minerals—and no sugar, calories, preservatives or artificial flavorings. This canned sparkling water is one to reach for flavor and hydration, but also to help account for necessary daily nutrients since Immune Lemon & Elderflower contains 50% of the daily NRV (nutrient reference value) recommended to avoid vitamin and mineral deficiencies.
Why This Trend Is Growing
- Vitamin-infused Sparkling Waters
- Opportunity for functional beverages to combine hydration with essential nutrients in a refreshing format.
- Health-conscious Sparkling Beverages
- Potential to cater to consumers seeking low-calorie, sugar-free drinks with added vitamins and minerals for wellness benefits.
- Premium Vitamin Water Alternatives
- Space for upscale beverages that offer a sophisticated blend of natural flavors, vitamins, and minerals without artificial additives.
Industries Being Reshaped
- Beverage Industry
- Incorporating vitamins and minerals into sparkling water products to meet consumer demand for functional, healthy beverages.
- Health and Wellness Market
- Harnessing the trend of vitamin-enriched sparkling waters to appeal to health-conscious consumers seeking functional hydration options.
- Natural Product Industry
- Exploring opportunities to innovate by creating vitamin-rich sparkling water formulations using natural ingredients for a premium beverage experience.
