Top 100 Drinking Trends in February

From Spiced Vanilla Lattes to Citrusy Strawberry Gins

— March 9, 2024 — Lifestyle
The February 2024 drinking trends reflect a dynamic shift towards sophistication, health consciousness, and environmental responsibility in consumer preferences.

As enthusiasts increasingly gravitate towards whiskey and craft spirits, the market has responded with offerings like Lunar New Year Whiskies and AI-designed whiskey bottles, highlighting a demand for premium, culturally rich, and artisanal beverages.

Concurrently, the surge in non-alcoholic and health-focused drinks, such as immune-boosting berry smoothies and non-alcoholic whiskey cocktails, underscores a growing trend towards wellness and moderation in consumption. Moreover, sustainability in packaging emerges as a pivotal theme, with innovations like paper bottle-packaged cocktails and compostable single-serve coffee packs gaining traction. These trends showcase a beverage industry that is adapting to the evolving desires of consumers who prioritize quality, health benefits, and eco-friendly practices.

As we move through 2024, these trends are set to influence drinking habits, guiding both product development and marketing strategies within the beverage sector.
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Score
Popularity
Activity
Freshness
100
Velvety White Nitro Beers
Velvety White Nitro Beers
This Beer Combines Zesty Aromas With a Decadent Texture
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99
Non-Alcoholic Pizzeria Cocktails
Non-Alcoholic Pizzeria Cocktails
Ritual Zero Proof is Debuting at Uno Pizzeria for Dry January
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98
Traditional Method Rosés
Traditional Method Rosés
The Grange of Prince Edward 2017 Lafontaine du Loup Rosé is Exclusive
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97
Mango Passion Fruit Lemonades
Mango Passion Fruit Lemonades
Chick-fil-A is Adding a New Mango Passion Lemonade This Winter
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96
Canned Booze-Free Cocktails
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
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95
Refreshing Cherry Beer Labels
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
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94
King Cake-Themed Shakes
King Cake-Themed Shakes
Smalls Sliders Has Added a New King Cake Shake for Mardi Gras
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93
Mezcal-Themed Restaurant Cocktails
Mezcal-Themed Restaurant Cocktails
Applebee’s Introduces the New Mezcal Cocktails
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92
Fruit-Forward Craft IPAs
Fruit-Forward Craft IPAs
SweetWater Launches the Sour Watermelon India Pale Ale and Cherry Limeaid
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91
Mezcal-Inspired Charitable Merch Collections
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
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90
Romantic Rose Gins
Romantic Rose Gins
The Glendalough Rose Gin is Excellent for Valentine's Day Celebrations
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89
Whey-Based Vodka Spirits
Whey-Based Vodka Spirits
TMK Creamery Upcycles Whey Leftover Making Cheese to Create Cowcohol
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88
Multi-Bean Coffee Blends
Multi-Bean Coffee Blends
This Fairtrade Organic Five Country Blend Features 5 Types of Beans
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87
Agave Honey Tequila
Agave Honey Tequila
Don Julio Launches a New Blend Called Alma Miel
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86
Ready-to-Make Cocktail Kits
Ready-to-Make Cocktail Kits
Camp Craft Cocktails Released the Fruit Cake Cocktail for the Holidays
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85
Self-Love Herbal Tea Blends
Self-Love Herbal Tea Blends
Alevan Botanica's Love Tea is Designed Too Elevate One's Day
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84
Premium Moderation Wines
Premium Moderation Wines
Sidney is Canada’s First Premium Moderation Brand
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83
High-Quality Oaxaca-Crafted Mezcals
High-Quality Oaxaca-Crafted Mezcals
Zomoz Mezcal Boasts a Crystal-Clear Appearance
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82
Spiced Vanilla Lattes
Spiced Vanilla Lattes
The Coffee Bean & Tea Leaf Has a New Vanilla Spiced Chai Latte
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81
Vegan Mint Cream Liqueurs
Vegan Mint Cream Liqueurs
Panther M*lk Mint Tastes Like Mint Chocolate Chip Ice Cream
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80
Non-Alcoholic Sparkling Rosés
Non-Alcoholic Sparkling Rosés
Free AF Sparkling Rosé is Light, Crisp and Ready to Sip
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79
Concentrated Yaupon Teas
Concentrated Yaupon Teas
Good+Ready Provisions' Cold Brew Teas Feature a Unique Caffeine Source
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78
Hazelnut-Flavored Shaken Espressos
Hazelnut-Flavored Shaken Espressos
The Iced Hazelnut Oat Shaken Espresso is Available This Winter
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77
Hot Wing-Inspired Seltzers
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
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76
Vitamin-Rich Kombuchas
Vitamin-Rich Kombuchas
Fix8 Kombucha Provides 25% of the Recommended Daily Intake of Vitamin C
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75
Refreshing Alcohol-Free Rosé
Refreshing Alcohol-Free Rosé
Saintly HeavenSent's Alcohol-Free Rosé Boasts Fruity Aroma
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74
Natural Honey-Flavored Vodkas
Natural Honey-Flavored Vodkas
Absolut Hunni is Ready for Use in a Variety of Cocktail Recipes
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73
Enhanced Home Coffee Creations
Enhanced Home Coffee Creations
Planet Oat Debuts Barista Lovers Oatmilk
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72
Delicious Superfood Cocktail Mixes
Delicious Superfood Cocktail Mixes
Modica Produces a Comprehensive Range of Cocktail Mixers
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71
Spoof Sci-Fi Beer Ads
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
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70
Fermented Agave Canned Cocktails
Fermented Agave Canned Cocktails
Thorntail Hard Agave Comes in Three Flavor Options
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69
Mexican Cuisine Vodka Expansions
Mexican Cuisine Vodka Expansions
Smirnoff Spicy Tamarind Vodka is Launching into the UK Market
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68
Happiness-Encouraging Teas
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
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67
Low-Alcohol Beer Festivals
Low-Alcohol Beer Festivals
Toronto’s NO-LO Beerfest Presents Brews Ranging from 0.5 to 3% ABV
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66
Complete Plant-Based Milks
Complete Plant-Based Milks
Califia Farms' Complete Plantmilk is Nutritionally Comparable to Dairy
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65
Non-Alcoholic Gin Variants
Non-Alcoholic Gin Variants
Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
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64
AI-Powered Cocktail Subscriptions
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
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63
Joyful Premium Juices
Joyful Premium Juices
Revl Fruits is Boldly Redefining the Premium Juice Category
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62
Beer-Flavored Breath Mints
Beer-Flavored Breath Mints
Miller Lite Beer Mints Have a Libation Flavor with No Alcohol
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61
Dairy-Free Chocolate Berry Creamers
Dairy-Free Chocolate Berry Creamers
Chocolate Strawberry Almond Creamer is a Valentine's Treat
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60
Artistic QSR Merchandise
Artistic QSR Merchandise
Starbucks Debuts its Fifth Artist Series with Damon Brown
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59
On-Demand Bubbly Water Campaigns
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
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58
Reduced Material Gin Packaging
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
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57
Dry January Beer Launches
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
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56
Health-Focused Ready-to-Drink Products
Health-Focused Ready-to-Drink Products
Juvenescence's Cognitive Switch Enhances Cognitive Function
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55
Dragon-Inspired Restaurant Partnerships
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
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54
Hot Toddy Sorbets
Hot Toddy Sorbets
Jeni's and Uncle Nearest's Debuted the Hot Toddy Sorbet in Time for Winter
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53
Nutritious Canned Cocktail Mixers
Nutritious Canned Cocktail Mixers
V8 Bloody Mary Party Packs Come in Original and Spicy Options
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52
Next-Gen White Cognacs
Next-Gen White Cognacs
White X Challenges Traditional Cognacs with a Fresher, Lighter Taste
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51
Uncompromising Alcohol-Removed Wines
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
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50
Nostalgic Scottish Beer Collections
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
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49
Tropical Cannabis-Infused Beverages
Tropical Cannabis-Infused Beverages
Vacay's New Hybrid Beverages Play with Tart, Tangy Flavors
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48
Alcohol-Free Gin Alternatives
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
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47
Digestive Support Tinctures
Digestive Support Tinctures
Never Been Bitter is a Modern Tincture for Digestion
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46
Internationally Inspired Low-ABV Cocktails
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
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45
Alcohol Flush Relief Gummies
Alcohol Flush Relief Gummies
Ando Introduces a Special Gummy Designed to Reduce Redness
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44
Carrot-Based Cocktail Mixers
Carrot-Based Cocktail Mixers
Mixly Cocktail's Bunny Mary is a Bloody Mary Made with Carrot Juice
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43
Partially Filled Wine Bottles
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
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42
Cream Tequila Liqueurs
Cream Tequila Liqueurs
Sombrero Mexicano is Vibrant, Fruity, Rich and Creamy
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41
Paper Bottle-Packaged Cocktails
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
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40
Expensive Whiskey Sales
Expensive Whiskey Sales
Emerald Isle Whiskey Claims to Be the Most Expensive Bottle Ever Sold
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39
Limited-Edition Orange Juice Bottles
Limited-Edition Orange Juice Bottles
Tropicana's "Tropcn" Packaging Reminds It's Not Artificial
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38
Compostable Single-Serve Coffee Packs
Compostable Single-Serve Coffee Packs
Steeped Coffee Leads a Movement Against Non-Recyclable Pods
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37
THC Beverage Mixes
THC Beverage Mixes
Stir by Zero Proof's Flavorful Sachets Support Controllable Dosing
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36
Cereal Milk Oat Beverages
Cereal Milk Oat Beverages
Chobani Oatmilk Cereal Oatmilk is a Limited-Batch, Non-Dairy Flavor
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35
Rapper-Backed RTD Cocktails
Rapper-Backed RTD Cocktails
Big Sipz and Iconic Rapper Waka Flocka Flame For a New Flavor
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34
Mixologist-Grade Canned Cocktails
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
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33
Pocket-Sized Wellness Shots
Pocket-Sized Wellness Shots
Ryde Supports "Wellbeing in One Shot" with Natural Flavors
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32
Immune-Boosting Berry Smoothies
Immune-Boosting Berry Smoothies
Erewhon's Giselderberry Boost Smoothie Features Elderberry Glaze
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31
Berry-Flavored Energy Drinks
Berry-Flavored Energy Drinks
Jack in the Box Has a New Coconut Berry Breeze Red Bull Infusion
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30
Customized Valentine's Cards
Customized Valentine's Cards
Angel's Envy is Sharing Personalized Cards for Valentine's Day
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29
Romantic Vodka Whipped Creams
Romantic Vodka Whipped Creams
Whipshots Strawberry Will Arrive This Month as a Limited-Edition
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28
Citrusy Strawberry Gins
Citrusy Strawberry Gins
Whitley Neill Japanese Yuzu & White Strawberry Gin is Ready for Springtime
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27
Dosable THC Beverages
Dosable THC Beverages
Major Minis are Ready to Be Taken as a Shot or Used for Micro-Dosing
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26
Artisanal High-ABV Cocktails
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
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25
Non-Alcoholic Liqueurs
Non-Alcoholic Liqueurs
Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
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24
Aluminum Wine Bottles
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
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23
Seasonal Snickerdoodle Cookie Shakes
Seasonal Snickerdoodle Cookie Shakes
Shake Shack is Launching a New Winter Classics Shakes Lineup
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22
Rich Single-Malt Whiskies
Rich Single-Malt Whiskies
Tomintoul Single Malt Scotch Whisky Arrives as a New Alcohol Option
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21
Layered Ice Cream Sodas
Layered Ice Cream Sodas
Jack In The Box is Testing Out a New Twisted Soda Beverage in Utah
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20
Ready-to-Drink Hydration Product
Ready-to-Drink Hydration Product
GHOST HYDRATION Launches Four Flavors with Zero Caffeine
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19
Reviving Electrolyte Beverages
Reviving Electrolyte Beverages
Corpse Reviver is a Better-for-You "Hydration Libation"
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18
Alcohol-Infused Limeade Beverages
Alcohol-Infused Limeade Beverages
Simply Spiked Limeade Refreshes with Juicy, Fruity Flavors
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17
Electrolyte Hydration Cubes
Electrolyte Hydration Cubes
waterdrop's Microlyte Collection Features a Benefit-Rich Berry Flavor
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16
Dual-Benefit Supplements
Dual-Benefit Supplements
Shaklee MultiTaskers are Complementary Blends with Multiple Benefits
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15
Fruity Vodka Crossover Drinks
Fruity Vodka Crossover Drinks
Absolut® Introduces a New Ready-to-Drink Range with Ocean Spray
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14
Escapist Hard Seltzer Packs
Escapist Hard Seltzer Packs
The High Noon Snowbird Pack is Full of Refreshing, Sunkissed Flavors
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13
THC-Infused Seltzers
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
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12
Energy Drink-Branded Hard Teas
Energy Drink-Branded Hard Teas
Monster Energy Expands Further into Alcohol with Nasty Beast
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11
Caffeinated Energy Seltzers
Caffeinated Energy Seltzers
The NoProof Energy Seltzer is Functional and Flavorful
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10
Almond Jelly Milk Teas
Almond Jelly Milk Teas
Gong cha's New Strawberry Almond Jelly Milk Tea is a Major Innovation
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9
Iced Fudge Brownie Lattes
Iced Fudge Brownie Lattes
Tim Hortons Just Added a New Fudge Brownie Latte for a Limited Time
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8
Non-Alcoholic Whiskey Cocktails
Non-Alcoholic Whiskey Cocktails
Dank & Dry Old Fashioned Uses Non-Psychoactive Cannabis Terpenes
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7
Romantic Drinking Accessories
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
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6
AI-Designed Whiskey Bottles
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
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5
Cartoon-Inspired Frozen Treats
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
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4
New Year Whiskey Pop-Ups
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
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3
Botanical Euphoric Seltzers
Botanical Euphoric Seltzers
New Brew Aims to Transform the Seltzer Beverage Experience
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2
Lunar New Year Whiskies
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
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1
Festive Cartoon Plushies
Festive Cartoon Plushies
7-Eleven’s New Limited Edition Sanrio Plushies are New Years-Themed
<