Spirited Brands is Introducing Soke and Soula
Michael Hemsworth — January 23, 2024 — Lifestyle
Spirited Brands has announced two new low-ABV cocktails hitting the market to provide consumers with a flavorful option perfect for enjoying as an alternative to higher alcohol alternatives.
The canned cocktails include the Soke and Soula, which are inspired by Asian and Mexican flavors, respectively, which both prioritize a sense of quality without compromise. The canned cocktails each come in with a 5% ABV and 140-calories per 12-ounce can to give them the perfect profile for enjoying socially. Soke features a blend of Junmai sake with soda, while Soula is a margarita-infused Mexican agave azul wine.
President and Co-Founder of Spirited Brands Melanie Nelson spoke on the new Soke and Soula cocktails saying, "Through co-founder Anita Goodson, our creative force behind our cocktails and who passionately draws inspiration from her Mexican heritage, we aim to celebrate various cultures by infusing our creations with authentic and vibrant influences. Furthermore, through Soke and Soula, we aim to redefine the ready-to-drink cocktail market by providing consumers transparency of nutrition facts on each can and offering them low-alcohol and lower-calorie options without compromising on its full-bodied flavor.”
The canned cocktails include the Soke and Soula, which are inspired by Asian and Mexican flavors, respectively, which both prioritize a sense of quality without compromise. The canned cocktails each come in with a 5% ABV and 140-calories per 12-ounce can to give them the perfect profile for enjoying socially. Soke features a blend of Junmai sake with soda, while Soula is a margarita-infused Mexican agave azul wine.
President and Co-Founder of Spirited Brands Melanie Nelson spoke on the new Soke and Soula cocktails saying, "Through co-founder Anita Goodson, our creative force behind our cocktails and who passionately draws inspiration from her Mexican heritage, we aim to celebrate various cultures by infusing our creations with authentic and vibrant influences. Furthermore, through Soke and Soula, we aim to redefine the ready-to-drink cocktail market by providing consumers transparency of nutrition facts on each can and offering them low-alcohol and lower-calorie options without compromising on its full-bodied flavor.”
Trend Themes
1. Internationally Inspired Low-abv Cocktails - Spirited Brands introduces low-ABV cocktails influenced by Asian and Mexican flavors, providing consumers with flavorful, socially enjoyable options.
2. Transparent Nutrition Facts on Canned Cocktails - Spirited Brands sets the standard by including nutrition information on each can, redefining the ready-to-drink cocktail market.
3. Authentic and Vibrant Influences in Cocktails - Spirited Brands celebrates diverse cultures by infusing their creations with authentic and vibrant influences, creating unique flavor combinations.
Industry Implications
1. Beverage Industry - Spirited Brands introduces low-ABV canned cocktails that cater to health-conscious consumers seeking flavorful and socially enjoyable alternatives to traditional cocktails.
2. Alcohol Industry - Spirited Brands disrupts the ready-to-drink cocktail market by providing transparency on nutrition facts and offering lower-alcohol options without compromising on taste.
3. Cultural and Culinary Industry - Spirited Brands taps into cultural inspiration from Asian and Mexican flavors to create unique cocktails that bring authentic and vibrant influences to the market.
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