The OPTIMIST Cali Spritz Has No Alcohol or Refined Sugar
Michael Hemsworth — January 6, 2024 — Lifestyle
References: optimistdrinks & bevnet
The OPTIMIST Cali Spritz is a new ready-to-drink (RTD) refreshment from the Los Angeles-based brand that's crafted with flavor and quality in mind that's perfect for enjoyment in place of traditional canned cocktails.
The drink is crafted with the brand's Cali Amaro spirit that has no alcohol and is paired with organic botanicals to give it a fresh, herbaceous flavor profile. The canned cocktail is reported to be inspired by the sunshine and citrus trees of LA with a touch of bitterness as a nod to the traffic. The drink is certified organic, free from both alcohol and refined sugar, and is available directly from the brand and from select retailers for $22 per four-pack.
Co-Founder and Brand Lead Lisa Farr Johnstone spoke on the OPTIMIST Cali Spritz saying, "Our ready-to-drink collection riffs on the most popular non-alcoholic cocktails we’ve developed in-house and with our on-premises partners over the years. Our community has consistently asked us to mix drinks for them, creating the perfect catalyst for us to enter the category. The Cali Spritz is the first of four, and with it, we’re excited to meet people wherever they are in their sipping journey.”
The drink is crafted with the brand's Cali Amaro spirit that has no alcohol and is paired with organic botanicals to give it a fresh, herbaceous flavor profile. The canned cocktail is reported to be inspired by the sunshine and citrus trees of LA with a touch of bitterness as a nod to the traffic. The drink is certified organic, free from both alcohol and refined sugar, and is available directly from the brand and from select retailers for $22 per four-pack.
Co-Founder and Brand Lead Lisa Farr Johnstone spoke on the OPTIMIST Cali Spritz saying, "Our ready-to-drink collection riffs on the most popular non-alcoholic cocktails we’ve developed in-house and with our on-premises partners over the years. Our community has consistently asked us to mix drinks for them, creating the perfect catalyst for us to enter the category. The Cali Spritz is the first of four, and with it, we’re excited to meet people wherever they are in their sipping journey.”
Trend Themes
1. Botanical Non-alcoholic Beverages - The rise of non-alcoholic beverages infused with organic botanicals offers a refreshing and flavorful alternative to traditional cocktails.
2. Crafted Ready-to-drink Cocktails - Crafted canned cocktails, like the OPTIMIST Cali Spritz, provide a convenient and high-quality option for consumers seeking flavor and convenience.
3. Non-alcoholic Mixology Movement - The popularity of non-alcoholic cocktails and mixology is growing, creating opportunities for innovative brands to cater to a wider range of consumers seeking alcohol-free options.
Industry Implications
1. Beverage Industry - The beverage industry can explore the development and marketing of non-alcoholic botanical beverages to meet the demand for healthier and flavorful alternatives.
2. Ready-to-drink (RTD) Market - The RTD market presents opportunities for brands to introduce crafted canned cocktails, like the OPTIMIST Cali Spritz, that offer convenience and quality to on-the-go consumers.
3. Hospitality and Food Service Sector - The hospitality and food service sector can tap into the non-alcoholic mixology trend by incorporating non-alcoholic cocktails and the Cali Spritz into their menus, catering to customers seeking alcohol-free options.
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