Seagram's Escapes Refreshers have been introduced by Seagram's Beverage Co. as a series of effervescent drinks formulated to provide the taste of the tropics in a decidedly convenient manner.
The flavored malt beverages (FMBs) are sweetened with cane sugar and boast real fruit juice in the formulation to give them a more substantial taste profile when compared to alternatives on the market. Featuring a 5% ABV, the drinks come in four flavors including Pineapple Cherry, Strawberry Acai, Kiwi Lime and Mango Orange, which will be available in a variety of can and pack options.
Seagram's Escapes Refreshers will be offered in 15 states in the US to start and are heading to retailers now to position them well ahead of the upcoming warm weather entertaining season.
What Makes This Trend Stand Out
- Flavored Malt Beverages
- The popularity of Seagram's Escapes Refreshers demonstrates the growing demand for convenient and flavorful canned cocktails.
- Convenient Packaging Options
- Seagram's Escapes Refreshers in a variety of can and pack options cater to the needs of busy consumers who seek portability and flexibility in their beverage choices.
- Real Fruit Juice Formulation
- The inclusion of real fruit juice in Seagram's Escapes Refreshers taps into the trend of health-conscious consumers looking for natural ingredients in their beverages.
Sectors Adopting This
- Alcoholic Beverages
- The introduction of Seagram's Escapes Refreshers represents a potential disruption in the alcoholic beverages industry as it offers a convenient and flavorful alternative to traditional mixed drinks.
- Canned Beverage Packaging
- Seagram's Escapes Refreshers' convenient packaging options present an opportunity for innovation within the canned beverage packaging industry, offering consumers more choices in terms of portability and variety.
- Fruit Juice Manufacturing
- The use of real fruit juice in Seagram's Escapes Refreshers highlights the potential for disruptive innovation in the fruit juice manufacturing industry, as consumers increasingly seek out more natural and healthier beverage options.
