The Seagram's Escapes Cocktails are a new lineup of cocktail-inspired malt beverages focused on helping consumers enjoy their favorite cocktail flavors without the associated calories.
The cocktail-inspired drinks come in four flavors including Pineapple Mule, Strawberry Margarita, Grapefruit Paloma and Lemon Collins, which each maintain a 5% ABV with just 100-calories per serving. The authentic cocktail-inspired drinks come in variety packs with 12 12-ounce slim cans.
The Seagram's Escapes Cocktails play on the popularity of hard seltzers, but with a distinct cocktail-inspired flavor. This speaks to the continued popularity of low-sugar and low-calorie libations as consumers seek to enjoy their favorite alcoholic refreshments in a less indulgent way. The drinks are arriving just in time for the warm weather months, which could help them become a new summertime staple.
Why This Trend Is Growing
- Cocktail-inspired Malt Beverages
- Consumers are gravitating towards low-sugar and low-calorie cocktail-inspired malt beverages in the wake of health consciousness.
- Variety Packs
- New drinks are arriving in variety packs to give consumers more options for cocktail-inspired malt beverages.
- Hard Seltzers Rivalry
- The Seagram's Escapes Cocktails aim to compete with the increasing popularity of hard seltzers in the beverage industry.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Cocktail-inspired beverages is an opportunity for the alcoholic beverage industry to tap into the growing health-conscious consumer preferences.
- Packaging Industry
- There is an opportunity for the packaging industry to create innovative and convenient packaging for variety packs of cocktail-inspired malt beverages.
- Hospitality and Tourism Industry
- Low-sugar and low-calorie cocktail-inspired malt beverages are poised to become a new summertime staple in the hospitality and tourism industry.
