Seagram's Escapes Cocktails Come in Four Flavors
Michael Hemsworth — May 4, 2022 — Marketing
References: seagramsescapes & csnews
The Seagram's Escapes Cocktails are a new lineup of cocktail-inspired malt beverages focused on helping consumers enjoy their favorite cocktail flavors without the associated calories.
The cocktail-inspired drinks come in four flavors including Pineapple Mule, Strawberry Margarita, Grapefruit Paloma and Lemon Collins, which each maintain a 5% ABV with just 100-calories per serving. The authentic cocktail-inspired drinks come in variety packs with 12 12-ounce slim cans.
The Seagram's Escapes Cocktails play on the popularity of hard seltzers, but with a distinct cocktail-inspired flavor. This speaks to the continued popularity of low-sugar and low-calorie libations as consumers seek to enjoy their favorite alcoholic refreshments in a less indulgent way. The drinks are arriving just in time for the warm weather months, which could help them become a new summertime staple.
The cocktail-inspired drinks come in four flavors including Pineapple Mule, Strawberry Margarita, Grapefruit Paloma and Lemon Collins, which each maintain a 5% ABV with just 100-calories per serving. The authentic cocktail-inspired drinks come in variety packs with 12 12-ounce slim cans.
The Seagram's Escapes Cocktails play on the popularity of hard seltzers, but with a distinct cocktail-inspired flavor. This speaks to the continued popularity of low-sugar and low-calorie libations as consumers seek to enjoy their favorite alcoholic refreshments in a less indulgent way. The drinks are arriving just in time for the warm weather months, which could help them become a new summertime staple.
Trend Themes
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Cocktail-inspired Malt Beverages — Consumers are gravitating towards low-sugar and low-calorie cocktail-inspired malt beverages in the wake of health consciousness.
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Variety Packs — New drinks are arriving in variety packs to give consumers more options for cocktail-inspired malt beverages.
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Hard Seltzers Rivalry — The Seagram's Escapes Cocktails aim to compete with the increasing popularity of hard seltzers in the beverage industry.
Industry Implications
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Alcoholic Beverage Industry — Cocktail-inspired beverages is an opportunity for the alcoholic beverage industry to tap into the growing health-conscious consumer preferences.
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Packaging Industry — There is an opportunity for the packaging industry to create innovative and convenient packaging for variety packs of cocktail-inspired malt beverages.
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Hospitality and Tourism Industry — Low-sugar and low-calorie cocktail-inspired malt beverages are poised to become a new summertime staple in the hospitality and tourism industry.
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