The June 2022 branding trends combine instances of playful audacity and sophisticated elegance. While some companies capture attention through the design of their products, others supplement their contemporary presence with engaging activations.
The collaboration between contemporary condom brand Jems and streetwear underdog PRNGRPHY is a great example of the latter. The two brands—both of which advocate for the de-stigmatization of taboo topics—launched a two-day pop-up with an immersive installation. The initiative sought to "provoke and create dialogue around censorship and freedom of expression."
Another excellent marketing example that stands out in the June 2022 branding round-up is Staff. A contemporary home goods brand, Staff embraces cheeky designs in its product approach. One of its key items is a stylish bathroom plunger with a colorful handle that boasts the company's logo at the top.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
