The Duncan Hines Joyfetti Cake Mix is Arriving in June
Michael Hemsworth — May 5, 2022 — Marketing
References: duncanhines & drugstorenews
The Duncan Hines Joyfetti cake mix has been created in celebration of the brand's partnership with The Birthday Party Project and help more kids celebrate their birthday. The cake mix is positioned as a contemporary take on confetti-style cake mixes and is perfect for birthdays as well as virtually any other festive occasion. Like the brand's other mixes, the cake mix is great for use crafting a cake or cupcakes.
Vice President/General Manager of Sweet Treats at Conagra Brands Audrey Ingersoll commented on the new Duncan Hines Joyfetti cake mix saying, "Birthdays are a time to celebrate, and we want to make sure everyone has a memorable day. We love The Birthday Party Project’s mission of helping those in need throw a party, and Duncan Hines is proud to be a partner of this wonderful initiative.”
Vice President/General Manager of Sweet Treats at Conagra Brands Audrey Ingersoll commented on the new Duncan Hines Joyfetti cake mix saying, "Birthdays are a time to celebrate, and we want to make sure everyone has a memorable day. We love The Birthday Party Project’s mission of helping those in need throw a party, and Duncan Hines is proud to be a partner of this wonderful initiative.”
Trend Themes
1. Contemporary Cake Mixes - The emergence of contemporary confetti cake mixes is disrupting the baking industry with their unique and celebratory twist on traditional cake mixes.
2. Cause-marketing Partnerships - The partnership between Duncan Hines and The Birthday Party Project represents a growing trend of cause-marketing collaborations that can open up new avenues for brand growth and brand loyalty.
3. DIY Celebration Culture - The popularity of customizable cakes and cupcakes that can be crafted at home with contemporary cake mixes showcases a larger trend of DIY celebration culture, allowing consumers to express their creativity in the celebration process.
Industry Implications
1. Baking Industry - Baking industry professionals can take advantage of the growing trend of contemporary cake mixes by investing in and developing new innovative cake mixes with unique flavor profiles and a new and exciting twist on traditional cakes.
2. Nonprofit Industry - Nonprofit industry professionals can tap into the growing trend of cause-marketing collaborations by forming strategic partnerships with for-profit entities, and increasing the visibility of their programs through media outreach.
3. Celebration Industry - The celebration industry can utilize the popularity of DIY celebration culture by developing new innovative crafts and party decorations to complement the creativity of consumers in the celebration process.
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